Glenn McCarthy Hits the Road in the CE Global Pro KIA EV6 GT

Posted on May 7, 2023 by 12VoltNews in Industry and tagged Cicada Audio.

BEND, OR (05.08.23) – Industry Veteran Glenn McCarthy jumps back into the 12-Volt world in the cockpit of his new KIA EV6 GT.

When McCarthy formed CE Global Pro, a PNW Representative firm, he approached windshield time and on the road expense in a new way. “I am thrilled to be doing what I love, which is selling, and am excited to be able to do it in these picturesque states of Washington and Oregon,” McCarthy stated.

*McCarthy hits the road in his KIA EV6 GT that is totally set up to be a remote office as he makes 40 minute stops at charging stations on the road in the picturesque PNW.*

McCarthy hit the road behind the wheel of a new KIA EV6 GT. “I plan to be on the road a lot seeing dealers. The PNW is an environmentally friendly region of the US. With the move to Electric Vehicles, and the high price of fuel, it was a natural to investigate an EV.”

Continuing, “I made the decision to buy a new KIA EV6 GT as it saves a ton on fuel cost but requires time at charging stations on the road.To make that charging time productive I added gear in the cockpit were I can stay totally connected and productive for that 40 minutes or so of charging time. I even added a printer in the trunk. With the amazing landscape in the PNW each charging stop can offer a wonderfully refreshing view.”

Cicada Audio was the first 12volt company to appoint McCarthy in the PNW region to drive their brand through motorcycle, UTV and other applicable resellers.

“We are very excited to have Glenn representing Cicada Audio in the top west corner of the USA”, Cicada Audio’s Director of Sales Marty Deane, commented. “We are growing and always need top professionals like McCarthy in the field. We look forward to growing with Glenn’s venture,” Deane stated.

Look for much more coming from CE Global Pro in the PNW with Cicada Audio!

Visit cicadaaudio.com for more.

Glenn McCarthy Forms CE Global Pro Rep Firm in the PNW and Hits the Road with Cicada Audio

Posted on May 2, 2023 by 12VoltNews in Industry and tagged Cicada Audio.

BEND, OR (05.03.23) – Industry Veteran Glenn McCarthy jumps back into the 12-Volt world. McCarthy has formed CE Global Pro, a PNW Representative operation, to service Oregon and Washington states. “I am thrilled to be doing what I love, which is selling, and am excited to be able to do it in these picturesque states”, McCarthy stated. For over 30 years Glenn has been in the sonic reproduction arena. Starting in Japan and spanning several continents over the last 3 decades.

*Glenn McCarthy pictured in the CE Global Pro office in Bend, OR.*

Today, Cicada Audio appoints McCarthy in the PNW region to penetrate 12volt operations as well as, UTV and other applicable resellers.

Look for more coming from CE Global Pro in the PNW and Cicada Audio!

Visit www.cicadaaudio.com for more.

Cicada Audio Connected at the GoFast Mobile Expo 23

Posted on April 19, 2023 by 12VoltNews in Featured and tagged Cicada Audio.

SPRINGFIELD, MA (4.20.23) – On Wednesday, April 12th, Cicada Audio set up on the event floor at the MassMutual Center in Springfield with dozens of other 12volt brands.

*The Cicada Audio tent set up on the GoFast ME23 event floor.*

Marty Deane, Cicada Audio Director of Sales, related, “We had recently partnered with GoFast Solutions so the timing was super to get Cicada Audio rolling in the territory. Under the tent in our booth we showcased a great Harley build from InFocus Mobile Audio. Owner Justin O’Neil and Harley owner Andy LaBranche brought the Harley from Windham NH which is about 100 miles away.

*Attendees gathered around for a demo of Andy LaBranche’s Cicada Audio loaded Harley from InFocus Mobile Audio.*

In the booth the Harley drew attendees from across the event floor when the volume was cranked. The modified Harley was on an old frame and motor with 2014 and up electronics. For the GoFast a Cicada Audio was added to the system.

“Andy’s Harley was definitely rockin’ with clarity as a 4-speaker system driven by Cicada Audio amplifiers,” Justin from InFocus Mobile Audio stated.

“The GoFast ME23 was definitely a good event for Cicada Audio. Our area rep Art Rickless was in the house and we were able to deliver information about our brand to attendees and definitely provided demos through the day,” Deane added.

*Marty Deane Cicada Audio Director of Sales*

Rickless, A.I.R. Associates, commented, “There was definitely the feeling of energy in the MassMutual center as industry members connected with vendors plus their fellow dealers and friends. We have several dealers in the territory turning out bikes loaded with Cicada Audio and our riding season up here is just around the corner.”

Visit gofst.com for more.

Cicada Audio Welcomes New Director of Sales

Posted on March 21, 2023 by 12VoltNews in Featured and tagged Cicada Audio.

PHOENIX, AZ (03.22.23) – CICADA AUDIO, now a Larry Frederick legacy company, is growing at a rapid pace and continues to disrupt the industry nationwide. To support our efforts, we are proud to announce the hiring of Marty Deane to the position of Director of Sales

The unstoppable growth on sales over the 15 months of the company’s history has demanded the new position taken by Marty Deane. As a retail shop owner for over 30 years, he brings extensive 12v experience and a unique perspective to our company.

*Marty Deane hit the ground running as the new Cicada Director of Sales… conducting this Tuesday training at the Woofer Electronics Dealer Show in Northlake IL.*

“Larry Frederick knew exactly what to look for when it came to putting together his dream team, and he did find them. Marty Deane is the latest to join. Selling systems that meet the customers’ highest demands and the limited space available with multiple options requires a seasoned professional, and we are thrilled to have it,” said Larry Vansickel, CICADA AUDIO’s CEO.

“Working alongside my longtime friend and mentor in 12v was a dream come true,” said Marty Deane. “It is sad it was so short, but Larry Frederick spent many hours working with me on understanding his baby and how to successfully sell it”.

With over 40 new products slated for release this year, all part of the Larry Fredericks’s legacy product line, CICADA AUDIO is sure to remain the leading-edge brand in the US market.

Marty Deane can be reached at: marty@cicadaaudio.com or (480) 716-7769.

For more information on Cicada Audio visit: www.cicadaaudio.com or email sales@cicadaaudio.com.

Introducing Cicada Audio, a New Company for High-End Motorcycle Audio

Posted on June 16, 2021 by 12VoltNews in Industry and tagged Cicada Audio.

PHOENIX, AZ (06.17.2021) – Larry Frederick, company Founder and President, has assembled a talented team with over 40 years of design, manufacturing, and marketing experience in 12-volt audio to develop a uniquely crafted range of “Plug-n-Play” motorcycle audio amps, speakers, processors, and harnesses exclusively for Harley Davidson motorcycles.

Larry commented, “It is time for a High-End and more FOCUSED approach to motorcycle audio.” Larry comments “Today’s motorcycle audio is like car audio circa 1990… growing, and needing nurturing, technical knowledge, training, and custom solutions.” Larry continues “At the same time, Harley Davidson audio is creating a lot of FUN and these guys are Crazy! and I like it!!!”

Larry Frederick showing two new Cicada Audio products in his Phoenix facility.

Cicada Audio was founded on a set of core values:

Partner with like-minded professionals who share a passion for engineering, manufacturing, installing and enjoying great motorcycle audio.
Dedicate the time needed (and man power) to develop the right product for the end user, done in the right way with an eye on quality and performance.
Consider the physics and limitations of the motorcycle; make audio products that are designed to perform and work in that environment.
Tool and manufacture our own product using high quality parts and innovative designs, not outsourced or off-the-shelf products in which you have no control of the process.
Possess the technical knowledge to help the dealer and consumer get the most out of their Cicada-branded audio system.
If it cannot be done well, do not do it, only the BEST will do for a Cicada Audio System!