SHREVEPORT, LA (06.02.25) – The 12voltBeat newsletter, delivering fresh industry news, is emailed twice weekly to subscribers across the 12volt industry. Check your inbox early each Monday and Thursday mornings to see the latest news as 12volt Central Studios reporters walk the beat across the the 12volt industry to showcase the latest positive news.
Team Nutz showed off their loaded Expedition in a Hamilton Park Community event in Castle Shannon PA.
The Rydeen van towered above the Rydeen Tesla loaded with TEZspex upgrades and drew attention at the EV Fest in Long Beach on Saturday.
Music has a beat and the 12volt Central Studios reporters walk the beat to gather the latest industry news. The two work hand in hand. See examples of positive industry activities in this article.
Industry members can also send their fresh positive news by simply utilizing the 12voltSTP Tool. Simply Snap an image with a smartphone and Txt, with a few words, to 318 469 2526. Presto, your positive news could be in a future 12voltBeat.
PowerBass was set up at the Rifle Supply Cars and Coffee in Huntington Beach on Saturday. Bluetooth portables were spotlighted.
Very early Sunday morning Brian Mitchell was behind the wheel of the Arc Audio Silverado headed the 679 miles north to the Falcon Sales/AM Dealer show. He will give demos and showcase the award winning Silverado on Monday, June 2nd, Day 2 of the show.
The 5150 Audio RAM, loaded with MUSWAY, in the booth at the REV Alaska show in Wasilla Alaska. Joseph Norton is in the House.
Alpine’s Jason Hannon it’s all smiles as he arrived at the Falcón Sales/AM Merchandising Show to spotlight cool Alpine demo cars.
In today’s world it is imperative to focus on positives to connect with consumers and create traffic into brick and mortar stores. Manufacturers, reps, distributors and dealers all must work together to make this happen.
June is a new month and the 12volt Central Studios is Jammin’ N June to redouble efforts to showcase positives across the 12volt industry.
12VOLT CENTRAL STUDIOS (06.01.25) – It’s Summertime and time for 12volt dealers to ‘Crank It Up’ and drive sales! It’s Summertime and time for consumers to get Jammin’ N June with great gear for their rides. Vendors, reps, distributors and dealers can unite to get consumers into stores. HiTech in-dash media, powerful amps and speakers that rock plus much more will get their rides Jammin’ N June.
The custom Jammin’ N June graphic can get the ball rolling. There is No Charge. In today’s marketplace proactive 12volt retailers are utilizing social media to connect with followers and consumers. 12volt retailers can post this FREE graphic on their Instagram and Facebook accounts. The graphic is square for the Instagram and Facebook templates….Simply download or screenshot and size the graphic!!! In the comments area dealers can highlight their brands and exciting activities… Special offers too!
Jammin’ N June. Those words, and that message, can grab the attention of followers and consumers to create much needed in-store traffic for 12volt retailers.
Online sales have been on a steady rise for the past several years. Today tariffs have turned much upside down. Continuing inflation has led to lower in-store traffic. Jammin’ N June themed activities by proactive 12volt retailers can drive social media awareness and traffic into their stores… and very importantly drive sales.
It’s imperative that 12volt retailers create a powerful in-store experience for consumers in the showroom. An impressive demonstration will bring a smile to the consumer’s face and can raise the hair on their arms.
Khalil at Armando Sounds in Chicago said customers appreciate seeing products spotlighted in a specialty retailers store.
Sound-Off events and in-person activities are once again creating excitement. These facts indicate 12volt enthusiasts are ready to Crank It Up and get Jammin’ N June.
Team Nutz connected with hundreds showing 2 demo vehicles at this Chevrolet dealership on Memorial Day in Pittsburgh.
From the 12volt Central Studios we will continue to showcase positives across the 12volt industry. The 12voltSTP Tool makes that easier than ever. Snap an image with your smartphone. Txt that image with a few details to 318-469-2526. PRESTO. Your store’s positive activities could be in the news.
As an industry ‘Let’s Get Our Shine On.’ Let’s get Jammin’ N June!
Much more to come from the 12volt Central Studios.
HUNTINGTON BEACH, CA (06.02.25) – The Rifle Supply Cars and Coffie brewed up a great event on Saturday, May 31 at their location in Huntington Beach, CA. Chef Chuks breakfast, along with coffee and pastries, sweetened the deal to see cool cars.
PowerBass came out for a fun day in the southern California sun with their friend and good customer Rifle Supply for the Cars and Coffee.
Erik Harbour, PowerBass VP related “It was a great day out chatting with people about the PowerBass portable Bluetooth speakers they had on sale inside the store at Rifle Rupply. Also, it was a great opportunity to check out some cool cars and sip some great coffee whipped coffee. Juan and Meny were also at the event that drew nearly 100 cars and more than 200 people as the day was a little overcast.”
The PowerBass tent set up right out front at the Rifle Supply Cars and Coffee.
Items on the raffle table outside included a Savior rifle case, Gloc backpack, DOT backpack, Rifle Supply gift cards and swag, a PowerBass BT50 speaker and Raffle Supply tumblers. The top five awards were a custom AR Magazine featuring a PowerBass logo.
Erik Harbour holds one of the top raffle prizes, which is an AK Magazine branded with a PowerBass logo.
“Rifle Supply is a strong dealer for PowerBass with the portable BlueBooth speakers and Audio. Their shop car features a decked out PowerBass system. Supporting a dealer at an event like the Cars and Coffee builds relationships and helps drive business for all. Connecting with consumers also gives a s sense of what consumers are looking to add to daily activities,” Harbour concluded.
The 12volt Spin-To-Win Wheel rolled for the 324th time on Friday morning on May 30th The Wheel landed on the JBL space and the Yongs Audio 317 slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We reached out to the lucky winning in Indianapolis IN. We gave Adam Kim the news and he was very excited to hear JBL prize will be headed his way. He also mentioned he had very won any kind of a prize like this before. He is looking forward to enjoying his JBL prize.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX and Absolutely Creative Customs in Boulder CO.
Congratulations to all.
WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 325 on Friday, June 6th.
AUBURN HILLS, MI (05.30.25) – Alps Alpine North America, Inc. (“Alpine”) named their 2024 Rep of the Year and Rep Firm of the Year for the Alpine Brand (aftermarket division) during an all-staff meeting in Auburn Hills, Michigan on Tuesday, May 20. These annual awards recognize independent rep firms and direct reps who strongly commit to the Alpine brand, providing exceptional sales and marketing growth.
“Every year, we look forward to recognizing those who embody the Alpine brand by going above and beyond in their sales, marketing, and support efforts,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “This year, we are especially honored to recognize these outstanding sales reps who have truly stepped up and exceeded our expectations during the challenging environment in 2024.”
During the ceremony, Trent Partners & Associates was named 2024 Rep Firm of the Year. The team from Trent, comprising Matt Gonzalez, Peter Huggins, Frank Lombardo, and Ralph Luce, was recognized for their strong sales results in 2024, particularly in the sound and in-dash categories.
Jason Fine was named the 2024 Direct Rep of the Year for his impressive sales growth and dedicated support to his Alpine Authorized Dealers.
A special “Ludicrous Mode” award was also given to Pete Bobsin for his strong efforts in driving Alpine Tesla sound system sales and marketing activities in 2024.
Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2024.
OXNARD, CA (05.30.25) – BOSS Audio Systems is proud to announce it will exhibit during KnowledgeFest 2025, held June 6-8 in Atlantic City, New Jersey at Harrah’s Resort & Convention Center.
“KnowledgeFest 2024 in Atlantic City was the first time we showcased our Elite line on the East Coast, and it was a tremendous success,” said Colin Ross, BOSS Elite Associate Brand Manager. “Since then, Elite has gained even more traction nationwide. Now, in 2025, we are featuring our new branding and showcasing the power of the expanded Elite line. KnowledgeFest is not just about showing off new products, it’s also about connecting with installers and industry pros in a vital region of the country so we can continue to learn from them and innovate in both the short and long term.”
KnowledgeFest stands as a cornerstone event for the mobile electronics industry, offering more than 50 hours of educational sessions, hands-on workshops, and networking opportunities. The event draws hundreds of industry professionals eager to explore the latest technologies and advance their technical expertise through manufacturer training sessions.
This year, Elite is unveiling a fresh brand look and a modern update to its well known Elite line of audio products. Visitors will get a first look at the latest in mobile audio tech, with new head units, amplifiers, and other gear designed to take in-car entertainment to the next level. Select head units will now feature an updated GUI, expanded DSP customization as well as Maestro iDatalink compatibility. The Elite line will also feature brand new amplifiers in the auto and marine categories. Attendees will have the opportunity to experience a full Elite audio system firsthand in our exclusive demo car and interactive product displays.
Visit BOSS Elite during KnowledgeFest 2025 in Atlantic City at booth #310 and check out BOSS Audio’s lineup, including audio gear and more for car, powersports, motorcycle, and marine audio.
DIAMOND BAR, CA (05.30.25) – Applications are now open for the 2025 SEMA Battle of the Builders Presented by Mother’s Polish at www.semabotb.com. Now in its 12th year, SEMA Battle of the Builders is the industry’s leading custom car building competition, providing SEMA Show builders with an opportunity to showcase their talents in front of a global audience.
“It’s inspiring to see SEMA Show builders continue to push the boundaries of automotive customization,” said RJ de Vera, SEMA Vice President of Marketing. “We look forward to helping them grow and progress as we celebrate standout builds that highlight the ingenuity of our industry.”
The 2025 SEMA Battle of the Builders Presented by Mother’s Polish will recognize class champions in four categories — Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns — and one of these four class winners will be crowned the overall Battle of the Builders champion. Industry experts serve as judges and review all qualifying applications, including vehicle descriptions and photos, before walking the SEMA Show floor to review the builds in-person and selecting the Top 10 finalists in each category. The finalists are then narrowed down to the Top 3 in each category, and these 12 finalists become the judges and select the winner of each category and the overall champion.
“Some of the people we look up to the most in the industry have won this award, so to appear alongside those people is really incredible,” said Noah Alexander, winner of the 2024 SEMA Battle of the Builders competition with his ‘68 Dodge Charger. “The best for us was the incredible people we met. It was just amazing to talk to all of these other builders and hear what they do.”
Supporting Young Builders To encourage young builders to pursue their passions, the SEMA Battle of the Builders Young Guns category is open to builders who are 29 years old and younger at the time of the SEMA Show. Young Guns entries may also be selected to compete in one or more virtual Golden Ticket competitions throughout the summer for the chance to win a prize package that includes transportation of the vehicle to the SEMA Show along with travel and hotel accommodations. Once at the SEMA Show, the Top 10 Young Guns finalists, as selected by the judges, compete in their own separate competition to determine their Top 3. This unique Young Guns competition format, launched for the first time in 2024, provides yet another career exposure opportunity for the next generation of custom car builders.
“With the world’s most skilled vehicle builders coming together to compete for the title of a lifetime, the SEMA Young Guns category offers a platform unlike any other for young builders to expand their notoriety in the industry,” added de Vera.
For more information on the 2025 SEMA Battle of the Builders competition or to register, visit www.semabotb.com. The deadline to register is Oct. 17.
WASHOUGAL, WA (05.29.25) – “Like our inaugural event last year this is gonna be a party you don’t want to miss. We would love to have all area dealers come and join us to take advantage of incredible deals, food & beverages and FUN!! We will have some manufacturers on site to present their products and answer any questions that you may have. Dealers are also bringing demo cars,” Dave Gates related.
Continuing, “The Falcon HQ will welcome dealers to the event with plenty of space on the grounds for demos and cars.”
Of course there will be free goodies, prizes and some giveaways to be raffled off each day and games. There will be rep meetups, educational trainings and a warehouse walk through. A wide selection of accessories will also b be tagged with event super deals.
AM Merchandising personnel in the house will include Randy Harcourt and Todd Curley. AM Merchandising reps on site will include Andrew Snook from Pioneer, Jared Bahley from Sony, Donnie Montgomery from Escort and Nina Contreras from SiriusXM.
Falcon Sales staff member on site will include Dave Gates, Mikala Gates, Scott Chapin, Jorge Fornos, Kam Frisbee, Kevin Ridenor, Cole Hunter and Carrie Poteet. Falcon Sales reps will include Jason Hannon from Alpine, Colby Boeder from UTVStereo, Brian Mitchell from Arc Audio and Jaysam Odeh from King Boxes. Dave Gates is Falcon Sales President.
“The PowerSports category is hot and we have the widest selection of products and I look forward to crankin’ up the volume on Side x Side that is loaded with UTV Stereo gear,” Gates concluded.
IRVINE, CA (05.29.25) – Advanced Marketing, the parent company of Elettromedia USA, American Hard Bag, Velocity and Biketronics brands are proud to announce the promotion of Rob Wempe to President of Mobile Audio for Advanced Marketing companies.
“Rob has been our VP of Sales and Marketing for 15 years. Under his leadership, he has grown the Hertz and Audison brands to amazing growth levels,” said Steve Bolden, owner of Advanced Marking Companies. “Rob’s experience as a retail buyer coupled with his experience with Rockford Corporation (Domestic and International) has been a huge asset to Advanced Marketing.”
Rob Wempe
“Rob is already doing the job as President since he began by not only managing the Sales and Marketing functions within the company since he has also been managing inventory and P&L functions for our Mobile divisions. With the addition of Randy Davis as the new National Sales Manager and Jeff Peters as National Marketing Manager of all AMD brands, It was time to make it official.” Said Phil Bolden, Co-owner of Advanced Marking Companies.
“The future is very bright for all our brands at Advanced Marketing. Hertz is growing at record Levels in 2025. Hertz Marine is all new and has an amazing future at AMD. Audison has the most exciting new products in Forza DSP amplifies and the new VOCE II line of speakers. Our new acquisitions of American Hard Bag, Velocity and Biketronics will assist us in being THE motorcycle one stop shop in our industry.” Said Rob Wempe.
Advanced Marketing is the parent company selling Elettromedia, American Hard Bag, Velocity and Biketronics brands. Advanced Marketing can be reached at 949-251-1851. Rob Wempe can be reached at rob@elettromedia-usa.com or 602-432-1398.
NASHVILLE, TN (05.29.25) – Hertz Marine, the Italian brand known for premium marine sound solutions, introduces CAPRI HBB, a stealth-mounted evolution of its acclaimed CAPRI stereo platform.
The world’s first Hi-Res certified, NMEA 2000 compatible marine source unit with integrated A2B® technology, CAPRI HBB delivers pure digital audio, unmatched flexibility, and streamlined installation for boatbuilders and discerning marine audio enthusiasts.
“With CAPRI HBB, we’re empowering installers and OEMs to deliver seamless system integration, uncompromised sound, and a truly clean helm design,” said Pietro Pantaleone, President of Elettromedia. “It is the perfect fusion of cutting-edge technology and flexible installation.”
Designed for modern vessels where clean dashboards and discreet components are essential, CAPRI HBB gives boatbuilders and installers the freedom to position the source unit out of sight—without compromising performance.
CAPRI HBB shares the audiophile-grade DNA of the original CAPRI, including Hi-Res Audio certification, 24-bit/96 kHz playback, and advanced multi-zone control. It adds compatibility with NMEA 2000® networks for seamless integration with marine displays, and includes A2B® digital transmission technology, allowing system designers to eliminate bulky analog cabling and deliver digital sound directly to amplifiers and zone processors.
Why CAPRI HBB is Built for the Future of Marine Installations
Simplified installation – Transfers high-resolution signal and control data (A2B®) without the need for RCA cables
Noise-free performance – All-audio digital design minimizes EMI interference on board
Scalable system architecture – Builders can expand zones and components without major rewiring
With four fully independent audio zones, each equipped with stereo outputs, subwoofer control, and an 8-band parametric EQ, CAPRI HBB allows users to tailor every area of the vessel for optimal performance. Bluetooth® 5.1 streaming (with LDAC, aptX HD, AAC), USB, DAB+, and AM/FM/WB tuner inputs ensure complete entertainment versatility.
Control options include:
Hertz Marine Control App
HMC HD1 and HMC U1 remote controllers
NMEA 2000® MFD interface
Housed in a rugged, IP67-rated chassis, CAPRI HBB is built to withstand the harshest marine environments and meets the industry’s highest standards for salt fog and UV resistance.
Availability
CAPRI HBB (MSRP: $765) is now available through authorized Hertz Marine distributors and OEM partners worldwide.
To see how CAPRI HBB can transform your next build, visit https://hertz-audio.com/product/capri-hbb/ or contact your Elettromedia representative to schedule a product demo.
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