Synergy Marketing Rode Out The Storm With MTX

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HOUSTON, TX (09.19.24) – David Toliver hit the Synergy Marketing area trail with Ceasar Olaes, MTX Regional, to connect with dealers and showcase the latest MTX Products. Hurricane Francine interrupted their original travel plans with storms throughout the Gulf Coast and Southern Louisiana so David and Ceasar concentrated on the Houston and close by area.

During a stop at Jay’s Audio in Lake Charles LA Ceasar Olaes and David Toliver flank Abdul Bensadaat in the retailer’s well stocked showroom.

“Ceasar and I spent the week traveling Houston and western south Louisiana showing off the new Terminator and Upcoming Thunder Amplifiers to many Houston and South Louisiana Dealers plus Prospects” Toliver commented.

During the midweek stops they met with 15 dealers plus prospects. It was a very productive trip and they are ready to hit the road again in the future.

Ceasar Olaes set to enter CJ’s Sounds in Cypress TX to show a new MTX amp.

“In times of change it’s especially important to engage with and attentively listen to our dealers. By having our reps and regionals, like David and Ceasar, work closely with our dealers we gain valuable insight into the daily hurdles they encounter, enabling us to collaboratively devise creative marketing solutions to move us all forward” Jason Fickas, VP at MTX, related.

Dealers were all very impressed with the build quality and value of the new amplifiers and the birth certificates included with the amplifiers. Dealers visited included Texas Electronics-Houston, Beats Car Audio-Houston, Modified Collision & Customs-Houston, Frequency Car Audio-Houston, CJ Sounds-Cypress, Audio Xperts-South Houston, Jay’s Audio-Lake Charles, LA, MTI Customs-Lake Charles LA, Motion Audio-Orange TX, Audio One-Beaumont TX and Auto Sound Discount Warehouse-Channelview TX.

Visit synergyagency.net for more.

GROM Audio to Showcase at Knowledge Fest Dallas 2024: Introducing AmpLinq Amplifier Retrofit Interface

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PLANO, TX (09.19.24) – GROM Audio is excited to announce its participation in Knowledge Fest Dallas 2024, taking place from September 20-22, 2024, at the Hilton Anatole and Convention Center. Attendees can visit Booth 607 to discover GROM’s latest innovations, including the launch of the AmpLinq Amplifier Retrofit Interface and a demonstration of the popular VLine VL2 Infotainment System.

AmpLinq is engineered to provide seamless integration for those looking to upgrade or replace their vehicle’s factory amplifier or the entire sound system. Designed for automotive professionals and enthusiasts, AmpLinq offers precise control, enabling the customization of audio systems without compromising vehicle electronics or factory audio configurations.

The VLine VL2 Infotainment System, meanwhile, transforms factory stereo systems into modern, connected multimedia hubs, offering advanced features like navigation, voice control, music streaming, and access to apps such as Google Maps and Waze, all integrated seamlessly into the vehicle’s factory display.

GROM Audio will also host an info session on Saturday, September 21, from 4:15 PM to 5:15 PM in the Cortez B room. The session, titled “OEM Amplifier Replacement: Considerations, Measurements, and Decision Making,” will provide critical insights for car audio professionals.

This session will cover the challenges of replacing OEM amplifiers, a project that can be both expensive and technically demanding. GROM’s team will present real-world data and analysis from various vehicle installations, discussing:

  • Types of OEM amplifiers and their strengths and limitations
  • Key considerations when planning an amplifier replacement
  • Measurable justification for the upgrade and best practices
  • Recommendations based on real-world measurements and data

“Replacing an OEM amplifier requires careful consideration and measurable justification,” said a GROM Audio spokesperson. “Our info session will equip attendees with the insights and data needed to make informed decisions when tackling amplifier replacement projects.”

Visit www.gromaudio.com for more.

Tint World Opens First Franchise for the Badger State in Menomonee Falls

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MILWAUKEE, WI (09.18.24) – Tint World Automotive Styling Centers has introduced its premium automotive aftermarket services to automobile owners in Wisconsin with the opening of its new location in Menomonee Falls.

The First Tint World location in the Badger State is located 15 miles from downtown Milwaukee.

The first Tint World location in the Badger State, owned and operated by Eric Metzger, provides drivers throughout the Milwaukee area with a comprehensive selection of world-class styling and performance services, including window tinting, ceramic coatings, paint protection films, audio and security, custom vinyl wraps and graphics, to name a few.

The happy crew is pictured behind the sales counter. Matt-Store Manager, Makayla -Wrap Specialist, and Bill -Shop Manager (L to R) were ready for the Grand Opening on September 16th.

“Tint World’s commitment to quality, value and convenience resonates with customers here in Wisconsin,” Metzger said. “The proven franchise systems and support Tint World provides truly empower franchisees to hit the ground running and make the most of their opportunities, and automotive enthusiasts from all over Milwaukee benefit from the company’s strategic vision for success and growth.”

The 8-Bay installation area features the signature Tint World Yellow and Black colors with great graphics.

Tint World Menomonee Falls, located at N88 W15176, Main St, Menomonee Falls, Wisconsin 53051, serves Milwaukee and the surrounding area, including Germantown, Sussex, Pewaukee, Waukesha, Brookfield and West Bend. To book an appointment, request a quote or learn more about Tint World Menomonee Falls, call (262) 345-4420 or visit the store online.

“Eric is an amazing ambassador for the Tint World brand,” said Charles J. Bonfiglio, president and CEO of Tint World. “We’re proud of the passion and dedication he shows and look forward to continuing to build our presence in such a great market.”

Visit tintworld.com for more.

MasterTech Expo 2025 Registration Now Open; Early Bird Pricing Available

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TEMPE, AZ (09.18.24) – MasterTech Expo is proud to announce that registration is now open for MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz. For a limited time, early bird pricing is available (save $150).

“MasterTech Expo 2025 is more than just an event, it’s a catalyst for growth, inspiration, and future-forward thinking,” said Bryan Schmitt, MasterTech founder/CEO/president. “It’s where you transform your knowledge, connect with the best in the industry, and witness the future of technology unfold. Register today for an unforgettable journey of learning and discovery.”

New for the 2025 expo, MasterTech will provide:
• New theme kickoff party featuring a live band
• New educational workshops
• Fresh lineup of workshop instructors
• Returning: Sunday pre-training sessions
• Advanced training slots for manufacturers
• Expanded hands-on skills competitions
• Increased partner hotel options
• Meals provided for attendees and manufacturers
• Special guest appearance by Dave Kindig (TV star from Bitchin Rides)
• Returning awards for attendees and manufacturers

Attendees will also experience 14 hours of structured training designed to elevate their skills, diverse training tracks, top talent instructors, manufacturer trainings, exhibits and demos, networking and meals, live competitions, and more.

“Get ready for an unforgettable experience at MasterTech Expo 2025,” Schmitt concluded. “Industry-leading manufacturers, top-tier instructors, and legendary Dave Kindig await. With MasterTech Expo, we are committed to embracing the entire automotive aftermarket community as our objective is to bring tremendous value to our attendees with brands, classes, tools, and products from every segment of the industry.”

For more information, and to register for MasterTech Expo, please visit mastertechexpo.com.

UTV Audio Roofs from MB Quart

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LIBERTYVILLE, IL (09.18..24) – Take down adventure with overhead audio! Incredible volume with detailed immersion in every song through ALL-NEW MB Quart UTV Tuned Audio Roofs exclusive for Polaris RZR® Trail and Polaris RANGER® UTV vehicles. These ALL-NEW for 2024 UTV Tuned Audio Roofs deliver incredible audio immersion creating a soundscape that brings the ultimate concert listening experience now exclusive for Polaris RZR® Trail and Polaris RANGER® UTV vehicles.

Get ready for the ultimate sound upgrade in complete listening detail and overhead audio immersion! There are three Polaris RZR® Trail and three Polaris RANGER® UTV Tuned Audio Roofs to choose from – with a total of six in the entire MB Quart UTV Tuned Audio Roof lineup.

Starting with the UTV Tuned Audio Roof models offered for the Polaris RZR® Trail — the MBQRT2-S7R leads the lineup off with a 500-watt, 7-speaker audio roof, and a 32-inch light bar. The MBQRT2-S7RRC also makes 500 watts of power while featuring a 7-speaker audio roof and includes a 7-inch LED source unit and 32-inch light bar. This model is exclusively designed to work with the OEM Polaris RIDE COMMAND source unit (*RIDE COMMAND source unit is NOT INCLUDED). For fitting into builds that want a smaller but still mighty audio roof – the MBQRT2-S6R is another 500-watt audio roof with 6 speakers and also includes a 3.5-inch LCD source unit.

Follow the link HERE and learn more details on MB Quart Powersports UTV Audio Roofs exclusively for Polaris RZR® Trail vehicles.

Polaris RANGER® UTV Tuned Audio Roof models include — the MBQRG4-S14R which features 1000 watts of power and 14 speakers. This UTV Tuned Audio Roof also includes a 7-inch LED source unit and a 45-inch light bar. The MBQRG2-S7R creates 500 watts of clean power and includes 7 speakers with a 7-inch LED source unit and also a 45-inch light bar. Lastly, the MBQRG2-S6R also makes 500 watts of power with 6 speakers and includes a 3.5-inch LCD source unit.

Follow the link HERE and learn more details on MB Quart Powersports UTV Audio Roofs exclusively for Polaris RANGER vehicles.

Each MB Quart UTV Tuned Audio Roof comes in a sleek black finish with an innovative high-impact HDPE composite enclosure that will blend into your UTV vehicle build as needed without standing out. Compatible vehicles for MB Quart UTV Tuned Audio Roofs include 2021 – Current Polaris RZR® Trail models and 2018 – Current Polaris RANGER® 1000/XP 1000 models.

Plug and Play Pulse power harness with pre-measured wires takes all of the hard guesswork out and makes for a simple and easy installation and the entire mounting system is integrated onto the OEM roll cage.

Get ready for your UTV Tuned Audio to become infused with Off-road audio adrenaline in every beat and HEAR MORE SOUND in your Polaris RZR® Trail and Polaris RANGER® UTV vehicle powered by Music. Defined. innovation.

Learn more HERE for a breakdown of ALL-NEW MB Quart UTV Tuned Audio Roofs for Polaris RZR® Trail and Polaris RANGER® UTV vehicles.

Team Nutz and Fuel Required ‘Rolled In Hot’ In Castle Shannon

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CASTLE SHANNON, PA (09.17.24) – Saturday, September 14th was the day the car community gathered at the Castle Shannon Memorial Hall outside of Pittsburgh for a charity event to benefit the Castle Shannon Volunteer Fire Department. The event was filled with amazing cars, delicious food and awards plus several vendors on site and offering ticket auctions for prizes. The dunk tank was fun also and brought smiles from many.

This drone shot shows part of the venue packed with vehicles.
It was a top down day for this classic.

“Saturday was a terrific day for us at Team Nutz and Fuel Required for the fundraiser. The combined activities helped raise over $6000 for the fire department. It was a great event for the car community and we gave away over 200 bags filled with giveaways, coupons, and discounts for all that entered the judging for classics at the event. We gave away over 60 auction baskets and it took us over three hours to give them all out. Connecting and growing all aspects of the car community is so important for the mobile electronics industry. Overall, it was just a great day” Ed Nuttall related.

Unique classics of all types were showcase at the event.
It was a classic weather day for the event.
The new Team Nutz Jeep will be a classic decades from now.

A special thanks to all of the local businesses that donated to the Rollin’ In Hot Car Show. Local businesses are always the backbone of supporting local causes. All help raise over $6000 for the CSVFD. We recently learned that the CSVFD is self-funded and they are not funded by tax money or insurance money. In recent years, the funding opportunities were put on hold from the Covid lockdowns. Support from the car community, local businesses and neighbors are what helped keep them moving forward to protect the surrounding communities. We thank all of those who came out to the show to make this happen. The above content was a post from Fuel Required.

Visit teamnutztechnology.com for more.

New SEMA Research: Vehicle Lifecycle Trends

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DIAMOND BAR, CA (09.17.24) – New research (www.sema.org/research) by the Specialty Equipment Market Association (SEMA) is shedding light on the latest trends and developments in vehicle lifecycles, and providing new insights for those who provide parts for accessorizing and modifying the U.S.’s more than 289 million vehicles.

Findings in the new SEMA Vehicle Lifecycles Report include:

  • Vehicles are staying on the road longer, a continuing trend. The average U.S. vehicle age is now at 12.6 years, its highest number in over a decade. Passenger cars are now an average of 14 years old (up from 13.6), while light trucks rose slightly to 11.9, from 11.8.
  • Used-car market ticks downward but remains historically high. The average listing price of a used vehicle in the U.S. is $25,251, as of July 2024. Car values have fallen faster than that of light trucks, with the sharpest decrease in overall vehicle value found in EVs (-11%).
  • Stabilization of new vehicle prices offset by continued climb of interest rates.The average new vehicle price sits at $48,644, down slightly from the year prior, and halting a dramatic climb that began in the beginning of 2021. However, interest rates for new and used vehicles continue to hound buyers, remaining significantly higher than those offered in 2021-2022, regardless of loan-term length.
  • Automakers are producing fewer entry-level vehicles. While new vehicle inventory in 2024 has reached a three-and-a-half-year high, small cars and other entry-level vehicles (those priced below $20,000) make up just 0.7% of the market, compared with 7% five years ago. This lack of affordability has a profound impact on younger people, who are historically more price-sensitive than older drivers.
  • Two decades of increasingly dependable vehicles. Since 2003, vehicles have exhibited fewer problems, highlighting a growing reliability that is a boon to consumers. However, recent years have yielded an increase in vehicle issues tied to new technology-based automotive features, including driving assistance and infotainment systems; this trend could impact future dependability.
  • The nation’s fleet of vehicles is growing. The past year saw the net addition of 3 million more vehicles to the roads, with crossovers (72.7 million) closing the gap with passenger cars (89.2 million) as the dominant segment of the entire fleet. However, compared to 10 years ago, vehicle registrations skew more heavily toward light trucks than cars.
  • The specialty-equipment aftermarket continues to grow – and is expected to keep growing. Specialty equipment retail sales in 2023 surpassed $52.3 billion and are forecasted to grow to more than $57 billion by 2026.

The research also reveals trends across four categories of vehicles (Classic, Aged, Core, and Modern), highlighting age, popularity, usage, and consumer spending habits. For accessorizing, pickups and muscle cars are the top choice for enthusiasts. Meanwhile, vehicles in the Aged category are driving spending for performance products, as a way to refresh their older vehicle. Aftermarket product spending for Modern and Core vehicles was primarily (59% and 54%) on accessory and appearance products, while 43% of spending on Classic vehicles was for performance products.

Visit  www.sema.org for more.

Fullbay’s 2024-2025 Heavy Duty Repair Report Survey Now Open

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PHOENIX, AZ (09.17.24) – Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, has launched its fifth-annual survey that generates the data, information and insights of the company’s State of Heavy-Duty Repair report. The survey covers topics related to inventory management, mobile repairs, finances and industry trends, as well as services offered and technician benchmarks for efficiency, hourly wages and more. The complete report will be available for free download in early 2025.

The survey offers repair shop owners and managers a confidential way to share their feedback on business operations and practices from the past year. The collected responses will be analyzed and compiled into a comprehensive report, highlighting benchmarks and trends, aiming to provide clarity and valuable insights for shop owners, fleet managers, key stakeholders, and others.

“Each year, our industry partners and community rely on us to develop and distribute our insights through our Heavy-Duty Repair Report to help them run their businesses more effectively,” said Patrick McKittrick, CEO of Fullbay. “With the launch of our fifth-annual report survey, we’re able to do that. I’m greatly looking forward to compiling and sharing the trends and benchmarks for the coming year.”

Respondents who take the survey will be entered for a chance to win a series of exciting Fullbay prizes including a $100 gift card or a limited-edition Fullbay swag box.

To take Fullbay’s survey click here. Participants must complete the survey before it closes on October 3. To view the 2023-2024 State of Heavy-Duty Repair report, click here.

GoFast Solutions to Host Exclusive Sales Training at Mobile Expo 2024

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MIDDLETOWN, CT (09.16.24) – GoFast Solutions, the leading provider of distribution and training solutions for the 12V industry, is excited to announce that it will be hosting an exclusive sales training session at Mobile Expo 2024. The event will take place at the Sturbridge Host on September 25th and will feature the renowned Sandler 7-Step Selling System, a powerful sales methodology tailored specifically for professionals in the 12V industry.

The Sandler 7-Step Selling System is a time-tested, psychology-driven process designed to help sales professionals understand customer behavior, build stronger relationships, and close deals more effectively. This system has been adapted to meet the unique challenges of the 12V market, giving attendees an edge in today’s competitive sales environment.

Bob Hernandez, VP of GoFast Solutions, is enthusiastic about the impact this training will have on the industry:
“We believe in giving our partners every advantage, and Sandler’s 7-Step System is a game-changer for sales professionals in the 12V industry. This training will transform the way you approach sales and help you stay ahead of the competition.”

Attendees will gain hands-on insights into:

  • A Proven Sales Process: Sandler’s 7-Step Selling System combines behavioral psychology with practical sales techniques to help professionals align with customer needs and close more deals.
  • Tailored for the 12V Market: The training is customized for the 12V industry, addressing its specific needs and challenges.
  • Competitive Advantage: Attendees will walk away with the skills to differentiate themselves from competitors and win more business.

Mobile Expo 2024 will also offer networking opportunities, product showcases, and other industry-focused workshops, making it a must-attend event for anyone looking to enhance their knowledge and skills in the 12V industry.

Space is limited, and those interested in attending the sales training session should register as soon as possible. The event promises to provide valuable insights that will empower sales professionals to boost their performance and thrive in the competitive marketplace.

For more information on Mobile Expo 2024 and to register for the Sandler 7-Step Selling System training, please visit expo.gofst.com.

Registration Site: expo.gofst.com
Sandler Video: https://youtu.be/t3wMyqLqh_k?si=HldY37JH4AkIETHE

How Davis Distribution Supports Its Dealers With YouTube

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NEWELL, WVA (09.16.24) – At Davis Distribution, we understand that our success as a distributor is closely tied to the success of our dealers. That’s why we’ve made it our mission to provide them with the tools they need to excel, including high-quality, video content. From product spotlights to in-depth training sessions, every video we produce is created with the dealer’s success in mind. By equipping dealers with the right resources, we encourage them to engage their customers, strengthen their expertise, and ultimately drive their business forward.

Launching the YouTube Channel

The idea to create a YouTube channel came from recognizing the growing demand for content that our dealers could use to better connect with their customers. Sarah Taliani, our Marketing Communications Director, explains:

“We saw how video was becoming the go-to format for sharing information, and we wanted to ensure our dealers had access to those tools. The YouTube channel allows us to offer product highlights, training videos, and interviews in a way that’s easy for dealers to use and share. It’s all about providing them with what they need to succeed in this digital age.”

This move wasn’t just about keeping up with the latest digital trends; it was about ensuring our dealers had valuable tools at their fingertips, empowering them to connect more effectively with their audience.

Developing the Right Content

Creating the right content wasn’t an overnight process. According to Sarah, “Through years of trial and error, we’ve developed a variety of video formats that work best for our dealers. We’ve tested different approaches, always looking for what truly resonates with their day-to-day operations and the challenges they face in the field.”

This journey of experimentation led to a content lineup that includes quick product spotlights, insightful interviews through our Orange Couch Crush series, and valuable training videos. Each type of video is designed to meet the unique needs of our dealers and provide them with the information they need to perform their best.

Supporting Dealers with Every Video

“We want our videos to be tools that dealers can rely on,” Sarah adds. “But we also want them to enjoy the watching them. That’s why we always aim to keep the content entertaining, so it sticks and makes an impact.”

As we continue to expand our video offerings, our commitment to supporting dealers remains stronger than ever. Sarah concludes: “It’s all about making sure our dealers feel equipped, confident, and connected. When they succeed, we succeed.”

Check Out Davis Distribution Youtube Channel Here: https://www.youtube.com/@DavisDistribution