This past Wednesday, October 22nd, Dave Clews passed away. Dave was a model of the successful traditional brick and mortar 12volt retailer who put the customer first and foremost.
Below is a 12volt News feature from 2020 that chronicled the way Dave connected with consumers plus across the town of Pottsville PA. Dave was elected the Mayor of Pottsville and resigned earlier this year due to health concerns.
12volt Dave’s Audio Answering System Speaks to Callers in Dave’s Voice
POTTSVILLE, PA (08.21.2020) – 12volt Dave’s Audio is a 12volt retailer that has served the Pottsville, PA community, and surrounding area, for over 19 years. Owner Dave Clews is a people person with a lot of passion for his customers and his business. When it comes to connecting with his customers Mr Clews definitely has a clue.
Recently, I noticed Dave had liked a @12voltnews Instagram post highlighting a new product from Oracle Lighting which prompted my call to 12volt Dave’s Audio. As with many 12volt shops business is rockin’ and the store’s answering system picked up.
The answering system message at 12volt Dave’s is a perfect example that Dave is a people person. If unable to be answered in a few rings, the caller is greeted with an engaging “Thank you for calling” message in Dave’s voice that continues with some information about activity going on in store. The current message highlights the Kicker, JL Audio and Nakamichi brands. Dave’s message ends as he thanks the caller, asks them to leave their message and lets them know he will get back with them as soon as possible.
Clews related “Sometimes we just can’t get to the phone quickly but I want the caller to know we appreciate their call and that want to speak with them. We monitor the missed call messages and work to place the return call as quickly as possible.”
Continuing Clews offered “I came up with the idea to create an answering message in my voice a few years back. Every couple of weeks I record a new message. The new message could be about a new product or seasonal in nature… like the upcoming remote starter season. A cool thing is customers tell me they really like the personal feel plus the way we engage and work to fill their 12volt needs.”
Clews records new messages in his office after hours. “I close the door and make a few notes for the new answering message. Then I speak the message into my smartphone and enter that file into the store’s phone system” Clews concluded.
Clews is a lifelong resident of the Pottsville area and in total has been in the 12volt industry for nearly 4 decades. Also, he is a member of the Pottsville City Council and works to build brick and mortar business in the city.
See the included link to Dave’s Obituary in The Republican Herald
12VoltNews.com 