Author: 12VoltNews

SkillsUSA Names Judges for Mobile Electronics

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STILLWATER, OK (01.07.2025) – New judges for the SkillsUSA National Convention were named recently by the SkillsUSA Mobile Electronics Installation Technical Committee.

The orientation included a brief introduction from each judge that included their background and reason for joining the team. The judges will be on hand for the SkillsUSA National Convention to be held in Atalanta, GA the week of June 23rd.

The National Convention’s Electronics Installation portion consists of eight contest stations, each requiring two judges. Included in the orientation were SkillsUSA guidelines for interacting with the contestants, many of whom are minors.

The new judges include:

  • Casey Korvarik of Pure Mobile Electronics
  • Jacob Harling of Sipsey River Designs
  • James Watson of Watson Cycle Sounds
  • Jason McDanial of The Box Shop
  • Jeff Smith of M.S.C.
  • Johann Orellana of Al & Ed’s Autosound
  • Memphis Houston of Wrecklezz Audio
  • Michael Nehaus of Hausbox Audio
  • Ryan Chin of Sub X Sounds

The Technical Committee consists of:

  • Chris Jack, Committee Chair
  • Aaron Malin, KICKER Tech Force
  • Bryan Gary, SkillsUSA Tech Committee
  • Jacob Luckey, KICKER Tech Force
  • Kris Bulla, MECP (Mobile Electronics Certification Program)
  • Scott Dilbeck, Sky High Audio

For information on how to donate and get involved with SkillsUSA, contact Chris Jack, cjackskillsusa@yahoo.com

Lauren Wilbor Joins SEMA Government Affairs In New Digital Outreach Role

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DIAMOND BAR, CA (01.07.2025) – Lauren Wilbor has joined the Specialty Equipment Market Association (SEMA) as manager of digital communications and partnerships, adding new capabilities to the organization in an area of significant opportunity. Wilbor will support SEMA’s communications and grassroots efforts by leading outreach and relationship management with a variety of stakeholders and online content creators in the automotive enthusiast community, including influencers. She will be based out of SEMA’s Washington, D.C., office.

Wilbor has amassed significant experience in grassroots advocacy and relational organizing over her career, including a stint as Field Director for United Democracy Project, where she developed and executed the organization’s first-ever field organizing effort, helping to secure key victories in Congress. Wilbor has also run advocacy campaigns mobilizing voters nationwide to engage in legislative priorities impacting the oil and gas industry.

Lauren Wilbor

“It is with great excitement that we add someone of Lauren Wilbor’s caliber to the SEMA Government Affairs team,” said Karen Bailey-Chapman, SEMA’s senior vice president for public and government affairs. “Lauren brings a unique set of skills to grassroots organizing, and we’re excited to tap into her expertise to engage not just our members, but also the broader community of automotive enthusiasts, to affect change on the issues that matter most to their passions, whether restoring cars, racing them, or taking them offroad. Lauren’s ability to connect with people from across political, economic, and geographic divides, and unite them behind singular causes, will be a significant boost to the automotive aftermarket industry’s ability to maintain and grow its $337 billion annual economic impact on the U.S. economy.”

“I grew up around cars, and through my family have experienced first-hand the innovation and excitement that comes from the automotive aftermarket industry,” Wilbor said. “The best advocates bring with them an infectious energy and willingness to share their stories and perspectives, and that to me describes perfectly the outlook of those in the community of automotive enthusiasts with whom I’ll be meeting and supporting on a daily basis.”

Wilbor, a native of San Diego, holds a degree in political science from the University of Colorado Boulder.

Visit sema.org for more.

The KICKER AMA ArenaCross Was Livin’Loud In The Blue Arena

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LOVELAND, CO (01.06.25) – The KICKER AMA ArenaCross filled the Blue Arena in Loveland CO on Friday and Saturday evenings January 3rd and 4th for Rounds 5 and 6 of the 2024/2025 AMA ArenaCross Series.

“It was cold outside but inside the action on the track was red hot and the attendees were Livin’Loud. Riders were Livin’Loud and fast on the track too. KICKER had a display set up in the lobby area and virtually everyone who entered the Blue Arena passed by the KICKER setup with a selection of products on display. As enthusiasts came through the lobby we were showing and talking KICKER to all. Colorado is truck country so the KICKER L7T under seat drew a lot of attention as did the Harley products and woofers. Powersports is strong in the Rockies so the KICKER PowerBar grabbed attention too. Marine is a growing category in the area along with life style products” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

The stands were packed Saturday night at the Blue Arena in Loveland.
KICKER spotlighted a wide selection of products in the lobby as people entered the Blue Arena.

The recently renamed Blue Arena was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed, dirt track for riders. Over 100 riders during the 2 nights were flying high and navigating the tight turns through the evening races from 7:30 until well after 9PM.

After entering the Blue Arena enthusiast hit the track for the Pit Party both nights prior to the racing action on the track.
There was plenty of racing action on the track.

Both Friday and Saturday evening’s event got off to an early start as enthusiasts were on the track for the Pit Party. For about an hour before the racing action enthusiasts met the rides and asked them questions while having an opportunity to walk the track.

Lorin Morrell presented the T-shirt Toss Bullfrog prize to the winner on Friday night.
Saturday night’s T-shirt toss winner with his T-shirt and certificate as Lorin Morrell presented his Bullfrog prize.

In addition to the action on the track T-shirts were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a set of new KICKER TW2 true wireless ear buds.. “Seeing the smiles on people’s faces when the PA announcer handed them their prizes was really special” Morrell offered.

There is an exciting schedule planned for this year‘s AMA Kicker ArenaAcross series.

Concluding Morrell added “The KICKER AMA ArenaCross got off to a great start for the 2024-2025 circuit in Reno along with Boise and Loveland continued the roll for the KICKER AMA ArenaCross series. It is terrific to see, and feel, the energy from members of the crowd as all are Livin’Loud at KICKER ArenaCross events.”

The next stop for the AMA ArenaCross and Maddog_Media is in Guthrie OK January 24th for Round 7.

Visit kicker.com for more.

ORACLE Lighting Stands with New Orleans: Supporting Victims of the New Year’s Day Attack

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METAIRIE, LA (01.06.24) – ORACLE Lighting has been proud to call New Orleans home for over 25 years, and our deep connection to this city’s vibrant culture and resilient spirit continues to inspire everything we do. New Orleans is more than where we do business; it is our home. We are deeply saddened by the tragic events that unfolded on New Year’s Day, and our hearts go out to the victims and their families during this difficult time.

In an effort to support those affected, ORACLE Lighting is dedicated to giving back to the community that has given us so much. On Friday, January 10, 2025, 100% of profits from all online orders placed on our website, oraclelights.com, will be donated to directly support the victims and their families through the United Way. Donations will help cover medical expenses, funeral costs, trauma counseling, and more. 100% of all donations will go directly to those impacted.

Additionally, throughout the entire month of January, customers can further support this effort by using the promo code ‘NOLA’ at checkout for any order placed on our website. All proceeds from these orders will also be donated directly to the victims and their families through the United Way.

“As a company born and raised in New Orleans, we feel a deep connection to this city and its people,” said Tiffanie Hartenstein, CEO of ORACLE Lighting. “During times of tragedy, it’s crucial that we come together to support one another. We’re proud to stand with our community and to contribute in any way we can.”

The strength and resilience of New Orleans have always been a source of inspiration. ORACLE Lighting is
honored to play a part in supporting the recovery and healing process for those impacted by this tragedy. Together, we can make a difference.

For more information or to place an order, visit our website at www.oraclelights.com.

The Power of One: The Ultimate Range of Mid-Range from Orion

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PHOENIX, AZ (01.06.24) – Orion Unveils the industry’s leading Lineup, giving installers a single solution for infinite design options

For installers, navigating the complexities seems never-ending. The process can be overwhelming, from sourcing the perfect mid-range sizes to selecting between 2-ohm and 4-ohm options and streamlining suppliers to ensure a harmoniously paired and balanced system. However, that’s all about to change.

Orion announced today the Ultimate lineup of Mid-Range solutions, from one manufacturer. Giving installers nine different sizes, both 2-ohm and 4-ohm all dynamically paired to provide the ultimate car audio design experience. Orion is now a one-stop solution for installers with this fully stocked assortment at its East and West coast warehouses.

The release of these versatile mid-ranges marks a pivotal moment for installers seeking to extract maximum power from their amplifiers and deliver an unparalleled audio experience that resonates – both in performance and quality.

Driven by the installer’s desire to achieve sonic excellence and the ability to fine-tune their systems to perfection, Orion’s Cobalt series offers a comprehensive selection of mid-range sizes, ensuring every facet of the sound profile can be tailored to suit individual preferences. Featuring sizes ranging from 6×9″, 5×7″, 6×8″, 10″, 8″, 6.5″, 5.25″, 4″, to 4×6″, and available in both 2ohm and 4ohm configurations, these mid-ranges provide a myriad of options for installers looking to craft soundscapes that are not only dynamic but also finely tuned.

Bill Turner, Orion’s Vice President of Dealer Success, emphasized the benefits of the new lineup saying, “With less resistance equating to more power, Orion grants installers the tools they need to maximize their design, whether aiming for a balanced audio output or a bass-heavy system. This release addresses a long-standing request from installers, and we are proud to deliver a solution that aligns with their aspirations and requirements.”

The comprehensive Cobalt mid-range lineup is now available for immediate shipment, enabling installers to elevate their audio installations and push the boundaries of car audio performance to new heights. Orion continues to demonstrate its commitment to innovation and customer satisfaction by equipping installers with the flexibility and freedom to craft audio systems that not only meet but exceed expectations.

Retailers, ORION IS BACK.

“Don’t just take our word for it. Embark on a FREE test ride. Select up to $500 worth of Orion products, test them out for 60 days risk-free, and enjoy complimentary round-trip shipping on us,” says Bill Turner, Vice President of Dealer Success. “Contact us at family@orioncaraudio.com today to explore the world of Orion and take advantage of this unparalleled opportunity.”

From customers to competitors and every retailer in between, if you have a question, hit us up at Family@OrionCarAudio.com

JBL Appoints Crossover Marketing Southeast in Oklahoma, Louisiana, and Arkansas for Car Audio and Motorsports

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Dallas, TX – January 3, 2025 – HARMAN International Industries has partnered with Crossover Marketing Group Southeast to represent the company in Oklahoma, Louisiana, and Arkansas for the Car Audio division, plus Louisiana, and Arkansas for the Motorsports Categories.

“We’re excited to work with Crossover Marketing Group Southeast,” said Shawn Spedding, Director of Sales, Mobile Aftermarket at HARMAN. “Their vast industry knowledge and strong dealer relationships make them the perfect partner as we expand our presence and deliver top-quality audio products in the territory.”

This new collaboration underscores HARMAN’s commitment to providing not only innovative products but also the local expertise and support necessary to build dealer relationships and driving results. By partnering with Crossover Marketing Group Southeast, JBL aims to strengthen its dealer network and deliver tailored solutions that meet the specific needs of the Oklahoma, Louisiana, and Arkansas markets.

“We’re proud to represent a brand as iconic as JBL,” said Shawn Simpson, Principal at Crossover Marketing Group Southeast. “Our focus will always be on helping dealers thrive selling HARMAN products.”

For more information Shawn Simpson, Principal (832) 594-4040

Introducing the Stinger HORIZON12: Revolutionizing In-Vehicle Infotainment

Posted on by in Industry News.

CLEARWATER, FL (January 3, 2025)– Stinger proudly announces the launch of the HORIZON12, an automotive-grade, 12.8-inch in-vehicle infotainment system that combines cutting-edge technology, superior audio performance, and unparalleled customization. Unlike the entry-level, bolt-in tablet systems commonly found online, the HORIZON12 is designed as a premium aftermarket upgrade, bringing older vehicles into the modern age with a craveable large touchscreen. It transforms any vehicle into a hub of entertainment and safety, setting a new standard for multimedia systems while offering the durability and quality expected from Stinger’s products.

A Stunning Display

At the heart of the HORIZON12 is its 12.8-inch Full HD (1920×1080) touchscreen, featuring anti-glare, anti-reflective, and anti-fingerprint film protection for optimal clarity. The IP65-rated, optically bonded display ensures resistance to moisture and dust, making it as durable as it is sleek. With a flexible, modular design, users can choose between portrait and landscape orientations to fit their unique needs.

State-of-the-Art Connectivity

The HORIZON12 is packed with the latest in connectivity and technology, including:Superior Audio PerformanceTrue audiophiles will appreciate HORIZON12’s robust audio capabilities:

-Wireless and Wired Apple CarPlay® & Google Android Auto™ for seamless smartphone integration.

-SiriusXM-Ready™, HD Radio, and Bluetooth® 5.1 with dual phone connections.

-Multiple USB inputs (2 USB-A, 1 USB-C) for fast charging and data transfer.

-HDMI input for external audio/video playback.

Superior Audio Performance

True audiophiles will appreciate HORIZON12’s robust audio capabilities:

-Toslink Optical Output with variable volume control, perfect for use with external DSPs

-.4.5Vrms, 8-channel RCA outputs with subwoofer control.

-A 15-band adjustable EQ with six user presets for precise sound tuning.

-Built-in high-pass and low-pass crossovers.

-On-screen control of AudioControl’s DM Smart app (for use when an optional AudioControl DSP is installed)
Safety at Every Angle

Prioritizing safety, the HORIZON12 supports up to four AHD/CVBS camera inputs for enhanced visibility, including options for blind spot, trailer, and tow monitoring. The rear camera audio input ensures drivers can hear from compatible microphones, offering an extra layer of situational awareness.

Customization and Control

The HORIZON12’s user interface is fully customizable, offering:

-Accessory control for up to four devices (optional Stinger SwitchHub, sold separately).

-Personalized illumination colors and display backgrounds.

-A multi-zone interface to combine frequently used controls and widgets.

-Control dynamic LED lighting using ENLIGHT10

Thanks to its proprietary mounting design, the HORIZON12 is ideal for single-DIN, double-DIN, and other vehicle applications where traditional radios fall short. The easily detachable screen ensures hassle-free installation and adaptability to a wide range of vehicles, from modern to classic.

Why Choose HORIZON12?

With HORIZON12, Stinger continues to deliver on its promise of innovation and quality. Whether you seek the ultimate in sound quality, safety, or wireless smartphone integration, HORIZON12 provides an all-in-one solution that enhances every drive.

The HORIZON12 is now available through authorized Stinger dealers. For more information, visit StingerDealer.comAbout

Orion and A&W Distributors Join Forces to Amplify Market Access and Support for Independent Retailers

Posted on by in Industry.

PHOENIX, AZ (01.03.25) Orion is thrilled to announce its strategic partnership with A&W Distributors, a pioneering industry force since 1979, renowned for supplying top-tier brands to dealers, with a strong presence in Texas, Oklahoma, Arkansas, and Louisiana. According to Maher Awad, owner of A&W Distributors, “The passion for Orion within our market has always been robust. From installers to competitors, the timeless products are in high demand.”

Members of the A&W Team in front of the company’s HQ on Harry Hines Boulevard in Dallas, Texas.

Beyond mere distribution, A&W maintains a symbiotic relationship with its authorized dealers, providing a quality experience that perfectly aligns with Orion’s mission to support and foster independent specialty retailers across the United States.

Bill Turner, Orion’s Vice President of Dealer Success, emphasized, “Our focus is to expand the Orion family while ensuring exceptional support. A&W’s team consistently goes the extra mile, and we are proud to forge this partnership.”

A&W Distributors will now offer the complete line of Orion Car Audio, including amplifiers, speakers, woofers, and cabling accessories. Kane Naghwai, Sales & Purchasing Manager at A&W Distributors, highlighted, “Orion’s beauty lies in their diverse solutions catering to every price point, from the entry-level Cobalt series to the competition-grade HCCA and the American-made NT Amplifiers. No matter the customer walking into our dealers’ doors, Orion has the perfect solution.”

Retailers, ORION IS BACK.
Don’t just take our word for it. Embark on a FREE test ride. Select up to $500 worth of Orion products, test them out for 60 days risk-free, and enjoy complimentary round-trip shipping on us,” says Bill Turner, Vice President of Dealer Success. “Contact us at family@orioncaraudio.com today to explore the world of Orion and take advantage of this unparalleled opportunity.”

From customers to competitors and every retailer in between, if you have a question, hit us up at Family@OrionCarAudio.com

About Orion Car Audio

As pioneers in the car audio industry, Orion Car Audio has a rich heritage dating back to its establishment in 1984. The brand is known for its commitment to excellence, delivering high-quality and powerful audio solutions for car enthusiasts. Orion Car Audio is dedicated to fostering the growth of American-made products and supporting independent specialty retailers.

2025 -New Year Filled with Opportunities

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SHREVEPORT, LA (01.02.2025) – January 1st 2025 marked the beginning of a New Year filled with opportunities. Happy New Year’s 2025 to all across the 12volt industry!

The New Year 2025 presents all with opportunities to start with a clean slate and implement a fresh set of goals for the year ahead.

There is an old saying “Nothing is more constant than change.” The fact that online commerce continues to capture sales from brick and mortar retailers has become a constant that won’t change – unless brick and mortar retailers change their approach to the marketplace. E-commerce sales during the 2024 holiday season were up double digits over 2023. Between Black Friday and Christmas eve FedEx, UPS along with the US Postal Service combined to deliver over 2 billion packages. To be sure, not all of those packages were Christmas gifts. However, as online ordering surged, the majority were Christmas gifts. Estimates are over 18% pf those gift packages will be returned.

Brick and mortar retailers across the U.S. closed thousands of stores in 2024.

In the evermore digital marketplace, all brick and mortar retailers must change their mindset and marketing approach to engage the consumer marketplace. To be successful retailers must create an overall experience consumers can not get from an online retailer. Hearing crisp highs, and feeling bass in the chest, just can not be experienced online. Experiencing in-vehicle lighting plus power sports and marine installations first-hand will drive sales. Safety and convenience products, along with in-vehicle connectivity, are also categories where an exciting in-store experience can drive sales for brick and mortar retailers.

Social media outreach is an extremely powerful vehicle through which 12volt retailers can develop a legion of loyal followers and engage consumers. Mobile devices are in the hands of virtually all consumers today. The smartphone is such a valuable tool for 12volt retailers to showcase their respective message to their followers and consumers.

New product arrivals, hot installations, new in-store displays and proactive staff members represent ideal content to highlight through planned social media posts. By the time the morning coffee is brewed a far sighted 12volt retailer could have made an engaging Instagram post for his followers to checkout. That post could feature a new product with an invitation to come into the store for an exciting demonstration. As that Instagram post was made that content could have been shared to Facebook and Twitter accounts also.

For the good of our 12volt industry, the community of suppliers must endeavor to inform the world of the benefits mobile electronics products offer consumers. It’s is well known the price driven “Race to Zero” has stripped marketing budgets. Recent emphasis on high end in-vehicle audio, along with power sports for UTV, motorcycle and marine plus lighting, is a terrific way to kick off the New Year.

We look forward to seeing your company’s brand and positive activities showcased in the 12volt Central Studios in 2025.

Stinger Expands MT Series with the New MT-4000.1 Mono Block Amplifier

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CLEARWATER, FL (January 2, 2025) — Stinger continues to innovate in the car audio aftermarket with the launch of the MT-4000.1, a mono block amplifier that rounds out the highly regarded MT Series. Engineered for enthusiasts who demand superior performance, this powerhouse delivers over 4,000 watts RMS at 1 ohm, providing booming bass.

Stinger announces the launch of the MT-4000.1, a mono block amplifier, that rounds out the company’s MT Series.

The MT-4000.1 is engineered for SPL enthusiasts who demand earth-shaking bass and unmatched volume. Featuring cutting-edge Class D circuitry, it ensures maximum efficiency while delivering relentless power to your subwoofer. Advanced MOSFET technology, premium capacitors, robust transformers, and high-performance inductors come together to create a powerhouse amplifier that brings heavy bass to life. Whether you’re chasing personal decibel records or craving chest-thumping low frequencies, the MT-4000.1 delivers an explosive audio experience that sets new benchmarks.

Key Features:
• Powerful Output: Over 4,000 watts RMS at 1 ohm, delivering unparalleled performance for even the most demanding subwoofers.
• Sturdy Design: Durable metal potentiometers ensure long-lasting reliability and precise tonal adjustments.
• Robust Unregulated Power Supplies: Advanced pulse width modulator integrated circuits in the power supply maximize performance and efficiency.
• Advanced HEXFET® Power MOSFETs: Reduced on-resistance, faster switching speeds, and unmatched reliability for peak efficiency.
• 500V High Current Impulse Voltage Capacitors: Low loss AC peak surge over-current protection ensures stable performance under heavy loads.
• Direct Insert Power and Speaker Terminals: Minimized resistance for higher power transfer and overall efficiency.
• Remote Bass Controller: Adjust bass levels conveniently from the driver’s seat for a seamless audio experience.
Designed to meet the needs of the growing car audio aftermarket, the MT-4000.1 Mono Block Amplifier reflects Stinger’s commitment to innovation and quality. Its advanced technology and sturdy construction ensure it is a reliable choice for serious car audio enthusiasts.

The MT-4000.1 Mono Block Amplifier, the entire MT family of amplifiers and everything you need to install them are available now at www.StingerSolutions.com.