FORT MYERS, FL (05.11.26) – GENEVO AMERICA, the North American division of Europe’s leading radar detection and driver awareness technology brand, today announced the appointment of ALPHA SALES GROUP as its official East Coast manufacturers’ representative group. This strategic partnership marks a significant step in GENEVO AMERICA’s expansion across the United States, strengthening its presence within the 12V specialty retail channel.
ALPHA SALES GROUP will represent GENEVO AMERICA across all states east of the Mississippi River, including Texas, Arkansas, Oklahoma, Mississippi, and Louisiana. In this role, ALPHA SALES GROUP will support authorized dealers and distribution partners with product training, sales development, and market expansion initiatives. Known for its deep relationships within the specialty automotive electronics industry, ALPHA SALES GROUP brings a proven track record of driving brand growth at the retail level.
“ALPHA SALES GROUP is exactly the kind of partner we look for—experienced, respected, and deeply connected within the 12-volt channel,” said Ray Woolf, CEO of GENEVO AMERICA. “As we introduce GENEVO’s precision-engineered radar and laser defense systems to North America, it’s critical that we align with representatives who understand how to position premium technology at the retail level. ALPHA SALES GROUP will play a key role in building that foundation across their territory.”
“ALPHA SALES GROUP is excited to partner with GENEVO AMERICA as they introduce a truly differentiated product into the North American market,” said Bill Dolsen, VP of Sales at ALPHA SALES GROUP. “The level of engineering, performance, and refinement behind the GENEVO lineup is immediately apparent. We see a strong opportunity within the 12-volt specialty channel and look forward to working closely with dealers to drive adoption and long-term success across our region.”
GENEVO AMERICA is focused on delivering professional-grade electronic countermeasures through a network of elite specialty retailers. With a product lineup that includes both portable and fully integrated vehicle-specific systems, the brand emphasizes real-world performance, minimal false alerts, and seamless vehicle integration.
This partnership reinforces GENEVO AMERICA’s commitment to a distribution-first strategy, prioritizing dealer success, product education, and long-term brand development within the specialty channel.
For more see genevo.com/usB
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