Two Days of Music, Motorsports, Car Culture and Consumers: Expand Your Brand at SEMA Fest

DIAMOND BAR, CA (09.07.23) – Tickets are now available for SEMA Fest, the inaugural, two-day outdoor festival to be held Friday, November 3-Saturday, November 4, 12:00 p.m.-12:00 a.m. at the Las Vegas Festival Grounds in Las Vegas, and SEMA has officially opened sponsorship opportunities for industry members to get involved and connect with consumers like never before.  

Companies can now secure their part of the exclusive SEMA Fest Marketplace–which is expected to provide access to more than 30,000 music and motorsports enthusiasts (and potential new customers)–across two days in a one-of-a-kind festival setting. Industry businesses wishing to participate in the SEMA Fest Marketplace can submit an Exhibit Space Application here.

In addition, organizers are also providing several types of sponsorship activations. But hurry, space is limited for these unique programs! If you’re interested in SEMA Fest sponsorship opportunities, contact our dedicated representative at partnership@semafest.com.

How to Display Your Vehicle at SEMA Fest

Displaying your vehicle at SEMA Fest is another effective way to interact with enthusiasts of various levels and genres. Simply select “Display My Vehicle” in the ticketing options. All vehicles entered will be placed on a waitlist until the car is reviewed and approved. Vehicle displays do not require exhibitor sponsorship and include one (1) general admission ticket to the festival.

Additional key points regarding show vehicles include:  

  • Approved vehicle owners will be advised by September 22 when their vehicle will need to arrive for check-in on either Wednesday, November 1, or Thursday, November 2, for placement at SEMA Fest. 
  • SEMA Fest Management will provide a schedule for when vehicles may depart the Festival Grounds after the event, Saturday night or Sunday morning, November 5. 
  • Vehicles that arrive late for check-in will not be placed. 
  • No refunds will be issued to vehicles that arrive late or cancel 
  • Vehicles displayed at SEMA Fest will not be eligible to compete in Battle of the Builders. 
  • Vehicles displayed at the SEMA Show will not be able to display at SEMA Fest. 

For more information and to purchase tickets, visit semafest.com

The Differences Between the SEMA Show and SEMA Fest

DIAMOND BAR, CA (04.27.23) – At last year’s Industry Awards Banquet, SEMA introduced SEMA Fest, an enthusiast-focused experience that connects automotive enthusiasts with the aftermarket industry for a celebration of car culture and automotive lifestyle. Combined with the SEMA Show and officially called SEMA Week, the goal of the expansion is to create the most exciting automotive event in the world.

During the planned five-year rollout period and beyond, SEMA will remain dedicated to producing the annual SEMA Show–the premier automotive trade show that puts the latest products from top companies in front of tens of thousands of qualified buyers representing every segment of the specialty-equipment industry. Companies that would like to exhibit at the 2023 SEMA Show can get started at SEMAShow.com/buyabooth.

Held at the Las Vegas Convention Center, the SEMA Show provides exhibitors with the aftermarket’s most valuable venue for creating more business, expanding brand awareness, introducing new products and engaging with automotive professionals.

Open to the automotive trade, the 2023 SEMA Show will take place Tuesday-Friday, October 31-November 3. For more information on the 2023 SEMA Show or to exhibit, visit www.SEMAShow.com.

SEMA Fest is an enthusiast-focused event that is open to everyone, including automotive enthusiasts and professionals. The two-day celebration will be held at a separate venue–the Las Vegas Festival Grounds–Friday and Saturday, November 3-4.

The festival will feature music and entertainment, craft food, automotive celebrities, drifting competitions, freestyle motocross and the world’s most innovative and advanced custom vehicles.

To register for SEMA Fest or for more information, visit SEMAFest.com.