SHREVEPORT, LA (01.13.25) – The 12voltBeat Newsletter, delivering fresh industry news, is emailed twice weekly to subscribers across the 12volt industry.
News reporters walk the beat in their areas to gather and deliver the news of the day. 12volt Central Studios staff has been walking the beat across the 12volt industry for over for seven decades. Today the news is delivered digitally from across the US and around the world.
The 12volt Central Studios launched the 12voltSTP Tool over 2 years ago. The 12voltSTP Tool makes it easier than ever for industry members to deliver news of their products and activities than ever before. With a smartphone it just takes snapping an image and txting the image with a few words to 318 469 2526. PRESTO that news could be in the 12voltBeat.
The 12volt industry history is based in music and good music definitely has a beat. Thus the 12voltBeat Newsletter is a natural to deliver industry news across the 12volt industry.
The 12voltBeat is emailed early on Monday and Thursday mornings to over 4,000 industry members. The 12voltBeat newsletter features industry news from the previous few days.
NEW YORK, NY (01.13.25) – SiriusXM and Mitsubishi Motors North America, Inc. (MMNA) announced an agreement to launch SiriusXM with 360L on select 2025 model-year Mitsubishi vehicles, including the recently debuted new Outlander SUV, as part of an extension of the agreement that will continue the two companies’ relationship through 2030.
SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, which provides drivers and their passengers with choice, content discovery, and a personalized listening experience. In equipped Mitsubishi vehicles, SiriusXM with 360L adds an expansive library of on-demand content as well as a live sports category that makes it easier to find broadcasts of games and sporting events. Personalized “For You” recommendations, with the ability to access related content, allow listeners to discover more of the programming they love, and new features from SiriusXM are expected to be delivered by over-the-air updates to Mitsubishi in the future.
“The excitement of being behind the wheel of a Mitsubishi vehicle is only made better when SiriusXM is playing through the sound system,” said Bryan Arnett, MMNA’s Director of Digital Product Strategy. “The addition of SiriusXM with 360L adds another level to raise the entire in-car experience.”
“SiriusXM with 360L provides drivers even more of the SiriusXM content they love in an enhanced and personalized listening experience, and we are excited for 360L to make its Mitsubishi Motors debut in 2025,” said Gail Berger, Senior Vice President and General Manager of Automotive Partnerships, SiriusXM. “We look forward to delivering SiriusXM with 360L across even more of Mitsubishi’s model lineup in future model years during our extended agreement.”
Newly purchased or leased Mitsubishi Motors vehicles equipped with SiriusXM in the United States receive a three-month trial subscription[1] to SiriusXM that delivers SiriusXM’s full lineup of content, plus access at home and on the go through the SiriusXM app on connected devices and speakers.
SiriusXM is home to hundreds of expertly-curated, ad-free music channels across all genres, decades, and moods as well as the must-hear moments in sports, news, entertainment, comedy, and more. From one-of-a-kind channels by some of the world’s top musicians to first-listens and exclusive performances from emerging artists and bands, SiriusXM presents the perfect soundtrack for any moment. SiriusXM brings fans closer to their favorite sport by offering the most extensive lineup of live pro and college events, plus programming that delivers reactions and analysis from experts and insiders. Subscribers also stay informed and entertained with the latest in news and politics, entertainment, comedy, and beyond with celebrity interviews, iconic hosts, trusted opinions, non-stop laughs, and so much more, available only on SiriusXM.
For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit SiriusXM.com.
12VOLT CENTRAL STUDIOS (01.11.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.
The 12volt Spin-To-Win Wheel rolled for the 304th time on Friday morning on January 10th. The Wheel landed on the PowerBass space and the D&B Sales slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We reached out to contact the lucky winning dealer in Ft Wayne IN and left a message with Cody. Looking forward to speaking with the store manager for more.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Lids-On-Demand, Massive Audio and VIPER. 12volt News $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA and CP Designs in Jarrell TX.
Congratulations to all.
WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 305 on Friday, January 17th.
AUBURN HILLS, MI (01.10.2025) – Alps Alpine North America, Inc. (“Alpine”) released the AutoEQ 2.0 update for the OPTIM™ Soud Processor line. This update adds complete smartphone control, including Android™, “Center Image Mode,” and multiple presets for the target curve.
“This new update builds on the already successful OPTIM™ technology that corrects issues in the factory system to give you a great sound output,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “Now it’s even easier to achieve precise sound in the vehicle.”
The OPTIM™ line, which consists of the PXE-C80-88 OPTIM™8 8-Channel Sound Processor and Amplifier and PXE-C60-60 OPTIM™6 6-Channel Sound Processor, was first introduced in 2023 as a simplified digital sound processor (DSP) solution. With its self-guided measurement process and automatic sound tuning feature, OPTIM™ eliminated the knowledge barrier and lowered the time commitment often associated with traditional DSP solutions.
Continuing the goal of making DSP easy and accessible, the AutoEQ 2.0 update for the OPTIM™ line now allows complete smartphone control with both iPhone® and Android™ compatibility. Using the smartphone app (available on the App Store and Google Play) andBluetooth® connection, it’s now possible to set up and tune a sound system in minutes without switching to a laptop. However, if laptop setup is desired, the OPTIM™ can also be used solely on a laptop using the PC App.
The update also added “Center Image Mode,” an option that immediately establishes an optimal listening experience in the vehicle that’s positioned at the front and center of the dash. Center Image Mode is applied at the touch of a button and adjusts the system in real-time for a noticeable impact on the sound position.
Lastly, in response to high customer demand, Alpine added three additional presets for target curve so users can easily switch between four tuning settings (target 1, target 2, target 3, and “default”) to create their ideal listening environment. An update was also made to the included OPTIM™ RUX-CSP1 controller that consolidated the controller menu and allows quick access to target curve presets.
The PXE-C80-88 OPTIM™8 and PXE-C60-60 OPTIM™6 with the new AutoEQ 2.0 software are available now and can be purchased at Alpine Authorized Retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.
LOS ANGELES, CA (01.10.2025) – Massive Audio, a leader in high-performance car audio solutions, proudly announces the launch of the HIPPO 12000 High-Performance Amplifier, the most powerful amplifier in the HIPPO SERIES. Designed by Mr. Eddie, owner of Massive Audio, the HIPPO 12000 is engineered to redefine high-power amplification by delivering an astounding 12,000+ watts RMS power while maintaining a compact and efficient design.
Extreme Power with Superior Engineering
The HIPPO 12000 stands out with its Massive Core technology, providing exceptional headroom for clean, undistorted, and dynamic sound reproduction. With a wide frequency response range extending up to 50KHz, it ensures every note is delivered with crystal-clear precision and power. Designed to handle even the most demanding speaker loads, the HIPPO 12000 utilizes an oversized toroidal transformer power supply, ensuring a continuous, stable current flow that maximizes output while minimizing distortion.
“Massive Power in your hands”-Sales Manager John Velez showcases the HIPPO 12000 that delivers over 12,000 watts RMS for an Unmatched Audio Experience.
Advanced Thermal Management and Efficiency
To combat the excessive heat generated by high-output amplifiers, the HIPPO 12000 is equipped with an advanced hybrid cooling system, integrating dual cooling fans that work in conjunction with a high-efficiency convection design. This system allows for optimal thermal regulation, keeping the amplifier cool under extreme operating conditions. Additionally, the thermal sensing transistors dynamically adjust in real-time, preventing thermal runaway and ensuring long-term reliability.
Exceptional Stability and Reliability
Unlike conventional amplifiers that may struggle under low-impedance loads, the HIPPO 12000 is designed for ultra-stability, delivering consistent power without compromising on sound quality. Featuring Reactive Load Monitoring (RLM) with 7-Way Sentinel Protection Circuitry, the amplifier continuously monitors voltage, current, and temperature to ensure safe and uninterrupted operation. This intelligent system prevents damage caused by overheating, excessive current draw, or power fluctuations, ensuring peak performance and longevity.
Uncompromising Sound Quality
With a focus on delivering audiophile-grade performance, the HIPPO 12000 offers high-quality, low-distortion deep bass, setting a new benchmark in the industry. The short-path design, combined with an optimized power supply capacitor bank, minimizes PSU impedance and internal cabling inductance, keeping output impedance low. This results in powerful, distortion-free bass and dynamic, crisp highs, even when driving complex impedance loads.
Innovative Features for Maximum Control
The HIPPO 12000 is designed with the user in mind, featuring dual power terminals to enhance stability and ensure a steady power supply. For added convenience, an optional Remote Gain Control (UR1) is available, allowing users to fine-tune their audio experience with ease. Whether used in competition settings or for audiophile enjoyment, the HIPPO 12000 delivers a flawless and immersive listening experience.
Availability
The HIPPO 12000 High-Performance Amplifier is now available through authorized Massive Audio dealers and online atwww.massiveaudio.com.
DIAMOND BAR, CA (01.10.2025) – The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) are proud to announce that their magazines are now available in a fully digital format, making industry-leading content more accessible than ever. The first digital issues of both SEMA Magazine and PRI Magazine debuted last month. Importantly, print editions of both magazines will continue to be offered, ensuring readers can enjoy their preferred format.
This transition allows the magazines to significantly expand their coverage and share information to more industry professionals across the country and around the world. Readers can enjoy the same high-quality content from anywhere, on any device, providing greater flexibility and convenience. By offering a digital option, both organizations are ensuring that their valuable insights, updates, and industry perspectives are available to members and professionals around the world.
The new digital platform, powered by Zinio, provides readers with an exceptional experience, combining user-friendly navigation with advanced tools. Key features include cross-platform Single-Sign-On (SSO) for seamless access, text-to-speech functionality for on-the-go accessibility, and an intuitive article search service powered by IBM Watson’s Natural Language Understanding (NLU) technology.
“We’re excited to make SEMA Magazine available in digital format, giving our readers more ways to access the content they trust,” said SEMA President and CEO Mike Spagnola. “This expansion ensures that we can connect with even more professionals across the industry no matter where they are—whether they’re at their desks, traveling, or anywhere in between.”
PRI President Michael Good shared similar enthusiasm, stating, “The digital format of PRI Magazine allows us to broaden our reach and connect with a wider audience, while maintaining the high-quality content our readers have come to expect. At the same time, we remain committed to continuing the print edition for those who prefer it.”
To subscribe to the digital version of SEMA Magazine, click here; to subscribe to the digital version of PRI Magazine, click here.
ARVADA, CO (01.09.2025) – Mobile Electronics Specialists of America (MESA), the leading network of independent 12-volt retailers, proudly announces its 2025-2026 vendor partners. As a trusted alliance representing 174 members and 306 locations, with retail sales totaling $459 million annually, MESA and its members remain dedicated to strengthening its partnerships with industry-leading vendors.
MESA’s unwavering commitment to its vendor partners is grounded in the shared mission to support and uplift its 12-volt independent retailers. These partnerships represent more than business—they are the foundation of MESA’s vision to drive growth, innovation, and profitability within the 12-volt independent channel.
“Our vendors’ dedication to delivering exceptional products and unwavering support isn’t just appreciated—it’s essential to the continued success of MESA and the 12-volt industry,” said Ryan Gunter, Executive Director of MESA. “We are proud to stand with partners who are authentic in their commitment to 12-volt retailers.”
For more information about MESA and its mission, visit www.mesadealer.com.
As always, MESA will continue to prioritize shifting business to its vendor partners:
TEMPE, AZ (01.09.2025) – MasterTech Expo is proud to announce Dave “Fishman” Rivera as a featured guest for an exclusive live interview session during MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz.
The session will be held at the Delta Hotels by Marriott Phoenix Mesa (Courtyard) on March 20 from 4:15-5:30 PM. Hosted by industry experts Gary Bell and Matt Schaeffer, this interactive session will include an in-depth Q&A about Dave’s iconic “Fish Edition” vehicle.
Bryan Schmitt (L) and Dave ‘Fishman’ Rivera pictured at the 2024 SEMA Show in the Mobile Solutions booth.
“Don’t miss this exciting 75-minute session that promises to inspire and educate,” said Bryan Schmitt, MasterTech founder/CEO/president. “Gain firsthand insight into the skills and creativity that drive the automotive customization industry forward. Attendees will have the unique opportunity to view Dave’s one-of-a-kind creation up-close and learn about the innovative fabrication techniques that make it extraordinary. From stunning aluminum fabrication, advanced lighting design to killer motorization features, Dave’s work sets a new standard for custom automotive excellence.”
Added Rivera, “It seems as if I’ve known Bryan forever, and it doesn’t surprise me that he has put together such a tremendous annual event for the industry. I’m excited to be a part of the 2025 expo, and not only inspire attendees, but also to speak and engage with so many industry vets that I’ve worked with and known for decades.”
Fishman’s iconic “Fish Edition” will be spotlighted during the interactive interview session, including an in-depth Q&A.
David “Fishman” Rivera: A Legacy in Custom Car Audio and Design David Rivera’s career is a testament to the art of automotive audio and design. With roots dating back to his first project, a 1989 Toyota Corolla, Fishman has become a prominent name in the industry, showcasing his talents across renowned publications such as Car Audio and Electronics, Car Stereo Review, Auto Sound and Security, Car Sound, Mobile Electronics, Super Street, Splash, and Mobile Entertainment.
David’s journey began with Fish Camp, a creative endeavor he co-founded with Manny “Mad Dog” Machado, later collaborating with Jeremy Carson. Over the years, he honed his craft working with industry giants like Phoenix Gold, Esoteric Audio, and Metra Electronics.
His exceptional work has attracted high-profile clients, including Ben Affleck, Manny Ramirez, Jovan Kerse, Tony Stewart, Raul Mondesi, Will Smith, Denzel Washington, Nicky Jam, and DJ Skribble. His craftsmanship has also been featured in major productions such as Mad Men, The Town, Fargo, The Goldbergs, Air, and commercials for Coca-Cola and Wendy’s.
With decades of experience and a portfolio that spans celebrity collaborations and iconic builds, Fishman’s work continues to inspire and set benchmarks in the world of automotive audio and design.
“MasterTech Expo 2025 is more than just an event, it’s a catalyst for growth, inspiration, and future-forward thinking,” concluded Schmitt. “It’s where you transform your knowledge, connect with the best in the industry, and witness the future of technology unfold. Register today for an unforgettable journey of learning and discovery.”
For more information, and to register for MasterTech Expo, please visit mastertechexpo.com.
EDMOND, OK (01.09.2025) – Petra Industries, the consumer technology and wholesale electronics distributor, is excited to announce that Ed Lacy will represent the company at the 2025 KnowledgeFest in Las Vegas. Lacy, who serves as Petra’s District Manager of Outside Sales, Store Manager of The Petra B2B Store, and 12-volt expert, will speak with attendees at Pioneer Booth 301.
Ed Lacy, Petra B2B Store Manager
As the exclusive distributor of Pioneer car audio products in Arizona, Colorado, New Mexico, Oklahoma, and Utah, Petra will offer a 10% discount to any new, qualified Pioneer/Petra customer upon receiving their first order. Attendees can learn more about this offer by contacting Ed Lacy at the event.
The first KnowledgeFest of 2025 will be held from January 31 through February 2 at the Paris Hotel and Convention Center in Las Vegas. Sponsored by the Mobile Electronics Association, KnowledgeFest is a premier trade show for mobile electronics that features major and specialty manufacturers, manufacturer training sessions, educational workshops, quality networking opportunities, and more.
Petra Industries is excited to participate in KnowledgeFest and to support Pioneer’s presence at this influential event. For more information about Petra Industries and its partnership with Pioneer, please visit petra.com.
LAS VEGAS, NV (01.08.2025) – Harman Kardon is launching the Fit Speaker Series, a new collection of premium in-car speakers designed to enhance driving experiences with high-fidelity sound and cutting-edge technology. With multiple speaker options tailored to fit a range of vehicles, the Fit Speaker Series offers both exceptional audio quality and seamless installation, making it the perfect upgrade for drivers seeking a superior in-car audio experience.
The Fit Speaker Series offers a variety of speaker types, engineered to deliver precise, detailed sound. The FIT96MCF, FIT6CF, and FIT6F are designed to produce smooth, crisp high frequencies, ensuring that every note and vocal is heard with clarity.
The series is engineered for versatility, ensuring personalized audio across a diverse selection of vehicle interiors. With features like Uni-Pivot and angled tweeters, users can adjust the sound direction to suit their taste. For enthusiasts demanding precise control over their sound environment, the series includes the I-Mount and Starfish™ Tweeter Mount Kits for straightforward installation and a tweeter output adjustment that enhances sound clarity with options for 0 or +3dB of tweeter attenuation.
“The Fit Speaker Series is all about delivering a tailored, premium audio experience that seamlessly integrates with drivers’ lifestyles,” said Shawn Spedding, Director of Aftermarket Audio, HARMAN. “Each component reflects Harman Kardon’s dedication to precision engineering, offering both flexibility and fidelity so that every drive resonates with exceptional clarity and depth.”
Audiophiles seeking even more immersive sound can upgrade the system to a 3-way component setup, further enhancing the depth and clarity of their music. The Fit Speaker Series ensures a fully customizable listening experience, allowing drivers to enjoy their favorite tracks in unparalleled quality.
The Fit Speaker Series is available in Q2 2025, with pricing ranging from $99 to $319, making it an affordable option for anyone looking to elevate their car’s audio system.
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