DIAMOND BAR, CA (08.18.23) – As the world evolves and travel preferences shift, the exhilarating realm of overlanding is captivating hearts and minds, not just in remote corners of the world but increasingly across the United States. This year, the much-anticipated SEMA Overland Experience returns to the 2023 SEMA Show, October 31-November 3 in Las Vegas, promising attendees and media a thrilling journey into the expanding universe of overlanding, complete with fresh opportunities and insights. And lucky for you, some exhibitors have agreed to give SEMA News readers a sneak peek at their displays (more details below).

Nestled in the Diamond Lot adjacent to the West Hall, this year’s SEMA Overland Experience boasts a new outside location that sets the stage for an immersive and customized environment. Paired perfectly with the West Hall’s showcase of trucks, SUVs, off-road vehicles, powersports and utility vehicles, this Show feature promises to be a haven for enthusiasts and industry players alike.

As experts can attest, one of the most intriguing aspects of overlanding is its ability to transcend geographical boundaries. While overlanding has traditionally thrived in remote parts of the world, its popularity is surging across the nation. The SEMA Overland Experience is a testament to this trend, offering attendees a firsthand look at the latest products and vehicles explicitly tailored for the overlanding experience.

Another highlight is the presence of industry experts within the SEMA Overland Experience, who will identify key opportunities and trends within the market that can potentially open new vital profit centers for businesses. With their insights, automotive professionals can gain a comprehensive understanding of how to position themselves effectively in this dynamic landscape.

Of course, the builds of the SEMA Overland Experience will be nothing short of awe-inspiring (see a sneak peek, below). A plethora of customized vehicles will encompass everything from pop-top-equipped trucks to sprinter vans to specialty trailers, as well as a variety of recreational and utility gear, including refrigerators, storage racks and units, makeshift kitchens, solar chargers and other electronics designed to make off-the-grid travel for work and play fun, productive and convenient.

“The Overland Experience spells lots of opportunity for aftermarket companies looking to diversify and grow their offerings,” said SEMA Trade Show Director Andy Tompkins. “More than just a display, this area acts as both an educational tool and a promotion zone for the burgeoning overlanding market. It’s a chance to delve deep into the lifestyle and gear associated with this adventure-driven niche.”

For businesses seeking a stake in the overlanding market, the SEMA Overland Experience provides a unique avenue for exposure. Limited opportunities exist to place static vehicle displays and showcase vehicles and trailers, offering a chance to put your offerings in the worldwide spotlight. SEMA thanks the current Overland Experience sponsors (in alphabetical order) American Expedition Vehicles, KW Automotive, LinksWell Automotive, LiquidSpring, Mackin Industries, ORACLE Lighting, Powerbuilt and Caterpillar, Scosche Industries and first-time exhibitor Winnebago.

To further explore these Overland Experience opportunities, contact SEMA Industry Sales Director Alan Josse at alanj@sema.org.

DIAMOND BAR, CA (08.03.23) – The 2023 SEMA Show, October 31-November 3, is gearing up to have

incredible industry support from several different industry segments from across the world. Beyond the enormous buying power set for the Las Vegas Convention Center, the SEMA Show also delivers scores of qualified trade, mainstream and new media members alongside established and emerging influencers. These unique attendees help exhibitors expand their branding and product lineups well beyond their booths, making the SEMA Show a sound investment for the year to come.

“This year’s SEMA Show is shaping up to be one of the best events to date. The industry support is reminiscent of our highest attendance records, and participation is trending above pre-pandemic levels,” said SEMA Show Director Andy Tompkins. “From key buyers, top media members and qualified industry influencers, the professionals you need to help grow your business will be in Las Vegas, October 31-November 3. We’re ready for this industry homecoming!”

Be Part of the SEMA Show Global Business Ecosystem
A company’s credibility improves when news outlets publish stories about their offerings and services, one of the best endorsements a brand can receive. With more than 3,000 media members registered each year, the SEMA Show is the single-largest gathering of automotive media professionals in one location.

In addition, the Show is attended by influencers of all types, including those working for exhibiting members, marketers, suppliers, athletes, celebrities and more. Social-media influencers can help your brand establish social proof and build awareness. An influencer snapping a photo of your booth can drive purchase decisions and increase sales–at no cost to your business.

Everyone walking around the SEMA Show is part of the global automotive business ecosystem, offering the opportunity for participating companies to create brand evangelists from every sector in the marketplace.

It’s never too early to get started on your SEMA Show exhibit plan. In fact, records indicate that a majority of attendees decide to attend the SEMA Show six months in advance, providing ample opportunities for pre-event connections that maximize your time on-site.

There is still time to secure booth space for the 2023 SEMA Show. Visit SEMAShow.com to start creating your Show plan today! Exhibitor, attendee, media and students/educator registration is available at SEMAShow.com/register for just $60 through September 29 and $120 after that date.

LAS VEGAS, NV (07.31.23) – The 2023 SEMA Show Exhibitor Summit kicked off Tuesday, July 25th, in the LVCC upper South Hall meeting rooms and concluded on Wednesday.

During the event atendees had the opportunity to meet and work directly with representives from the SEMA Show. SEMA Membership and Council, Freenman, and other show partners. SEMA Show exhibitors brought plans and booth renderings to get ideas from SEMA Show staff member to ensure a successful 2023 Show.

Robin McNeal, Nakamichi National Sales Manager, was on site for the Exhibitor Summit. “I live in Las Vegas and have attended four previous SEMA Exhibitor Summits. Attending the summit was an opportinity to interact with SEMA staff and learn of any changes with Freeman Decorating’s procedures. Spending time with other exhibitors was also a chance to get a sense of the overall overall business climate in the automotive aftermarket marketplace. From my view it was positive time spent for Nakamichi to maximize the ROI at the 2023 SEMA Show ”

McNeal concluded “We will have a 20’x20’ booth in the LVCC North Hall showcasing our 2024 product lineup and are setting meeting plans for members of our rep network to receive their input for getting 2024 off to a well planned start.”

The 2023 SEMA Show runs October 31st through November 3rd in Las Vegas, NV.

DIAMOND BAR, CA (07.07.23) – World-renowned athlete, entrepreneur, and philanthropist Tim Tebow will share his mission-possible life message with attendees at the 2023 SEMA Show as part of the trade-only event’s professional-development experience. Taking place Oct. 31-Nov. 3 in Las Vegas, the SEMA Show will highlight Tebow as a keynote speaker on the SEMA Show Main Stage, a new program that will feature iconic personalities in the automotive industry, thought leaders, and entertainers sharing fresh perspectives and innovative ideas and strategies.

“I’m looking forward to helping SEMA Show attendees find their mission and create a life that counts,” said Tebow. “I hope my experiences and the lessons I’ve learned first-hand will inspire them to live a purposeful life that helps them succeed personally and professionally.”

Tebow’s keynote address will take place at 1 p.m. on November 2 in the West Hall. His speech is part of a comprehensive SEMA Show Education program that focuses on leadership and year-round skill development.

“We’re really excited about bringing Tim Tebow to our Main Stage Experience as a subject-matter expert who has the knowledge and ability to inspire change,” said Pamela Brown-Matthis, SEMA Director of Education. “His ideas will elevate and strengthen an attendee’s business strategy because he’s a very strong entrepreneur himself. His multigenerational message is going to resonate with all attendees.”

In addition to globally recognized speakers and industry leaders on the Main Stage, the 2023 SEMA Show Education Program will include 99 learning sessions that begin the Monday before the official start of the Show, six highly focused SEMA Education tracks, the Dale Carnegie Leadership Essentials program, a Women in Automotive Symposium, and an on-site electric vehicle (EV) certification program. Access to most education programs is included as a benefit to registration.

“The SEMA Show is the only place where aftermarket professionals can discover new products and trends, make new business contacts, and take their careers and businesses from good to great in one location,” said SEMA Trade Show Director Andy Tompkins. “We are committed to ensuring that participation in the SEMA Show is easy, affordable, and provides the greatest return on investment.”

To learn more or to register to attend the 2023 SEMA Show, visit www.semashow.com.

Registration for the 2023 SEMA Show, October 31-November 3 in Las Vegas, is open at SEMAShow.com/register. Show management is dedicated to making the event as cost-effective as possible for all. Register by Friday, June 30 for just $40. Registration is $60 through Friday, September 29 and $120 after that date.

Registering early allows attendees to take advantage of the best rates and receive all the necessary information to plan their SEMA Show experience. Early registration also ensures that attendees will receive their badges in the mail before this year’s event.

This year’s SEMA Show will offer an attendee and buyer experience like no other automotive trade show on the planet. The event is the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and tailor a professional development plan with best-in-class education programs led by subject-matter experts, thought leaders and industry leaders.

Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!

International Buyers and Attendees
International travelers can request a letter of invitation during the registration process. Unsure if you will require a visa from your country of origin? Use the U.S. Department of State’s handy Visa Wizard to determine your needs. In addition, many countries are eligible for the U.S. Visa Waiver Program. If you are traveling from any eligible country, register for your Electronic System for Travel Authorization (ESTA) approval before your travel.

If you have questions or need assistance, contact customer service at 866-229-3687. International callers dial direct +1-224-563-3154 or email aapexsema@csreg.zohodesk.com. Service is available Monday through Friday, 9:00 a.m.-6:00 p.m. CDT.

DIAMOND BAR, CA (06.28.23) – The SEMA Show is the premier international marketplace that unites automotive

aftermarket professionals from across industry segments worldwide. The momentum is building for this year’s event, October 31-November 3 in Las Vegas, as registration and hotel bookings are seeing double-digit percentage increases at press time.

With the easing of travel restrictions, Show organizers expect nearly 20% of attendees from outside the United States, making this year’s SEMA Show the most influential business meet-up on the calendar.

Following is a detailed look at some of the SEMA Show attendees. Attendees travel from all 50 states, and the top 10 represented at last year’s event were:

California
Texas
Nevada
Arizona
Florida
Washington
Utah
Hawaii
Colorado
Illinois
Last year, the top 10 countries in attendance, after the United States, were from:

Canada
Mexico
Australia
Brazil
Germany
United Kingdom
Colombia
Japan
France
Switzerland

For 2023, organizers are again seeing several attendees from these 10 top countries. Still, buyers from every major market, including countries across the Pacific Rim and Middle East and North Africa, will be represented. There is also a rise in registrations from members and guests across Asia as business and travel opportunities return to pre-pandemic levels. In fact, it’s expected that by Show time, there will be attendees registered from more than 130 countries and regions around the world.

Every SEMA Show guest, no matter their country of origin, is an opportunity to build your business and brand and expand your professional network.

Show management is dedicated to making the event as cost-effective as possible for all. Register at SEMAShow.com/register by June 30 for just $40. Registration is $60 through September 29 and $120 after that date.

International Buyers and Attendees
International travelers can request a letter of invitation during the registration process. Unsure if you will require a visa from your country of origin? Use the U.S. Department of State’s handy Visa Wizard to determine your needs. In addition, many countries are eligible for the U.S. Visa Waiver Program. If you are traveling from any eligible country, register for your Electronic System for Travel Authorization (ESTA) approval before your travel.

If you have questions or need assistance, contact customer service at 866-229-3687. International callers dial direct +1-224-563-3154 or email aapexsema@csreg.zohodesk.com. Service is available Monday through Friday, 9:00 a.m.-6:00 p.m. CDT.

DIAMOND BAR, CA (05.25.23) – SEMA has announced the 2023 SEMA Show floorplan is now live and available at SEMAShow.com/floorplan. The team behind the premier automotive specialty-equipment trade show worked to ensure manufacturers could showcase thousands of new innovations across the Las Vegas Convention Center campus, October 31-November 3.

Now that the floorplan is live, buyers and attendees can maximize their Show experience by utilizing the interactive map and exhibitor list at SEMAShow.com/floorplan.

Exhibitors can also prepare for a successful SEMA Show exhibit with the following:

• Exhibitor Services Manual: Everything exhibitors need to plan for a successful Show experience.
• New Products Showcase: Take advantage of the No. 1 destination for buyers; the first product entry is free for all exhibitors.
• Feature Vehicle Display: Highlight a vehicle and direct traffic to your booth.
• Affordable and effective sponsorship opportunities.

And, exhibitors should plan to attend the 2023 SEMA Exhibitor Summit, the two-day event (Tuesday, July 25-Wednesday, July 26) that covers everything needed to exhibit like a professional. SEMA will cover hotel costs for up to two members of each exhibiting company for this unique program, which teaches exhibitors how to:

• Take advantage of SEMA value-added programs
• Use proven strategies to attract buyers to your booth
• Save money and resources on Show costs, such as material handling, electrical and related Show expenses
• Work one-on-one with Show experts to maximize your ROI
• Learn to properly plan and budget to leverage your Show experience
• Explore promotional opportunities through sponsorships and other methods
• Maximize your SEMA Show exhibit experience

Register for the SEMA Show Exhibitor Summit at semashow.com/exhibitor-summit. Contact your SEMA Show sales representative at semashow@sema.org, 909-396-0289 or semashow.com/contact to learn more.

There’s still time to secure participation in the 2023 SEMA Show. Get started at SEMAShow.com/buyabooth. Attendee registration for the Show is available at SEMAShow.com/register.