PowerBass Onsite At Rifle Supply Cars & Coffee

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HUNTINGTON BEACH, CA (03.20.24) – On Sunday St Patrick’s Day Rifle Supply kicked of the company’s Cars & Coffee Sunday series for 2024. Rifle Supply is a retail gun shop that sells firearms and accessories. PowerBass was a sponsor of the event and showcased PowerBass products in their booth.

Erik Harbour, PowerBass VP, related “Seems there is a lot of crossover with the Rifle Supply customer base and 12volt enthusiasts. The Rifle Supply team members are friends and we participated in the St Patrick’s Sunday Cars & Coffee. In fact one of the team, Justin Baca, has a Durango with PowerBass gear in a custom installation along with a custom wrap. They take the Durango to various community events they support in the Huntington Beach area.”

Juan and Meny working with customers.
Raul Rodriguez created this post to let Rifle Supply’s 40,000 Instagram followers to come check out PowerBass at the Cars & Coffee event.

The parking lot had over 100 cars with a coffee shop, food truck and DJ on site. There was also a free raffle of attendees with no purchase required.

PowerBass had branding on some of the raffle items.
The Justin Baca’s Rifle Supply Durango features a custom installation with PowerBass gear the company showcases at various community events.

Raul Rodriguez handles the marketing for Rifle Supply and related “The coffee shop ran out of coffee and the food truck was busy throughout the event. We had twice the sales as we do on a normal day. We have over 40,000 followers on Instagram alone and I actually made a video showcasing PowerBass would be onsite…with a raffle prize too.”

“Juan, Meny and I worked the booth and talked about the wide range of PowerBass products with members of the crowd. In fact Rifle Supply now stocks our Bluetooth portables. A little music is a nice addition for many as they are on the road to a hunting site. The Rifle Supply Cars & Coffee events are planned for the 3rd Sundays of the month and we plan to have a booth through the summer” Harbour concluded.

For more see https://powerbassusa.com

ZZ2 Launches Two New Products for GM and Ford Vehicles

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POMPANO BEACH, FL (03.20.24) – ZZ2 has launched 2 new kits dedicated to domestic automobiles, Ford and GM. The ITZ-SYNC2 provides wireless CarPlay and Android Auto compatibility for most Ford and Lincoln models from 2011 to 2016. Following that, ZZ2 officially launched ITZ-MYLINK for GM vehicles, which will replace older hardware, improve connectivity, and streamline integration.

Whether wired or wireless, the ITZ-SYNC2 integrates directly with the factory touchscreen, adding CarPlay and Android Auto support to the outdated SYNC2 system. This application uses the factory microphone and Bluetooth to generate the best possible user experience.

GM vehicles can now benefit from ZZ2’s new MYLINK unit, which replaces the previous hardware. With the ITZ-MYLINK, customers will no longer need any external parts or an AUX connection for audio.

“Like most of our other kits, the ITZ-SYNC2 and ITZ-MYLINK now incorporate all factory parts and features to integrate CarPlay and Android Auto, providing an improved user experience for the end user. Every integration solution that we offer is geared toward making the car look and feel as if it already had these features”, said Tiago Sperandio, Vp of ZZ2.

Both units are readily available with a standard ZZ2 warranty of 3 years.

Learn more about our newest integrations by clicking on ITZ-SYNC2 or ITZ-MYLINK.

We invite you to contact our sales team at 929-220-1212 or sales@zz-2.com to learn more about ZZ2 solutions and to become an authorized dealer. 

SiriusXM Named One of the World’s Most Innovative Companies of 2024 by Fast Company

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NEW YORK, NY (03.20.24) – SiriusXM has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2024 “for reimagining the radio listening experience.” This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations.

This year, Fast Company declared SiriusXM “is making broadcasted content more personal.” The publication noted “SiriusXM went all in on rethinking its user experience,” referencing enhancements across profiles and search as well as how SiriusXM’s new platform “drove connections between types of content.”

Fast Company also highlighted a variety of SiriusXM’s 2023 accomplishments as “the audio giant also made plays for younger, more diverse listeners,” ranging from the launch of the Company’s all-new SiriusXM streaming experience, the opening of its state-of-the-art new studio in Miami, the extensive guest DJ campaign, and more.

Visit siriusxm.com for more.

The Wet Sounds Jeep Rubicon Featured At The Wake Audio Open House

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RANCHO CORDOVA, CA (03.19.24) – The Wet Sounds Jeep Rubicon has been on a very busy tour in the Pacific Northwest recently attending shows and making stops at Wet Sounds dealers’ stores.

Wake Audio set up for the Wet Sounds Open House.

On Thursday March 14th afternoon and evening the Wake Audio Wet Sounds Open House provided attendees with a chance to meet Earl… the Wet Sounds decked out Jeep Rubicon. Wake Audio partners Alex Aldma and David Murray put a strong plan in place to invite consumers from across the area to the event. Social media posts drew people to the event at the company’s store in the business complex on a blue sky day.

This in-progress Malibu moved out front.
Another in-progress job moved outside.

Alex Aldma related “This was our 1st Annual Wet Sounds Open House. We had a tent and a DJ outside spinning tunes in the large parking lot and the Wet Sounds Jeep Rubicon spotlighted in our large installation area. We moved all the boats we were working on into the parking lot which added to the Open House experience for attendees to check out. We also cooked up delicious tacos on site. The music and food had all jammin’ while they checked out Earl and explored the cutting-edge audio technology on site. Our team members spent virtually every minute talking tech and giving demos along with Carl and Scott.”

Partners Alex and David flank Wet Sounds Carl Campbell (LtoR) inside with Earl.
Custom products installed in Earl’s rear deck.

The Open House activity continued past 8PM Thursday evening time that was set. Phone calls from attendees carried forward for several days after the event.

Carl Campbell, Wet Sounds National Training Director, along with area rep Scott Baughman-Reliable Product Marketing Principal-were on site and worked with Jeep demos and answered customer questions throughout the Open House.

Carl speaking with an attendee as the sun goes down.
Fresh tacos will soon be ready.

Campbell relayed “It’s so easy for all to be a fan of Wake Audio when you have great partners and their crew that do all they can to give their customers what they envision with their boats, trucks and UTVs. The Wet Sounds custom installations they do on boats is amazing. Everything they touch has real heart in the work. It shows and the customers are happy to come back with all their family and friends!”

The Wake Audio Open House in Rancho Cordova followed the 589 Kustoms Wet Sounds Jeep Open House that was held 80 miles away in Sonora 2 days earlier.

Visit www.wetsounds.com for more.

Bryan Schmitt Receives the Chip Foose Automotive Trade Educator Lifetime Achievement Award

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TEMPE, AZ (03.19.24) – During MasterTech 2024, held for March 3-6 at the Mesa Convention Center in Mesa, Ariz. Bryan Schmitt, MasterTech founder/CEO/president, received the Chip Foose Automotive Trade Educator – Lifetime Achievement Award. There was no better time nor place for the honor.

“I’m at a loss for words…this recognition fills me with immense gratitude,” said a stunned Schmitt. “What a complete surprise coming from Chip Foose himself and my closest friends and family. This is a lifetime milestone that is incredibly special to me.”

For the last 30 years, Schmitt has been dedicated to contributing positively to the automotive 12 volt industry. His efforts have focused on enhancing individuals’ skills, aiding them in career development through innovative techniques, and providing education.

During MasterTech 2024 Bryan Schmitt (left), MasterTech founder/CEO/president, received the Chip Foose Automotive Trade Educator – Lifetime Achievement Award from Chip Foose (right). (Image courtesy of MasterTech)

“It was a pleasure to be back at the show this year and an honor to be part of the overall experience of such an exclusive event where so much time and energy is spent teaching members of the industry to be stronger and better though education and knowledge,” said Chip Foose. “The trainers and speakers at this event were all a testament to the reason why the industry will have a bright future moving forward.”

Schmitt continued that it has been a journey not just of professional growth but of personal fulfillment for him. “I’ve been lucky enough to travel the globe, filling three passports and visiting more than 30 countries. I have had the privilege to train tens of thousands of individuals, which has turned into a global family, enriching my life immeasurably. As I reflect on this honor, I must extend my heartfelt thanks to all who have supported me, especially my wife Michele Zittel Schmitt, family, close friends, Fred Lynch, and Chip Foose. Your encouragement and friendship have been pillars of my journey.”

Schmitt concluded, “Receiving this award is not merely a personal achievement but a testament to the collective spirit and hard work of everyone who has been part of this incredible journey. I am forever grateful and will cherish this moment and recognition for the rest of my life.”

MasterTech Expo was created as a comprehensive learning and networking event that intersects multiple disciplines in the automotive aftermarket customization and business spaces. Whether interior trimmers, car audio installation technicians, fabricators, business leaders or visionary entrepreneurs, its audience is broad-reaching, diverse, creative and talented. MasterTech’s training approach and content is unequaled, and its hand-selected exhibitor partners are the premier companies in their respective industries.

For more information, please visit www.mastertechexpo.com.

MSC Wins MasterTech Expo’s 2024 “Best Booth Experience” Award

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MESA, AZ (03.19.24) – MSC is proud to announce it walked away from the 2024 MasterTech Expo with this year’s “Best Booth Experience” award. The 2024 MasterTech Expo was held March 3-6 at the Mesa Convention Center in Mesa, Ariz.

MSC accepts the “Best Booth Experience” Award During MasterTech Expo (Images courtesy of CRL Public Relations)

“Our entire team put in a tremendous amount of effort in creating a booth that encompasses everything Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, and Mobridge Integration stand for, which is an experience second-to-none for our Partners and their clients,” said Larry Penn, MSC President. “We are proud all of our hard work has been recognized.”

Besides multiple vehicles outfitted with MSC products and product displays for its lines throughout the booth, MSC also hosted a number of seminars and trainings for show attendees which were very well received.

“Attendees were both focused as well as interactive in our booth and during our presentations, absorbing our messaging and the culture we strive to instill in our Partners,” Penn added. “Bryan Schmitt and his team put on a tremendous Expo, and we are already looking forward to next year’s event.”

For more information on MSC, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email sales@msc-america.com.

Visit www.msc-america.com for more.

The 32nd Shiflet & Dickson Dealer Show Rocked Gastonia NC St Patrick’s Day Weekend

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GASTONIA, NC (03.18.24) –The event kicked off Saturday night at 7pm with a St Patty’s Day party featuring live music along with food and refreshments in the company’s facility in Gastonia. The Sunday show ran from 9am until 5pm with over 20 brands represented in the showroom. Outside there were live vehicle demos. Food and refreshments are on the menu on show day Sunday also.

Shiflet & Dickson’s David Holland stated “This was our 32nd dealer show! Many dealers have not had the ability to go to a show recently to see the newest 12volt products. It was great to see so many dealers come to our show, network and see new products. With DK Electronics motorcycles and other vehicles in the house we definitely let our customers hear what these products sound like in a real world setting…. other than a YouTube video on a smartphone or laptop.”

The show floor was busy very soon after the doors opened.

Continuing Holland offered “We had trainings on Sunday with certain vendors as well as having reps on the show floor to meet with dealers and answer questions. Marcus conducted a super JVC training. Jacob Lucky hosted the KICKER training and Randy Goodwin handled the DB DRIVE training. Booth got compliments from dealers.”

The Metra Install Bay booth got a lot of attention with Heise Lighting.
Dealers spent time checking out show specials.

12volt brands  showcased included Kicker, JVC Mobile, CRUX, Metra, DB Drive, Jensen, AudioControl, Polk Audio, PowerBass, Nakamichi, Audio Enhancers, SD Lighting, XPERT, Maximum Power, Planet Audio, MaxPro Film, Rydeen, LinksWell, SoundStream, Blaupunkt eBikes and King Boxes..

Allison Parker was set to let all know that MAXPRO is ready for the window tint season.
Many attendees spent a lot of time outside checking out loud demo vehicles Saturday night.

Concluding Holland stated “Our show, once again, was  like having our large family come into our facility for a large get together. Boomer and Chris did a great job in the field letting their dealers know about our show. Our staff really stepped up to the plate helping put the showroom together and help across the board with all the details. Many of our vendors  offered us special discounts before and after the show to make our dealers more profitable on their sales floors. The showroom floor was polished and shined like a diamond. Several dealers even let me know it looked brand new!”

As the event wrapped Chris, David, Maureen, Tina, Allison, Dave and Boomer (L/R) gathered for a group photo. Allison Parker (3rd R)- MAXPRO had a booth on the show floor and she joined Shiflet&Dickson team members.

Stay tuned for more news from Shiflet&Dickson.

Visit shifletdickson.com for more.

See The 12voltSTP Tool At Work For Companies Across The US

Posted on by in Industry.

SHREVEPORT, LA (03.18.24) – In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News, and the 12volt Central Studios staffs, work to deliver positive industry news each business day. Creating the 12voltSTP Tool was another example of making it easy for industry members to deliver their company’s brand and activities to members of the 12volt industry.

Tom Ebeling and Carlos Jimenez had the booth ready to go for Bill Braun and Carlos to work with dealers during Woofer Expo.

With your smartphone simply Snap and Txt an image, with a few words, to 318 465 0844. PRESTO…your company’s positive could be delivered to the 12volt industry by the 12volt Central Studios.

Check out the images below for examples of posts made the last few days with images from 12volt industry members who utilized the 12voltSTP Tool.

Josh Bowen was set up to show all the ladies from JVC and Tim Hill was set to demo Kenwood Motorcycle Audio at the Woofer Expo.
RDV’s Rich and Mario from M&M we’re very bit happy to see each other while Matt Bund with  QPower said the QBOMB box grabbed a lot of attention.

Today, a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 4+ hours a day on their smartphone.

To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318-465-0844. PRESTO, your positive news could be delivered to members of the 12volt industry.

The 589 Kustoms Open House introduced the Wet Sounds Jeep Earl to attendees while the crew Chris Baker, Landon Walsh and Owner Shane Costa (L to R) stayed very busy.
The Wake Audio Open House was busy inside and out. Alex and David (R) flank Carl Campbell who was behind the Wet Sounds Jeep Earl at the event.

On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry. To see over 1000 posts #12voltstp on Instagram.

Look forward to seeing your company’s brand and activities in the 12volt News.

2024 NCAA Division I Men’s and Women’s Basketball Championships Air on SiriusXM

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NEW YORK, NY (03.18.24) – SiriusXM will offer listeners nationwide extensive coverage of NCAA® March Madness®, carrying live play-by-play of the entire 2024 NCAA Division I Men’s Basketball Championship, as well as live play-by-play coverage of the NCAA Division I Women’s Basketball Championship from the Sweet 16 through the Women’s Final Four®.

From the First Four® on March 19-20 through the Men’s Final Four® and National Championship game on April 6 and 8 in Phoenix, SiriusXM listeners will have access to every game – from the tip to the final buzzer – of the 2024 NCAA Division I Men’s Basketball Championship.

For the NCAA Division I Women’s Basketball Championship games, SiriusXM will also air live play-by-play of every game from regional play, March 29-April 1, through the Women’s Final Four, to be played April 5 and 7 in Cleveland, plus select early round matchups.

All of the Men’s NCAA Tournament game broadcasts, and the Women’s NCAA Tournament game broadcasts from the Sweet 16 through the National Championship, are provided to SiriusXM by Westwood One, the official network audio partner of the NCAA.

SiriusXM listeners nationwide can access tournament coverage and analysis across Mad Dog Sports Radio (channel 82), SiriusXM College Sports Radio (channel 84), and CBS Sports Radio (channel 158) both in-car and streaming on the SiriusXM app. SiriusXM’s new and improved app will feature a special page dedicated to March Madness®, making it easy for listeners to access live and upcoming games, tournament-related interviews, analysis and more.

Tournament matchups and SiriusXM channel assignments will be available at siriusxm.com/sports starting Monday, March 18.

Beyond the action on the court, fans will also get the most in-depth expert analysis leading up to and throughout the tournament on SiriusXM’s multiple sports talk channels.

Selection Sunday®

On Selection Sunday®, March 17, SiriusXM listeners will get up-to-the-moment coverage as tournament teams and first round matchups are announced:

  • On Mad Dog Sports Radio (SiriusXM channel 82), Chris “Mad Dog” Russo and Steve Torre will host special Selection Sunday coverage live from 5 – 9 pm ET.
  • SiriusXM College Sports Radio (SiriusXM channel 84) will air Selection Sunday specials from 5 – 11 pm ET. At 5 pm ET, Kris Budden and Sean Farnham will host coverage of the men’s bracket reveal, then Chris Plank and Nicole Auerbach will take over as the women’s bracket is announced at 8 pm ET.
  • The official NCAA Tournament Selection Show produced by Westwood One will air on CBS Sports Radio (SiriusXM channel 158) from 6 – 9 pm ET. Hosts Jason Horowitz, PJ Carlesimo and Debbie Antonelli will cover the reveal of both the men’s and women’s tournament brackets.
  • SportsGrid Radio (SiriusXM channel 159) will also be live on Selection Sunday from 7-10 pm ET, with Ben Stevens and “Coach” James Young hosting.

Basketball and Beyond with Coach K

Hall of Famer and five-time national champion former head coach of the Duke Blue Devils Mike Krzyzewski will host his SiriusXM show, Basketball and Beyond with Coach K, twice a week during the tournament run on the SiriusXM College Sports Radio channel and on the SiriusXM app. Coach K will share his insight into what teams face as they prepare to play on college basketball’s biggest stage, and react to performances by players and teams as they advance through the bracket.

Final Four® Special Programming

SiriusXM will also have live programming airing from both the Men’s and Women’s Final Four cities, with pregame shows on location in Phoenix and Cleveland, as well as live coverage of the Naismith Awards Brunch, where the Women’s and Men’s Player of the Year, Coach of the Year and Defensive Player of the Year awards are announced.

Throughout the tournament, SiriusXM’s sports channels will offer daily expert analysis from former players, coaches and other college sports insiders. These channels will be a place for fans to call in and discuss the performances of their favorite teams and conferences.

Eligible customers can get their first three months of SiriusXM streaming for free. Click here to sign up and experience all that SiriusXM has to offer. See Offer Details.