HUNTINGTON BEACH, CA (08.10.26) — Automotive Entertainment OC is continuing its commitment to hands-on industry education following the success of its 3-Day Digital Fabrication Class, held July 24–26, 2026, at the company’s Huntington Beach facility.

The July training brought together automotive professionals from across the industry for three days of hands-on learning centered around the technologies that are changing the way custom automotive projects are designed and built.

The training was led and supported by experienced industry professionals, including Lino Morales, Jeremy Katz, Chris Yato, Andrew Esparza, JT Torres, and Jason Tzintzun, who shared their knowledge, experience, and different perspectives with attendees throughout the three days.

The class also welcomed respected members of the automotive industry as students, including John Schwartz, CEO of SoundShield, further demonstrating the growing interest in digital fabrication and its applications within the industry.

Real-World Experience Behind the Training
One of the biggest advantages of Automotive Entertainment OC’s training program is that digital fabrication is not something the team uses only for demonstrations or classes.

It is part of the shop’s everyday workflow.

Automotive Entertainment OC regularly uses 3D scanning, CAD design, reverse engineering, 3D printing, CNC machining, and laser cutting to design and complete real customer projects.

That daily experience is what shapes the training.

Students learn from real-world applications, challenges, and solutions developed inside an active automotive fabrication shop. The focus is not simply on learning how to operate the technology, but on understanding how to incorporate it into an everyday workflow to improve accuracy, solve problems, save time, and create new possibilities.

“Our goal is simple,” said JT Torres of Automotive Entertainment OC. “We want every student to go home with new skills they can immediately start applying to their everyday projects and their business.”

Industry Support Made the Experience Possible
The July training was also made possible through the generous support of industry sponsors and partners, including Exile Audio, ORCA Design & Manufacturing, Creaform, Amplify AM, and SendCutSend.

Their support helped Automotive Entertainment OC create an even more valuable experience for attendees. Throughout the training, students had opportunities to win tools, products, credits, and other prizes provided by participating sponsors.

For Automotive Entertainment OC, these partnerships are about more than giveaways. They connect students with companies, tools, products, and resources that can help them continue developing their skills long after the class is over.

The Automotive Entertainment OC team is grateful to every sponsor, instructor, industry professional, and student who contributed to making the July class a success.

Next 3-Day Digital Fabrication Class: September 11–13, 2026
Building on the momentum of the July training, Automotive Entertainment OC will host its next 3-Day Digital Fabrication Class on September 11, 12 & 13, 2026, in Huntington Beach, California.

The upcoming class will focus on:

3D Scanning

Reverse Engineering

Surfacing

Real-World Digital Fabrication Workflows

Students will learn how to capture real-world parts using 3D scanning technology, work with scan data, reverse engineer existing components, develop accurate surfaces and CAD models, and understand how to move from a physical object to a usable digital design.

The class is designed for installers, fabricators, shop owners, designers, engineers, and other professionals who want to add modern digital fabrication skills to the work they are already doing.

Just as with the July class, the emphasis will remain on hands-on, practical learning rather than theory alone.

Students will have the opportunity to ask questions, work alongside experienced professionals, and see how the same technologies being taught in the classroom are being used every day at Automotive Entertainment OC to complete actual customer projects.

The goal is for every attendee to leave with practical knowledge and new skills they can begin using immediately.

Event Information
3-Day Digital Fabrication Class
September 11–13, 2026

Automotive Entertainment OC
7442 Talbert Ave.
Huntington Beach, CA 92648

Snacks and lunch will be provided each day.

Registration is now open, and space is limited to maintain a hands-on learning environment.

NEW YORK, NY (08.10.26) – SiriusXM announced that Jenny Tartikoff has been named Senior Vice President and Head of Communications, effective August 10, 2026. Tartikoff will report to President and Chief Content Officer Scott Greenstein and lead SiriusXM’s overall communications and public relations strategy and execution. She will be responsible for promoting the company’s content and business narrative while serving as a senior advisor to the company’s leadership team on major business developments and high-profile moments.

“Jenny is an accomplished communications leader with the judgment, range and industry experience to help SiriusXM tell a clear and compelling story, anchored around making SiriusXM the definitive home for audio content and fandom,” said Greenstein. “Jenny’s experience across entertainment, streaming, podcasting and advertising makes her the right leader to guide our communications into the next phase of SiriusXM’s strategy across our portfolio of audio businesses, and we’re thrilled to welcome her to the team.”

Tartikoff brings more than 20 years of communications experience across media, entertainment and technology. She most recently served as Executive Vice President, Global Communications at Paramount Pictures, where she led internal and external corporate communications, corporate social responsibility and awards strategy for the studio’s live-action and animation properties. During her tenure, Tartikoff guided the company’s communications through the industry’s post-pandemic recovery and the evolution of Paramount’s multi-platform release strategy.

“SiriusXM brings together an extraordinary mix of brands, platforms, talent and technology, with a unique ability to connect fans with the music, voices, stories and cultural moments they care about,” said Tartikoff. “As a longtime listener, I’ve experienced firsthand the thoughtful curation and authentic experiences SiriusXM creates, which makes joining the company especially meaningful. I’m excited to partner with the leadership team and communications organization to help shape and amplify the company’s story with purpose and impact.”

Before joining Paramount Pictures, Tartikoff was Head of Content & Advertising Communications at Spotify. Previously, she served as Senior Vice President, Global Communications at Universal Filmed Entertainment Group, where she led corporate communications across executive communications, talent relations, transition management and high-profile business matters.

Earlier, she was a Senior Vice President at Rubenstein, advising clients including Paramount Pictures, HBO, Sony, News Corporation and the New York Post on strategic communications, complex issues and high-profile announcements. She began her career in broadcast journalism communications, holding roles at NBC News, where she supported “Meet the Press”, “Dateline”, “Tom Brokaw Reports” and Peacock Productions, and at CBS News’ “The Early Show.”

For more about SiriusXM, please go to: https://www.siriusxm.com/

FRISCO, TX (08.07.26) – Morel is a new product line now available in CAR•TOYS stores in Texas.

“We are very excited that CAR•TOYS Texas had added the Morel brand to their product lineup. Soon they will unleash the music with Morel in their 12 Texas stores” David Toliver, Synergy Marketing, stated.

Continuing “The Frisco location received their first shipment on Tuesday and already product is being installed as team members upgrade the large display in the showroom. Over the next three months the plan is for all 12 stores to have upgraded displays plus along the way we will conduct training sessions and more. We are all very excited for this opportunity and long time partnership ahead” Toliver concluded.

For more see cartoystx.com and morelhifi.com.

DALLAS, TX (08.07.26) – A&W Distributors has been serving the 12volt industry across Texas, Oklahoma, Arkansas and Louisiana for well over 40 years. DB Drive is one of their major lines and now they have expanded the brand with XPERT Amplifiers, Subwoofers and Loudspeakers for the hot motorcycle audio category.

This week, a large order of XPERT Motorcycle Audio products arrived in the Dallas warehouse. The next day, the team gathered with the product and hosted a product session.

Maher Awad relayed “We’re very happy to expand our product offerings from DB Drive. The motorcycle category is obviously very hot and we’ve had a lot of requests from our dealers to expand our product line. Already dealers are placing orders.”

Dave Gill, SMS relayed “A&W Distributors has been a solid business partner for many years and we’re excited to move forward with motorcycle audio sales. The DB Drive brand offers a top quality product with many features that provides dealers for opportunities to drive profitable business.”

For more see awdistributors.com and dbdrive.net.

SCAPPOOSE, OR (08.06.26) – The 4th Annual Pro Automotive & Diesel Summer Car Show took place on Saturday August 1st at the Veteran’s Park.

“Bethany and I were at PAD Summer Car Show for the first time and had the Stereo King Jeep Gladiator Hot Wheels under our tent for all to check out. HWY 30 Cruisers was a host and the event featured classic cars, live music, a beer garden and local food vendors. Automotive accessories companies were also on site” Kevin Cornutt related.

Continuing “This is the type of community event we really like to attend as Stereo King. It brings together enthusiasts and communities. It rained like crazy mid-morning. The rain stopped in 30 minutes, we all dried off and got back to having fun.”

The Gladiator Hot Wheels was spotlighted under the tent and many climbed aboard for demos. Selfies too with family members by the 42” wheels. At event Stereo King handed out business cards and a special Event Pass card for in-store specials. Dash cams got a lot of interest from the crowd estimated at 400-500.

“This was our first time at the PAD Summer Show and we plan to return next year. To connect close to home with a few hundred members of the community is definitely a win” Kevin concluded.

For more see stereoking.com.

LA MIRADA, CA (08.06.26) – Beat-Sonic USA, the North American branch of Japan-based Beat-Sonic, today highlighted its growing portfolio of plug-and-play car audio and vehicle electronics engineered to upgrade modern vehicles without cutting a single factory wire. Serving the United States, Canada, and Mexico since 2007 from its headquarters in La Mirada, California, Beat-Sonic USA designs products in Japan for specific vehicle platforms so that every kit connects directly to the factory wiring harness using OEM-style connectors.

Because Beat-Sonic products integrate through the vehicle’s existing harness, there is no wire cutting, no permanent modification, and no dealer required. Factory features that owners rely on — including the backup camera, steering wheel controls, and the OEM screen — remain fully functional after installation. The approach lets drivers add the technology they want while preserving the integrity of the vehicle and its original equipment.

The company’s S-Connect line of wireless Apple CarPlay and Android Auto interfaces adds CarPlay and Android Auto to a factory screen without replacing it across Toyota, Lexus, BMW, and Porsche models. The S-Connect interface is the only CarPlay and Android Auto solution approved by Lexus USA — a distinction that reflects the engineering standards behind the company’s factory-integration approach.

Beyond smartphone integration, Beat-Sonic USA produces plug-and-play upgrades spanning audio, performance, and camera systems. Its Encore Series Class AB amplifier kits enhance factory sound without replacing the head unit or speakers across Toyota, Lexus, Honda, Ford, Chevrolet, Subaru, and Mazda vehicles. The ShiftPower throttle response controller, with more than 3,000 vehicle applications, reduces accelerator lag across a wide range of makes including Toyota, Lexus, Nissan, Honda, Subaru, Chevrolet, Ford, RAM, Porsche, BMW, and Mercedes. The company’s camera solutions connect through OEM harnesses, with the newest and best-selling options being the CS15 front camera interface and the BCAM13 wide-angle front camera for 2022-and-newer Toyota trucks and SUVs.

The product range also includes stereo replacement kits, smartphone mirroring solutions for Toyota, Lexus, and Tesla, shark fin antennas, and dual wireless chargers for vehicles such as the Toyota Tundra and Sequoia. To support installation, Beat-Sonic USA publishes step-by-step videos for every product on its YouTube channel, and customers can choose professional installation at the company’s La Mirada facility or through a nationwide network of authorized installers.

Learn more at beatsonicusa.com.