DIAMOND BAR, CA (09.08.26) – The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport and the federation for mobility organizations worldwide, has announced the Specialty Equipment Market Association (SEMA) Champions of the FIA Innovation Challenge 2026.

Announced at the FIA American Congress in Buenos Aires, Argentina, SEMA received the award for its Advanced Driver Assistance Systems (ADAS) research initiative, helping the automotive industry better understand how vehicle modifications interact with modern safety technologies.

As ADAS technologies become standard in modern vehicles, uncertainty remains around how aftermarket modifications, repairs, and recalibration procedures can affect the performance of critical safety systems. SEMA’s initiative addresses this challenge through independent, evidence-based research, testing, and industry collaboration.

The program combines controlled laboratory testing, real-world validation, and policy engagement to generate objective data that supports manufacturers, regulators, repair businesses, and vehicle owners.

Through this work, SEMA is helping ensure that life-saving safety technologies continue to function as intended while supporting responsible innovation across the automotive aftermarket.

• H.E. Mohammed Ben Sulayem, President of the FIA said: “Congratulations to SEMA CEO Mike Spagnola and the Specialty Equipment Market Association on being named a Region III Champion in this year’s FIA Innovation Challenge.

“SEMA’s ADAS research initiative demonstrates how Member Clubs and organizations can play an important role in helping industry and policymakers understand emerging technologies, ensuring innovation continues to advance alongside road safety.”

• Tim Shearman, Deputy President for Automobile Mobility and Tourism said: “When meeting current and future mobility challenges, our Member Clubs are our greatest assets, enabling us to support road users with genuine local understanding.

“SEMA is demonstrating how independent research and industry collaboration can provide the evidence, knowledge, and confidence needed to support innovation while maintaining high standards of safety for road users.”

• Frank Fotia, FIA Region III President said: “As vehicle technologies become more sophisticated, it is essential that industry, regulators, and consumers have access to clear and reliable information to support informed decision-making.

“Through its ADAS research initiative, SEMA is helping build that understanding, creating practical pathways that support safety, encourage innovation and benefit the wider mobility ecosystem.”

• Mike Spagnola, CEO of SEMA said: “As advanced driver assistance systems become standard across the vehicle fleet, the automotive industry faces a shared responsibility to ensure innovation and safety continue to move forward together.

“By providing independent, evidence-based insights, our research is helping close critical knowledge gaps for manufacturers, policymakers and vehicle owners as they continue to use and interact with these potentially lifesaving systems on the road.”

SEMA joins the Alberta Motor Association (AMA, Canada) and the Jamaica Automobile Association (JAA, Jamaica), which have also been named Region III Champions of the FIA Innovation Challenge 2026.

A global judging panel will now select one Global Winner from these three champions, who will receive their award at FIA General Assemblies week in Shanghai, China, in December.

Now in its third year, the FIA Innovation Challenge has seen Member Clubs throughout Region III continue to demonstrate leadership and innovation in delivering safer, more sustainable and more affordable mobility solutions.

For more information, visit www.sema.org.

FORT MYERS, FL (09.08.26) – GENEVO America is excited to announce this new showroom display program, available through 5Axis.

This program gives qualified retailers the opportunity to showcase Genevo products in their showroom with a professionally designed display that helps create visibility, educate customers and drive sales.

How retailers qualify: retailers interested in participating can contact their sales team for program require requirements, availability, and next steps. Once approved, 5Axis will coordinate the display set up and provide the necessary materials for support.

For more information, please contact sales.us@genevo.com.

AUSTIN, TX (09.04.26) – The dB Drag Racing Association (dBDRA) is proud to announce Recoil Audio as the Exclusive Championship Ring Sponsor for the 29th Annual dB Drag Racing North American Finals, taking place October 3–4, 2026.

In the world of car audio competition, the Championship Ring is the ultimate symbol of excellence. Earning one represents an entire season of dedication, countless hours of testing, and the ability to push the audio systems to the absolute limit. This year, Recoil Audio is stepping up to sponsor these highly coveted championship rings, forever linking its brand with the top competitors in North America.

Recoil Audio is already making an impact in the car audio world with a growing lineup of amplifiers, subwoofers, speakers, accessories, wiring, and other high-performance car audio products. Their decision to step up as the Exclusive Championship Ring Sponsor demonstrates a strong commitment to the car audio community and the competitors who continue to drive the sport forward.

“The Championship Ring is what competitors chase all year long,” said the dBDRA. “We are thrilled to partner with Recoil Audio to make these ultimate awards possible for the 2026 champions. Their decision to step up and support the competitors at this level demonstrates a tremendous commitment to the continued growth of car audio competition.”

As the Exclusive Championship Ring Sponsor, Recoil Audio will receive prominent recognition throughout the 2026 Finals, including placement on the championship ring, event shirts, sponsor banners, and recognition during the Championship Awards Ceremony.

The 2026 dB Drag Racing North American Finals will take place across two venues: Indianapolis, Indiana, and Spruce Grove, Alberta. Competitors at both locations will compete as part of the North American Finals, with Regional Championship competition taking place on Saturday, followed by Championship competition on Sunday.

The Indianapolis location will also serve as a multi-organization championship hub, co-locating with IASCA and ISPLL.

For more information about Recoil Audio and its full line of car audio products, visit: https://recoilaudiousa.com

When you see Recoil Audio online, be sure to drop a comment and thank them for sponsoring the Championship Rings for the 2026 dB Drag Racing North American Finals!

For more information about the 2026 dB Drag Racing Finals, registration, and event details, visit dbdrag.com

NEW YORK, NY (09.04.26) – SiriusXM announced its extensive coverage plans for the 2026 NFL season, which will feature live broadcasts of every game, and the addition of multiple new voices on the SiriusXM NFL Radio channel.

Every NFL Game Airs Live on SiriusXM

The 2026 NFL Kickoff Presented by YouTube TV takes place September 9 (8:20 pm ET), when the defending champion Seattle Seahawks face the New England Patriots in a rematch of last February’s Super Bowl. The following day, September 10 (8:35 pm ET), features the league’s first international game of the season, as 2025 NFL MVP Matthew Stafford and the Los Angeles Rams play the San Francisco 49ers in Melbourne, Australia.

Every NFL game, from the regular season through the Super Bowl, is available to SiriusXM listeners both in their vehicles and via the SiriusXM app. Through the SiriusXM app, subscribers can tune in to both home and visiting team broadcasts for every matchup. Additionally, subscribers with sports play-by-play can access both home and road team broadcasts directly on their in-vehicle radios. The schedule of games airing on SiriusXM for Week 1 is available here: SiriusXM.com/Sports

Listeners can access NFL game broadcasts and the SiriusXM NFL Radio channel with SiriusXM’s most popular subscription plans, including Platinum, All Access and Music & Entertainment, as well as SiriusXM’s new sports-focused subscription plan, SiriusXM Sports Pass, priced at $5 per month.

New Voices Join SiriusXM’s NFL Programming

In addition to the live game broadcasts, fans get in-depth NFL talk 365 days a year on SiriusXM NFL Radio (channel 88), the only 24/7 radio channel dedicated to the NFL. Multiple current and former NFL players are joining the roster and will be featured hosts on the channel this season.

Super Bowl XLIV MVP and 13-time Pro Bowl quarterback Drew Brees, who was inducted into the Pro Football Hall of Fame this summer, is joining the cast of “Let’s Go!” – the weekly show hosted by L.A. Rams quarterback and 2025 NFL MVP Matthew Stafford, three-time National Sportswriter of the Year Peter King, and Emmy Award-winning broadcaster Jim Gray. The new season of “Let’s Go!” debuts on Monday, September 7 (6 pm ET), and will feature Stafford previewing the Rams matchup against the 49ers three days later at the famous Melbourne Cricket Ground in the first ever NFL game played in Australia.

New episodes of “Let’s Go” will debut every Monday on SiriusXM NFL Radio. After airing on SiriusXM, the show is available on all major podcast platforms, with additional bonus content available only on the SiriusXM app. “Let’s Go!” is produced by Scratchy Productions and SiriusXM.

“I’m excited to join Jim Gray and our great list of guests on ‘Let’s Go’ as we break down the biggest moments in the NFL every week, giving fans tons of insight and entertainment,” said Brees.

Also joining SiriusXM this season are multiple active or free agent NFL players. NY Giants defensive tackle Shelby Harris, NY Jets linebacker Demario Davis, and free agent wide receiver Brandin Cooks will serve as rotating hosts alongside Carolina Panthers long snapper J.J. Jansen on the weekly show, “The Players’ Point,” the only radio show hosted entirely by active NFL players. LA Chargers fullback Alec Ingold also returns as a co-host. “The Players’ Point” airs Tuesdays at 6 pm ET on SiriusXM NFL Radio.

Adam Thielen, who retired earlier this year after a 13-year NFL career, has signed on as a SiriusXM host and will be heard Tuesdays from 10am-noon ET on “Airing It Out” on SiriusXM NFL Radio alongside Bob Papa. Thielen entered the league in 2014 as an undrafted free agent and spent 10 seasons with the Minnesota Vikings, where he emerged as a star, was voted to two Pro Bowls and selected as a second-team All-Pro in 2017.

SiriusXM NFL Radio hosts include Hall of Famers, former execs and NFL Legends

SiriusXM NFL Radio’s team of hosts also includes Hall of Famers Tim Brown and Bill Polian, former NFL executives Pat Kirwan, Tom Telesco and Ran Carthon, and NFL Legends including Rich Gannon, Jacob Hester, Todd Haley, Brad Hopkins, Ryan Leaf, Kirk Morrison, Allen Robinson, Isaiah Stanback, Max Starks, Robert Turbin, Solomon Wilcots, Matt Simms, Leger Douzable, Brian Hoyer, Christian Fauria, Ben DiNucci and Ryan Harris.

SiriusXM NFL Radio voices also include a number of NFL insiders and radio veterans including Vic Carucci, Zig Fracassi, Dan Leberfeld, Jade McCarthy, David Moulton, Bruce Murray, Bob Papa, Amber Theoharis, Amy Lawrence, Andrew Siciliano, Mike Dempsey, Bob Harris and Damon Amendolara.

Sundays during the season, SiriusXM’s “NFL Sunday Drive” show airs live from noon to 8 pm ET as all afternoon games are in progress. Hosts Steve Torre and Bill Lekas share up-to-the-moment scores and highlights, take listeners in and out of multiple live game broadcasts so they can hear the most exciting game action in one place, and conduct one-on-one postgame interviews with the day’s star players.

For more on SiriusXM’s NFL programming, including a link to the SiriusXM NFL Radio channel and NFL game schedules, go to SiriusXM.com/NFL.

HOUSTON, TX (09.03.26) – Crossover Marketing Southeast is pleased to announce its appointment as the new manufacturers’ representative for Systematic Power Solutions d/b/a XS Power Batteries, JY Power Batteries, and Lithium Pros Batteries throughout the TOLAM market.

Crossover will represent the complete Systematic Power Solutions brand portfolio across Texas, Oklahoma, Louisiana, Arkansas, and Mississippi, providing dealer development, account support, product education, territory coverage, promotional support, and long-term sales-growth initiatives.

The Systematic Power Solutions portfolio provides power solutions for automotive, mobile electronics, marine, powersports, racing, commercial, and specialty vehicle applications. Through its brands: XS Power Batteries, JY Power Batteries, and Lithium Pros Batteries, the company offers battery, lithium, charging, and power-management solutions designed for demanding applications and professional installation environments.

“We are excited to represent Systematic Power Solutions throughout the TOLAM market,” said Shawn Simpson, Principal Owner of Crossover Marketing Southeast. “This portfolio gives our dealers credible power solutions for everything from mobile electronics and performance vehicles to marine, powersports, and specialty applications. We’re ready to build coverage, support accounts, and create new opportunities across the territory.”

The new partnership strengthens Crossover Marketing Southeast’s ability to provide dealers with comprehensive power-management solutions while expanding Systematic Power Solutions’ representation and support throughout the region. The companies will work together to develop new dealer relationships, enhance product knowledge at the retail and installation level, support promotions, and build sustainable market growth across the territory.

“Crossover Marketing Southeast’s industry experience, established dealer relationships, and hands-on approach make the team an excellent fit for our organization,” said Shawn Mayo, Vice President of Sales for Systematic Power Solutions. “We look forward to working with Shawn and the Crossover team to expand dealer coverage, strengthen account support, and build long-term growth throughout the territory.”

Authorized dealers and prospective retail partners interested in adding XS Power Batteries, JY Power Batteries, OR Lithium Pros Batteries, should contact Crossover Marketing Southeast for product information, dealer opportunities, and training support.

Learn more at www.crossovermktg.com.