The KICKER AMA Pro ArenaCross 2022 Series Raced Into The Lazy E Arena

GUTHRIE, OK (01.24.22) – The KICKER AMA Pro ArenaCross 6-City Series, with 10 races, raced into The Lazy E Arena in Guthrie OK, outside Oklahoma City, for a 2-Day Round 4 and Round 5 race card… Friday and Saturday January 21st and 22nd.

The KICKER display set for the Friday opening at the Lazy E Arena in Guthrie OK.

“It was cold outside but inside the action on the track was red hot as riders and attendees were Livin’Loud. The doors at the Lazy E Arena were open to let fumes from the track action escape the arena so it was a bit chilly inside,” Lorin Morrell, Maddog_Media who orchestrates KICKER’s presents at the events, stated.

The KICKER Big Lifted 1 grabbed attention on the track during break in the race heats.

Continuing, “We had a display area in the lobby area and virtually everyone who entered the Lazy E Arena had to pass by the KICKER setup. We had a selection of KICKER products for all to see. We were talking to members of the crowd about KICKER throughout the evening. Oklahoma is truck country so the new KICKER L7T under seat drew a lot of attention. Powersports in strong in the area too so the KICKER RZR grabbed attention. The PowerBar really opened eyes when we cranked it on the RZR in the lobby.”

Round 4 250 Pro Podium Kyle Peters, Heath Harrison and Josh Cartwright donned KICKER caps for the image posted @kickerarenacross.

For Friday and Saturday night’s event the stands were nearly full with attendees very engaged with action on the track. Amateur riders took to the track during the day and pro riders took the track through the evening from 6 until well after 10 PM.

The Kicker ArenaCross 2022 Series is reaching the midpoint.

Saturday night the KICKER Polaris General, Big Lifted 1, was on the track during breaks in the race heats. Every eye in the Lazy E Arena was trained on the KICKER Big Lifted 1.The Polaris General is so loud it drowned out the arena’s PA system. Since the KICKER World HQ is located 33 miles away in Stillwater the KICKER brand is very well known and respected in the area. The Saturday night crowd, and racers, were so engaged being so close to KICKER HQ.

A happy Lorin Morrell gives a smile from the seat of the KICKER Polaris General on the track.

In addition to the action on the track T-shirts were tossed into the crowd during Pro Race breaks and track maintenance periods. Kicker athletes tossed wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. A lucky member of the crowd had a big smile when he picked up his Bullfrog.

Concluding, Morrell added, “The KICKER AMA Pro ArenaCross got off to a great start in Loveland and Amarillo and the races at the 2-Day Guthrie event took the excitement to a new level. Next stop is Round 6 Greensboro NC January 29th. The KICKER AMA Pro ArenaCross is Livin’Loud in 2022.”

Visit kicker.com for more.

Elite Electronics Named KICKER 2021 Dealer Of The Year South Central Region

MILWAUKEE, WI (01.24.22) – Elite Electronics, based in Milwaukee, recently was named KICKER 2021Dealer of the Year for the South Central Region. Area representative Tom Ebeling, Tree Associates, presented owner Muhammad Choudhry with the award certificate at a dinner recently.

Tom Ebeling and Muhammad Choudhry (R) with the Elite Electronics KICKER 2021 Dealer of the Year South Central Region certificate. Mohammad Armand behind the lens.

“Elite Electronics has received the KICKER Dealer of the Year for this territory multiple times. He and his staff operate a very proactive store in Milwaukee that draws from across the surrounding area. They have been a very supportive KICKER dealer for well over a decade and put customer satisfaction at the top of their daily objectives,” Tom Ebeling related.

Choudhry commented to The 12volt Central Studios, “The KICKER brand supports our company with products that provide the features and performance consumers are looking for today. We have been a KICKER dealer for well over a decade. KICKER is working very hard to supply inventory in this current challenging marketplace. Additionally, they back everything up with excellent service and Tom at Tree is definitely very supportive. We look forward to a very strong 2022 with an eye to receiving the next KICKER of the Year Award for this region.”

Tom Ebeling, Tree Associates,  is flanked at dinner by Muhammad Choudhry (R) from Elite Electronics and Mohammad from Armando Sounds. At the dinner Elite Electronics received the KICKER 2021 Dealer of the Year Certificate.

Ebeling, based in Chicago, works very closely with dealers across his territory. At the dinner where he presented Elite with the KICKER award they were joined by Mohammad Armand. His 12volt store, Armando Sounds in Chicago, has also received a KICKER Dealer of the Year award.

Concluding, Ebeling offered, “Armando Sounds will soon be relocating to a new location three times the size of their current store. Both of these dealers are great retailers that represent the future of our business. Elite Electronics represents the best in Milwaukee and Armando Sounds represents the best in ChicagoLand.”

Visit kicker.com for more.

The KICKER AMA Pro ArenaCross 2022 Series Rolled Into Amarillo

AMARILLO, TX (01.17.22) – The KICKER AMA Pro ArenaCross 6-City Series, with 10 races, rolled into the Amarillo National Center on Saturday, January 15th.

“It was cold and very windy outside but inside the action on the track was red hot as riders and attendees were Livin’ Loud. We had a display area in the lobby area and virtually everyone who entered the 10,000 seat Amarillo National Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see. We were talking to members of the crowd about KICKER throughout the evening. Texas is truck country so the new KICKER L7T under seat drew a lot of attention. Powersports in strong in the area so the KICKER PowerBar grabbed attention too.”

The KICKER AMA Pro ArenaCross track set inside the Amarillo National Center was very well prepared.
Graphics on huge screens highlighted action in the Amarillo National Center.

Continuing, “I talked with one fellow, who had a Soundbar from another brand, and he was so amazed at how much better the KICKER PowerBar sounds than what he has when I cranked it up,” Lorin Morrell-Maddog-Media, who is on site and orchestrates the KICKER AMA Pro ArenaCross Series events, related.

For Saturday night’s event the stands were nearly full with attendees very engaged with action on the track. Amateur riders took to the track during the day and pro riders took the track through the evening from 6 until well after 10PM.

Bobby, from JD Glassworks in Lubbock, made the trip to Amarillo with a lovely friend to check out the event. JD Glassworks is a strong KICKER Dealer. Maddog_Media’s Lorin Morrell is on the left.
This amateur racer caught one of the special KICKER T’s shot into the crowd during a break in the Pro Racer heats. He is pictured with his Bullfrog prize and certificate with Lorin Morrell.

In addition to the action on the track T-shirts are fired into the crowd during Pro race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T has a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. One of the amateur racers caught the KICKER T with the certificate and went to the booth and picked up his Bullfrog prize.

Crowd members also participated in flag-waving sessions for a chance to win a KICKER BullFrog.

A wide selection of KICKER gear was displayed on tables in the lobby.
Racers were flying high when they circled the track.

Concluding, Morrell added, “Bobby from JD Glassworks in Lubbock, a strong Kicker dealer, came over to the event and it was great to visit with him. The KICKER AMA Pro ArenaCross got off to a great start in Loveland and the Amarillo TX event continued the excitement. The KICKER AMA Pro ArenaCross is Livin’ Loud in 2022.”

Visit kicker.com for more.

The KICKER AMA Pro ArenaCross 2022 Series Kicked Off in Loveland, CO

LOVELAND, CO (01.11.22) – The KICKER AMA ArenaCross 6-City Series, with 10 races, kicked off January 7th and 8th at the Budweiser Events Center in Loveland, CO.

The Budweiser Events Center in Loveland, CO was the site of the January 7th and 8th KICKER AMA ArenaCross.

“It was cold with snow outside but inside the action on the track was red hot both nights and the attendees were Livin’ Loud. We had a display area in the lobby area and virtually everyone who entered the Budweiser Events Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see. For at least 90 minutes on Friday and 2 hours on Saturday we were talking to members of the crowd about KICKER. Colorado is truck country so the new KICKER L7T under seat drew a lot of attention as did the OE Direct fit speakers. Powersports in strong in the Rockies so the KICKER PowerBar grabbed attention too,” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

KICKER product setup in the lobby before the event began.
Track prep early Friday.

The Budweiser Events Center was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed track, for riders. For Saturday night’s event the stands were nearly full. Over 300 riders were on hand both days to take practice runs plus amateur and pro riders on the track for dozens of heats through the evening from 6 until well after 10PM.

Riders on the track raced for the top spot on the podium.
The event center was built for hockey and it was a quick trip around the track for riders.

Matt Macias, Colorado staff member of Santa Fe Distributing in the Rockies, was on hand Saturday night to work the booth along with Lorin Morrell. “Lorin does such a great job getting everything set up to showcase KICKER at the AMA ArenaCross events. So many attendees are interested in the KICKER products that will fit their rides,” he stated. Macias resides in Aurora CO about an hour from Loveland. Santa Fe Distributing in a key KICKER Distributor of longstanding based in Lenexa KS.

Lorin Morrell gives a big thumbs up with the winner of the T-Shirt toss with his KICKER BullFrog Prize.
Matt Macias (R), Santa Fe Distributing, was on site for the Saturday day event and is pictured with Lorin Morrell and more KICKER Bullfrog prize winners.

In addition to the action on the track T-shirt are fired into the crowd during race breaks and track maintenance periods. An air cannon fires wrapped KICKER T’s into the crowd. A special T has a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd member also participate in flag-waving sessions for a chance to win a KICKER BullFrog.

The 2022 KICKER ArenaCross Series will be Livin’Loud.

Concluding Morrell added, “The KICKER AMA ArenaCross got off to a great start in Loveland and the next stop is Amarillo TX on Saturday, January 15th. We look for a great turnout there as well. The KICKER AMA ArenaCross is Livin’ Loud in 2022.”

Visit kicker.com for more.

The Havasu Holiday Boat Parade of Lights Was Livin’ Loud with KICKER

LAKE HAVASU, AZ (12.07.2021) – The Lake Havasu Holiday Boat Parade of Lights took place on the Bridgewater Channel at London Bridge Saturday night, December 4th, on Lake Havasu.

Holiday lights adorned over 80 boats as they glittered and glistened through the famed Bridgewater Channel under the London Bridge which continued the community 37-Year Holiday tradition. Spectators lined the shore and parking areas to enjoy the Holiday Season together.

The KICKER BoomToon dockside as the Havasu Boat Parade was set to launch.

The KICKER BoomToon and Wired4Sound deck boat were definitely Livin’ Loud in addition to sparkling with Holiday lights. Captain Frank was at the helm of the KICKER Livin’ Loud 3 BoomToon. Dan Murphy, Maddog Media’s Lorin Morrell and more crew members were on board as the boat parade cruised down the Bridgewater Channel on a crisp. clear evening.

This image from Wired4Sound shows how bright the Wired4Sound KICKER 26’ deck was as the evening parade got started.

The Wired4Sound KICKER 26’ deck boat featured thousands of Holiday lights and candy canes as owner Jeff Cuvelier and family enjoyed the parade. “The build features 14 KICKER amps (a whopping 24,000 watts !) and 44 Kicker Speakers, including 4 L715Q and 6 KMTC11 KICKER Marine Tower Speakers. I have reworked the system several times and based on what people say, this is the loudest and best sounding system they have ever heard on a boat. We can make waves anchored in the channel or dockside,” Cuvelier stated.

Concluding, Morrell related, “Both of these boats were definitely Livin’Loud and definitely looking beautifully Christmassy.”

Visit kicker.com/marine-audio for more.

The 2021 Sand-Water-RV Expo on Lake Havasu

LAKE HAVASU CITY, AZ (11.19.2021) – The 2021 Sand – Water – RV Expo in Lake Havasu City AZ, is a mecca for outdoor motorsports enthusiasts of off-roading, RVing, boating camping, fishing and hunting. Lake Havasu City has the highest per capita UTV ownership of any city in the United States.

Lorin Morrell taking a spin on Lake Havasu.

KICKER will be on site with Maddog Media. “We will be in booth Q with longtime KICKER Gatorwraps and Livin’ Loud with the RZR. This event did not happen in 2020 due to COVID 19 and everyone is so excited about the event this weekend, November 19th and 20th. There is no show on Sunday” Lorin Morrell Maddog Media stated.

The Sand – Water – RV Expo captures the spirit and passion of these complementary markets, providing motivated consumers the opportunity to browse, compare and shop for the latest and greatest in offroad vehicles, trucks, sand rails, ATVs, UTVs, 4 x 4s, buggies, motorcycles, electric vehicles, RVs, toy haulers, travel trailers, boats, pontoons, personal watercraft, kayaks, paddleboards, bicycles, camping gear, fishing tackle, and all related accessory products and services. Be sure and check-out our “special attractions” page for all the highlights. The title sponsor of the 2021 Expo is Sunshine RV in Lake Havasu.

SHOW HOURS: (rain or shine)
Friday — 11am – 5pm
Saturday — 9am – 5pm
closed Sunday

TICKET HOLDERS & EXHIBITORS/VENDORS: please be advised that drone flying is prohibited everywhere over State Park property.

Visit sandandwaterexpo.com for more.

Kicker Sponsors the 7th Annual Car Audio Championships

STILLWATER, OK (10.06.2021) – Kicker returns to co-sponsor the 2021 Car Audio Championships, held at the North Alabama State Fairgrounds in Muscle Shoals October 8-9, and then again at the Benton County Fairgrounds in Bentonville, AR, October 23-24.

The SPL portion of the Championships will take place in Muscle Shoals, coinciding with some additional West-Coast locations. The Sound-Quality Finals will take place in Bentonville two weeks later. KICKER is a sponsor for both events.

“The Championships represent the elite of the competition world, both for SPL and sound quality,” said Kevin Campbell, KICKER’s Marketing Director. “KICKER believes in the importance of competition, which is why we’ve supported the sport for so many years. A passion for audio drives these competitors. That same passion pushes us and our products to evolve. It’s a kindred spirit.”

MECA, dB Drag Racing, IASCA and EMMA USA are all partners in producing the Car Audio Championships. Competitors have accrued points throughout the season to gain an invitation to the SQ and SPL championship events. With hundreds of vehicles participating in multiple locations and thousands of spectators, the event will be a destination for all things audio, as local audio retailers are promoting it around the area.

The dB Drag Racing competitors will have the option to compete from Muscle Shoals, or a the Sacramento, CA site. Web-enabled competition will allow any competitor to go head-to-head in either location and still be part of one large event.

Open triple-point events will also be held at the same time as the invitation-only Championships, allowing local can national competitors to have an opportunity to kick off the 2022 competition season with a high-point event.

Both Championships will run on Saturday and Sunday from 10 am – 6 pm.

Visit CarAudioChampionship.com, dbdragracing.com, iasca.com, and mecacaraudio.com for more.

The Uncensored Motorsports RZR in the KICKER Booth at the Sand Sports Super Show Was Livin’ Loud

COSTA MESA, CA (09.22.2021) – The Sand Sport Super Show, Friday-Sunday September 17-19, was the Mecca for motorsports enthusiasts who like to play and race in the sand. Since 1999 the Sand Sport Super Show has been the biggest and most exciting dune and dirt sports expo in the world. 2021 was reported be be the largest to date as hundreds of exhibitors and 60,000 plus attendees came together at the 130 acre OC Fair and Event Center in Costa Mesa to see the latest vehicles, demos, gear and accessories for motorsports.

KICKER had a 140’ booth in Costa Mesa.

The KICKER booth included a partnership with area retailer Uncensored Motorsports from Temecula CA. The Uncensored Motorsports 2021 RZR Turbo S Dynamic 4-seater no doubt set the standard for demo side-by-sides at the event. Chris and Amy Call headed the area retailer’s team on site. “Our new RZR demo is brand new and has less clocked less that 5 miles. After the event last year we started talking with Tracy Focht, KICKER Western Regional, about partnering on a demo in their booth for this year’s event. It all came together and we think it is over the top. We got so much positive feedback from people at the event and did so many demos. Our RZR is already back at our store in Temecula and will be Livin’Loud there… hopefully to return to the Sand Sports Super Show 2022,” Chris Call related.

Chris and Amy Call pictured with their Uncensored Motorsports RZR creation.

“Chris, Amy and their team did an over-the-top installation on the Uncensored Motorsports RZR. Amy provide ideas for the color scheme and their tech team did a super job with every facet and presentation of the KICKER products on board. Not sure I have ever seen a list that long of KICKER products installed in a vehicle. We feel the Uncensored Motorsports was without a doubt the best demo at the event. With the travel restrictions I could not be on site but I have seen pictures and heard the super reports. Hopefully next year I can attend,” Focht stated.

The Uncensored Motorsports RZR parked behind the company’s store in Temecula, CA.

Lorin Morrell, Maddog_Media, orchestrated set up at the KICKER booth as pandemic resurgence cancelled the onsite presence of the 82’ KICKER XRV at the event. Morrell offered, “We had a 140’ long booth to fill and it all turned out very well. We positioned tents, displays and demo vehicles. The Uncensored Motorsports RZR was spotlighted and drew a crowd throughout the event. Their team, along with representatives from KICKER’s area rep firm Murphco, provided staff to speak with enthusiasts about the many product categories in KICKER’s product lineup.”

Click below to view these videos

Click to view a daytime video of the RZR

Click to view a nighttime video of the RZR

“The vehicle is a 2021 RZR Turbo S Dynamic 4 seat. What we’ve installed into it includes the following: All Kicker pieces, KMC5 Media Center, KX2400.1 Sub Amp, KX1200.2 Amp for the 11″ cans, KX400.4 Amp for the 9″ cans and 8″ front pods, 2 rolls of 0-gauge Kicker power and ground wire, 2 rolls 4 gauge power and ground wire for amplifiers, KMT 11″ tower speakers, KMT 9″ tower speakers, KMT 8″ LED front speakers, L7T 12″ subs X2 in a custom-built enclosure. Total power is 4270 watts, 2 full-throttle batteries with an isolater to supply power. Everything is controlled through Bluetooth via KMC 5, iPhone, or Apple Watch!”

Riley Murphy, Devin Daniel and Victor Pietro were on site with Murphco. “The KICKER booth at the event was definitely packed throughout the 3 days. Saturday we were slammed. We have not done many in-person events over the last couple of years and it was definitely very refreshing to be among so many enthusiastic motorsports enthusiasts. We all worked together and Lorin did a super job with the booth layout. No doubt attendees will be talking KICKER for weeks and months to come. I am sure Chris and Amy will see action at their store in Temecula as a result of the show,” Murphy stated.

The motorsports and powersports categories had been growing very rapidly and the 2012 Sand Sports Super Show will definitely add high octane fuel to the categories.

To see much more action from the Sand Sport Super Show over this past weekend see @12voltnews on Instagram and Facebook.

KICKER Celebrates Employee Service in Awards Ceremony

STILLWATER, OK (08.04.2021) – KICKER celebrated the anniversaries of 55 employees on Tuesday, culminating with recognition of KICKER department heads Kim Wright and Lance Noble, both of whom are starting their fourth decade with the company.

Steve Irby

“I’m really honored,” said KICKER founder Steve Irby. “It’s rewarding to me to know somebody wants to stay here, and great to see people that are team players. I really value that.” KICKER has been celebrating work anniversaries since the early 1980s.

Held during a company-wide meeting, Irby presented the awards to each honoree. A pin with the KICKER logo was awarded for one year of service, a watch was given for three years and a ring for five years. Awards were also given to employees with 10-to-30-year anniversaries this year.

Visit kicker.com for more.

KICKER Returns to DuneFest

STILLWATER, OK (07.21.2021) – KICKER has announced its return to DuneFest at the Oregon Dunes Recreation Area in Winchester Bay, from July 27 through August 1.

KICKER will be on hand to support longtime DuneFest sponsor and KICKER authorized dealer Brad’s Car Tunes (Eugene, Ore.), which will have a booth area in Vendors Row during the event. Brad’s Car Tunes will have multiple show cars in the KICKER booth, including a Jeep Gladiator and a pair of Polaris RZRsall with custom installs. Brad’s Car Tunes will be offering on-site installations and products available to purchase during the six-day event.

DuneFest is packed with family-fun experiences throughout the week. In conjunction with JetCity FMX freestyle motocross demo team, KICKER rider and X Games medalist Robert Haslam will take to the air in a wild freestyle show all week long.  Haslam and other JetCity FMX riders will also host a youth mini-camp for kids 7-13 years, teaching them basic maintenance and long-jumping skills.

A poker run, long-jump contests, treasure hunts and multiple races across the dunes offer riders plenty to try from sunup to sundown. As evening sets in, night rides will be offered in addition to live music Friday and Saturday nights. 

For more information, consumers can go online to www.dunefest.com and www.bradscartunes.com.