ENGLISHTOWN, NJ (06.26.23) – The Formula Drift event hit the track Thursday through Saturday, June 22nd-24th. SONY Mobile ES is a sponsor of the Formula Drift Series and had a booth on site as well as a demo car.

DAS, area distributor, was on site with staff members DJ DeCosmo and Matt Hazzard supporting Sony’s Jacob Gromovsky. In addition the DAS staff spend time with area dealers Tronix Autosports and Electronic Environment. Tronix also showcased a Polaris Ranger demo loaded with a Sony Mobile ES ststem. Bill Zlegenbalg demoed the Polaris Ranger to many enthusiasts during the event.

DeCosmo related “Jacob performed many very impressive demos. Connecting with enthusiasts at the event was a geat way to promote the 12volt industry but also bring well-deserved Sony Mobile ES line brand awareness to consumers.”

Ken Litten, DAS Sales & Marketing Manager, offered “Participating to showcase the SONY Mobile ES brand at the Formula Drift event was an opportunty to support two key dealers in their local marketplace. Partnering with the SONY Mobile and ES brands was a very solid was to drive sales and future business.”

Visit sony.com and dasinc.com for more.

SAN DIEGO, CA (12.21.22) – Sony Car Audio has announced its Top 10 demo cars from its recent Sony Mobile ES demo car build contest:

• Absolute Electronix, Rockville, MD
• All That Jazz – Philadelphia, PA
• Audio Edge – Phoenix, AZ
• Car Toys Tulsa – Tulsa, OK
• Car Toyz – Richmond, VA
• Kartele Mobile Electronics – Waterbury, CT
• M&C Car Audio – San Antonio, TX
• Ox Audio – Cheltenham, PA
• Sound Decision – Johnson City, TN
• Xtreme Auto Sound – Louisville, KY

The 1st, 2nd, and 3rd place winners will be announced early next week.

Contestants were tasked with building an effective Sony Mobile ES demo vehicle with the following expectations:
• Use your installation creativity to highlight Sony Mobile ES benefits to consumers.
• Highlight the Mobile ES name in the build.
• Demonstrate how you’ll use the vehicle as a practical sales tool to sell Sony Mobile ES systems.

In addition to custom plaques and significant account credits for Sony products, the top prize winner gets high-end Sony wireless noise-canceling headphones for the whole crew and a staff dinner with their Sony Field Account Manager.

“Our Sony Mobile ES products are some of the best products we’ve made over the last 30 years. In this contest, more than 70 retailers submitted a demo car to be judged, so each of them now has a highly effective sales tool to show them off,” said Anthony Tozzi, Sony Car Audio Distribution Accounts Manager. “What better way to show off our great product and have a fully functional example of what your installation team can do with it? It’s a win-win! Congratulations to the top ten listed here, and we can’t wait to announce the winners next week.”

Reach out to Anthony Tozzi at Anthony.Tozzi@Sony.com for more information about Sony, the Mobile ES line, or how to connect to an authorized distributor.

The Sony Car Audio team will be exhibiting and training at KnowledgeFest from October 8-10 at the Indiana Convention Center in Indianapolis.

The team will have their new 2021 Toyota CH-R Sony mobile ES demo car in booth #402, giving live demos. Products will be displayed in their new mobile ES display and retailers will have the ability to interact with team members to learn about mobile ES products and how Sony supports the independent specialist retailer.

“We’re excited about getting in front of our retailers at an event like this, as it gives us the ability to really show off the products and provide great education about our line and support,” said Kris Bulla, Sony National Product Trainer. “Our team is ready to get back to a normal pace of in-person activity and events.”

Sony will be hosting four trainings at the event:

• Friday – 2:45 PM – 3:45 PM – Sony mobile ES Training
• Saturday – 4:45 PM – 5:45 PM – Sony New Products and Retailer Support
• Saturday – 6:00 PM – 7:00 PM – Sony mobile ES Training
• Sunday – 10:45 AM – 11:45 AM – Sony mobile ES Training

For questions about training, events, or products, retailers can reach the Sony team via the Sony Tech Line at 855-SONY-12V.

Visit sony.com/lr/electronics/car-marine for more.

The Sony Car Audio team has recently filled one of its two Account Manager positions with Jacob Gromovsky. Jacob is based in Atlanta, GA, covering the Eastern region.

Jacob’s experience as a sales representative managing accounts and understanding the distribution model will help him in this new role. In addition, building relationships and collaborating with customers is second nature to him from his twenty years of experience in the industry.

“Jacob represents what our accounts need in our Eastern territory,” stated Anthony Tozzi, Distribution Sales Manager. “His knowledge and ability to help our distributor accounts and retailers will give our small team a much-needed resource out in the field. We are looking forward to finding someone on the West Coast with similar traits as we look to fill that position as well.”

“Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work. Those were Vince Lombardi’s words, and I am looking forward to my commitment making a positive impact on this team,” says Jacob.

You can reach Jacob at jacob.gromovsky@actionlink.com.

To read the job description or fill out an application for the remaining Account Manager position, visit this link.