Firstech Re-Launches Dealer Favorite Promotion

SEATTLE, WA (04.03.25) – Firstech, maker of automotive security solutions, is excited to announce that it will be launching an exclusive spring promotion for Drone XC Dash Cams. Throughout the months of April and May 2025, customers who purchase a new Drone XC Dash Cam system at a participating retailer will receive a free RC1 rear-facing camera. Valued at $100 USD, the RC1 adds a wide-angle, high-definition camera behind your vehicle, providing essential video evidence in case of a rear-end collision.

Firstech ran a similar promotion in October 2024, which brought thousands of new and existing DroneMobile customers back into retailers’ stores. Jason Kaminski, the company’s managing director, shares, “Given the positive response to last year’s free rear camera promotion – combined with the uptick in driving activity with improved weather, we are excited to team up with our retail partners once again to boost dash camera sales.”

To encourage dealer/retailer participation, Firstech and its distributors will also be offering a complimentary RC1 with every Drone XC Dash Cam purchased through May 31st, 2025.

View Dealer Promotion Details >

Key Benefits of Drone XC Dash Cam with Rear-Facing Camera

  • LTE/GPS Connectivity with Dash Cam: Drone XC combines the convenience of DroneMobile with the peace of mind and security of a premium dash camera.
  • Enhanced Safety: The RC1 rear-facing camera records everything behind your vehicle, increasing your vehicle’s security on and off the road.
  • Video Evidence: In the event of a collision, the Drone XC Dash Cam system, paired with the RC1, can capture crucial video evidence from both front and rear angles.
  • Remote Live View: Activate remote live viewing over LTE from virtually anywhere, giving you peace of mind and the ability to monitor your vehicle from both front and rear angles.

Download FREE Rear Camera Coupon >

View Consumer Promotion Details >

This limited offer is valid through May 31st, 2025 or while supplies last. Retailers interested in participating in the “free rear camera” promotion should contact their Firstech sales representative or distributor. Customers interested in the Drone XC Dash Cam and RC1 Rear Camera can visit http://www.dronemobile.com to find a nearby Authorized Dealer.

Rydeen Mobile Re-Introduces Website www.RydeenMobile.com

TORRANCE, CA (04.03.25) – Rydeen Mobile has re-launched its website to enhance customer communication and improve its online presence. The new site features straightforward navigation, product information, a dealer locator, and the latest news, all while reflecting the company’s corporate style.

The design includes a user-friendly navigation and a carousel showcasing videos of Rydeen’s new products, including R10-SPL, R10X-SPL, OED-01, PV8-A, PV8-B, and the Mirror Dash Cam TOMBO 360X.

“We strive to provide our customers with not only high-quality 12-volt products but also easy access to information about our company. Our new site is an important step towards improving our digital platform and better customer service,” says Ruben Torres, national sales manager of Rydeen Mobile Electronics.

The website also includes a streamlined search feature for users to find products compatible with their car models.

We have also implemented an ECO system scheme for the new website: Experience the Rydeen ecosystem! Rydeen AHD products are adaptable and interchangeable with all AHD cameras, digital mirrors, and mounts that can seamlessly substitute for one another while functioning within defined entry limits, allowing for a mix-and-match aproach.

Rydeen encourages visitors to explore its product lineup, which includes:

– 360 Digital Mirror Dash Cams

– OE Style Digital Mirrors

– Digital / Analog Hybrid Monitors

These products work with Digital AHD Cameras and accessories, allowing for customizable combinations, incuding newly launched Digital Mirror Dash Cams, R10-SPL and R10X-SPL, feature advanced technology:

**R10-SPL** features a 10-inch touchscreen, 1080P front camera, and IP67 waterproof rear camera with night vision.

**R10X-SPL** offers a 4K/2K front camera, waterproof rear camera, HDR night vision, timelaps recording and Wi-Fi for real-time streaming.

**OED-01** is a dash cam with 1080P HD recording and HD video output for optional PV8 digital mirror monitor, 140° wide-angle lens, app control, and loop recording. Including Wi-Fi connectability to your smartphone APP.

The site also features a dealer locator and a collection of press releases for easy access. For additional resources, visit www.rydeenmobile.com and purchase Rydeen products!

Audiopipe To Attend A&W Distributors’ Dealer Show In Dallas

DALLAS, TX (04.03.25) – Audiopipe, a leading provider of car audio equipment, is excited to announce its participation in A&W Distributors’ highly anticipated Dealer Show at their facility in Dallas, TX. The event will take place on Wednesday, April 9, 2025, at 11035 Harry Hines Blvd #214, offering a prime opportunity for Audiopipe to showcase its latest innovations in car audio technology.

John Messer holds the new Audiopipe TXX-BDX-8 subwoofer he will spotlight at the A&W Dealer Show. This new sub is one of the latest innovation that will be showcased at the A&W Dealer Show in Dallas on Wednesday, April 9.

Audiopipe’s presence at the Dealer Show will highlight its commitment to providing top-tier audio solutions to both existing and new dealers. As a key partner in the car audio industry, Audiopipe is thrilled to strengthen its relationships with current dealers while introducing new customers to its premium products.

“We’re proud to collaborate with A&W Distributors for this exciting event,” said John Messer, Salesperson at Audiopipe. “This Dealer Show allows us to connect directly with our valued partners, demonstrate the quality of our products, and help shape the future of car audio retail.”

Audiopipe will also be contributing to the event’s excitement by providing a raffle item, offering attendees a chance to win one of their premium products. The raffle will be a highlight of the event, adding to the overall excitement and engagement.

“We look forward to seeing our partners in person, sharing our latest products, and contributing to an unforgettable experience at the Dealer Show,” John added.

For more information about Audiopipe and their product offerings, visit audiopipe.com

KICKER Tabs Sound Distributions in PNW

STILLWATER, OK (04.02.25) – Stillwater Designs, manufacturer of KICKER mobile-audio products, has recently named Sound Distributions as a new distributor in the U.S. Pacific Northwest. The move was made official on February 27.

Sound Distributions (Tukwila, Wash.), the well-respected regional distributor of high-quality electronics products, is now positioned for more success in the mobile-audio segment with assistance from the KICKER brand, which has had a strong presence in the Pac-Northwest for decades.

“KICKER is thrilled to be associated with the professionals at Sound Distributions,” said Tracy Focht, KICKER Regional Sales Manager. “Ed Weber (Sound Distributions CEO) and his team aligns entirely with KICKER and (company president) Steve Irby’s business ethics, and his inclination for customer satisfaction and loyalty. 

“Rob Sutton (Crossover Marketing, Battleground, Wash.) has worked tirelessly to help grow the KICKER brand in the Pac-Northwest and align the right dealers for the brand, and he deserves our thanks as well,” Focht continued. “We are absolutely thrilled to have Sound Distributions and Foss Car Audio locations as part of the KICKER mix.”

For further information about Sound Distributions, readers can visit sounddistributions.com.

Alpine Welcomes Pacific Coast Marketing as New West Coast Representative Firm

AUBURN HILLS, MI (04.02.25) – Alps Alpine North America, Inc. (“Alpine”) welcomes Pacific Coast Marketing as the new representative firm for the West Coast region, covering the Arizona, San Diego, Las Vegas, and Henderson (NV) markets. The markets were formerly represented by Tim Beason, who, after 14 years of exceptional service to the Alpine Brand, announced his retirement at the end of March.

“We’re very thankful to Tim Beason and his dedicated years to the Alpine brand, and we wish him a happy retirement,” said Dan Sparks, Director of National Sales for the Alpine Brand Aftermarket Division at Alps Alpine North America. “We’re excited to welcome Pacific Coast Marketing to our West Coast markets and know that our West Coast team is dedicated to making this a smooth transition for all.”

Founded in 1991, Pacific Coast Marketing is a full-service firm made up of five representatives that strive to provide superior service to their network of dealers. Alpine representatives will include Gary Sheagley, Rep Principal, Jon Ash, Sales Rep for the Arizona, Las Vegas, and Henderson (NV) markets, and Brian Bruining, Sales Rep for the San Diego, CA markets.

“Pacific Coast Marketing is honored to have been awarded the opportunity to represent Alpine, a line with such a great legacy and reputation in our territory and beyond,” stated Principal Gary Sheagley. “In this evolving market, our dealers are facing challenges that can only be overcome by equipping them with the right tools, knowledge, and vendor partners that will help them meet customers’ demands. We look forward to working with Alpine to offer our dealers these technology-driven products along with the necessary training and support to help them deliver the finest possible listening experience to their customers.”

An official communication announcing Beason’s retirement and Pacific Coast Marketing’s succession was distributed earlier last month to the Alpine Retailers in the West Coast markets.

Visit www.alpine-usa.com for more.

335 Small Business Owners to Congress: Stop California’s ICE Vehicle Ban Regulation

WASHINGTON, D.C. (04.02.25) – Citing the dire impact of California’s intended ban of internal combustion engine vehicles, a coalition of 335 small businesses, comprised of members of the Specialty Equipment Market Association (SEMA), today urged U.S. House of Representatives and Senate leadership to put an immediate stop to the implementation of the Advanced Clean Cars II (ACC II) regulation.

ACC II is currently subject to Congressional Review Act oversight due to the significant disruptions it would cause for the nation’s economy and the $337 billion annual economic impact of the automotive aftermarket industry. Congress has a short window to respond to the transmission of the regulation from the Environmental Protection Agency.

In the SEMA-led letter to Republican leadership in the House and Senate, small business owners stressed the importance of swift, definitive action to schedule a vote to overturn California’s regulatory land grab, which will limit vehicle choice for nearly 40% of American consumers.

“Congress is owed the opportunity to decide on the appropriateness of waivers granted in the waning days of the lame-duck Biden administration, just weeks after the American people resoundingly voted against candidates who favor EV mandates. 

“Congress is owed the opportunity to determine whether a single state should be empowered to enact a heavy-handed policy that requires 100% of new cars, SUVs, and small trucks sold in California and 11 other states to be zero-emissions vehicles (ZEV) by 2035. 

“And Congress is owed the opportunity to determine if a single state is allowed to eschew a tradition of American innovation and ingenuity in favor of a flawed technology that the American people don’t want, that our businesses can’t use, and that our economy can’t sustain.”

Read the full letter.

SEMA Says: “This is a classic ‘who decides?’ question,” said Karen Bailey-Chapman, SEMA’s senior vice president for public and government affairs. “We’ve seen a cavalcade of unelected bureaucrats trying to say that voters and their elected representatives can’t be trusted to make such decisions. But the decision about whether to ban the internal combustion engine doesn’t lie in Sacramento, or in the halls of the so-called ‘Government Accountability Office,’ or with an unelected parliamentarian, but with Congress itself.

“It’s time for Congress to exercise its lawful prerogative under the Congressional Review Act to stop the nonsense and let the will of voters be heard, to finally end California’s regulatory land grab over national automotive policy. This is a critical moment, and the American automotive aftermarket stands ready to develop innovative solutions to carbon emissions using American ingenuity.”

BACKGROUND
SEMA and the specialty automotive aftermarket industry are not anti-EV; rather, they champion a technology-neutral approach that fosters innovation and ingenuity. SEMA will continue efforts to preserve Americans’ rights to vehicle choice and the automotive aftermarket industry’s ability to design, manufacture, and bring to market products that help solve the emissions challenge.

California’s ICE vehicle ban through EV mandates would represent a significant hit to the nation’s economy by causing irreparable harm to an industry that annually delivers a $337 billion economic impact and supports more than 1.3 million American jobs through domestic manufacturing and sales. 
33% of the nation’s automotive aftermarket industry is ICE-dependent, representing over $100 billion in economic impact to the U.S. economy, and impacts roughly 330,000 jobs.

During the 2024 presidential campaign, SEMA, through its Driving Force Action SuperPAC, educated voters about the damaging impact of EV mandates, and the profound importance of empowering the automotive aftermarket to develop innovative solutions to carbon emissions using American ingenuity.

Visit www.sema.org for more.

The 2025 Progressive American Flat Track Championship Round 3

SENOIA, GA (4.01.25) – It was an adrenaline pack day as the thunderous roar of Flat Track motorcycle racing happened on Saturday March 29. The nations top riders were battling it out for glory on the legendary Senoia Raceway Clay track for Round 3.

Enthusiast started showing up mid afternoon to prepare for the action on the track.

Lorin Morrell, Maddog Media was on site with a KICKER booth set up facing the track showcasing the wide selection of Motorcycle, Powersports, Automotive, Marine and Lifestyle products that KICKER offers across the consumer marketplace.

The KICKER booth was located near the entryway to the track and stands.
Enthusiast were close to the action as riders negotiated the tight turns.

“It was a rock-solid event from the time the gates opened at 2PM until all the racing was completed well into the night. At this event, there was an open paddock which allowed enthusiast to meet with riders and check out their bikes during breaks in the action on the track. In this setting, the event was also set up with the elevated parking lot overlooking the track. Many actually enjoyed the action on the track seated in their car vehicle. Lighting on the track gave all a great view of the racing” Morrell related.

As riders came out of the turns, it was all about speed on the straightaway.
From the stands enthusiast could see the KICKER booth and make plans to make a stop on the way to their vehicles.

Many families spent the day with thrills and entertainment that included music and a kids zone plus massive screens for the best view of fireworks display, vendor displays, and a variety of food and beverage options.

“KICKER is a strong supporter of the American Flat Track events along with the AMA ArenaCross events that take place across the US. All of these events connect enthusiasts with KICKER products that keeps all Livin’ Loud” Morrell concluded.

Visit www.americanflattrack.com for more.

Pioneer to Begin Manufacturing In-Car Products in India

TORRANCE, CA (04.01.25) – Pioneer Corporation has announced that it will begin manufacturing in-car products in India in 2026. Following the establishment of an R&D center in the country in 2023, this strategic initiative will further enhance the Pioneer Group’s presence and position in India, where the automotive industry has been enjoying outstanding growth annually.

Under the corporate vision of “Creating the Future of Mobility Experiences,” Pioneer has been stepping up its efforts to transform itself into a solutions company. Furthermore, the company has been taking steps toward becoming a major player in the global arena, including bringing in executives and industry veterans from outside and establishing R&D facilities in India and Germany.

Pioneer considers India as one of its high-priority markets outside Japan. The start of local production of in-car products, in collaboration with local contractors, will enable us to establish an end-to-end value chain in the country, ranging from B2B sales and R&D to manufacturing and post-delivery support. This will give us an excellent opportunity to bolster our business with Indian automakers. In particular, we will be able to serve them better by becoming more flexible in accommodating local needs into product design and manufacturing, substantially reducing delivery lead time, and providing after-sale service support promptly when needed. Local production is scheduled to start with Display Audio products for automakers, and we will consider expanding the scope of production to include a broader range of in-car products, both for factory installation and for retail channels.

Commenting on the strategic decision, Shiro Yahara, President and CEO of Pioneer Corporation, said, “We are excited to start the manufacture of in-car products in India. The shift to local production will enable us to better serve local automakers close to their home turf. It is a huge step forward for Pioneer to become one of the key players in the fast-growing Indian auto industry and to drive the growth of our global business in the long term.”

“With the start of local production, we are confident that our commitment to India will become stronger than ever. By establishing closer partnerships with local automotive manufacturers, we will provide a wider range of products and services to meet the needs of evolving Indian automotive customers,” said Aniket Kulkarni, Managing Director of Pioneer India Electronics Private Ltd.

Starting local production in India is perfectly in line with the “Make in India” initiative launched and promoted by the Indian government to drive domestic manufacturing, and is also part of Pioneer’s strategy to deliver enhanced mobility experiences to drivers and passengers around the world.

Visit usa.pioneer for more.

KENWOOD Presents a First for Car Audio!

LONG BEACH, CA (04.01.25) – KENWOOD USA proudly introduces the DFR1009XR.

KENWOOD introduces the first receiver with AutoFragrant. Auto Fragrant is a cartridge-based fragrance system that turns the receiver into an air freshener. Just slide a AutoFragrant cartridge into the small slot on the side of the screen.  From the screen you can select the amount of fragrance, and it will tell you when it’s time to replace it. The scent comes out the sides of the screen, in front of the vents on most cars.

AutoFragrant can be found in the new DFR1009XR 10.25” receiver. This receiver is part of the KENWOOD eXcelon Reference line with fewer features.

Wired CarPlay (Android Auto will not be available at launch)

  • HD Radio
  • 3 Pre-outs
  • One USB input and two USB outputs (future use case)

*KENWOOD plans a follow up model with a backup camera input and 16 Channel DSP in 2026.

The receiver comes with four fragrances, Coconut, New Car and Ocean Breeze/Bait shop & Street Takeover.

John Lucas Executive VP, states: this plants KENWOOD squarely in the 2 Billion dollar, in-car fragrance business. “We feel so strongly about this product we are making it a mix requirement and will require an active demo for retail stores.”

The product will launch with the four included scents with plans for more scent offerings in the future. They will be available at $39 each and last about a month. Or you can opt to have a lifetime subscription for cartridge replacements for a onetime fee of $299 and have your favorite fragrances delivered directly to your home.

Rick Noetzli KENWOOD product general manager states “This is the kind of product the industry has asked for years, and we finally have the technology to bring it to market. We expect some great smelling dashes along with the audio performance and entertainment that our customer expects. Technology like this only comes around once a decade so we know other companies will copy us but for now, we have the market to ourselves”

DMX1009FRXR will retail for $1700 and will be available in June.

For more information on the KENWOOD Direct Replacement line, visit www.kenwood.com/usa.

MB Quart Raised The UTV Audio Roof At The Mud Nationals 2025

BROOKVILLE, TX (3.31.25) – The 2025 Mud Nationals at the Sabine ATV Park in Burkeville drew a large crowd of enthusiast to the location in rural Texas the weekend of March 28.

The MB Quart presence included Sarge Schleifer and ‘Viking Dave’ Kotewa from HQ, along with Tommy McClure and Scott Ringo from Southwest Sales. All braved the thunder storms and heavy rains on Friday and Saturday.

The MB Quart set up in the very muddy 2025 Mud Nationals.
 UTV enthusiast spent the weekend riding through the trails of the park.

MB Quart was set up with a large tent, display of products underneath, along with a Trail Razor that brought attention to the new UTV Audio Roof that was demoed for attendees. MB Quart arranged for the tent and products on display while Ringo arranged for the Trail Razor to be delivered to the booth.

Tommy McClure and Sarge Schleipfer sitting underneath the MB Quart tent waiting for the next wave.
‘Viking Dave’from MB Quart demoing the new MB Quart Razor Trail Roof to Brenen and Kelsi.
The Mud Nationals was a perfect venue to show the new MB Quart UTV Audio Roofs.

Exclusively for Polaris RZR Trail Razor and Polaris Ranger UTV vehicles the MB Quart UTV Tuned Audio Roof sets the bar for audio immersion and incredible value on the trail. The Tuned UTV Audio Roofs takes the adventure with overhead audio on the trails for UTV enthusiast. These all new UTV Tuned Audio Roofs deliver incredible audio creating a landscape that brings the ultimate concert listening experience to enthusiast on the trail.

Sarge Schleifer spotlights a MB Quart front visor roof mount system for a Can-Am Defender 2017 – 2025.
Tom McClure shows the new GMR 7V1.2 wireless Android Auto and CarPlay head unit for the Razor and Ranger dash installation kits.

Ringo related “Working with Sarge and ‘Viking Dave’ at the Mud Nationals was terrific. Tommy and I learned everything about the MB Quart products for the motorsports market. Working on site with the MB Quart team, to really showcase these new products to UTV enthusiast, was the best way to do it… live in front of the Mud Nationals crowd of thousands of enthusiastic riders for the weekend. The timing for this, as we get into the season, was absolutely spot on.”

A big thank you to Scott Ringo with Southwest Sales for the terrific images and input.

Visit mbquart.com for more.