NEW YORK, NY (10.14.25) – Toyota and SiriusXM have announced that SiriusXM with 360L will make its Toyota debut in the all-new 2026 RAV4. SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment system, which provides drivers and their passengers with unparalleled choice, content discovery, and a personalized listening experience.

SiriusXM with 360L is available as part of the latest-generation Toyota Audio Multimedia system debuting in the RAV4 before rolling out to future models in the Toyota lineup. SiriusXM with 360L adds dozens of additional music channels curated to match every mood, an expansive library of on demand content, and a live sports category that makes it easier to find broadcasts of games and sporting events. Personalized “For You” recommendations and the ability to access related content allow listeners to discover more of the programming they love. Additionally, drivers can create and enjoy custom Artist Stations that can be originated from artists or bands and are continually personalized, and new features from SiriusXM are expected to be delivered by over-the-air updates in the future.

“Toyota’s ongoing collaboration with SiriusXM marks another significant step forward in redefining in-car entertainment,” said Brian Inouye, chief engineer at Toyota Motor North America. “Together, we are committed to enhancing every journey with a personalized, immersive experience to help our customers stay connected and engaged on the road.”

“We are excited for SiriusXM with 360L to make its Toyota debut in the all-new 2026 RAV4,” said Sean Gibbons, SiriusXM’s Chief Automotive & Broadcast Technology Officer. “Toyota and SiriusXM have enjoyed a long and successful relationship, and Toyota drivers will soon be able to experience even more live and on-demand content from SiriusXM with enhanced personalization and discovery.”

SiriusXM is home to hundreds of expertly curated, ad-free music channels across all genres, decades, and moods as well as the must-hear moments in sports, news, entertainment, comedy, and more. From one-of-a-kind channels by some of the world’s top musicians to first-listens and exclusive performances from emerging artists and bands, SiriusXM presents the perfect soundtrack for any moment. SiriusXM brings fans closer to their favorite sport by offering an extensive lineup of live pro and college events, plus programming that delivers reactions and analysis from experts and insiders. Subscribers also stay informed and entertained with the latest in news and politics, entertainment, comedy and beyond, with celebrity interviews, iconic hosts, trusted opinions, non-stop laughs, and so much more, available only on SiriusXM.

All Toyota vehicles sold or leased in the U.S. and Canada include a three-month trial subscription to SiriusXM. Select Toyota dealerships can choose to add a three-year Extended Service Subscription to SiriusXM to the vehicle’s purchase or lease price. SiriusXM is available in the continental U.S. and Canada.

For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit SiriusXM.com.

TAMPA, FL (10.10.25) – Once again in Tampa, IBEX showcased the latest in marine audio and accessories. IBEX, the International BoatBuilders Exhibition and Conference is North America’s premier tactical trade event for the recreational marine industry held annually at the Tampa Convention Center. This year‘s event took place October 7th through the 9th.

This year there were over 700 exhibiting companies with attendance of 8,000 industry professionals reported. The pace of innovation in the marine industry is making waves. Overall, the event focused on the latest in boat building, design and service with a focus on sustaining a strong future of innovation and education.

A growing number of traditional 12volt companies are making statements in the marine marketplace. Several of those companies communicate with the 12volt Center Studios and were on site with a booth and activities at the event.

The activities of KICKER, MODUS, Alpine Marine and JBL are spotlighted in the graphic in this article. #ibex2025_12v to see IBEX2025 activities.

Stay tuned for follow up IBEX2025 press press from each for thee companies.

For more see 12voltnews.com

DIAMOND BAR, CA (10.10.25) – Automotive enthusiasts and builders can discover new products from trusted aftermarket brands with speed, relevance, and accuracy thanks to a new digital platform powered by the Specialty Equipment Market Association (SEMA) and SEMA Data.

SEMA Connected is the automotive aftermarket industry’s new online hub for enthusiasts to find high-quality automotive parts and products, manufacturers to showcase their latest innovations, and resellers to reach high-intent buyers. It’s a product discovery engine, brand showcase, and buyer connection tool all in one, built for everyone in the automotive aftermarket ecosystem.

“When parts data is messy or inconsistent, everyone loses time—and trust,” said Gigi Ho, SEMA Vice President of Technology, Data, and Strategic Initiatives. “We built SEMA Connected to help buyers save time and eliminate frustration, providing them with results that are organized and informative.”

Like the SEMA Show, But 365 Days a Year
SEMA Connected is the first platform of its kind designed to mirror the organization of the SEMA Show floor, allowing visitors to select their area of interest, browse by vehicle, explore featured products and vehicles, or create their own build list.

Organized by enthusiast-driven categories like Hot Rod Alley, Racing & Performance, or Trucks, SUVs & Off-Road, users can explore the platform in a way that feels familiar and purposeful with product details and content at their fingertips.

Key Features Include:

• Smart, vehicle-specific search that delivers relevant, accurate product results
• Showcase opportunities for brands to highlight promotions, new product announcements, and company news
• Retailer and location directory with geolocation tools to guide enthusiasts to purchase points
• Data request functionality for resellers to easily connect with brands and access product information through SEMA Data PIMS portal

Powered by Precision, Backed by Data Excellence
SEMA Connected is more than just a digital tool: It’s an online marketplace designed to help the automotive aftermarket industry make more informed decisions. All brands that appear on SEMA Connected must meet SEMA Data standards to ensure the product information on their website is accurate, complete, and useful to buyers. At launch, brands that have achieved Data Excellence status within the past two years are featured.

Automotive aftermarket manufacturers and brands can feature their products on SEMA Connected by becoming a SEMA Data member. Likewise, resellers, distributors, or eCommerce businesses can appear on the “Where to Buy” section for products by registering through SEMA Data.

To learn more or get started, visit www.semaconnected.com.

LIBERTYVILLE, IL (10.10.25) – Designed as a DIRECT UPGRADE for the factory rear speaker soundbar, the ALL-NEW MBQJ-48CRGB24+ packs in (4) 8-inch coaxial speakers in a premium enclosure and brings booming, crystal-clear audio in a sleek, Plug-and-Play design tailored exclusively for the latest Jeep Wrangler (JL) and Gladiator (JT) models (2024 through current models). Get ready to BRING THE CONCERT!

Innovative and dynamic addressable RGB LED lighting packs a concert-like stage atmosphere and displays your customer’s songs through moving audio. Embrace LOUD and undistorted MB Quart performance that is tuned exclusively for Jeep® Wrangler (JL) / Gladiator (JT) 2024-Current models.

For more information, click here.

SANFORD, ME (10.07.25) – The Runaway Country Music Fest took place Saturday, October 5, at the Limington Harmon Airport in Limington, ME. Proactive 12-volt retailer Sanford Sound, with Jack Bogard behind the wheel, was close by and proudly sponsored the amazing event.

“What an amazing day at our first Country Music Fest. So glad to be part of the great day and night. All the bands and onstage dancing contests were amazing, and it was great to sponsor this event. Everyone on site will remember the event for years to come,” Bogard related.

On the grounds of the airfield, several dozen local area companies showcased their products to members of the crowd. Over 1,200 tickets were sold as attendees enjoyed five bands and all the fun of live country music. One of the featured performers was Noah Thompson, winner of American Idol in 2020.

“Seeing so many people on the grounds enjoying the country music and onstage dancing was terrific. I received a testimonial from Brad at KNB Handmade Creations, who told us he appreciated being informed about the festival. He said it was great to be at the event and complimented us for doing such a terrific job. He ended by saying this was the most phenomenal local show he had ever showcased his products at,” Bogard concluded.

Sanford Sound hosts many car shows and sound-off competitions at their store. The marketing plan that Bogard drives connects with enthusiasts and consumers in the area, fueling business in today’s digital, AI-driven world. Jack and his team emphasize the “In-Store Listening Experience” and “Professional Installation” every day.

Great work, Jack.

For more, see sanfordsound.com.

OXNARD, CA (10.07.25) – Next stop, New York.

Modus is proud to announce it will exhibit and demo audio systems at the upcoming Electrify Expo, held at Nassau Coliseum on Long Island Oct. 17-19.
 
On the heels Modus of Electrify Expos in Seattle, San Francisco, and Chicago, Modus will once again feature its award-winning 2024 Tesla Cybertruck build at the New York event, which became a featured stop that drew crowds during the first three 2025 Electrify Expos it attended.

“New York is loud, and we are going to raise the decibel level with our Cybertruck demo, which has been incredibly popular with attendees during the current Electrify Expo tour,” said Jason Digos, Modus Senior Sales Trainer. “Attendees don’t realize such a high-end and powerful audio system can be integrated into today’s complex electric vehicles. Once they experience it, they are blown away. We can’t wait for New Yorkers to get a taste of what Modus can do for the electric vehicle industry.”
 
The misconception that premium audio is merely a luxury add-on overlooks the soundstage potential of EVs. These vehicles offer something combustion engines never could: silent cabins paired with abundant electrical power, creating an unprecedented opportunity for truly immersive, audiophile-grade sound systems.

The Modus Cybertruck installation achieves several industry firsts, showcasing Modus’ innovative PREACT™ current-averaging technology operating directly on Tesla’s 48V DC electrical system. This marks a significant advancement in mobile audio integration with electric vehicles, capable of delivering 6,000 watts (RMS) of audio power without requiring voltage inverters or additional batteries, which is a first for any EV audio system. This was made possible through Modus’ patented PREACT technology in the new Mezzo amplifier line, which operates with unprecedented efficiency at higher voltages.

“Consumers are often wary of adding or altering audio components in Teslas and other EVs because of their sophisticated electrical systems, but we are educating them that the technology is available today to do so safely and effectively,” Digos concluded.
 
The Modus Cybertruck debuted during the Modus brand launch event in March 2025. It will continue to be featured in additional industry events throughout 2025, showcasing
the practical applications of Modus’ breakthrough technologies in the emerging electric vehicle market.

For more on the Modus cybertruck build, see the following video:

For more information about Modus products and partnership opportunities, request more
information on the web at www.modusglobal.com.

EDMOND, OK (10.06.25) – On September 30, Petra hosted a Beats & Bites Car Audio event — a customer appreciation day dedicated to the 12-volt dealer community — from 10 a.m. to 1 p.m. Attendees felt the beat of car audio and enjoyed delicious food throughout the day.

At the well-attended event, guests enjoyed great food, giveaways, and exclusive deals on top car audio brands that Petra retailers stock to drive their business. Retailers also had the opportunity to connect with Petra team members and other 12-volt pros from across the industry.

“It was really great to show our appreciation to our independent retailers and give them some extra value for spotlighting the brands that drive the category forward,” related Ed Lacy, District Manager. “These in-person events provide an opportunity for retailers to connect and share positives as they drive business in their marketplace. It was exciting to feel the energy at the event.”

“At the event, Metra and HiBoost joined the fun, DB Drive kept everyone fueled with barbecue, and Pioneer treated attendees to drinks and dessert. Plus, there were six awesome surprise prize giveaways — one every 30 minutes. The grand prize was a 55-inch Pioneer TV. With great food, exclusive deals, and plenty of mingling and shopping, it was an unforgettable day for the 12-volt community at Petra’s HQ in Edmond, OK,” related Alex Taylor, Digital Marketing Manager.

For more, visit petra.com
.

STURBRIDGE, MA (10.06.25) – “The GoFast Winter Summit 2025 at the Sturbridge Host Hotel and Conference Center was one for the books! From the moment the doors opened, the energy and excitement could be felt throughout the venue. Dealers, installers, and industry professionals traveled from across the Northeast to connect, learn, and take advantage of the best deals of the season,” stated Bob Hernandez, VP of Sales.

One of the exhibitors connecting with dealers across the Northeast was Windshield Skin, represented by Myra and Alan Bray, who traveled from the company’s headquarters in Sacramento, CA, to be on-site with a booth and live demos at the event. This was a return trip for Windshield Skin, having introduced their brand to the 12-volt industry at the GoFast Mobile Expo 2025 in May.

Miya Bray related, “The 12-volt industry is new for our brand, which offers windshield protection to prevent damage from obstacles on the road. Our on-site presence at the GoFast Mobile Expo was very productive. When Bob Hernandez let us know about the Winter Summit, we were certainly very quick to sign up.”

Industry statistics reveal that each year 14 million windshields are replaced in the U.S. due to damage or wear. With the average windshield replacement cost exceeding $1,000, the Windshield Skin product presents a strong opportunity for proactive 12-volt retailers. The company’s best seller is the Universal Kit, which includes a 48” x 70” windshield screen.

Bray continued, “Once again, participating in a GoFast event was very successful for our company. Our team’s hands-on demos of Windshield Skin being installed in the booth really opened a lot of dealers’ eyes. Proactive dealers saw that this category could provide new revenue opportunities with a very small investment. Bob Hernandez and the GoFast staff had everything well prepared for the Winter Summit, and all went very smoothly. We are looking forward to the 2026 Mobile Expo in the spring.”

GoFast shared, “We thank our vendors and exhibitors, as the Winter Summit could not have happened without your support. The Winter Summit 2025 proved once again why it has become one of the most important events for the 12-volt industry in the Northeast. It was a day of knowledge, marketing, and opportunity—and it’s only the beginning. We are already looking ahead to the Mobile Expo 2026 in the spring and Winter Summit 2026 in the fall. To everyone who attended, exhibited, trained, and supported the Winter Summit 2025—we thank you. Together, we’re building stronger businesses, stronger relationships, and a stronger industry.”

For more, see GoFst.com

POMPANO BEACH, FL (10.06.25) – RDVFL proudly announces the launch of its latest breakthrough products: Wireless CarPlay Interfaces specifically designed for the iconic Ferrari 458, 488, F8, 812, F12, and GTC4LUSSO. This game-changing upgrade brings the latest in connectivity and convenience to classic Ferrari vehicles, ensuring that drivers experience unparalleled driving pleasure with the best of modern technology.

Unlock the Future with Wireless CarPlay
With RDVFL’s new Wireless CarPlay Interfaces, owners of many Ferrari models can now seamlessly integrate their iPhones with their vehicle’s infotainment system. No more tangled cables or outdated interfaces — the new system offers a sleek, hassle-free connection that enhances both safety and entertainment on the road.

Key Features

• Effortless Integration: Installs seamlessly into Ferrari models like the F8 or F12, maintaining the vehicle’s original aesthetics and functionality while adding the power of wireless CarPlay.
• Superior Connectivity: Enjoy instant access to apps, music, navigation, and more through a high-speed, stable wireless connection.
• Enhanced User Experience: Voice commands and intuitive touch controls allow drivers to stay focused on the road while managing their digital life.
• Advanced Navigation: Real-time updates and traffic alerts ensure drivers take the best route every time.
• Music on the Move: Stream favorite tunes, playlists, and podcasts directly from an iPhone — the perfect soundtrack for every journey.

Upgrade Your Drive, Upgrade Your Life
“At RDVFL, we are passionate about blending the beauty and performance of these Ferraris with the cutting-edge technology of today,” said Rich De Sclafani, CEO of RDVFL. “Our new Wireless CarPlay interfaces are designed to enhance the driving experience, bringing modern convenience to these timeless vehicles. Whether you’re cruising down the highway or navigating city streets, our technology ensures you stay connected and in control.”

A Seamless Fit for Ferrari Enthusiasts
The Wireless CarPlay Interfaces by RDVFL are meticulously engineered to match Ferrari’s high standards of craftsmanship. Each unit is rigorously tested to ensure optimal performance and reliability — the perfect upgrade for discerning Ferrari owners who demand the best.

Availability and Installation
The RDVFL Wireless CarPlay Interfaces for all supported Ferrari models are now available for purchase through authorized distributors, dealers, and installers.

For more information or to locate a dealer near you, visit www.rdvfl.com.

COSTA MESA, CA (09.24.25) – PowerBass had a very strong presence at the 2025 Sand Sports Super Show at the OC Fair and Event Center in Costa Mesa, held September 19–21. PowerBass set up in an expansive booth showcasing their latest products in the Powersports category. The dedicated crew on site included Erik Harbour, John Driscoll, Dave Myers, Juan Quintana, and Meny Fischer.

From the moment the show opened Friday afternoon, the PowerBass booth was buzzing with action as attendees checked out the wide selection of Powersports gear along with Bluetooth portable units.

“We stayed busy every day all weekend long as lots of consumer traffic came by the booth, as well as retailers, looking to find the latest and greatest in Powersports products. We offered live demos all day and into the night, which was a fun way to engage the crowds when the music really got cranking in the booth. It’s a great change from some of the traditional trade show type events of the year,” Harbour said.

This show also marked the first for John Driscoll since joining the company. He was busy meeting with current and potential customers from across the West Coast and setting up follow-up meetings for after the show.

Harbour added, “We had business cards on the counter from dealers across the area. Consumers were able to pick up cards so they could know where to go find the PowerBass products they saw in the booth to add to their rides. Each day we had several hundred enthusiasts spend time in our booth. We are looking forward to them enjoying Powersports on their rides.”

PowerBass has been exhibiting at the Sand Sports Super Show for nearly 10 years.

For more, see powerbassusa.com.