Stereo King on the Dunes at the UTV Takeover

COOS BAY, OR (06.23-27.2021) – Stereo King was on site at the UTV Takeover on the Dunes for the fifth time. The 2021 UTV Takeover was in Coos Bay OR from June 23-27. Reports noted over 3000 UTV’s were on site with the crowd of powersports enthusiasts topping 10,000. 

Kevin Cornutt, Stereo King GM, related “The PowerSports category is very strong for our company. This year was our fifth year to exhibit at the UTV Takeover. We were very busy and had strong sales as we did installs on right at 100 UTVs.

Stereo King rolled into the Dunes with a big U-Haul a new 30’ trailer with custom Stereo King graphics….Both packed with inventory, tents and show supplies.

Stereo King rolled into the event with a big U-Haul truck and 30’ trailer with Stereo King custom graphics. The booth was set up in vendor row with multiple tents and demo vehicles. “During the 5-day event run we spent time with well over 1000 people in our booth. We offered onsite installation and worked under the lights into the night to complete jobs. Many Can Am’s and RZR’s were decked with Rockford Fosgate Stage 5 and 6 gear. Several customers got upgrades to their systems from previous years. BOSS whip lights got a lot of attention too” Scotty Miles stated.

Stereo King was set up along vendor row.

During the event 13 Stereo King staff members were on site. Sales staff Kevin, Bethany, Scotty, Anthony, Randy and Jacob with techs Jon, Matt, Tristan, Corey, Jeff, Alec and Ethan knocked it out at the UTV Takeover 2021.

Stereo King tech worked all day and into the night to complete installs on nearly 100 UTVs at the 5-Day event.

Stereo King crew members spent the nights at local motels in North Bend and wrapped their long days at an in town bowling alley that stayed open late to serve the hungry Stereo King crew.

UTVs were jammed underneath the tents for installs.

Late in July Stereo King will head to the DuneFest for another major UTV related event. Stereo King operates 4 stores in the Portland area and one in Boise ID.

Kevin Cornutt’s daily driver 2015 Jeep, with 220,000 miles, is loaded with audio gear and lights up!

Visit stereoking.com for more.

Control in-vehicle noise & temperature with new DEI Sound Barrier sheets

Avon Lake, Ohio (June 29, 2021) – Control vibrations, noise and heat in one product with new Sound Barrier sheets from Design Engineering, Inc.

An all-in-one interior insulator and sound absorber, DEI Sound Barrier regulates noise and temperatures inside vehicle interiors for a cool, comfortable ride. Lightweight and easy to install, the sheets can be cut and then glued, mechanically fastened or laid under carpet for a custom fit in any space. Or pair with DEI’s 3” wide double-sided transfer tape (# 50205) for easy installation.

“Sound Barrier offers one solution for heat and sound control,” says Mike Buca of DEI. “It fits great under carpets and can be used instead of jute or other insufficient materials to increase driver and passenger comfort.”

Versatile DEI Sound Barrier (# 51135) is constructed from a combination of 0.75 lbs/ft2 mass-loaded barrier with 1/2″ nonwoven sound-absorbing material lamination. Designed to meet FAR 25.853 and Reach standards, it is sold in 55″-wide sheets by the linear yard.

For more information about Sound Barrier kits and DEI’s complete line of performance heat and sound control products, visit http://www.DesignEngineering.com.

Oracle Lighting Foundation Donates Over 500 A.I.R. Masks to the United Way & Medical Workers

METAIRIE, LA, June 30, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, marine, and motorcycle markets, is proud to announce it recently donated 550 A.I.R. Solo™ (Antimicrobial Irradiation Respirator) face masks to the United Way and Port Sulphur, LA-based Plaquemine’s Medical Center in an ongoing effort to help in the fight against COVID-19. The value of the 550 masks donated exceed $55,000.

“On behalf of our Oracle Lighting Foundation Task Force, we are excited and proud to be able to make this donation which allows us to help others during the pandemic,” said Tiffanie Hartenstein, Oracle Lighting CEO. “The masks will be
given to lower income families who are unable to get the vaccine or who have family members with low or compromised immune systems. They will also be used throughout the hospital since the mask gives staff an extra layer of protection against other bacteria or viruses.”

The A.I.R. Solo™ (Antimicrobial Irradiation Respirator), which Oracle Lighting developed and launched last year, is a wearable UVGI face mask that is designed to be worn under common face masks and utilizes Ultraviolet Germicidal technology which has been shown kill live viruses such as COVID-19.

“Early in the pandemic we saw shortages of PPE and wanted to help the medical community by developing a sustainable system which would actively sanitize the user’s mask in real item,” explained Justin Hartenstein, Oracle Lighting director of product development. “So we made a decision to use our experience with UV LEDs and to shift our focus into a new UVGI device which led to the A.I.R. Solo mask.”

A.I.R. Solo is worn under any common face mask and utilizes a patent-pending system to sanitize the air while simultaneously neutralizing contaminants trapped in the cloth face mask by means of short-wave ultraviolet light exposure. The ultraviolet light source is produced via UV LEDs which are integrated into the device. The spectrum of ultraviolet light is separated into various ranges, with shortest-wavelength referred to as UV-C which is considered “germicidal UV”.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be
there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit http://www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Remembering Kevan Morris Executive Vice President Pioneer Electronics USA

TORRENCE CA (June, 29 2021) – Kevan Morris, Executive Vice President, Pioneer Electronics (USA) Inc. and consumer electronics industry veteran passed away on Saturday, June 26, 2021.

A well-respected and cherished member of the Pioneer family, Kevan’s affiliation with Pioneer began in 1984.  While working at Pacific Stereo selling car stereo components directly to consumers, he was recruited into the role of Product Specialist at NLS Marketing, a rep firm in Bellevue, Washington selling Pioneer car electronics to retailers throughout Washington state.  In August 1986, Kevan officially joined Pioneer Electronics (USA) Inc. as a District Sales Manager covering car electronics in the Pacific Northwest territory.  In the thirty-five years since, Kevan quickly ascended the ranks of Pioneer and held numerous sales and management positions related to Pioneer’s car electronics, home electronics, and television businesses, culminating as Executive Vice President, a position in which he served with distinction since May 2011.

Kevan’s expansive sales knowledge, strong leadership and tireless work ethic have been the backbone of Pioneer’s growth and success throughout North America.  Kevan could always be counted on to meet any challenge with a calm demeanor and comforting smile.  Kevan conducted himself with the utmost integrity and he earned the admiration and respect of all with whom he has worked.  Kevan was proud of his life-long career at Pioneer, and he valued every friendship that developed during the past thirty-five years.  Kevan’s legacy continues in the strong bonds he developed with his customers as well as the Pioneer staff that he mentored and guided throughout his Pioneer career.

The entire Pioneer global family mourns the loss of such an outstanding leader, teammate, and friend.  Our deepest sympathy goes out to his wife, Mary, his sons, Devon and Ryan, and the rest of his extended family and friends. 

Alpine Electronics Now Shipping the SPV-65-SXS 6.5” Weather-Resistant Coaxial Speaker Pods

AUBURN HILLS, Mich. (Jun. 29, 2021) – Alpine Electronics of America, Inc. is now shipping the SPV-65-SXS 6.5” Weather-Resistant Coaxial Speaker Pods. Now customers can get Alpine sound on a variety of powersport and all terrain vehicles.

Alpine Sound for Every Adventure

By popular demand, the speaker pods previously included in the PSS-SX01 sound system are now available on their own. Customers who have enjoyed Alpine sound in their vehicles can now get the same premium music experience in a variety of powersport and all-terrain vehicles (ATV/UTV) with the SPV-65-SXS. The SPV-65-SXS includes two premium, weather-resistant enclosures with 6.5” coaxial 2-way speakers and grill-mounted, 1” teteron dome tweeters. The built-in universal folding-style clamps are optimized to fit 1.5”– 2” rails on a variety of ATV/UTV applications.

Premium Sound on the Open Road

Without doors, windows, or a roof, music details are often lost to wind and engine noise that occur while driving. With 90W of power (225W peak power), the SPV-65-SXS is designed to deliver a premium sound experience on the road. The tweeters capture the high frequencies of your music, for crisp, clean sound.

Music that Moves with You

The weather-resistant speakers are built to withstand all the elements. The speaker enclosures are made from rugged, durable fiberglass, finished in a matt black coating. The included clamps are attached to a rotating aluminum base coated for protection against the elements and adjustable up to 90-degrees for an optimal listening position. The speakers come with a weather-resistant plug for wiring. Additional wires may be necessary for installation. 

The SPV-65-SXS is now shipping for $499.95 and will be available at Alpine Authorized retailers or online at www.alpine-usa.com through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Tech specs:

  • Enclosed 6.5” Coaxial 2-Way Speakers 
  • 1” Teteron Dome Tweeter
  • Drivers Rated IP55 Weather-Resistant 
  • Enclosures Rated 1P65 Weather-Resistant
  • Steel Frame
  • ASA 978 B+ Fiberglass
  • Built-In Pro-Style Folding Style Clamp that will fit 1.5-inch – 2-inch Rails
  • Rotating Coated Aluminum Base
  • 90-Degree Plug with 20AWG Pigtail 
  • 90W RMS
  • 225W Peak Power Handling 
  • Nominal Impedance 4Ω
  • 50-22kHz Frequency Response 
  • Santoprene Woofer Material
  • 25mm voice coil

*Additional speaker and power wire may be required for installation.

Alpine Media Contact

Allison Saunders  asaunders@alpsalpine.com (586) 719-8966 

Jammin’ N June and July… It’s Summertime

12VOLT CENTRAL STUDIOS (06.29.2021) – “Jammin’ N June…It’s Summertime and time to ‘Crank It Up’….in July too!! Those words, and that message, can grab positive attention across the 12volt industry. This past weekend the 12volt Central Studios was Jammin’ N Topeka KS with the Kicker Country Stampede, in Orlando with KnowledgeFest, Coos Bay OR with the UTV Takeover, Biloxi MS with Scrapin’ the Coast, Mountville PA with the 717 Car Audio Open House and Florence MS with the Audio Solutions 49 Grand Opening. We plan to Keep Jammin’ N July. Many thanks to those who realize it’s important to showcase positives and worked with us.

Online sales have been on a steady rise for the past several years. The COVID-19 Pandemic, along with stimulus checks, led to a dramatic spike in overall 12volt sales. Jammin’ N June themed activities by proactive 12volt companies helped create excitement across the industry and importantly sales. Let’s continue Jammin’ N  July!

It’s imperative that 12volt retailers create a powerful in-store experience for consumers in the showroom. An impressive demonstration will bring a smile to the consumer’s face and can raise the hair on their arms.

Sound-Off events are creating excitement. In-person industry events are happening and reps are hitting the road. These facts indicate 12volt industry ready to Crank It Up and keep Jammin’ N July.

From the 12volt Central Studios we will continue to showcase positives across the 12volt industry. The new 12voltSTP Tool makes that easier than ever. Snap an image with your smartphone. Txt that image to 318-465-0844. PRESTO. Your image could be in the news.

As an industry ‘Let’s Get Our Shine On.’ Let’s keep Jammin’ N July.

Much more to come from the 12volt Central Studios.

Magnadyne appoints Synergy Marketing Agency for New Carbine & New Silencer Brands

June 29, 2021 – Magnadyne is pleased to announce the reappointment of Synergy Marketing Agency to represent the Magnadyne’s New Carbine and Silencer remote start & security product solutions for the Oklahoma, Texas, Louisiana and Arkansas Territories.

David Toliver Principal and CEO launched Synergy Marketing Agency in 2018. David comes from an installation background and has twenty years’ experience in CE B2B sales. Synergy Marketing was recently awarded Firm of the Year Awards by both Morel Hi-Fi and Lucas Lighting. “We consider ourselves to be more than just a manufacturer’s representatives, that means we focus on being more of a business partner, consultant and an extension of our retailers and independent 12V specialist’s business”. David Toliver – Synergy Marketing Agency

David Toliver keeps the Chevy on the road working with dealers in the AR, OK, LA and TX territory.

“David Toliver is one of Magnadyne’s Legacy appointments for the current Silencer brands; I look forward to his contributions, and leadership as we throttle up our efforts with our launch of the new Silencer and Carbine Automotive Remote Start and Security products.” Armando Parra – Magnadyne

For more information on Synergy Marketing Agency or to inquire about becoming an authorized Carbine
dealer or authorized Silencer Distributor in Louisiana, Oklahoma, Texas or Arkansas please contact David
at Synergy Marketing Agency (281) 750-5004, david@synergyagency.net

The 12volt Industry Is Crankin’ Up Across the US

SHREVEPORT LA (06.27.21) No doubt about it. The past week was the busiest in well over a year. The KICKER Country Stampede in Topeka KS, Knowledgefest in Orlando, UTV Takeover in Coos Bay OR and Scrapin’ the Coast in Biloxi MS, 717 Car Audio Open House in Mountville PA and Audio Solutions 49 Grand Opening in Florence MS headlined the action. In the coming days there will be an expanded feature covering each event.

The KICKER Country Stampede filled the Heartland Motorsports Park in Topeka KS June 24th through Saturday the 26th. A Topeka Police Department motorcycle team escorted the KICKER XRV into town and to the Heartland Motorsports Park. Once on site the recently revamped 82’ XRV was the centerpiece of the KICKER area. The Boom Room in the XRV showed enthusiasts that KICKER is Livin’Loud with a system powered with 40,000 watts of power. Also in the XRV is an impressive show room of the latest KICKER products.

On the massive main stage set up over 40 bands performed. Weather during the KICKER Country Stampede did not cooperate but all members of the crowd were Livin’Loud.

The 3-Day Knowledgefest in Orlando took place at the Orange Country Convention Center Friday through Sunday, June 25th-27th. Over 40 top industry brands occupied the event floor with a full slate of product training sessions.

Jack Bogard, with two Sanford Sound team members Kevin and Andrew, traveled from Sanford ME to attend the event. Bogard related “We really saw a lot of new products and met with industry members. Attending as many training sessions as we could gave us a lot to take back to our store. Vinnie DeStefano really opened out eyes about a sales presentation.”

Morris Hartman, Big Daddy Marketing in the Big Apple, stated “Checked out the latest products in the Kenwood booth with Kelly McDaniel our Eastern Regional. Kenwood is offering such a broad lineup and the new dash cams are great. Seth Halstead did a great job setting the training sessions with Marcus and Josh.The MMATS booth setup also got a lot of attention on the show floor. So great to see people face to face for the first time in over a year.”

The UTV Takeover in Coos Bay OR is the West Coast’s biggest UTV community event took place June 23 through 27th. The event offers over 40 miles of dunes and adjacent campgrounds. Stereo King, from Happy Valley OR was in the center of the action with a huge booth for sales and onsite installations.

Scotty relayed “We knocked it out of the park. On site we had sales team members, Kevin, Bethany, Anthony, Randy and Jacob plus myself along with techs Jon, Matt, Tristan, Cory, Jeff, Alec and Ethan. Reports are this was the largest UTV Takeover event yet. Jeff Oliver, with Oliver Marketing, was on site working to show Rockford Fosgate. BOSS Light Whips were hot sellers too.”

Scrapin’ the Coast in Biloxi MS once again drew a huge turnout of enthusiasts to show their car audio rides and customized trucks.

717 Car Audio, Mountville PA, hosted an Open House on Saturday June 26th to celebrate the company’s 4th Anniversary. The turnout of locals filled the company’s parking lot and adjacent business parking lots also.

Audio Solutions 49 celebrated the Grand Opening of the company’s new store in Florence MS. Wayne Holton as transformed the previous location to showcase PowerSports in the area. His new store will take mobile electronics to a new level in the Jackson MS area.

Stay tuned to the 12volt Central Studios for upcoming features highlighting each of the above activities from across the 12volt industry.

Oracle Lighting’s Infiniti Q50 ColorSHIFT® Headlight DRL Upgrade Kit Now Shipping

METAIRIE, LA, June 28, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, marine, and motorcycle markets, is proud to announce that the new ColorSHIFT RGB+W Headlight DRL Upgrade for the Infiniti Q50 is now available. With an MSRP of $95.95, the new kit is now available and fits model years 2014-2021.

“Featuring our high-performance RGB+W chips, this kit allows you to use the existing DRL feature on your Infiniti Q50 headlights and easily convert it to color- changing DRLs while maintaining a true white DRL function,” explained Justin Hartenstein, Oracle Lighting director of product development. “Upgrade your lights to any color imaginable and instantly switch over to a crisp white OEM DRL color. These 2014-2021 Infiniti Q50 ColorSHIFT RGB+W Headlight DRL boards can make hundreds of different colors, dozens of patterns, control the brightness, and even the speed of the functions using one of our ColorSHIFT controllers.”

Additional features and specifications include:
• Direct OE Factory Fitment
• True White DRL + ColorSHIFT® Technology
• 1-year warranty

“For even more customization, this product matches perfectly with our ORACLE Lighting 2014-2021 Infiniti Q50 ColorSHIFT RGB+W Headlight Halo Upgrade Kit,” Hartenstein continued. “Give your Infiniti Q50 the attitude adjustment and stand out from the crowd with the new ORACLE ColorSHIFT RGB+W DRL Replacement Kit.”

Headlight disassembly is required, so Oracle Lighting recommends professional installation with Oracle Lighting’s premium silicone sealant. White and amber are considered on-road legal colors…other colors not intended for on-road use so please verify all state and local driving laws.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. For more information on Oracle Lighting and its full product line, please visit
http://www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Oleksandr Antonenko Joins Eleven Engineering R&D Design Team

EDMONTON, Alberta, Canada, June 28, 2021 – Eleven Engineering, Inc. (www.elevenengineering.com), a market leader in semiconductor products for wireless audio for home theater, multi-room, portable, professional, 12 Volt (car, truck, motorcycle, power sports, marine) and gaming applications, is proud to announce that Oleksandr Antonenko has joined the company’s growing Research & Development Design Team.

“As worldwide demand of our SKAA technologies and products offerings continues to grow, and drastically over the past year as more and more people are staying home much more often and realizing how unimpressive and outdated their current wireless AV systems are, we regularly need to add to our engineering team to keep up with that demand,” said Rex Whitehead, Eleven Engineering executive vice president, sales & marketing. “Oleksandr fits the bill with his strong interests in PCB and embedded system design. We are pleased to have Oleksandr on board to help us meet our immediate as well as long term goals alongside our growing and impressive design engineering team.”

Antonenko has a Bachelor of Science degree in Electrical Engineering from the University of Alberta.

“Eleven Engineering and its SKAA products and technology have built quite an impressive reputation in the world of consumer and pro electronics and RF design over the years,” Antonenko said. “I am excited to get started and be a part of the leading team in creating the next generation of wireless products for discerning audio consumers and professionals.” SKAA wireless lets the integrator easily create a dedicated multi-room home audio superhighway with a long range up to 150 feet with a robust, interference-free low-latency signal eliminating lip-sync issues with TV and gaming. SKAA-enabled products can stream music between them, up to four sets simultaneously – one transmitter to four devices. In environments laden with heavy Wi-Fi and Bluetooth traffic, SKAA navigates through these hostile environments with best-in-class reliability. SKAA also allows for uninterrupted audio signals that are delivered with the highest sound quality to all speakers without the latency that is inherent in other wireless solutions.

SKAA is available as a built-in technology not requiring an external transmitter in purpose- designed partner products. SKAA transmitters work with iOS & Android mobile devices, Mac & Windows computers, televisions, and just about any product with a line output or a headphone jack.

Eleven Engineering breaks down the Seven Deadly Sins of WiFi Audio on its YouTube channel (https://www.youtube.com/watch?v=tw2iSCuT0x8).

For more on SKAA and the Seven Deadly Sins of WiFi Audio, please subscribe to https://www.youtube.com/user/SKAAwireless and visit SKAA.com.

For additional information, contact Rex Whitehead at 480-650-3979 or email whitehead@eleveneng.com. For more information on Eleven Engineering, visit www.elevenengineering.com, SKAA wireless YouTube channel, and Facebook/.