THE 12VOLT CENTRAL STUDIOS (9.29.25) The 12voltBeat Newsletter, delivering fresh industry news, is mailed twice weekly to subscribers across the 12volt industry. There is no charge to subscribe.
Reporters walk the beat in their areas to gather and deliver the news of the day. The 12volt Central Studios staff has been walking the beat across the industry for over five decades. Today the news is delivered digitally across the US and around the world.
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12VOLT CENTRAL STUDIOS (09.27.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.
The 12volt Spin-To-Win Wheel rolled for the 340th time on Friday morning on September 26th. The Wheel landed on the Q Power space and the Pyramid Customs slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We have reached out to the winning retailer in Fort Worth TX. No reply yet but we will continue reaching out to Danny to let him know the super news a Q Power prize will be headed his way.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN and MetJoe Auto Electronics in Kenilworth NJ.
Congratulations to all.
WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, October 3rd!
Greg Douglas (L) and Pete Bobsin pictured in the Driven Marketing office.
STOCKTON, CA (09.26.25) – Driven Marketing, LLC to be selected by Alps Alpine North America, Inc. as the official independent sales representative firm for Northern California, Central California, and Northern Nevada, effective October 1, 2025.
This strategic move marks Alpine’s shift to an independent representative model, designed to strengthen support for its authorized aftermarket dealer network. Driven Marketing’s founding members Greg Douglas and Pete Bobsin will continue to serve Alpine dealers with the unmatched dedication and responsiveness that have defined their previous Alpine careers.
Driven Marketing will enhance its product offerings to include Modus Global, AudX, GCH Automotive Systems and SoundBOX products, with additional brands and product solutions coming soon.
“We will continue to bring our territory expertise and dealer-first mindset through new partnerships,” said Pete Bobsin. “Alpine’s heritage of innovation and performance fits perfectly with our mission to deliver meaningful value to our retail partners — not just with product, but with real-world solutions, support and business development. We thank Alpine for the opportunity and look forward to steady growth of the brands we represent and the retailers that we service during this exciting new chapter.”
LIVERMORE, CA (9.26.25) – GS Distributing Company is excited to announce our new distribution partnership with KICKER serving the Northern California and Northern Nevada markets.
“Through this partnership, we’ll be expanding access to a broader selection of Kicker products while ensuring stronger product availability for our dealers’’ Shams Nabi related.
Over 20 pallets of KICKER products received in the warehouse in Livermore, CA.
Continuing “KICKER is one of the most respected and recognized brands in the industry, and we are grateful for the trust and opportunity to represent them. Together with the Kicker team, our focus will be on growing the brand’s presence in the region by supporting dealers with reliable inventory and responsive service.”
“We’ve already received over 20 pallets of Kicker product, reinforcing our commitment to keeping stock on hand so that when our accounts need product, it’s ready to ship” Nabi concluded.
Tracy Focht, KICKER Western Regional Manager, relayed “We are totally excited to have Shams and GS Distributing on board to help KICKER grow in NorCal and Nevada. Shams and his team will do an outstanding job and we look forward to working with them.”
Dealers in need of assistance within the territory can contact our customer service team at csr@gsdistributingcompany.com.
POMPANO BEACH, FL (09.26.25) – We are thrilled with the launch of ZZ2 in Spain, a milestone that goes beyond geographic expansion. This moment represents the realization of our vision of bringing innovative automotive technology solutions to the European market.
None of this would be possible without the support of our strategic partners who share our mission. Special thanks to SCS, our official distributor in Spain, for their partnership and commitment.
Held on September 19th, the event featured an opening speech by Juan Jose Vera of SCS. Vinicius Nascimento, Tiago Sperandio, Leonel Sudatti and Javier González then presented the products that will be sold in Europe, such as CarPlay & Android Auto Solutions, Screen Replacements, Backup Cameras, In-Car Entertainment / Streaming Solutions, and others. ZZ2 services, technical support and dedicated customer service, were also mentioned. Afterwards, guests were able to see a live demo of our products installed and in full operation.
The event was attended by several professionals, installers, dealers and industry leaders, who were excited about the new developments they were seeing firsthand.
IRVINE, CA (09.25.25) – THINKWARE has appointed industry veteran Ken Wiseman as National Sales Director for the U.S. market.
Ken brings more than 35 years of experience in the 12-volt industry, where he has built a reputation as a trusted leader with a strong record of driving sales growth and supporting partners across the channel. His background spans national sales management, dealer engagement, and product category development, giving him a well-rounded perspective on the needs of today’s mobile electronics market.
“Ken’s experience and relationships in the industry make him an excellent addition to our team,” said JP Lee, Vice President of Sales. “He understands the importance of aligning with partners at every level, and his approach will be a key driver as THINKWARE continues to expand in the U.S.”
In this role, Ken will be responsible for guiding THINKWARE’s U.S. sales efforts, working with distributors, sales reps, and independent dealers to strengthen partnerships and identify new opportunities for growth.
“I’m proud to be joining THINKWARE at such an exciting stage for the brand,” said Ken. “I look forward to collaborating with our partners to build on that momentum in the U.S. market.”
For more information on THINKWARE products and dealer opportunities, please visit www.thinkware.com.
STAMFORD, CT (09.25.25) – HARMAN International has announced it has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation (NASDAQ: MASI). Sound United’s portfolio of iconic audio brands includes Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics.
This strategic milestone marks a significant expansion in HARMAN’s core audio business and footprint across key product categories including home audio, electronics (amplifiers, hi-fi components, AVRs), headphones, and car audio. Combining Sound United’s distinguished portfolio with its world-renowned audio business enables HARMAN to deliver one of the most comprehensive audio portfolios in the industry. As a result, HARMAN is now empowered to bring consumers more choice, deeper innovation, and exceptional experiences across listening environments.
Video interview with Dave Rogers can be viewed here:
“HARMAN’s vision is to create experiences that enrich people’s lives through exceptional audio experiences,” said Dave Rogers, President, Lifestyle Division, HARMAN. “Sound United’s impressive roster of brands is rooted in a deep passion for sound, innovation, and commitment to quality that aligns with HARMAN’s own values. This transaction unlocks meaningful growth opportunities for everyone. It bolsters HARMAN’s strategy to build on its unparalleled success story and scale to unprecedented heights as an audio leader.”
B-roll can be viewed here:
Sound United will operate as a standalone Strategic Business Unit (SBU) within HARMAN’s Lifestyle Division. This structure ensures that each brand’s heritage, expertise, and loyal customer base remain central to their identity. With the backing of HARMAN’s global resources and scale, Sound United’s brands will gain greater reach with enhanced capabilities, while continuing to realize their distinct goals and better succeed in the marketplace.
The newly added brands, expertise, and talent from Sound United will accelerate HARMAN’s advancements in audio technology, broaden market presence, and reinforce its position as a trusted global leader at the intersection of sound, culture, and technology.
DIAMOND BAR, CA (09.25.25) – Admark Automotive is thrilled to announce its new partnership with SEMA Data, the industry’s premier provider of product data for automotive aftermarket brands and retailers. This collaboration positions Admark Automotive as the preferred eCommerce platform for all SEMA Data members.
Solving a Major Industry Challenge This partnership directly addresses a key challenge faced by many SEMA Data members: the need for a well-designed, dependable platform that can seamlessly integrate the extensive data provided by SEMA Data. By combining SEMA Data’s comprehensive product information with Admark Automotive’s robust and specialized eCommerce software, the partnership offers a streamlined and powerful solution tailored to the unique needs of the automotive aftermarket industry.
“We’re excited to partner with SEMA Data and serve as the trusted eCommerce platform for their members,” said George Gonzalez, CEO of Admark Automotive. “This collaboration underscores our commitment to helping automotive aftermarket businesses thrive by providing innovative solutions that simplify operations and drive success.”
A Seamless, No-Hassle Ecommerce Solution SEMA’s data product cataloging is the backbone of organized, standardized, and searchable product information in the automotive aftermarket industry. Admark Automotive’s platform is built to maximize the value of that work—eliminating the need for plugins, third-party apps, constant updates, or custom development. This solution provides SEMA Data members with a streamlined process to efficiently intake, manage, and publish SEMA Data across their digital storefronts.
Backed by a powerful eCommerce engine purpose-built for this market, Admark Automotive enhances workflow, improves sales management, and solves common operational pain points—so SEMA members can stay focused on growth, service, and success.
“At SEMA Data, our commitment to delivering value to our members is at the heart of everything we do,” said Gigi Ho, SEMA Vice President of Technology, Data & Strategic Initiatives. “This partnership with Admark Automotive strengthens that mission by equipping our members with best-in-class tools and resources to thrive in today’s increasingly competitive market.”
COSTA MESA, CA (09.24.25) – PowerBass had a very strong presence at the 2025 Sand Sports Super Show at the OC Fair and Event Center in Costa Mesa, held September 19–21. PowerBass set up in an expansive booth showcasing their latest products in the Powersports category. The dedicated crew on site included Erik Harbour, John Driscoll, Dave Myers, Juan Quintana, and Meny Fischer.
The PowerBass booth set up on Friday before the SSSS opened.
After the sun went down the PowerBass booth shined.
Traffic in the PowerBass booth was constant throughout the event.
From the moment the show opened Friday afternoon, the PowerBass booth was buzzing with action as attendees checked out the wide selection of Powersports gear along with Bluetooth portable units.
“We stayed busy every day all weekend long as lots of consumer traffic came by the booth, as well as retailers, looking to find the latest and greatest in Powersports products. We offered live demos all day and into the night, which was a fun way to engage the crowds when the music really got cranking in the booth. It’s a great change from some of the traditional trade show type events of the year,” Harbour said.
John, Juan, Sarah and Meny-from the top- snapped this image during a brief pause in action.
Sarah C and Sarah H greeted enthusiast in the PowerBass booth.
Juan Quintan hands a BT-0500 Sound Tube to SSSS spectator door prize winner.
This show also marked the first for John Driscoll since joining the company. He was busy meeting with current and potential customers from across the West Coast and setting up follow-up meetings for after the show.
Harbour added, “We had business cards on the counter from dealers across the area. Consumers were able to pick up cards so they could know where to go find the PowerBass products they saw in the booth to add to their rides. Each day we had several hundred enthusiasts spend time in our booth. We are looking forward to them enjoying Powersports on their rides.”
Juan Quintana showing media centers and amps to attendees.
PowerBass has been exhibiting at the Sand Sports Super Show for nearly 10 years.
The new Audio Source van parked in the Install bay.
COLUMBUS, IN (09.24.25) – The new Audio Source van is already on the streets around Columbus, IN. The GMC Savana is fully wrapped with the Audio Source logo and contact information. The sharp new look is sure to grab attention.
Matt Murray said, “We really connect across our community to engage consumers about the great aftermarket upgrades we have offered for 20 years. Our new van sports great graphics. We will utilize the van as we drive around town to pick up supplies, and we’ll also give customers a ride back home until we complete their job upgrading their vehicle.”
Continuing, Murray added, “Our new van on the road is another way to connect with consumers and create store traffic in this AI and digital world. Consumers cannot experience the highs and lows on a laptop or smartphone. Getting them into our store to experience top-quality audio, along with expert installation, are full-time activities for our crew at Audio Source.”
This classic on social media posts grabs attention… Audio Source branding too!!
This social media post shows the SONY dash upgrade.
Audio Source also leverages social media to showcase recently completed jobs. Parking a hot ride in front of the store alongside signage grabs attention, and multi-panel posts highlight custom upgrades inside vehicles.
Concluding, Murray said, “A huge shout out to TAG Signs and Graphics for knocking it out of the park with this design on our new GMC Savana.”
As a side note, Audio Source won a KICKER Bluetooth speaker on the 12volt Spin-To-Win Wheel 99 in October 2020. “Mike, the KICKER speaker is still rockin’,” Murray commented in a phone call.
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