CRUX Intros Universal Bluetooth Handsfree Kit with an External Speaker

RESEDA, CA (05.12.2020) – CRUX has introduced the BTI-UNI a universal bluetooth handsfree kit that comes with an external speakers made for trucks, tractors, and other vehicles.

Frank Gabriel, Technical Support Manager, pictured at CRUX HQ with the new BTI-ISO and BTI-UNI models that are now shipping.

Key Features:

  • Illuminated 3-key wired remote control for easy access to functions
  • Voice dial function (voice tags) on compatible phones
  • Automatic radio mute function when call is received (if radio has this feature)
  • Capable of pairing 2 phones at the same time

To visit the BTI-UNI product page, click here.

Visit cruxinterfacing.com for more.

Sound Trax Getting Set for a Strong ReOpening

CENTEREACH, NY (05.11.2020) – Sound Trax, celebrating 29 years in Long Island NY, is set for a strong reopening. A soft reopening is set for today, Monday May 11th. Sound Trax is prepared to “Get Their Shine On.”

Len Romano, company owner, related to 12volt News “The future is far more challenging following the COVID19 National Emergency. Our company, and 12volt retailers, must be prepared to charge ahead at full force. The time to pay attention to detail is more important now than it has ever been.”

Large shields are suspended above the sales counter.

Sound Trax closed their store on March 20th as the Coronavirus spread rapidly across the New York City and surrounding areas. During the downtime a number of large jobs were completed at area marinas.

Continuing, Romano stated “My team and I are ready to get back to work. We have taken the additional safety steps necessary to protect everyone from the potential of COVID-19 as recommended by the CDC and health professionals. The public will understand we are all concerned for their safety as well as our own”.

The Sound Trax store definitely grabs attention from drivers on the busy Centereach thoroughfare.

As customers enter Sound Trax they see the large sign at the front door noting the precautions the company has taken for their safety. Sound Trax has a mask policy for all in the store. Social distancing indicators are on the floor along with red tape markers. Large counter shields are in place. In the installation bay a rolling cart is setup with cleaning and sanitizing supplies.

Counter shields and in-store sign let all know Sound Trax is working to keep everyone safe during the COVID-19 emergency.

“Clean, well organized and stocked stores are the future. Consumers are not going to frequent a store where they feel compromised and certainly not one that is lacking a knowledgable staff along with consideration and respect for one another” Romano added.

During the 6 weeks of downtime resurfacing the parking lot was one protects completed for the reopening.

Sound Trax is located in a free-standing building along a busy thoroughfare in Centereach. People driving that route will notice the parking lot was resurfaced during the company’s downtime. Also, as part of the soft reopening an amazing new demo truck, along with UTV’s, will be parked in front of the store to grab attention.

Attention grabbing demos are highlighted on the 2,500’ showroom floor.

The 12volt News looks forward to showcasing Sound Trax’s soft reopening. Sound Trax is definitely working to create a terrific in-store experience and “Get Their Shine On” for consumers in the area. 

Visit lisoundtrax.com for more.

New Axxess Webinar on Tue 5/12

Metra Electronics is hosting another webinar, “Axxess AXSWC Frequently Asked Questions ” on 5/12/20 at https://youtu.be/1vDmuep1MuU

Details: Gatlin Sandhu from Metra Electronics answers the most commonly asked installation questions for the Axxess Steering Wheel Control Interface, the AXSWC (formerly known as the ASWC-1). sdf

This video webinar will cover:

  • Identifying flashes (green and red)
  • Manual programming
  • Changing radio type
  • Step 1 of the instructions
  • Where and how to find instructions
  • Using the Axxess Updater for SWC configuration
  • Differences between data vehicles and resistive vehicles
  • Bonus feature: speed-dependent volume

Tune in to hear the solutions that will help you get this interface up and running quickly. 12volt installers can join the conversation in the live chat on Tuesday, May 12 at 3 PM EST.

Visit metraonline.com and axxessinterfaces.com for more.

MB Quart Announces Nautic Premium Tower Speaker

The NPT1-120 is also a waterproof, marine certified, 8-inch coaxial wake tower speaker for the boat. Also sold in pairs with 3 color grill options, Nautic Premium wake tower speakers will make the boat concert heard miles away.

FEATURES & BENEFITS INCLUDE:

  • SURROUND/CONE COUPLING
  • Co-Molded Santoprene Surrounds: The cone and surround are coupled in such a way to maximize bass frequency power
  • ENCLOSURE
  • Composite (UV resistant ASA + Fiberglass) cast enclosure provides strength and improved bass response
  • FRAME
  • Frames are incredibly strong and lightweight, but most important for the music they are inert (meaning they have no resonance frequency)
  • MOTOR
  • High-Energy N38H Neodymium Motors: Neodymium magnet is the strongest magnet that can be used while remaining very lightweight
  • CONNECTORS
  • Real 10 karat, gold-plated, water-resistant connectors provide protection against rust and corrosion

Click here to learn more about all of the details on the NPT1-120.

It’s time to take in all the bass from a subwoofer that thrives on the water.

Visit mbquart.com for more.

The 12Volt Spin-To-Win Wheel Is Rolling In 2020 – Markland Designs Wins Spin 75

SHREVEPORT LA (05.09.20)  WTF…Win This Friday. The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Five months ago we celebrated the first anniversary of the weekly 12volt Spin-To-Win Wheel.

Click to view.

The latest 12volt Spin-To-Win Wheel Winner, Number 75, is Markland Designs in Atlanta GA. The Wheel landed on the JBL space Friday morning May 8th. A  JBL Clip3 will be headed to Markland Designs.Spinning out a new winner each Friday, a 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Cadence, PowerBass, Sony, CRUX, DS18, SoundStream, AIS, Precision Power, JBL, Power Acoustik, Farenheit and Image Dynamics. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL and Soundz Plus in Naperville IL. Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel Friday, May 15th.

Want to enter for future spins? It’s easy – when making an Instagram post for your store include the hashtag #12voltspin to make sure your company has a slip in the jar. There are over 1100 #12voltspin posts on Instagram.  

With 18 chances to WIN, the 12Volt Spin-To-Win Wheel is ready to shower a lucky weekly winner with one of the cool prizes.

Stay tuned to 12voltnews.com on the web and @12voltnews on Instagram, Facebook and Twitter for 12volt Spin-To-Win winner announcements every Friday!

Kicker Conducts Training Webinars in the International World

STILLWATER, OK (05.08.2020) – The Kicker Training Team was very busy on Wednesday morning, May 6th, at 10 Stillwater time with International Training webinars.

John Myers presenting the Kicker Celsus UK Training… a ZOOM call screenshot.

“We held trainings for both Spain and the UK. The presentation for Spain focusing on Kicker Marine was conducted in Spanish by Carlos Jimenez for Sport Nav in Barcelona. The presentation for the UK supported Kicker’s Distributor Celsus UK” David Glasgow, International Sales Manager stated.

Great graphics highlighted topics during the ZOOM training call.

John Myers, Global Trainer/Media Custom Projects Specialist, conducted the Celsus UK webinar that lasted over an hour and a half. During that time Myers covered virtually every facet of Kicker’s 2020 product lineup for car audio, powersports, motorcycles and marine audio. Very informative graphics enhanced each subject covered during the presentation.

The new Kicker Auto-Tuning Key SMART Amplifiers were covered in detail.

Mark Baker, Celsus UK Director, joined the webinar from the company’s office in Poole Dorest UK. During the webinar Baker snapped and sent images to the 12volt News. “Mike, Josh and I are the only ones in the office for the webinar. As a company we are social distancing like many companies around the world due to COVID-19. We had a program in place to inform dealers about the webinar and many were set to logon for the ZOOM call.”

“Go Overboard” with Kicker Marine Audio.

After the session Baker added “ John Myers did a great job of covering Kicker’s 2020 product lineup. Kicker is very proactive and helps us reach out to our customers in these strange times. These online trainings will help our customers understand the benefits of Kicker products and they get the best from them. Embracing these virtual training sessions is a way forward and we hope to do more.”

Mark Baker, Celsus UK Director, pictured in his office during the Kicker Training ZOOM call.
An over the shoulder look as Josh Baker watches the Kicker Training.

Glasgow added “We have been very busy during this COVID-19 timeframe and are working to provide as much Kicker training as we can. John Myers, Aaron Malin and Carlos Jimenez are really putting in the hours. We had training presentations for South Africa 2 weeks ago. And with the training on May 6th we finished the 4 marine webinars for Spain.”

Kicker has completed 4 training sessions in Spanish, with Carlos Jimenez,  for Marine Distributor SportNav in Barcelona Spain.
Those who attended the Kicker Training ZOOM Webinars received a very nice thank you email from the Kicker Tech Force.

Chet Weddle, Director of International Sales Stillwater Designs-Kicker, participated in the all encompassing Zoom Celsus UK presentation.

Visit kicker.com for more.

Atrend Offers Many PPE Products as Many Retailers Plan to Re-Open

ELK GROVE VILLAGE, IL (05.08.2020) – Outside Atrend traditional 12 volt products, we are currently offering many PPE related items. Please work with us to help you get your shops back up and running.

Make note to browse the full Atrend Safety Catalog located at link below.

Click here to view the Atrend Safety Catalog PDF

“Open Safe: As the nation gradually opens up let’s all stay as safe as possible.”

Click here to view the Atrend Safety Catalog PDF

Visit atrendusa.com for more.

SiriusXM Teams Up with Calm to Launch ‘The Calm Channel’

NEW YORK, NY (05.08.2020) – SiriusXM and Calm, the leading meditation and mindfulness app, has announced the launch of The Calm Channel, a new channel featuring soothing music, tranquil soundscapes and mindfulness meditations. The Calm Channel is available on channel 68, as well as any time on demand on the SiriusXM app, as part of SiriusXM’s Stream Free offer through May 31.

SiriusXM’s The Calm Channel is an exclusive pop-up music channel featuring soothing sounds of ambient music, nature melodies, quiet lullabies and simple meditations providing the perfect backdrop to take a deep breath and let go of life’s daily stresses. Listeners are instantly transported into a relaxing environment with music and meditations to guide you throughout the day–from awakening soundscapes to a mid-day meditation and more calming lullabies at night. Mini meditations, called “Mindful Moments,” will run four times a day at 8 am, Noon, 4 pm and 8 pm ET.

The Calm Channel is now available exclusively on SiriusXM radios (channel 68) and on the SiriusXM app throughout May and June. SiriusXM’s Spa channel (formerly on channel 68) will move over to SiriusXM’s streaming and digital platforms through June.

The Calm Channel is available to SiriusXM subscribers nationwide and to everyone – including anyone who is not already a SiriusXM subscriber – on the SiriusXM app and connected devices as part of SiriusXM’s recently announced free streaming access period through May 31.

For more information and to start listening, visit SiriusXM.com/streamfree

Visit siriusxm.com and calm.com for more.

Pioneer Is Now Shipping the Newest NEX Receivers with Amazon Alexa Built-In

LOS ANGELES, CA (05.07.2020) – Pioneer Electronics is now shipping to the U.S. its newest NEX receivers with Amazon Alexa built-in – a first for the aftermarket. Debuting at CES 2020, the new product line-up enables users to access Amazon Alexa directly through their receivers. When drivers connect to WiFi or a mobile hotspot, they can now leverage voice commands, such as: 

  • Alexa, what’s the weather?
  • Alexa, add apples to my shopping list
  • Alexa, close the garage door
  • Alexa, play radio on Pandora

The introduction of Amazon Alexa built-in continues Pioneer’s tradition of delivering seamless connectivity solutions, allowing consumers’ smart lifestyles to extend to the vehicle. The new models also come equipped with Android Auto and Apple CarPlay (see details on models and links to assets below).

Model details

  • DMH-WT8600NEX (10.1 inch; $1,200) / DMH-WT7600NEX (9 inch; $1,000): An all new floating display configuration, allowing a large display to be installed using a universal 1-DIN chassis
  • DMH-WC6600NEX (9 inch; $900): A modular design that combines a large touchscreen display with a hideaway control unit that installers can tuck into separate compartments of the vehicle
  • DMH-W4660NEX / DMH-W4600NEX (6.8 inch; $600): A traditional 2DIN chassis for universal application in most vehicles on the road in the U.S.

Visit pioneerelectronics.com for more.

Race Sport Lighting Appoints Midwest Sales Group for IL and WI Territory

RINGWOOD, IL (05.07.2020) – Race Sport Lighting is excited to announce the appointment of Midwest Sales Group as their Manufacturer Sales Rep Firm in the Illinois and Wisconsin markets. Steve Fahlmark, Principal, Midwest Sales Group, is charged with growing brand reach in the market, along with managing the existing business. Midwest Sales Group is an experienced and well-respected rep firm in the 12-Volt market that understands what dealers, distributors and end users want.

Steve Fahlmark-Midwest Sales, the new Race Sport Lighting Rep covering Illinois and Wisconsin, is already making dealer stops in the Chicago area.

Steve Fahlmark, Midwest Sales Group Principal said, “Race Sport is the perfect addition to the premium lines we represent. Now more than ever, diversification is critical for Car Technology dealers and LED lighting is the perfect compliment.”

“We look forward to working with Midwest Sales Group and further laying the groundwork to grow sales of our products in the territory. With over 25 years’ experience, and a proven track record for success in the Car Audio market, Midwest Sales Group is the right partner for our brand” said Ceasar Olaes, National Sales Manager, Race Sport Lighting

Midwest Sales Group will kick off this new line by introducing Race Sport, Inc. to its dealers and distributors and conduct product training and provide sales support.

Midwest Sales Group can be reached at 630.319.4925, or by emailing steve@midwestsalesgrp@aol.com.

For more info, visit www.racesportinc.com.