TEMPE, AZ (02.21.25) – MasterTech Expo is proud to announce Tesla as its newest contributing vendor for MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz.

“This is huge news for MasterTech and our 2025 Expo attendees,” said Bryan Schmitt, MasterTech founder, CEO, and president. “Tesla has become an iconic automotive brand over the past 20 years, spearheading some of the most innovative technologies our industry has ever seen. We are excited to have them on board for MasterTech Expo 2025 and to help guide our attendees through the intricacies of integrating AV, security, and other solutions into EV systems.”

During the 2025 Expo, attendees will experience on-site test drives of Tesla’s latest vehicles, engage in Q&A sessions with Tesla’s master technicians on modern EV integration, and explore future technology with insights into Tesla’s cutting-edge infotainment systems.

“Get ready for an unforgettable experience at MasterTech Expo 2025,” Schmitt concluded. “Tesla, along with many other industry-leading manufacturers and top-tier instructors, will be there. At MasterTech Expo, we are committed to embracing the entire automotive aftermarket community. Our goal is to bring tremendous value to our attendees by featuring brands, classes, tools, and products from every segment of the industry.”

For more information and to register for MasterTech Expo, please visit mastertechexpo.com.

PITTSBURGH, PA (02.20.25) – The Pittsburgh International Auto Show was back at the David L Lawrence Convention Center in downtown Pittsburgh February 14th thru 17th. The 4-Day show brought exciting new vehicles, displays, products and fun for the whole family. In all the show featured over 40 makes and models of vehicles from around the world.

Team Nutz, a proactive 12volt and automotive aftermarket retailer, was once again on site. This year, the Team Nutz occupied a 8,500 square foot booth in the Convention Center plus live demo and installations areas. Team Nutz has been exhibiting at the Pittsburg Auto Show for over 17 years. During the show there were 6-10 members of the Team Nutz crew engaged with show attendees in meaningful one-on-one conversations and demonstrations. The Team Nutz crew connected with many of the crowd of 40,000.

For Team Nutz Ed Nuttall stated “We handed out Team Nutz bags, hundreds and hundreds of decals, pens lanyards, magnets and ran out of 2500 business cards. Our booth was packed with attendees to see demo vehicles, a big selection of wheels, OEM Display, a Marine display, a wide variety of product displays plus live installations of vehicle wraps, paint protection polishing, window tinting, leather Katzkin seat installations and DSP audio demos.

Continuing “This year we had our loaded Challenger set for DSP demons with Hertz Audison gear.. People that experienced the DSP demo were amazed. We had rock, country and rap music set for the demos. One 70 year fellow, who had experienced high-end systems and live concerts was, absolutely blown away.”

“Also this year we continued our custom QR code focus to connect with attendees on social media. When attendees scanned the all the QR Code platforms they took home a custom T-Shirt. We added over 300 followers to our Facebook followers halfway through the event.”

During the event Mike Gosnik posted multiple live social media posts that will be reposted in the coming days, weeks and months after the event.

The show was great and the phones started ringing early on Monday at the store.

Visit www.teamnutztechnology.com for more.

CHICAGO, IL (02.19.25) – Sony Car Audio has added Woofer Electronics Distributors to its partner lineup, with exclusive distribution rights in North and South Dakota, Minnesota, Wisconsin, Northern Illinois, and Northwest Indiana.

Woofer has been a leading distributor in the Midwest for quite some time and has more than 35 years of experience providing high-level service and timely deliveries of critical products to their retailer partners. They are a member of the Elite Distributor Alliance and join Sony’s premier award-winning distribution network in North America.

Sony Car Audio’s distribution-only model allows retailers to get the products they need then they need them, without the burden of excessive buy-in or commitment agreements many other competitor brands have. Woofer compliments that model with a team of product experts trained by the Sony team to help the retailer get the right products into their stores and effectively demonstrate and sell them.

Retailers can contact the Woofer Electronics Distributors team by visiting their website at https://woofered.com/, emailing them at support@woofered.com, or calling them at (773) 283-8286.

Anthony Tozzi, Distribution Account Manager for North America, can answer questions about Sony distributor partners at anthony.tozzi@sony.com. Training and education opportunities should be directed to Product Training Manager Kris Bulla at kris.bulla@sony.com. Sony technical support for authorized retailers can be reached at 855-SONY-12V.

LIBERTYVILLE, IL (02.18.25) – Maxxsonics, a leader in innovative audio solutions for Mobile, Powersports, and Marine applications, is proud to announce a strengthened partnership with House of Electronics. This enduring collaboration between Maxxsonics and House of Electronics reinforces a shared commitment to delivering cutting-edge Car, Marine, and Powersports audio products to audio enthusiasts and retailers worldwide.

House of Electronics has been a trusted partner in distributing and supporting Maxxsonics’ brands, including MB Quart, Hifonics, Crunch, and Autotek. This continued partnership ensures that customers will have ongoing access to the latest in high-quality audio innovation, backed by expert service and support.

“It’s great when an opportunity like this presents itself to meet at an event like KnowledgeFest and have a great dinner that followed after. Between myself, Teg from House of Electronics, and Steve Block from Heritage Marketing Solution — we all had an incredible time talking about the business and strategizing plans for 2025. House of Electronics has been in the Chicagoland area and a well-known distributor in the industry for many, many years. Teg is very knowledgeable and brings a ton of opportunities to the table for all of Maxxsonics brands,” added Mark (Sarge) Schleipfer, Maxxsonics’ Regional Sales Manager.

“We are thrilled to continue our successful relationship with House of Electronics. Their commitment to delivering our powerful and innovative audio solutions aligns with our mission to continue providing top-tier customer service,” said Alden Stiefel, Maxxsonics’ CEO.

“We had a great dinner and conversation with Maxxsonics and identified opportunities that Steve Block (from Heritage Marketing Solutions) and Mark Schleipfer (from Maxxsonics) in areas of growth for our continued relationship in the future and beyond,” mentioned Teg Manchanda from House of Electronics.

With this continued partnership – both Maxxsonics and House of Electronics are committed to enhancing customer access, support, and overall experiences with premium audio products, expanding distribution channels, and maintaining the highest standards of quality and service. Customers can look forward to exclusive product offerings, expert insights, and seamless access to Maxxsonics’ continued and upcoming powerful audio solutions.

Follow the link to learn more about House of Electronics and its product offerings and solutions. https://www.houseofelectronics.com/

Follow the link to learn more on Maxxsonics and complete details on their family of audio brands and solutions. https://maxxsonics.com/

SHREVEPORT LA (02.17.25) These past 31 years went by very quickly in hindsight. In February 1994, we mailed the first 12volt Advertiser which transitioned to the 192 page 12volt News newspaper that weighed 10 tons to mail 20,000 copies. Today, 31 years later, we still put out more fresh industry news than anyone utilizing digital platforms for web and social media posts.

In today’s world, everything is continually changing. The 12volt industry was founded on music. Music is still very important and the way consumers connect with music, in this continually growing AI and digital, world is extremely important. In-store experiences for consumers in brick and mortar retailer stores is extremely important. Activities of industry members connecting at events and on the road is also extremely important.

12volt Central Studios staff members utilize today’s digital technology to showcase positives across our industry, including in-store, at shows, and with industry members on the road.

As we begin a new year, we will re-double our efforts to deliver fresh news in a very timely manner. The images below showcase activities at the Miami International Boat Show from February 12th through the 16th. KICKER,JBL and Wet Sounds are highlighted in the images below. Also, there are images of Team Nutz with a large presence at the Pittsburgh Auto Show and PowerBass working with their dealer Rifle Supply in Los Angeles this weekend.

We encourage industry members to utilize the 12voltSTP tool. With a smart phone simply snap an image and txt it with a few words to 318-469-2526. Your company’s positive activities could be spotlighted by the 12volt Central Studios.

A big thank you to all across the 12volt industry from the 12volt Central Studios!!

CAMARILLO, CA (02.14.25) – Off-road enthusiasts and audio aficionados can now take their Jeep Wrangler JL or Gladiator JT to the next level with the all-new 6.5″ Overhead Speaker Adapters, designed for the 2024 and newer Jeep® models. This innovative solution replaces the factory 4” overhead speakers, giving Jeep owners the perfect opportunity to enhance their off-road audio experience with upgraded 6.5″ or 6.75″ speakers.

The Jeep Overhead 6.5″ Speaker Adapters provide superior sound quality and seamless installation. Unlike other solutions on the market, these adapters are designed to allow you to use the aftermarket speaker grille, while retaining the factory dome light, at less of a cost to the consumer.

“Our goal is to offer Jeep owners an affordable and easy upgrade to their audio system without sacrificing quality or convenience,” said Kelson, Marketing Director at SSV Works. “These 6.5” speaker adapters are a game-changer, providing Jeep enthusiasts with the ability to upgrade their speakers while still maintaining the functionality and aesthetics of their vehicle. The best part, they come with a plug-&-play harness”

The Jeep Overhead 6.5″ Speaker Adapters are priced starting at an MSRP of $119.99 for just the adapters, offering a cost-effective alternative to other speaker adapters on the market. For an even more complete upgrade, customers can choose to bundle the adapters with premium speaker options such as the SSV Works A-Spec Speaker or the Kicker KM Speaker, ensuring the highest quality sound for every adventure.

Additionally, these adapters allow Jeep owners to retain their aftermarket speaker grilles, providing a custom audio look while improving sound clarity and volume. Perfect for those who demand exceptional sound without breaking the bank, the new 6.5″ adapters are a must-have for anyone serious about their Jeep® audio system.

Key Features:

• Designed for 2024-Up Jeep® Wrangler JL and Gladiator JT models.
• Allows for installation of aftermarket 6.5” or 6.75” speakers.
• Retains factory dome light functionality.
• Compatible with aftermarket speaker grilles for a custom look.
• Priced at an MSRP of $119.99 for the adapters, with bundled options available.
• Premium speaker bundles available: SSV Works A-Spec and Kicker KM speakers.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

SHREVEPORT, LA (02.13.25) – The 12voltBeat Newsletter, delivering fresh industry news, is emailed twice weekly to subscribers across the 12volt industry… subscribe today! It’s FREE!

News reporters travel their areas to gather and deliver the news of the day. The 12volt News and 12volt Central Studios staff has been gathering news from 12volt industry members for over for 3 decades. Today the news is delivered digitally from across the US and around the world on 12voltnews.com plus @12voltnews on Instagram and Instagram.

The 12volt Central Studios launched the 12voltSTP Tool over 2 years ago. The 12voltSTP Tool makes it easier than ever for industry members to deliver news of their products and activities. With a smartphone it just takes snapping an image and txting the image, with a few words, to 318 469 2526. PRESTO that news could be in the 12voltBeat.

The 12volt industry history is based in music and good music definitely has a beat. Thus the 12voltBeat Newsletter is a natural to deliver industry news across the 12volt industry.

The 12voltBeat is emailed early on Monday and Thursday mornings to over 4,000 industry members. The 12voltBeat newsletter features industry news from the previous few days.

There is no charge to receive the 12voltBeat. Subscribe today.

LIBERTYVILLE, IL (02.12.25) – Get ready to take down every journey with MB Quart Polaris RZR PRO XP / PRO R (2020-2024) / TURBO R Tuned Audio Systems. The entire line of MB Quart Polaris RZR PRO XP / PRO R / TURBO R Tuned Audio Systems include the MBQRP- STG3-RC-1 — 800-Watt STAGE 3 Tuned Audio System designed for RIDE COMMAND with NO OEM audio system OR MBQRP-STG3-RC-UP-1 800-Watt STAGE 3 Tuned Audio System designed for RIDE COMMAND and upgrade the CURRENT OEM audio system, MBQRP-SUB-1 400-Watt Subwoofer Kit, MBQRP-F116 Tuned Audio Front Speaker Kit, MBQRP-R116 Tuned Audio Rear Speaker Kit, and MBQRP-116 Tuned Audio Front or Rear Speaker Kit. Each system features easy installation specific to Polaris RZR PRO XP / PRO R / TURBO R vehicles.

Brian Sherman, Vice President of Product and Marketing, said, “Exclusively for Polaris RZR PRO XP / PRO R / TURBO R vehicles — these ALL-NEW RZR PRO XP / PRO R / TURBO R Tuned Audio Systems will deliver a thrill ride of LOUD AUDIO like never experienced for the outdoors. With high-performance sound quality that is durable for all weather conditions – this is the complete package when it comes to wanting that soundstage that packs a serious punch.”

The MBQR-STG3-RC-1 audio kit ensures that every user enjoys concert-quality sound, whether tackling rocky trails or cruising through dunes. With easy installation and robust construction — this 800-watt STAGE 3 Tuned Audio System is expertly tuned for Polaris RIDE COMMAND, providing an unmatched listening experience for off-road enthusiasts.

With Marine-Grade Protection, every Polaris RZR PRO XP / PRO R / TURBO R Tuned Audio System is made of up multiple components that have different IP ratings as the speakers and subwoofer are IP67-rated and the amplifiers are IP5 rated. The 1-inch pillar tweeters and 6.5-inch front coaxial speakers are designed to be louder with crisp highs in every beat and consistent beats. The entire system is powered by the NA2 series of amplifiers. Enjoy 400 watts of bass with an application-specific 10-inch subwoofer system in a ported subwoofer enclosure powered by an NA2 400-watt high-efficiency Class-D amplifier.

Alden Stiefel, President of Maxxsonics, mentioned, “For decades MB Quart has been at the forefront of audio innovation, and expanding our offerings and solutions to Polaris RZR PRO XP / PRO R / TURBO R vehicles is a huge milestone for us. I am thrilled for owners of these vehicles to experience Music. Defined. quality throughout every outdoor adventure.”

ALL-NEW MB Quart Polaris RZR PRO XP / PRO R (2020-2024) / TURBO R Tuned Audio Systems are the NEEDED AUDIO UPGRADE for off-road audio enthusiasts engineered for Polaris RZR PRO XP / PRO R (2020-2024) / TURBO vehicles.

For a complete breakdown of ALL-NEW MB Quart Polaris RZR PRO XP / PRO R (2020- 2024) / TURBO R Tuned Audio Systems — head over to the MB Quart website at https://mbquart.com/.

MAKE SURE to contact your Maxxsonics Sales Representative NOW as orders for the ALL-NEW MB Quart Polaris RZR PRO XP / PRO R (2020-2024) / TURBO R Tuned Audio Systems are GOING FAST!

AUGUSTA, GA (02.11.25) – Kelley Vickers from Vickers AV recently visited Custom Car Audio in Augusta, GA where he met with longtime customer and valued MTX dealer, Mohammed Jaghama. Mohammed has been a dedicated partner for over 10 years, bringing high-quality MTX Audio products to his customers.

“During the visit, we had the opportunity to explore the latest MTX Thunder amplifiers which demonstrated his enthusiasm and commitment to providing top-tier car audio solutions. We are proud to have Mohammed as part of the MTX family. His passion for car audio and dedication to his customers make him an outstanding dealer and we’re excited to support his continued success” Kelley Vickers said.

“Vickers AV is a terrific distributor partner. We buy a number of brands from Kelley’s team and are really excited about the new MTX Thunder Amplifiers along with other MTX products including subs and speakers” Mohammed related to the 12volt Central Studios.

The Custom Car Audio crew works to spotlight products outside the store to draw attention from the busy street. In addition they post images of cool vehicles positioned out front of the store with the store’s signage shown in the background. A hot vehicle spotlighted on a social media post grabs eyeballs and shows viewers where they can get their work done on their vehicles.

“Vickers AV and MTX Audio remain committed to strengthening relationships with dealers like Custom Car Audio, ensuring they have the best products and support to serve their customers: Kelley concluded.

For more information about MTX Audio and its latest products, visit www.vickersav.com or call 800-365-6060

PRESCOTT VALLEY, AZ (02.10.25) – The Findlay Toyota Center was packed on Friday and Saturday nights February 7 & 8 for Rounds 10 and 11 for the AMA KICKER ArenaCross. The arena area was reconfigured from a hockey rink to a dirt track with mound after mound riders had to navigate as they made their way around the tight track.

Prior to the race card fans enjoyed meeting riders in the main corridor and checking out their bikes. Then it was time for attendees to walk on the track and over the mounds and tight turns the riders would soon navigate.

“The pre-race activities started about an hour before racing began. Fans got a chance to walk the track, get to know a little about their favorite riders and how they planned to ride on the tack. This adds time to the length of time Arenacross fans spend at the event. Many fans are in the venue until 10PM. This provides us more time to talk with attendees about products in the KICKER product lineup” related Lorin Morrell-Maddog_Media who orchestrates KICKER activities at the AMA Arenacross events.

Once the track walk cleared the track was opened and riders cranked up their bikes and made their ways around the very difficult track circuit where the dirt mounds were barely 5O feet apart. Riders were able to fly over one mound for 50’ and land on the downside to get ready for the next mound. Some riders didn’t have smooth landings and had to adjust their body parts before continuing the racing.

KICKER had a booth set up in the lobby with a wide selection of products set up on tables under the tent. AMA ArenaCross attendees are definitely interested in audio products as many enjoy motorcycle, PowerSport, Lifestyle and/or marine activities in addition to their everyday drives. A loaded KICKER RZR was adjacent to the booth.

Morrell added “Across the Prescott Valley area there are a lot of opportunities for outdoor activities. PowerBars for side-by-sides and marine installs plus under seat truck boxes and Harley setups grabbed a lot of interest in the KICKER booth. It was great to be back in Prescott again. The Findlay Center crew is very helpful and the ArenaCross girls helped throughout the both nights.. This event paid thanks to military veterans who received a free general admission ticket by showng their militaty ID. I am looking forward to next year.”

This AMA KICKER Arenacross season wraps with Round 12 in Daytona Beach FL on February 28th. The KICKER ArenaCross 2024/2025 events across the U.S. have seen great action on the track plus attendance has been strong.

Visit kicker.com for more.