DANIA BEACH, FL (by way of Iowa) March 7, 2025 – HKI USA has spent the last 8 years positioning itself, and its vendor partners, as a staple in the Powersports and Motorcycle Audio realm, and have paved the way for some incredible sounding machines.
One of the lead architects of this drive has been Andy Smith, a territory manager with HKI USA for the MINK (Missouri, Illinois, Nebraska, and Kansas) Territory. With his vast knowledge of the motorcycle audio industry, and his passion for building some award winning motorcycles, Andy has not only helped guide vendors to the execution of some incredible products, but really helped educate retailers and consumers alike to understanding the products needed to make an amazing sounding audio package.
Andy has passed along the torch of the MINK Territory to take on this new role with HKI USA. Andy will be spending far more time putting his Hey Dudes on the ground visiting retailers, vendor partners, and audio competitions and shows across the nation. “This family of brands has been a staple in my life and career for almost 7 years now, and I look forward to working with everyone to help them understand how amazing these products really are.” says Andy Smith, the now Director of Powersports Development.
For more information about HKI USA, and the brands they represent, please visit http://www.hki-usa.com or e-mail info@hki-usa.com
Tampa, FL – [March 7, 2025] – Atom Sales, a new manufacturer’s representative firm specializing in the 12-volt industry, is proud to announce its official launch. Headquartered in Tampa, FL, Atom Sales is dedicated to supporting manufacturers and dealers throughout the Florida market with best-in-class sales support, strategic marketing, and unmatched industry expertise.
Atom Sales is led by a team of seasoned professionals with decades of experience in the 12-volt industry. John Yodzis serves as Rep Principal, offering a wealth of experience in sales strategy and relationship building. Dave Elkin, as Senior Vice President, brings a deep understanding of the market and a passion for connecting brands with dealers. Mike Barcia, as Territory Manager, will provide hands-on support and guidance to dealers across Florida. Ron Staelens, in a Dealer Support role, will be a key resource for assisting dealers with their needs and ensuring seamless communication.
“With Atom Sales, we’re creating a fresh, high-energy approach to sales representation in the 12-volt space,” said John Yodzis, Rep Principal of Atom Sales. “Our goal is to be a true partner to both manufacturers and dealers, helping them navigate the evolving market with expert insights and strong relationships.”
Senior Vice President Dave Elkin added, “Florida is a thriving and diverse market for the 12-volt industry, and we see an incredible opportunity to drive growth for our partners. At Atom Sales, we’re committed to delivering top-level service, innovative solutions, and a results-driven approach. ”
Since July 2024, Atom Sales has represented a select group of leading 12-volt manufacturers, providing tailored sales strategies, product training, and market insights to maximize success for their partners. Currently, Atom Sales represents JVC, Memphis Audio, Limitless Lithium and Lucas Lighting. The firm is positioned to be a trusted resource for manufacturers looking to strengthen their presence in Florida and for dealers seeking the best in product representation and support. For more information about Atom Sales and its services, please visit https://atomsalesfl.com/ or call 1-800-627-2810.
DSP Solutions Promises to Transform Boating Entertainment with Purpose-Built Marine Products
Camarillo, Calif., March 6, 2025 – DSP Solutions, Inc., an innovative new force in mobile and marine audio, is proud to announce the upcoming launch of its revolutionary marine audio brand (currently known as Project M) that will redefine marine entertainment systems through patented technology during a private launch event on March 19 in Mesa, Ariz. at the Mesa Convention Center.
“We’re introducing something that will fundamentally change how people experience audio on the water,” says Rachel West, Director of Brand Marketing at DSP Solutions. “Our engineering team has developed proprietary technology that achieves over 100 percent efficiency, a breakthrough that will transform marine audio installations and performance.
“Rob Osheaski, Director of OEM Marine at DSP Solutions, emphasizes the brand’s commitment to the marine industry. “We’ve developed this technology with a deep understanding of marine-specific challenges. From power management to environmental durability, every aspect has been engineered to exceed OEM expectations. This isn’t just an adaptation of automotive audio, it’s purpose-built marine technology that will set new industry standards.”
The new brand’s full marine product lineup includes:
Purpose-built marine head units
High-efficiency marine amplifiers
Marine-grade speakers engineered for superior sound in open-water environments
During the launch event, marine industry professionals, including boat builders, dealers, installers, and media representatives, are invited to attend this first-look opportunity. Whether you’re looking to integrate cutting-edge audio technology into your boat builds or want to offer your customers the latest in marine entertainment, this is an event you won’t want to miss.
Project M will officially reveal its name during the invite-only private industry party, setting the stage for a game-changing launch.
DSP Solutions is a pioneering American mobile audio company dedicated to transforming in-vehicle entertainment. Its cutting-edge audio, video, and infotainment systems are engineered for automotive, power sports, and marine markets, delivering premium experiences to a diverse North American audience. Backed by innovative technology and industry expertise, DSP Solutions is redefining what’s possible in mobile audio.
Robinson Will Showcase His Skills at the Rockford Fosgate Booth on March 21
Tempe, Ariz., March 4, 2025 – Mobile Solutions, a leader in creating the tools and training needed for custom automotive electronics, audio, and interior installations, is proud to announce that renowned engraver Hank Robinson will be showcasing his artistry during MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz. On March 21 from 1:00pm to 4:00pm at the Rockford Fosgate booth (#300), Robinson will showcase his skills by engraving a Rockford Fosgate amplifier heatsink, which will be given away to a lucky attendee during the show.
“It is our privilege to welcome back Mr. Robinson to the MasterTech Expo, a testament to his unparalleled expertise and unrivaled talent,” said Bryan Schmitt, Mobile Solutions founder/CEO/president. “In addition, Rockford Fosgate’s commitment to the advancement of industry standards and their role in setting new trends in cultivating the Build-Off Teams is truly next-level. We invite attendees to experience a one-of-a-kind opportunity.”
Robinson, who served as an infantryman in the United States Army, discovered his innate talent for multi-material engraving and consequently established Hanro Studios in 2012. He has attained international recognition for his handcrafted art, a success attributable to his commitment to innovation, trendsetting, and personalization in design. Before affiliating with Monster Energy and Foredom Electric as their official engraver, Robinson dedicated a decade of service to the United States Army, with deployments in Kosovo, Iraq, and Afghanistan. His distinguished military career is marked by the Combat Infantryman’s Badge, the Bronze Star with Valor and two Oak Leaf Clusters, and the Army Commendation Medal. Robinson is actively involved with the Wounded Warrior Project and enjoys devoting his leisure time to his wife and three children.
Zach Luke, president of Rockford Fosgate, noted, “At Rockford Fosgate, we embody creativity, leadership, and execution while pushing the boundaries of innovation. Being first is never easy – it’s a skill in itself – and while anyone can copy, few possess the vision and talent to create something truly timeless, like Hank.”
Added Robinson on his talent and drive, “It is my mission to provide individuals with bespoke engravings that enhance various facets of their lives.”
For more information, and to register for MasterTech Expo, please visit mastertechexpo.com.
About Rockford Fosgate Setting the standard for excellence in the audio industry, Rockford Corporation markets high-performance audio systems under the brand Rockford Fosgate® for the mobile, motorsport, and marine audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc. (NASDAQ: PATK).
About MasterTech Expo MasterTech Expo is an event where aftermarket automotive electrical, upholstery, fabrication, design and automation professionals come together to learn, collaborate and define the next generation of vehicle interior customization in a process-driven atmosphere. MasterTech Expo 2025 is March 20-23, 2025 in Mesa, AZ.
About Mobile Solutions Mobile Solutions USA is an innovation-driven company creating tools and delivering training that enable custom automotive electronics, audio and interior installations progress with a level of efficiency not otherwise efficiently achieved in the aftermarket automotive business. With the patented Smart Templates™ brand of design tools and many other process-driven innovations, Mobile Solutions USA serves the aftermarket automotive technician, fabricator and retail store community through direct sales and distributors around the globe.
HALIFAX NOVA SCOTIA (03.05.25) The Atlantic Car Stereo team rolled from their store in Dartmouth to Halifax to have a major presence in the Halifax Exhibition Centre for the 10th edition of the Motorcycle PowerSport Atlantic event… The largest event of its kind in Atlantic Canada. With hundreds of exhibitors, displaying their latest and greatest products in the industry, attendees found everything they needed to ride in style this season on their motorcycles, ATVs and UTVs along with accessories, parts and apparel.
This booth image, spotlighting the loaded Rockford Fosgate Harley gives a scope of the Atlantic Car Stereo booth.
Sarah and Darrell Russell led the team with great expectations. This was the first year for their store to exhibit at the event and after the three day run related that it was a terrific event and they certainly plan to attend in 2026. Chris and Amy completed the Atlantic Car StereoTeam.
Sarah and Darrell Russell in the booth at the event.
The company occupied a 50′ x 20′ booth that spotlighted 2 company Harley‘s and a customers SideXSide showcasing the possibilities for enthusiast. The company was set up with attention grabbing displays, great graphics and inventory on site. In addition there was great support from Canadian distributor Automobility, their great distributor partner, and representative Richard Wade. Automobility shipped lighted Rockford Fosgate display panels that drew attention from across the event floor.
This large graphic makes it easy for consumers to understand the benefits of automotive aftermarket products.
“Atlantic Car Stereo is a great business partner with us at Automobility. Working with this proactive dealer to drive business is a big win for all” Michael Berger related from the company’s Toronto warehouse.
Traffic was strong and steady in the Atlantic Car Stereo booth throughout the 3-day show.
After returning to the store Sarah Russell reported “We made tons of contacts and made great sales in the booth. In addition we have lots of appointments pre-booked for the spring when the weather clears up for the riding season. All in all, setting up a booth at the Motorcycle PowerSport Atlantic was a terrific investment. Exhibiting is 2026 in on the calendar”
Large Rockford Fosgate panels and Hertz branding in the booth drew attendees to check out the ATV, Harleys and products.
Hifonics brings POWER FROM THE GODS into the ALL-NEW 2025 Kawasaki Nav® vehicle lineup that includes the NAV® 4e LIMITED, NAV® 4e LE, and NAV® 4e.
Libertyville, IL 03/05/2025 – Hifonics is proud to announce its partnership as the official audio supplier for Kawasaki’s all-new NAV® (Neighborhood All-Terrain Vehicle) lineup at launch. The highly anticipated Kawasaki NAV® 4e series, designed to redefine personal Off-road transportation, will feature premium Hifonics audio technology and solutions to deliver an unmatched listening experience for drivers and passengers alike.
The NAV® lineup consists of the NAV® 4e LIMITED, NAV® 4e LE, and NAV® 4e, each built with Kawasaki’s renowned engineering and designed for adventure-ready performance. At launch, the NAV® 4e LIMITED will be equipped with a full Hifonics audio system, while the NAV® 4e LE and NAV® 4e will come with integrated source units, allowing for future expansion of audio capabilities.
UNLEASHING PREMIUM AUDIO PERFORMANCE Hifonics has long been synonymous with high-powered, high-quality sound in the Powersports and Automotive industries. By integrating Hifonics audio technology into the NAV® 4e series, Kawasaki ensures that customers will experience crystal-clear sound, powerful bass, and a robust audio presence, whether they are cruising through the neighborhood or taking on Off-road terrain. This continued partnership with Kawasaki will continue to cement Hifonics’ commitment to the Powersports and Off-road lifestyle of high-quality and loud-performing audio.
The Hifonics audio system in the NAV® 4e LIMITED will feature a weather-resistant amplifier, high-output speakers, and an advanced source unit designed for intuitive control and seamless connectivity. The NAV® 4e LE and NAV® 4e will include a premium Hifonics Apple® CarPlay® and Android Auto® source unit, allowing users to upgrade their audio experience with additional speakers and amplifiers as desired.
Brian Sherman, Vice President of Product and Marketing, said, “The launch of the NAV® series is a milestone for Kawasaki, and we are honored to be a part of this revolutionary step in personal off-road vehicles. Hifonics audio systems are engineered to meet the highest standards of durability and overall performance, ensuring that NAV® owners get an immersive audio experience on every ride.”
Alden Stiefel, President of Maxxsonics, said, “Partnering with Kawasaki on this launch reassures our commitment to delivering best-in-class audio solutions for Powersports and Utility vehicles. We are thrilled to provide NAV® owners with an incredible sound experience that enhances every journey. This collaboration sets a new standard for audio performance and quality in the Utility vehicle market.”
ENGINEERED FOR ADVENTURE Kawasaki’s NAV® lineup introduces a new class of electric-powered utility vehicles tailored for both work and recreation. Designed with a spacious four-passenger layout, durable construction, and advanced suspension, these vehicles offer exceptional comfort, performance, and versatility.
Each model in the NAV® 4e series features a silent, efficient electric drivetrain with an emphasis on low-maintenance operation and environmental sustainability. Whether used for neighborhood cruising, outdoor work, or recreational exploring, the NAV® 4e series provides a smooth and capable ride — now fueled with POWER FROM THE GODS.
Hifonics is the audio brand bestowed directly from the gods above and is known for its bold-looking designs while producing powerful and high-quality sound. Founded by Helmut Stieglitz in 1982, Hifonics continues to innovate and push the limits for quality audio products including amplifiers, subwoofers, car speakers, soundbars, compression horns, Marine speakers, and signal processors forged by the gods above. Our slogan, POWER FROM THE GODS, is the superhuman standard for how Hifonics holds itself accountable for pushing the bar to the absolute limit. Consumers of these products can experience a wide range of audio solutions, from delivering their needs from Powersports to Mobile vehicles. The Hifonics brand is owned by Maxxsonics, based near Chicago, IL.
Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally – Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.
Phoenix, AZ. – March 5, 2025. – MTX, a MiTek Electronics and Communications company, is gearing up for an exciting presence at MasterTech Expo 2025, taking place March 20-23 in Mesa, AZ. Known for pushing the boundaries of car audio, MTX will be showcasing new products, offering exclusive sneak peeks at upcoming innovations, and hosting exciting giveaways for attendees.
MTX is also proud to be a sponsor of the Clean Wire Challenge, a competition that highlights expert-level wiring techniques and craftsmanship. As a brand deeply rooted in high-performance audio solutions, MTX recognizes the importance of precision installation and is excited to support this challenge at MasterTech Expo.
“MasterTech Expo is the perfect place to connect with industry professionals, showcase our latest advancements, and celebrate the art of installation,” said Jason Fickas, VP of MTX.
“We can’t wait to share what’s next for MTX and engage with the talented professionals who make this industry thrive.”
Attendees can visit MTX at Booths 604 and 605 for a firsthand look at cutting-edge car audio technology, expert insights, and exclusive product previews. Whether you’re an installer, dealer, or audio enthusiast, this is your chance to experience MTX innovation up close.
For more information about MasterTech Expo 2025 and to register, visit www.mastertechexpo.com.
Jacksonville 03/04/2025 -Specialty Marketing hosted their Grand Opening Celebration Dealer event at Top Golf in Jacksonville, Florida on Wednesday February 21st from 6-10pm. Vendors were welcomed with a cocktail party and tour of the new location followed with a Vendor appreciation Dinner to thank them for their support.
“We are thankful for our Vendor Partners and awesome Dealers that took time to come celebrate our new location with us” Bill Dolsen, VP of Sales Specialty Marketing.
Prizes for raffle drawings are stacked on the tables.
Top Golf was a perfect choice to allow our Dealers and Vendors a great space to discuss new products and programs. Dealers were treated to a BBQ buffet and enjoyed swinging for prizes with our vendor partners. Dealers traveled from Atlanta to Miami and left energized from the show ready to capitalize on the upcoming tax season with fantastic specials offered.
Attendees got close up to check out products from exhibitors.
“We really had a great time at the show and cannot wait for the next one” Frank, Manager at The Installation Station, Fort Pierce, Florida.
The Top Golf show floor was very busy throughout the Specialty event.
Vendors that supported the event included, Pioneer, Boss Elite, Cerwin Vega, Diamond Audio, Firstech, Compustar, Rydeen, MMATS, MTX, Stinger, PAC, Racesport, Audio Control, Echomaster, Uniden, Audiovoxx, Directed, Rostra, Sirius XM, Soundskins, Metra, Axxess, Install Bay, Heise, Ibeam, Raptor, Shuriken, Saddle Tramp, Ballistic, Q-Power, Idatalink Maestro, Vais Technology and Polk Audio.
The Specialty Marketing event was off the chart Kent Daigle reported from the MTX booth.
TAMPA FL (03.03.25) IASCA at the Florida International Audio Expo was a huge success. FIAE was in Tampa on Feb 21 through 23, and featured an IASCA event alongside with an SQOLOGY Money Round. Home audiophiles experienced over 20 car audio sound quality competition systems from around the country and were amazed at the performance.
The FIAE event in Tampa was very well attended.
Onsite within the expo halls were Arc Audio, OTS, Sound Factory, MSC, US Amps, Total Tuning and Florida Sound Quality. Harry Kimura and Travis Chin presented information about car audio competition, specifically about IASCA.
The IASCA competition vehicles were spotlighted outside.
‘We at IASCA look forward to participating at the FIAE event in 2026” Travis Chin related as the busy competition season kicks into high gear..
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