CHICAGO, IL (02.05.2020) – Effective February 3rd, of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that his long-time senior graphic designer, will be taking on new critical roles for Maxxsonics in the Marketing & Product development departments.
Rob Anderson has been with Maxxsonics for 8 years and in this new role will be heading the development and execution of creative and marketing solutions. Rob also looks to further develop the Maxxsonics creative efforts in pushing the company into the next decade with creative vision, hands on direction, while overseeing the entire marketing process.
Alden Stiefel, President and CEO of Maxxsonics USA, said, “I have had the pleasure of working with Rob for nearly a decade now, and his extensive knowledge from the product, company, and industry has proven to be a crucial keystone to our continuing success at Maxxsonics. I’m looking forward to collaborating with Rob, as the new Marketing & Creative Director, and seeing where he takes the Marketing department this year and beyond.”
Rob will continue translating business and brand goals into innovative, meaningful, and differentiated creative experiences, while engaging with customers, and the industry, via trade and consumer shows.
On his new position, Jarod DeAnda, Industry Host, commented, “Working in the automotive and audio industry, you need to be passionate about what you’re doing, especially engaging with your existing and potential customers. Rob’s genuine passion and authenticity for the industry has helped him progress greatly in his career.”
Rob Anderson, Marketing & Creative Director, concluded, “Being a part of this industry has been the goal my entire life and that has now turned into a dream come true with this new transition. I’m excited to establish and oversee new marketing ideas and design efforts while being a part of a fun and successful environment.”
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