Alpine First in Aftermarket to Offer SiriusXM’s Latest Generation 360L Platform

AUBURN HILLS, MI (01.04.22) – Alps Alpine North America, Inc. (“Alpine”) will be the first aftermarket car audio company to offer SiriusXM-Ready head units enhanced with the satellite and streaming capabilities of 360L – SiriusXM’s most advanced audio entertainment platform.SiriusXM with 360L will become available on compatible head units via a free software update from Alpine in February 2023 and requires the SiriusXM SXV300 Tuner and a subscription, which are sold separately. The compatible head units include the Alpine Halo11 iLX-F511, the Alpine Halo9 iLX-F509, the iLX-507, and Jeep-specific head units i509-WRA-JL and i509-WRA-JK.

A History of “Firsts”

Alpine and SiriusXM have a history of “firsts” throughout their 20-year relationship when it comes to providing audio entertainment in aftermarket head units. In 2011 Alpine was the first to introduce SiriusXM-Ready head units in the industry. Now, Alpine introduces the first aftermarket head unit that is SiriusXM-Ready with 360L features and functionality.

“As the first to introduce SiriusXM-Ready connectivity on an aftermarket head unit, it seems fitting that Alpine is also the first to feature SiriusXM’s groundbreaking 360L platform on an aftermarket head unit,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “In addition to adding value to our exciting new line-up of High-Resolution head units, SiriusXM with 360L will provide even more audio entertainment content and personalization from SiriusXM.”

SiriusXM with 360L’s Personalized Listening Experience

SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, providing more choice and a more customizable listening experience. SiriusXM with 360L delivers more SiriusXM channels (350+), SiriusXM’s Pandora Stations, “For You” recommendations, recorded on demand content and podcasts, and more. SiriusXM with 360L in Alpine’s head units will also feature individual SiriusXM listener profiles to allow multiple drivers and passengers to customize and maintain their own SiriusXM favorites and personalized recommendations, as well as voice search functionality.*

SiriusXM’s music channels are expertly curated, ad-free, and deliver an exceptionally wide array of audio choices for listeners. Covering every genre across many decades, channels feature popular tracks and deep cuts from popular artists, as well as introduce listeners to new and emerging musicians and bands. Artist-branded channels from Hall of Fame and iconic talent feature original content that can’t be heard anywhere else. SiriusXM’s concept-based channels, such as Road Trip Radio and Yacht Rock Radio, or its many activity and mood-based channels, are designed to deliver a personalized music experience that fits the moment.

SiriusXM offers the most extensive lineup of professional and college sports in audio; news from around the country and the world from many sources and political perspectives; the scoop on the latest from the world of entertainment; hours of stand-up by the funniest comics; and more.

“We are pleased to be expanding the availability of SiriusXM with 360L and its extensive offering of audio entertainment content and enhanced features to many more drivers by making it available in several of Alpine’s state-of-the-art aftermarket head units,” said Hasib Mohammed, Vice President, Dealer and Retail Sales, SiriusXM. “Alpine’s advanced head units are the perfect way to introduce SiriusXM with 360L to the aftermarket industry.”

SiriusXM offers promotions for Alpine head unit owners that purchase and activate the SXV300 Tuner. Visit siriusxm.com/activatenow for offer details.

Subscribers can also listen to SiriusXM outside their vehicles on the SXM App, available on the App Store or Google Play, and on connected devices and speakers in their homes.

The free software update that includes SiriusXM-Ready with 360L will be available in February 2023 and can be found on the Alpine Knowledge Center (https://kb.alpine-usa.com). SiriusXM-Ready with 360L is available on compatible Alpine head units and requires the SXV300 Tuner and subscription (sold separately).