12VOLT CENTRAL STUDIOS (07.03.25) – Thursday, July 4th 2025, marks the Celebration of Independence Day 249 across the U.S. Many businesses are enjoying a 4-Day 4th of July weekend by taking off Thursday the 3rd along with Friday July 4th for a 4-Day weekend.

July 4th 2025 is seeing the landscape across the US and around the world far from normal as turmoil fills the news. Inflation continues running high and air travel is a nightmare in many cases. Online sales continue to take away from the brick and mortar sales across the marketplace. In-person events have returned but everyday life is far from normal.

On the 12volt industry side store traffic remains light as consumers make decisions with allocating their disposable income. Uneasiness with regard to tariff price increases and inventory issues persist. With so many options visibility for 12volt products is not getting through to consumers. We must continue to work to connect with consumers and make music fun again!

The business year is divided into 4 quarters….much like a football game. The first quarter of 2025 was OK for many 12volt companies. As the second quarter wrapped came the impact of the Tariffs plus mounting social issues that cloud the future. Reports are 12volt industry business has definitely slowed. Worldwide unrest adds to the cloudy future.

Now, as the second half of 2025 gets underway, all businesses must evaluate their game plans and make appropriate adjustments. Importantly, businesses must adjust their shoulder pads and tighten the chin straps on their helmets. Now, as the clock for the second half of 2025 has started, all businesses must keep their eye on the ball, work their game plans and be prepared to quickly make necessary adjustments. Importantly, brick and mortar retailers must work to create excitement in their marketplace to drive in-store traffic and business.

The 12voltSTP Tool can be utilized by members of the 12volt industry to showcase positives for their brand and activities. Snap..Txt.. PRESTO. Snap an Image and Txt the image with a few words to 318 469 2526. PRESTO! Your company could be in the news. As an industry let’s utilize the 12voltSTP Tool and be… ’Jammin’ N July’.

From the 12volt Central Studios we will continue to focus on the positives and encourage all to work to ‘Get Our Shine On’ as an industry and ‘Make Music Fun Again!’

COOS BAY, OR (07.02.25) – Stereo King was on site with a huge presence on Vendor Row at the 2025 UTV Takeover in the Oregon Dunes National Recreational area for the 10th time. The UTV Takeover was in Coos Bay OR from June 24th-29th. Reports noted nearly 4000 UTV’s were on site with the crowd of UTV enthusiasts topping 10,000.

The UTV category is very strong for Stereo King day-in and day-out at their 5 locations. The Stereo King crew of 7 was very busy at the 2025 UTV Takeover and had strong sales and installations of Rockford Fosgate Stage Kits and more. Early during the event the installation area was expanded.

Stereo King Team members on site were Kevin and Bethany Cornutt along with Anthony and Scotty in sales. Corey O, Corey T and Brad handled all the action in the install bay. Sam and Rob Sutton from Crossover Marketing and Jeff Oliver from Team Progressive were on site working with the Stereo King crew.

“During the 5-day event run we did a ton of promoting with business cards, fliers, free stickers, shirts caps and more. We spent time with well over 1000 people in our booth and saw a lot of customers from previous years which is always great to see. We offered onsite installation and worked under the lights into the night to complete jobs. It was a strong mix of Can Ams, RZRs and RZR PRO’s that came through and were decked with Rockford Fosgate Stage Kits which were the biggest hits. We blew sales away” Scotty Miles related.

Concluding Miles offered, “We set up quite a few side-x-side related jobs along with some daily usage vehicles and RV audio upgrades back at the stores too. The overall enthusiasm across the event was very strong. This was a very successful event and we can’t wait to do it again in August at Winchester!”

Stereo King operates 4 stores in the Portland area and one in Boise, ID.

LIMA OH (07.01.25) The Progressive American Flat Track returned to the legendary Lima Half-Mile at the Allen County Fairgrounds in Lima OH for action on the track Friday night and Saturday night, June 27 and 28th. KICKER was set up under a large tent with Lorin Morrell along with local retailer Barry Electronics and territory distributor Davis Distribution.

“The action on the track was strong both nights, especially with a big crowd on Saturday night. Having Wade Hensley from local retailer Barry Electronics along with Phil Traverse from Davis was terrific. The Davis RAM truck was really decked out and was super to draw attention and do demos for enthusiasts. The weather was hot, but all were Livin’Loud during the event on the track and in the booth. The racing was amazing too” Morrell related.

“It was great for Barry Electronics to be on site and see so many attendees under the tent that were interested in audio products. There were attendees from a large area, even New Jersey. In addition, I saw a lot of old customers and friends who stopped by. It was super to work with Phil from Davis at the event. I handed out a ton of business cards and Phil also let attendee know about KICKER retailers in their area where they might check out the latest products from KICKER’s line up of products for cars, trucks, motorcycles, UTVs, and marine. Look forward to next year’s event” Hensley commented.

Traverse offered “KICKER was definitely Livin’Loud at the Flat Track in Lima. One of the event staff said he could hear the RAM all the way on the other side of the track and could understand the words. In the booth so many said they owned and enjoyed their KICKER products. This was my first time at a Flat Track event and I’m ready for the 2026 event”

For more see kicker.com

ALPHARETTA GA (06.30.25) The DOW Technologies KICKER training at Dave & Buster’s in Alpharetta on Tuesday night June 24th packed the house. Steve Paul rolled the KICKER demo in from Nashville and parked in front of Dave & Buster’s for dozens of demos before the training began.

“Dealers had a big smile on heir faces when they heard the Livin’Loud KICKER system. The demo is loaded with a wide variety of KICKER gear that they checked out. There were also comments for the great installation and graphics” Paul related.

The Tech Marketing team of Rich Holtzman, Mark Barber and Steve Hall worked closely with DOW’s Mike Blackwell to help get the word out in the territory to make this a very successful training that filled the seats. They were over 100 attendees that enjoyed the training presentation by KICKER’s Tech Force with Aaron Malin and Jacob Luckey. On the main screen there were multiple panels that included the development of the KICKER SOLOX woofer. To lead off the training there was an informative video with KICKER Founder Steve Irby detailing the history of the very successful company. There were raffles and dozens of prizes along with great food and networking.

Blackwell, Territory Manager in the Southeast and Mid-Atlantic, stated “The training was so very successful. KICKER, Tech Marketing and DOW working together to help 12volt retailers drive business was certainly a WIN/WIN/WIN for all.”

KICKER, DOW and Tech Marketing thank all the dealers for coming out to spend the evening for the training.

For more see kicker.com

12VOLT CENTRAL STUDIOS (06.28.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 328th time on Friday morning on June 27th. The Wheel landed on the 12volt space and the Pro Auto Sound slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning in Haileah FL. We gave Luis Duarte the news he won the 12volt Spin-T-Win prize for the second time. He was definitely very excited to hear a $100. check will be headed his way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

View this post on Instagram

A post shared by 12 Volt News (@12voltnews)

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, RYDEEN, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Rafa Sound Car in Framington MA and Extreme Car Audio in Morristown TN.

Congratulations to all.

WTF…Where’s The Fun? On the next spin of the 12volt Spin-To-Win wheel on July 4th.

TORRANCE, CA (06.26.25) – Ruben Torres, Rydeen’s Sales Manager, indicated they are experiencing one of the strongest quarters in the company’s history. He went on to say, “Participating in numerous Mobile Electronics events and Car Shows this year, we started to see our sales increase after attending the Pacific Northwest Mobile Electronics Expo in May. Just before the Expo, Rydeen partnered with the prestigious MESA Group, and we had the opportunity to meet with Pacific Northwest MESA dealers at the event.”

Pacific Rim Marketing’s Mark Giovannetti, one of the organizers of the Pacific Northwest Mobile Electronics Expo, confirmed this and added, “The dealer response on the strong line-up of products Rydeen introduced at the event was impressive. The products spotlighted below contributed to the sales increases.”

TOMBO360X – 10-inch, touchscreen rearview mirror with auto-sensing photo sensor to automatically adjust the digital mirror’s brightness when needed. The K dash cam, with 360° surround view recording, allows users to choose to display the front of the car, the sides of the vehicle, and the rear interior of the car for monitoring passengers. A rear-mounted camera is also included.

The Tombo 360X also comes with a proximity sensor and will automatcally record if an object or
person comes within 10 feet of your vehicle

R10X-SPL – 10″ Dual-channel DVR digital mirror touchscreen 4K/2K front camera, IP67 rated waterproof rear camera, HDR night vision, time-lapse recording, and Wi-Fi for real-time streaming.

PV8-A/B – 8.2″ OEM style ultra-bright digital rearview mirror with a high-definition AHD backup camera, delivering real-time HD video and enhanced safety with a 110° field of view.

OED-01 – Dash cam with 1080P HD recording and HD video output for optional PV8 digital mirror monitor, 140° wide-angle lens, app control, and loop recording. Including Wi-Fi connectability to your smartphone APP.

Torres concluded “The visibility at industry events, connecting with dealers in stores social media activity along with our spot on products all contributed to the sales increases.”

Visit rydeenmobile.com for more.

AUBURN HILLS, MI (06.25.25) – Alps Alpine North America, Inc. (“Alpine”) names Michael Rundel as the Senior Specialist of New Distribution Development for the Alpine Brand Aftermarket Division. As an industry veteran, Rundel brings 30 years of experience to the position, working with some of the leading manufacturers in various channels, including retail, distribution, representative, and account management, while holding multiple MECP certifications and Sales Rep of the Year awards.

“Alpine is looking forward to having Michael Rundel join the brand team,” said Dan Sparks, National Sales Director of the Alpine Brand Aftermarket Division at Alps Alpine North America. “Mike brings a wealth of experience and knowledge to this new position, but more than that, he brings an adventurous attitude that embraces new challenges with enthusiasm. We look forward to seeing what he will bring to this role and to the Alpine brand.

Rundel spent his early career as an installer and then manager at a car audio retailer in Detroit, Michigan. After a 10-year stint, he moved to AT&T as a training manager for cellular retail locations, supporting accounts like Ford, Visteon, and Delphi. After spending time supporting brands like Sirius, where he supported the launch of Sirius Satellite Radio, and Clarion Car Audio, Rundel became a regional sales manager with Davis Distribution Systems and then built a retail sales team for the aftermarket ADAS products at Mobileye. For the past 11 years, Rundel has led the Sony team as an account manager and, more recently, as team leader, before joining the Alpine brand team.

“I am so unbelievably excited to be joining the Alpine team,” said Rundel. “I can’t wait to utilize my years of experience and knowledge to grow with this company.”

As the Senior Specialist of New Distribution Development, Rundel will champion new business endeavors and showcase the Alpine product line to an entirely new audience to strengthen the brand’s reputation and create new opportunities.

Visit www.alpine-usa.com for more.

OLATHE, KS (06.24.25) – Garmin has announced the premium Fusion Apollo™ RA800 marine stereo that brings reimagined design and powerful audio performance to boaters everywhere. Designed specifically for marine environments, the Apollo RA800 offers high-resolution, lossless audio and Wi-Fi® connectivity for exceptional sound performance and seamless streaming. The stereo also features a more powerful internal amplifier and drives up to four speakers.

“We are excited to continue to push the limits of excellence in marine audio entertainment. With the new Apollo RA800 on board, boaters and passengers can hear their music with unrivaled clarity. Plus, with an internal amplifier that produces 50% more power than its predecessor, users can keep the beat going strong all day and night,” commented Susan Lyman, Garmin Vice President Consumer Sales and Marketing

Elevate the audio experience

Boasting ground-breaking audio technology, the Apollo RA800 is designed to amplify time spent on the water.

• High-resolution audio: High-resolution lossless audio and Wi-Fi® technology provide optimal sound performance.
• Next-gen amplifier: Anupgraded internal amplifier is 50% more powerful than its predecessor.
• Built-in DAB tuner: The built-in DAB tuner supports the latest DAB and DAB+ broadcasts, allowing for high-quality digital radio streaming whenever they’re supported.
• Seamless streaming: Improved Wi-Fi connectivity for Apple AirPlay® audio streaming offers a superior high-fidelity listening experience.
• Stereo grouping: Connect multiple Apollo stereos to share audio sources across different listening zones on the boat.
• Pin-sharp touchscreen: With a 4.3” LCD the RA800 offers clear advances in image resolution, color saturation, wide viewing angles and readability in bright daylight.
• Quicker response times: Enjoy lightning-fast response times with a processor that is eight times faster than the previous generation.

Available now, the Fusion Apollo RA800 has a suggested retail price of $999.99. With the same mounting specifications and connections as its predecessors, the new stereo is a drop-in replacement for existing RA770 and RA670 stereos.

To learn more, visit garmin.com/marine/audio.

SAN PEDRO CA (06.23.25) – Alps Alpine North America, Inc. (“Alpine”) was on-site at the 2025 Electrify Expo event at the Port of LA in San Pedro, CA Saturday, June 21 and Sunday, June 22.

Alpine was set up in booths 103 and 105 in the Electrify Show-Off & Aftermarket Pavilion, where visitors were the first to receive demos and take advantage of exclusive purchase opportunities of Alpine’s first Plug-and-Play Subwoofer and Amplifier upgrade kit designed especially for the Tesla Model 3 Premium and Model Y.

“We took the feedback we received during our last Electrify Expo event and turned it into a powerful, subwoofer upgrade package that we believe hit the mark,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “Our ‘boots-to-the-ground’ approach at these events allowed us to hear directly from the consumer and craft solutions that will get them excited about their audio system.”

Alpine showcased a 2024 Tesla Model Y with the Complete 11-Speaker Sound System upgrade kit, designed to easily replace the front, rear, and center dash Tesla factory speakers with Hi-Resolution certified speakers from Alpine’s “Blue Series” speaker line. The package also included a powerful 10” subwoofer and a 12-channel Premium Digital Sound Processor with an ultra-efficient EV-optimized Amplifier that’s tuned for the unique cabin environment of the Tesla.

The 2024 Tesla Model Y was upfitted from a partnership between Alpine and Rebel Off Road, an off-road vehicle builder with locations in Lake Forest, CA, and Fort Worth, TX. The Tesla, called “Peak Charge,” featured a 2-inch lift kit and was outfitted with off-road-ready tires and a roof rack to hold gear. The Alpine x Rebel Off Road booth offered similar off-road upgrade packages, such as Peak Charge, that were available for purchase during the event.

Members of Alpine’s sales and marketing staff were be available during the event to answer product questions and provide vehicle demonstrations. Alpine team members on-site were Jason Hannon, Jason Fine, John Evens, Christopher Sinh and Allison Saunders. Long Beach-based Alpine Authorized Retailer, PCH Custom Audio, was also on-site with Tesla systems available for purchase at special event-only deals.

Electrify Expo is the #1 Electric Vehicle Festival in North America with a 1 million square foot outdoor festival that attracts over 30,000 attendees and pioneering brands in the electric mobility space.

Visit alpine-usa.com for more.

12VOLT CENTRAL STUDIOS (06.21.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 327th time on Friday morning on June 20th. The Wheel landed on the JBL space and the Extreme Car Audio slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning in Morristown TN. We gave Buddy Beckner the news and he was very excited to hear JBL prize will be headed his way. He also mentioned his store sells JBL and he is looking forward to enjoying his JBL 12volt Spin-To-Win prize.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO and Rafa Sound Car in Framington MA.

Congratulations to all.

WTF…Where’s The Fun? On the next spin of the 12volt Spin-To-Win wheel on June 27th.