Industry Awareness, Eyes on Jeep Beach 2025

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DAYTONA BEACH, FL (02.05.25) – Produced for more than two decades, Jeep Beach is a very well-attended event, held each year at the end of April. Jeep Beach is a 10-day, citywide event that draws over 250,000 revelers to Daytona Beach from the entire Eastern Region and beyond, even with some international visitors. Jeep Beach is an event of dynamic proportion, catering to affluent enthusiasts. The Mobile Electronics Industry should take notice.

The Main Event on Friday and Saturday, April 25th – 26th hosts more than 200 vendors on display and packs the infield of the Daytona International Speedway with 110,000+ spectators over the two days. Hundreds of vendors sell and can even install their goods in the NASCAR garages. Several Mobile Electronics brands already participate, making impressions to all revelers. The Mobile Electronics Industry should take notice.

JB is a family-friendly event with a plethora of activities that keeps them there all day. Spectators watch participants in their Jeeps traverse an obstacle course climbing “mountains” of dirt built some 20’ high testing their skills. JB also makes a mini obstacle course for kids driving “Power Wheel” Jeeps, perhaps their first driving experience; fun to watch.

Paul Papadeas of Soundcrafters South Daytona, FL commented, “As an industry veteran, and the producer of the Spring Break Nationals for 32 years, this is a no-miss opportunity to join the Main Event at a most reasonable rate. Jeep Beach is a 501 (C3) charitable organization having donated over $4.5 million to date to Local and National Charities.”

Visit: Jeepbeach.com for more.

For Vendor information contact: vendors@jeepbeach.com to apply and reserve booth space.

Thanks to Paul Papadeas for supplying content for this article.

Del Ellis International Returns to Empower Mobile Electronics Industry After Seven-Year Absence

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FRESNO, CA (02.05.25) – Del Ellis, a respected and highly acclaimed figure in the mobile electronics industry, is announcing his return after a seven-year absence due to personal tragedy and health challenges. Prior to his time away, Ellis’s work with Del Ellis International was instrumental in the success of numerous retailers and installers, including training and mentoring 13 Retailers of the Year, 7 Installers of the Year (focused on business skills and strategies, not installation expertise), and countless top-performing businesses recognized as Top 12 and Top 50 Retailers of the Year. Now, Ellis is back with renewed passion and a commitment to empowering individuals and businesses within the mobile electronics sector.

Del Ellis (R) and George Smith picture in Del’s office in Fresno CA after they returned to Fresno from attending the KnowledgeFest in Las Vegas. George Smith is with Mobile Works in Santa Maria CA.

During his time away, Ellis focused on personal healing and recovery. Now, he is eager to share his accumulated wisdom and experience to help others thrive. Del Ellis International will offer a comprehensive suite of services, building on his proven track record of success, including:

  • Leadership Development: Cultivating effective leadership skills to drive team success, drawing on years of experience developing award-winning teams.
  • Coaching & Mentoring: Personalized guidance to unlock individual potential and achieve career goals, leveraging his expertise in identifying and nurturing talent.
  • Business Consulting: Strategic advice to optimize business operations and maximize profitability, informed by his deep understanding of what drives success in the mobile electronics industry.
  • Sales Training: Proven techniques to enhance sales performance and build lasting customer relationships, honed through years of training top-performing sales teams.

These services are designed to address the specific needs of individuals and businesses at all levels within the mobile electronics industry. Ellis’s deep understanding of the industry, his proven track record of success, coupled with his personal journey, provides him with a unique perspective and a powerful ability to connect with and inspire others.

“I’m incredibly excited to be back and to once again contribute to this industry that I love,” says Del Ellis. “My experiences over the past seven years have given me a renewed appreciation for the importance of support, resilience, and personal growth. I’m committed to sharing what I’ve learned, building on my past successes in helping businesses achieve top-tier performance, to help others achieve their full potential.”

To make his expertise accessible to a wider audience, Ellis is launching a series of affordable online meetings. These sessions will provide valuable insights and practical strategies for improving skills and achieving success in the mobile electronics industry. Details about the online meeting schedule and pricing will be announced soon.

Contact:
Del Ellis
1 (855) 743-5787
Del@DelEllisIntl.com

Uniden America Appoints Mid-State Distributing Co. as Exclusive Distributor for 12 States

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FLOWER MOUND, TX (02.04.25) – Uniden America is pleased to announce the appointment of Mid-State Distributing Co. as its authorized distributor partner for 12 key states in the Midwest and Mountain regions. This strategic partnership will expand Uniden’s footprint across Nebraska, Iowa, Kansas, Missouri, Wyoming, North Dakota, South Dakota, Minnesota, Wisconsin, Montana, Illinois, and Indiana, ensuring that Uniden’s industry-leading radar and laser detection products are more accessible to 12V retailers and specialty dealers in these territories.

A Strategic Partnership to Strengthen Uniden’s 12V Retailer Network
Mid-State Distributing Co. brings decades of experience in automotive electronics distribution, with a strong reputation for providing top-tier customer service, training, and dealer support. This collaboration will allow Uniden to strengthen its 12V retailer network, ensuring dealers in these states have access to Uniden’s full lineup, including the R4w, R8w, and R9w radar and laser systems.

“We are excited to welcome Mid-State Distributing Co. as a key partner in Uniden’s growing 12V distribution network,” said Ray Woolf, Director of Specialty Radar Sales at Uniden America. “Their deep-rooted relationships with retailers, combined with their expertise in automotive electronics, make them the ideal distributor to bring our high-performance, dealer-protected radar and laser solutions to more specialty retailers across the Midwest.”

Expanding Dealer Support & Training
As part of this partnership, Uniden and Mid-State Distributing Co. will collaborate to provide exclusive dealer training, marketing support, and technical resources to help retailers effectively position and sell Uniden’s high-performance radar detection solutions.

Visit uniden.com and midstatedistributing.com for more.

SSV Works Launches SWITCH Works Sierra6:The Ultimate Plug-&-Play Switcher System

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CAMARILLO, CA (02.04.25) – SSV Works is proud to announce the launch of Sierra6, the latest innovation under its SWITCH Works brand. This revolutionary Plug-&-Play 6-Output, 3-Rocker Solid-State Smart Switch System is designed to deliver unparalleled functionality, style, and ease of use for UTV enthusiasts looking to power up their accessories like never before.

With the Sierra6, less is more. By condensing 6 outputs into just 3 rockers, each capable of controlling two accessories, the Sierra6 dramatically reduces the number of switches needed while maintaining full control over your 12v accessories. Whether you’re running rock lights, a powerful light bar, or other accessories, the Sierra6 can handle it all-efficiently.

Key Features of Sierra6:
• 6 Outputs, 3 Rockers: Control up to 6 accessories with just 3 rockers, saving space and simplifying your setup.
• Impressive Power Handling: Delivers a total of 120 amps of power. Two outputs handle up to 30 amps each, while the remaining four manage 25 amps each-ideal for even the most power-hungry accessories.
• Customizable Look: Say goodbye to stickers! The Sierra6 includes 40 Quick-Insert icons and vibrant RGB backlighting for personalized button styles to match your ride.
• Smart Functionality: Easily program each button with modes like Flash, Strobe, Latch, Latch/Hold to Strobe, and Momentary, and choose between battery or accessory trigger modes for ultimate versatility.
• Simplified Installation: No fuses or relays needed. The solid-state design requires only power and ground connections, eliminating the hassle of complicated wiring setups. Sierra6 handles surges, open circuits, and short circuits automatically.
• Durable & Reliable: Backed by a 2-Year Limited Warranty against manufacturer defects, and with a patent-pending design, the Sierra6 is built to last.

“We’re thrilled to introduce the Sierra6 to the off-road community,” said Kelson, Marketing Director at SSV Works. “Building on the success of the Alpha12, the Sierra6 represents the next evolution in smart switch systems. It’s sleek, powerful, and incredibly easy to install-making it the perfect solution for UTV owners who want to enhance their ride with minimal hassle and maximum performance.”

Whether you’re outfitting your UTV with lights, audio systems, or any other accessories, the Sierra6 delivers the ultimate in power, control, and customization. It’s time to make the SWITCH to smarter power management.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

MB Quart Unleashes All-New Can-Am Defender Tuned Audio Systems

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LIBERTYVILLE, IL (02.04.25) – Get ready to take down every outdoor journey with MB Quart Can-Am® Defender® Tuned Audio Systems. Offering an unparalleled Off-road listening experience purposefully engineered to meet the demands of Off-road enthusiasts specifically tuned for Can-Am® Defender® vehicles — the entire line of MB Quart Can-Am® Defender® Tuned Audio Systems include the MBQD-STG4A-1 STAGE 4 Four-Speaker Visor Audio System, MBQD-116.1 Two-Rear Speaker Audio System, and the MBQD-SUBA-1 Subwoofer Audio System. Each system features easy installation with Plug-and-Play OEM-style setup.

Brian Sherman, Vice President of Product and Marketing, said, “Can-Am® Defender® Tuned Audio Systems are a game-changer for your Can-Am® Defender® ride. Designed for ultimate performance and reliability that brings an MB Quart soundstage to life wherever adventure may call – get ready to feel high-end Music. Defined. sound on the toughest terrains with your Can-Am® Defender®, making every outdoor journey an unforgettable audio discovery of LOUD, thumping sound.”

ABOUT MB QUART Can-Am® Defender® TUNED AUDIO SYSTEMS

Get ready to feel the ultimate upgrade in sound that becomes elevated with detail, precision, sharpness, and reliability with MB Quart Can-Am® Defender® Tuned Audio. Each MB Quart Can-Am® Defender® Tuned Audio System features easy installation with Plug-and-Play OEM-style setup. Additionally – Life Shield IPX rating ensures full protection against the elements and conditions no matter where and when the drive for outdoor thrills calls.

MBQD-STG4A-1 STAGE 4 – FOUR SPEAKER VISOR AUDIO SYSTEM —
The MB Quart MBQD-STG4A-1 STAGE 4 Four-Speaker Visor Audio System is the ultimate upgrade for Can-Am® Defender® owners seeking top-notch Music. Defined. performance and durability. Designed for models from 2017 – Current 2025 — this audio system is purpose-built to deliver an exceptional listening experience, even in the toughest outdoor conditions. With four 6.5-inch composite coaxial speakers featuring robust construction for deep and accurate mid-bass and 0.75-inch Titanium dome tweeters for crisp, clear high frequencies, your rides will become filled with immersive sound quality.
At the heart of this system is a full-color high-contrast LED source unit, offering intuitive control over AM/FM radio and Bluetooth streaming. It supports Apple iPhone and iPod devices and includes a built-in eight-band equalizer to fine-tune your audio to perfection. The integrated 320-watt, Class-D, 4-channel amplifier ensures the speakers deliver clean, powerful sound, while its water-resistant design guarantees reliable performance in any environment. The ultra-compact, high-impact composite enclosure minimizes headspace usage without compromising functionality, and the vehicle-specific wiring harness offers a simple Plug-and-Play installation process. Built with Life Shield IPX-rated protection, the MB Quart MBQD-STG4A-1 is ready to withstand the elements, providing a rugged and redefined MB Quart audio experience for every Can-Am® Defender® adventure.

MBQD-116.1 TWO-REAR SPEAKER AUDIO SYSTEM —
The MB Quart MBQD-116.1 Two-Rear Speaker Audio System is exclusively designed for Can-Am® Defender® models from 2017 – Current 2025. This two-rear speaker audio system enhances your vehicle with two 6.5-inch composite coaxial speakers that deliver deep, accurate mid-bass and crystal-clear high frequencies through 0.75-inch Titanium dome tweeters. Whether you are cruising the tightest trails or tackling tough jobs, this two-rear speaker audio system will ensure exceptional sound clarity and depth for an immersive audio experience.

Built for durability and ease of installation — the MBQD-116.1 audio system features High-Strength, vehicle-specific rear (Left and Right) speaker plates – designed to seamlessly integrate with the Can-Am® Defender®. The plates are powder-coated black for added protection, ensuring they can handle the harshest conditions. Innovated with a Plug-and-Play wiring harness, installation is simple and hassle-free. Protected by Life Shield IPX technology, this system is fully weather-resistant, providing reliable performance in all environments. The MBQD-116.1 will bring out more sound from
your Can-Am® Defender® audio setup with exceptional speaker depth and quality.

MBQD-SUBA-1 SUBWOOFER AUDIO SYSTEM —
The MB Quart MBQD-SUBA-1 Subwoofer Audio System is the perfect addition for Can-Am® Defender® vehicles adding deep and powerful bass. Designed specifically for 2017 – Current 2025 models — this subwoofer audio system features two 10-inch subwoofers with an application-specific long-throw design to deliver high output and exceptional performance. Get ready to feel every beat with remarkable clarity and BIGGER BASS PUNCH.

Built for durability and efficiency, the MBQD-SUBA-1 includes a subwoofer rugged enclosure crafted from high-quality LDPE construction with 1.0 cubic feet of internal airspace, optimized for peak sound performance. Powering the system is an integrated 400-watt water-resistant mono-block Class-D amplifier, engineered for making big sound in a small chassis design with low current draw. The vehicle-specific wiring harness makes installation a breeze with simple Plug-and-Play setup — ensuring a perfect fit for your Can-Am® Defender® vehicle. Fully protected by Life Shield IPX technology, the MBQD-SUBA-1 Subwoofer Audio System is ready to perform in any environment, bringing robust, dynamic bass to your Can-Am® Defender® Tuned Audio System.

Alden Stiefel, President of Maxxsonics, mentioned, “Bringing MB Quart tuned audio to the Defender® line of vehicles is a wonderful addition to the growing selection of tuned audio systems we already have to offer. I can’t wait for audio enthusiasts and customers to feel like they are in the middle of their very own Off-road concert anywhere within their Can-Am® Defender® vehicle.”

ALL-NEW MB Quart Can-Am® Defender® Tuned Audio Systems are the ultimate upgrade for off-road audio enthusiasts engineered exclusively for Can-Am® Defender® vehicles. Whether tackling trails or working hard, these systems ensure your soundtrack matches your adventure.

For a complete breakdown of ALL-NEW MB Quart Can-Am® Defender® Tuned Audio Systems — head over to the MB Quart website at https://mbquart.com/.

MAKE SURE to contact your Maxxsonics Sales Representative NOW as orders for the ALL-NEW MB Quart Can-Am® Defender® Tuned Audio Systems are GOING FAST!

The KICKER AMA ArenaCross Was Livin’Loud In Reno

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RENO, NV (02.03.25) – THE AMA KICKER Arenacross 2024-2025 Series Rounds 8 and 9 kicked off in the Reno-Sparks Livestock Events Center for a 2-Day run on Friday, January 31st and Saturday February 1st.

“It was great to get back to Reno this year. The Reno-Sparks Livestock Events Center venue is perfect for ArenaCross. The whole track area can be seen from the stands and again this year the stands were packed. Also, the lobby was very business as attendees arrived and made stops at the KICKER booth with local dealer Nevada Auto Sound spotlighting products in the KICKER booth” Lorin Morrell, Maddog Media, related.

As soon as the doors open Friday night there was action in the KICKER booth with Nevada Auto Sound.

During the AMA KICKER ArenaCross Series during pre-racing enthusiasts had a chance to walk the track mounds and visit the pit area. “This time was a great way to give fans a fun experience and they got to meet and talk with their favorite riders and check out their bikes” Morrell added.

Riders were flying high as soon as the track opened.
The grandstands were filled on Saturday night.

As soon as racers hit the track they got their rhythm as they went up a mound and easily flew over the next mound to land… 50 feet away. Between races the PA announcer Zac Herrin let the crowd know there was a special offer inside one of the KICKER T’s being tossed into the stands had a certificate for a KICKER Bullfrog. The lucky person who caught the KICKER T with the certificate went to booth and pickup a Bullfrog prize from Lorin Morrell.

Thomas Wing welcomed all to the booth.
Lorin Morrell (R) and Thomas Wing presented the KICKER Bullfrog to the Saturday night winners of the T-shirt toss.

Thomas Wing from KICKER Reno dealer Nevada Auto Sound was very busy in the booth. He talked with enthusiasts and many had questions about what KICKER products would be best for their rides. The KICKER PowerBar was once again grabbed a lot of interest in the booth. Fans from the area also had questions about KICKER products for their trucks, boats, cars, bikes and side-by-sides.

Nevada Auto Sound will be utilizing this custom QR Code to connect with consumers.

“At the ArenaCross attendees could enter a raffle in our booth to win $100., $50. or $25. gift certificates. Over 3 dozen attendees put their name and contact info on the back of one of our Nevada Auto Sound business cards for the raffle. Drawings will take place when we open Monday. We will the contact the winners to come into the store to pick out something to apply their certificate for a purchase” Thomas Wing related.

Nevada Auto Sound has served the Northern Nevada area for over 50 years and has taken pride in building not only a helpful and knowledgeable crew, but also a crew that works together as a family.

Visit kicker.com for more.

JB Associates Adds PCA Enclosures To The Rep Firm’s Line Card

Posted on by in Industry.

LAS VEGAS, NV / MILTON, WVA (02.03.25) – At the 2025 KnowledgeFest in Las Vegas JB Associates and PCA Enclosures reached a rep agreement.

Jason Billups (R) in the PCA Enclosures booth with owner David Tapia.

Jason Billups, JB Associates Principal related “We met on the event floor, checked out the amazing line and put together an agreement with owner David Tapia to represent his products in Ohio, Western PA and West Virginia starting February 1st.”

JB Associates has a lot of exciting things planned in 2025 and with the new line of PCA Enclosures they have even more. Billups hits the road in the territory to make dealer calls and he has recently added Josh Grube to handle inside sales.

This close-up image shows the quality of work that goes into the PCA Enclosures.

Adding “We feel the key moving forward is not to sacrifice quality and performance in the marketplace. The PCA Enclosures line fits perfectly. At KnowledgeFest dealers expressed strong interest. We met with one dealer from our territory who was very positive about the PCA Enclosures program.”

“Will look forward to getting back to our territory and hitting the road” Billups concluded.

The 12volt Central Studios Creates A New Tool To Connect Across The 12volt Industry… And Beyond

Posted on by in Industry.

SHREVEPORT, LA (02.03.25) – In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members snd consumers. These activities are more important than ever drive business into brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mids and highs on
a smartphone of laptop.

Nevada Auto Sound utilized this Custom QR Code to connect with attendees at the recent KICKER AMA ArenaCross in Reno.

The 12volt Central Studios staff has created a new tool that works across the board. A high-quality glasses and screen cleaning microfiber cloth, with a custom QR Code, is an unique answer.

Screens on mobile devices tend to collect spots of all kind. With this cleaning cloth a company’s website can be seen by users several times a day as they clean their screens. The 8” by 8” cloth fits in a pocket or rests on an office desk. Even in the install bay during a head unit installation.

PowerBass utilized this Custom QR Code for more visibility and engagement for their booth at KnowledgeFest in Vegas.

Trade shows and consumer events are terrific venues to hand the cleaning cloth to attendees. Driving pre-event attention to an exhibitor’s booth is also an option. The cloth is also much less expensive, and easier to ship, than T-Shirts. Reps on the road could give a dealer his cleaning cloth to continue visibility for his company website.

The owner of a manufacturing company in Shreveport LA is utilizing the glasses cloth to give to clients when he travels on the road.

The rollout for this new tool is underway. The initial responses have been very positive.

Please email mike@12voltnews.com for more details and pricing.

Active Sound Wins The ThinkWare Prize On The 12volt Spin-To-Win Wheel 307

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12VOLT CENTRAL STUDIOS (02.01.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 307th time on Friday morning on January 31st. The Wheel landed on the ThinkWare space and the Active Sound slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

Click to view.

We reached out to the lucky winner in Kernersville NC to let them know the ThinkWare prize will be headed their way. The owner Big Mo answered the phone and he was super excited to hear the news and is lookng forward to getting the ThinkWare Dash Cam prize and checking it out.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Lids-On-Demand, Massive Audio and VIPER. 12volt News $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL and The King of Custom.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 308 on Friday, February 1st.

MasterTech Expo 2025 Welcomes Dr. Sean Olive for High Fidelity Sound Session

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TEMPE, AZ (01.31.25) – MasterTech Expo, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz., is proud to announce a captivating new session, High Fidelity Sound: The Relationship Between Objective and Subjective Measurements of Sound Quality, led by the distinguished Dr. Sean Olive of Harman International.

“Dr. Olive, a world-renowned Senior Fellow in Acoustic Research at Harman International, will guide attendees through the fascinating intersection of science and sound perception,” explained Bryan Schmitt, MasterTech founder/CEO/president. “This session offers attendees exclusive insights into the groundbreaking methodologies pioneered by Dr. Olive and his mentor, Floyd Toole, in correlating objective data with subjective sound preferences. Whether you’re an audio professional, enthusiast, or innovator, you’ll walk away equipped with actionable knowledge to enhance system design and evaluation.”

With a career dedicated to bridging the technical and human aspects of audio, Dr. Olive will explore key questions, such as:

  • Listening Tests and Demonstrations: Learn how to conduct scientific tests for reliable, unbiased data vs. random opinions.
  • Subjective vs. Objective Debate: Discuss if audio quality is subjective or if objective data offers meaningful insights.
  • Listener Preferences: Understand listener preferences and how they match measurable sound system traits.
  • Predictability in System Design: See how objective data and subjective experiences improve audio system performance.
  • Practical Implementation: Learn how to apply this understanding to system design and evaluation.
  • Expert Insights: Benefit from the expertise of audio research from Dr. Olive.

“My session will provide some practical tips on how to evaluate the sound quality of reproduced sound, and the science behind what most listeners prefer and the measurements that best predict those preferences,” said Dr. Olive. “With this knowledge in hand, making good sounding audio systems becomes a straightforward engineering exercise with clearly defined performance targets.”

Dr. Olive’s impressive credentials include a Bachelor of Music from the University of Toronto and advanced degrees in Sound Recording from McGill University. A former president of the Audio Engineering Society (AES) and collaborator with audio pioneer Floyd Toole, Dr. Olive brings unparalleled expertise to the MasterTech Expo stage.

“Don’t miss this opportunity to learn from one of the world’s foremost experts in sound quality,” Schmitt concluded. “Join us at MasterTech Expo 2025 for a session that promises to inspire and elevate your understanding of high-fidelity audio.”

Event Details:
Session 4: High Fidelity Sound
Instructor: Dr. Sean Olive, Harman International Senior Fellow, Acoustic Research

Date/Time/Location:

March 21: 4:30pm to 6:00pm
Location: MasterTech Expo – Mesa Convention Center

For more information and to register for MasterTech Expo, please email info@mastertechexpo.com and visit www.mastertechexpo.com.

About MasterTech Expo

MasterTech Expo is an event where aftermarket automotive electrical, upholstery, fabrication, design and automation professionals come together to learn, collaborate and define the next generation of vehicle interior customization in a process-driven atmosphere. MasterTech Expo 2025 is March 20-23, 2025 in Mesa, AZ.

For more information and to register, please visit www.mastertechexpo.com.