HUNTINGTON BEACH, CA (07.28.25) – The Rifle Supply Mid-Summer Bash 3 packed the center on Saturday July 26th in Huntington Beach. There were over two dozen vendors on site as attendees enjoyed food, music, prizes, raffles and checked out a number of gun supply products. POWERBASS was on site with Erik Harbour and Juan Quintana showing Bluetooth portables along with SoundBars and more.
Erik Harbour, POWERBASS VP, related “Seems there is a lot of crossover with the Rifle Supply customer base and and 12volt enthusiasts. The Rifle Supply team members are friends and we participate with them at local events. Rifle Supply events have been great for allowing us to tap into a new customer base that enjoys time outdoors where portable Bluetooth speakers make a great addition to enjoy some tunes while slinging some lead or just hanging out with friends after a fun day at the range.”
It was packed outside the Rifle Supply store in Huntington Beach and PowerBass was front and center.
Juan Quintana shows PowerBass products to attendees.
Concluding Harbour offered “We, Juan and I, were busy throughout the event and the crowd was estimated at over 1000 people having fun from 10AM until after 3 Saturday afternoon. We also had opportunities to talk with attendees about music and gear they had in their rides or on their motorcycles. A great way for us to learn what consumers are looking for and to connect them with POWERBASS to see what products we offer.”
12VOLT CENTRAL STUDIOS (07.25.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.
The 12volt Spin-To-Win Wheel rolled for the 331st time on Friday morning on July 25th. The Wheel landed on the JVC space and the Sparked Innovations slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We reached out to the winning retailer in Knoxville TN and have not had a reply. Will continue to connect with the good news.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA and Redline Auto Sports in Hicksville NY.
Congratulations to all.
WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, August 2nd.
N. HIGHLANDS, CA (07.17.25) – The Snake Pit Training at the Sierra Select Distribution location in North Highlands CA was well attended on Thursday, July 10th. Justin Gear conducted the session covering the 2025 VIPER and AVITAL product lines. Food was served prior to the training.
Justin Gear, VOXX Product Specialist, held the attention of the audience as he covered the new VIPER and AVITAL refresh and all really loved the new DLOADER4 DirectLoader Programming Tool.
“Everyone really liked the assortment update as well as the new and simplified transmitter pairing procedures. The in-person Snake Pit Trainings really give all the info they need to present the VIPER and AVITAL to customers on the sales floor. It also gives me info directly from dealers who engage with customers. It’s a real WIN/WIN” Gear related.
Attendees watch closely as Juston Gear spotlights products at The Snake Pit training.
Following the meeting attendees in a one-on-one group meeting.
Sierra Select Distribution is part of The Team Progressive Group.
BOCA RATON, FL (07.17.25) – ZZ2, a leading innovator in Apple CarPlay and Android Auto integration solutions, proudly announces the appointment of Tech Marketing as its exclusive manufacturer’s representative for the Southeastern United States. This partnership covers Georgia, Alabama, Mississippi, North Carolina, South Carolina, and Tennessee.
As a trusted name in consumer electronics, ZZ2 is known for delivering high-performance, solution-based products that enhance in-vehicle connectivity and elevate the driving experience. The addition of Tech Marketing brings a dynamic and experienced sales team into the fold, well-equipped to expand ZZ2’s footprint and support dealers throughout the region.
“We’re thrilled to welcome Tech Marketing to the ZZ2 family,” said Justin Martin, Eastern Regional Manager at ZZ2. “Their deep understanding of the territory and long-standing relationships with top-tier dealers and distributors make them an ideal partner. Together, we will continue to deliver unmatched service, support, and product innovation to our Southeastern customers.”
Tech Marketing brings over 30 years of industry experience and a proven track record of success in representing top-tier brands across the mobile electronics sector. Their local presence and technical expertise will ensure that dealers in the region have the tools and training necessary to succeed with ZZ2’s expanding product line.
“We’re excited to represent a forward-thinking company like ZZ2,” said Richie Holtzmanl, Principal at Tech Marketing. “Their product quality and innovation are second to none. We look forward to helping dealers in our region grow their business and deliver cutting-edge in-vehicle solutions to their customers.”
Dealers and distributors interested in ZZ2 products or becoming authorized partners in the Southeast region can contact Tech Marketing @ (770) 377-3818 or email reps@techmarketingse.com for more details or visit www.zz-2.com for more information
LIBERTYVILLE, IL (07.17.25) – Featuring tweeters with high-energy N38H Neodymium motors and injection-molded composite Polypropylene cones that bring out impactful bass with minimal cone flex, your on-the-water audio system will receive that LOUD summer upgrade you’ve been looking for!
Demand more from your Nautic adventures with Music. Defined. Nautic Premium speakers that rip through the waves with clean and LOUD SOUND. With 3 color grills included — match your boat deck or setup with the best speaker grill option and raise your wave game!
ARLINGTON HEIGHTS, IL (07.15.25) – DPS Automotive Group is proud to announce the addition of Justin Vallo as the new Director of Sales and Marketing, overseeing initiatives across our retail, fleet, and dealership customer segments.
Justin brings with him an impressive background in the automotive industry, having most recently served in a key role at K40 Electronics, a leader in radar and laser protection solutions. Prior to that, he held several positions within new car dealerships, where he developed a deep understanding of both sales operations and customer experience strategies.
Justin Vallo pictured in the Arlington Heights IL HQ.
“Justin’s industry expertise and proven leadership make him a perfect fit as we continue to expand our footprint in the automotive aftermarket and dealer services space,” said Tom Waitzman, Owner of DPS Automotive Group. “We’re excited about the vision he brings to our sales and marketing efforts.”
In his new role, Justin will be responsible for driving strategic growth initiatives, strengthening relationships with dealership and fleet partners, and enhancing DPS Automotive’s retail presence across the greater Chicagoland area and beyond.
Please join us in welcoming Justin Vallo to the DPS Automotive team.
OXNARD, CA (07.15.25) – BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Washougal, Washington-based Falcon Sales & Marketing its new distributor for the Washington, Idaho, Montana, Hawaii, and Alaska territory, effective immediately.
“Falcon is a trusted stocking rep-distributor with deep-rooted relationships across independent dealers in their territory, delivering fast, reliable, and efficient just-in-time inventory that keeps today’s dealers moving without delay,” said Greg Orlando, Elite Sales Manager. “Falcon and BOSS Elite are a perfect match. Falcon truly understands the value of a strong, knowledgeable dealer network. Their team excels at guiding customers to stock the right products at every price point. This new partnership empowers the BOSS brands to reach more customers, more efficiently, and with greater impact than ever before.”
Falcon will provide individualized dealer training to ensure every partner fully understands the features and advantages of the BOSS Elite brand and how it outperforms the competition. With a broad and strategically curated inventory, Falcon will ensure dealers have fast access to the latest BOSS Elite products, with the right mix tailored for every market and season.
“Falcon Sales & Marketing was drawn to BOSS Elite for its presence in multiple categories such as large screens and power sports,” said Dave Gates from Falcon. “We will be targeting our distribution and direct dealers for video and audio, as well as focusing on the powersports dealer base that we currently service with our other powersports brands.”
Gates added that with changing market conditions, BOSS Elite offer consumers more affordable options, especially larger in-dash CarPlay/Android Auto screens that are Maestro compatible.
For more information or to become a dealer, please visit bosselite.com
DALLAS, TX (07.15.25) – Apollo Window Film has proudly announced the expansion of the the company’s new product line with high-performance paint protection film…..now available in Clear, Matte, Black and Matte Black finishes. The new film is designed to guard against chips, scratches and road debris all enhancing the look of any vehicle.
“The Apollo Window Film PPF gives dealers the versatility to meet growing customer demand for both protection and style. This new product is backed by Apollo‘s reputation for quality and support. This new addition is the perfect way for dealers to elevate their services and drive new business” Maged Awad, Executive VP and CEO, stated.
JC Carnes, National Sales Manager, related “PPF Film in the Apollo Window Film line is a game-changer for dealers looking to offer premium protection with maximum efficiency. The film installs smoothly, has impressive self-healing capabilities and offers a crystal clear finish that enhances vehicle appearance without compromising durability. Backed by Apollo’s trusted quality and competitive pricing this new PPF gives dealers a strong edge in both high-performance and value.
On Thursday morning early, Alpine is setting up at the New Jersey Jeep Invasion at Wildwood. Maher Awad spotlights DBDrive products in the A&W warehouse in Dallas.
SHREVEPORT, LA (07.11.25) – Creating the 12volt STP Tool was another example of making it easy for industry members to deliver their company’s brand message and activities to the 12volt industry.
Highlighting the Snake Pit training at Team Progressive in N. Highlands CA Thursday night. Senor Sound is a very proactive retailer in Miami and Luis Duarte wanted to showcase their packed showroom to followers on social media.
This CRUX new product post shows how easy it is to drive visibility in the 12volt Central Studios.
12volt companies can showcase their products in the 12volt Central Studios. In today’s digital, AI, Prime Day driven world is more important than ever for companies to deliver information to spotlight their products to members of the 12 V industry… Manufacturers, manufacture reps, distributors and dealers must work together to inform consumers about these new exciting opportunities fo in-vehicle, enjoyment, safety and convenience.
The posts above showcase social media posts of activities @12voltnews this week on Instagram and Facebook.
Stay tuned for much more from the 12volt Central Studios.
LIBERTYVILLE, IL (07.11.25) – Take your car audio to the next level of sound! Fuel your sound gains with Crunch mobile accessories that dive into deeper details within songs. Whether it’s sound separation, fine-tuning, customizing, or other audio gains you’re after to perfect that Crunch car audio system – the CREQ7B 7-Band equalizer or CRXR crossover will enhance your listening levels through new detail and playback!
Enhance your audio experience with accessories that provide more control and customization. It’s time to feel your music transform within every beat through playback that’s FUELED through Crunch innovation with mobile accessories.
12VoltNews.com 