Author: 12VoltNews

Oracle Lighting Features New Toyota Supra GR ColorSHIFT Headlight Upgrade During SEMA360 Online Event

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METAIRIE, LA (11.05.2020) – Oracle Lighting will feature its new ColorSHIFT RGBA DRL upgrade for the 2020-2021 Toyota Supra GR (p/n 1400) during the SEMA360 online event Nov. 2-6, 2020. With an MSRP of $199.95, this kit is now shipping.

“The new type of installation process for this Supra ColorSHIFT DRL is incredibly simple,” explained Justin Hartenstein, Oracle Lighting director of development. “The installer does not need to dissemble the headlights because this type of DRL upgrade can be accessed from the back side of the headlamp. Simply remove the factory DRL circuit board and install our ORACLE ColorSHIFT RGB+A circuit board using the original hardware and connect the boards to your ColorSHIFT controller and you are done. I wish that all of the headlight installations could be this easy.”

Oracle Lighting’s ColorSHIFT RGBA DRL upgrade allows you to set the lights to be one single color, or use one of the ColorSHIFT controllers to program hundreds of different colors and patterns. Then simply switch the lights back to white for legal on-road use. The RGB+A design includes turn signal functionality so that the DRL maintains an amber flasher feature like the factory turn signal.

According to the SEMA360 website, with the 2020 SEMA Show live event in Las Vegas not taking place and the industry recognizing the need for a viable marketplace during these challenging times, SEMA360 was created. As an online ecommerce solution taking place Nov. 2-6, 2020, SEMA360 focuses on manufacturer/attendee/media relationships, new product introductions, project vehicle debuts, industry-leading education and unparalleled networking opportunities. SEMA360 will leverage the association’s exclusive manufacturer and attendee databases and media partnerships to provide participants with the best online experience and maximum value.

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

VAIS Technology Multiple Products at SEMA 360

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ENGLEWOOD, CO (11.05.2020) – VAIS Technology, a Colorado based manufacturer of audio, video, Bluetooth streaming, SiriusXM and SEER convenience integration will be presented at SEMA360

EVP, Dennis Hopper comments: VAIS Technology will be presenting and discussing all its integration devices. SiriusXM integration for vehicles from 2004-2021. There will be live presentations on the operational and customization of the award-winning SEER proximity-based integration. SEER allows proximity-based control of all electronics in a vehicle such as hands-free locking, unlocking, triggering lights, audible and visual confirmations. There are round tables where dealers can come in and see live videos from the VAIS team. Check out and sign up on the SEMA360 website.

VAIS Technology is presenting the company’s audio, video Bluetooth streaming, SiriusXM and SEER convenience integration products at SEMA360.

About VAIS Technology: Founded in 2003, VAIS Technology offers a wide variety of OEM factory radio upgrades, including SiriusXM add-on adapters, kits for adding a Bluetooth music streaming through a factory radio and SEER proximity devices. VAIS Technology currently offers products for most automotive brands, including Alfa Romeo, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Jeep, Land Rover, Mercedes, Mazda, Nissan, Porsche, Subaru, Toyota, VW and more. All VAIS Technology products are built to OEM standards and are designed to offer seamless functionality for best user experience. VAIS Technology products come with one-year warranty and do not affect OEM warranties.

Visit http://www.vaistech.com to learn more.

Scosche Industries Introduces New 40W Power Delivery Car Charger at the SEMA360 Virtual Show

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OXNARD, CA (11.05.2020) – SCOSCHE Industries has introduced their new compact and super fast PowerVolt 40W USB-C Power Delivery (PD) Car Charger.

Each of the 20W charging ports of our new 40W dual-port USB-C PD charger can charge a phone up to 4X faster** than a regular charger and support Fast Charge for Apple, Samsung and Google phones. With many newer phones, including the iPhone 12, able to charge at significantly faster speeds, you need a PD charger to take advantage of those shorter charging times. Scosche chargers come with smart circuitry that communicates with your devices to achieve the safest and fastest charge rate.

These 40W chargers will also power and charge your tablet or another device, at the same time as your phone, so your passengers can stay entertained no matter how long the journey takes. With a subtle blue LED power indicator light, their compact and sleek design blends perfectly and unobtrusively in any vehicle.

Priced at $29.99 (MSRP) they make upgrading to in-vehicle Power Delivery charging a very affordable luxury.

*Source: The NPD Group, Inc., Retail Tracking Service, U.S. & Canada, Mobile Holders/Stands, Excluding Mobile Holder Type: Mobile Grip/Stand, Dollars & Units, Jan. 2017– Aug. 2020.

Visit scosche.com for more.

**Charging speed may vary depending upon the device being charged.

Scosche Industries Introduces a New Safe, Portable Flashlight / Jump Starter / Power Bank at the SEMA360 Virtual Show

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OXNARD, CA (11.04.2020) – SCOSCHE Industries has introduced their new powerful and portable Flashlight / Jump Starter / Power Bank (Product # PBJF600).

Perhaps the only thing worse than getting stuck with a dead battery is getting stuck in the dark with a dead battery in your vehicle and an uncharged phone. That’s why we designed this rugged, powerful, lightweight multi-purpose Jump Starter with an ultra-bright flashlight and a USB charging outlet for your phone.

Able to charge both gas and diesel engines, the PBJF600 will start cars, trucks, boats, ATVs/UTVs and more. It has ample power to jump start gas engines up to 5.0 liters/ V8; or diesel engines up to 2.0 liters. It’s 600 Amp high-capacity Lithium-Ion battery has a four battery-cell design that holds a charge for up to 6 months.

The Spark-Free 6-Point Safety Protection System protects your vehicle and jump starter from: overheating, overcurrent, overcharging, over discharging, short circuits and reverse connection. Anyone can safely jump start their vehicle in three easy steps: Connect red clamp to + and black clamp to – terminals. Start the vehicle. Remove the clamps. That’s it!

The PBJF600 is rated IP65 Waterproof, with the rear cap closed, and the 300 Lumen LED flashlight has four modes, including SOS. The Flashlight/Jump Starter/Power Bank kit comes with: charging clamps and cables, a car adapter and charging cable and a protective storage case. It comes pre-charged to make a thoughtful ready-to-go gift. It will be available Spring 2021 at an MSRP of $99.99.

*Source: The NPD Group, Inc., Retail Tracking Service, U.S. & Canada, Mobile Holders/Stands, Excluding Mobile Holder Type: Mobile Grip/Stand, Dollars & Units, Jan. 2017– Aug. 2020.

Visit scosche.com for more.

Winner Named for 2020 SEMA Launch Pad

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DIAMOND BAR, CA (11.04.2020) – Roland Hence, founder and director of FrontLane, Inc., was named winner of the eighth annual SEMA Launch Pad, presented by the SEMA Young Executives Network (YEN). The announcement was made Monday, Nov. 2, on SEMA360, the new online trade-only event focused on products for the automotive industry.

Roland Hence, founder and director of FrontLane, Inc., won the eighth annual SEMA Launch Pad, a program that gives young entrepreneurs age 18-39 an opportunity to launch their products into the automotive aftermarket.

With more than 80 applicants, the Launch Pad competition concluded with Hence pitching his invention to a panel of industry experts against the five finalists at the Petersen Automotive Museum. His winning product is a new technology for all vehicles.

“As an entrepreneur, you dream about this moment. I am incredibly proud of my team and grateful to SEMA for the platform to showcase our hard work and life-saving product,” said Hence. “I hope that with this incredible result we can take a meaningful step toward reducing rear-end crashes.”

Hence’s winning product, the Impulse – Emergency Brake Light, is a wireless, battery-powered emergency brake light that reduces rear-end collisions by pulsing eight ultra-bright LEDs under extreme braking situations to alert the following driver up to 50% quicker. Impulse can be installed on any passenger vehicle with a standard back windshield in seconds, and has a four-year battery life.

The premiere young entrepreneur automotive program offers innovators, entrepreneurs and inventors between the ages of 18-39 a platform at the world’s largest B2B gathering at the SEMA Show. This year’s SEMA Launch Pad competition included more than 80 applicants.

For his efforts, Hence will receive a prize package that includes $10,000 to be used to benefit the business, exposure to elevate their business and product to the next level with marketing opportunities to industry media outlets, turn-key exhibit space at the 2021 SEMA Show, a free advertisement in SEMA Newsmagazine, access to business tools and resources, and more.

Visit sema.org/sema_launchpad ands sema360.org for more.

Harman International, Inc. Partners with Rep Online Marketing

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STAMFORD, CT (11.04.20202) – Harman International, Inc. would like to announce the partnership with manufactures representatives ONLINE Marketing effective Nov 1st 2020.

“We look forward to working with the ONLINE Group and continue to lay the groundwork to grow our dealer network in the territory. With over 31 years’ experience, and a proven track record for success in the Car Audio market, ONLINE’s vision of representation will support and strengthen our relationships with our dealers,” stated Shawn Spedding.

Steve McGaffee with ONLINE stated, ”Our philosophy is winning the confidence of our dealers through long term sales strategies and becoming an important resource for their business. Online Marketing has become one of the most successful rep firms in our industry.”

ONLINE’s Territory for Harman’s Aftermarket Brands JBL & Infinity Car Audio will be MI, IN, KY, OH, WV, and West PA. ONLINE is a family of 20+ ranging from Outside Sales, Insides Sales, Marketing Specialists, Principals and the backbone of any relevant company, Customer Service

Visit harman.com for more.

New 12-Volt Distributor Announced in Minks States – Robidoux Distributing Inc.

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LINCOLN, NE (11.03.2020) – 12-VOLT Dealers in the Midwest will now have another distributor option when it comes to their Car Audio & Accessories needs.

ROBIDOUX Distributing will open its doors November 2nd from its brand new 37,000 Square Ft facility in Lincoln, NE.  With a focus on Local Dealers, ROBIDOUX’s business plan is to be loyal to selective 12-Volt brands while over servicing its dealers and building personal relationships.

ROBIODUX will offer select product lines for their dealers

“We are no stranger to the distribution business” explains owner Jamie Robidoux “My family has been in business for over 40 years and customer service has always been our #1 priority. Our goal here is to become a welcoming Local distributor that our retailers in the Midwest can count on.  A distributor that is passionate about their local dealer’s business and strive to stay connected with them as much as possible. This builds the personal relationship that I feel has been missing from this industry.”

Jamie Robidoux (R) and Jeff Budin, Rock-N-Rev Sales, are in the company’s showroom that is set up for live dealer product demos.

One of the key pieces of the puzzle with any successful distributor is a solid “boots on the ground” rep and ROBIDOUX Distributing found a good one with Jeff (Boody) Budin and his award-winning rep firm ROCK-N-REV SALES & MARKETING.  “Jamie Robidoux and I have had a great relationship for a lot of years” tells Budin. “The timing was just perfect to add a distribution partner once he moved into this HUGE new 37,000 Sq Ft building.  I’ll be working hand in hand with their sales guys to make sure we over service the dealers and stay connected with them. I can’t tell you how excited I am about this”

The ROBIDOUX 37,000 Square Ft warehouse is FULL and ready for business.

One of the premiere lines ROBIDOUX will distribute is DIAMOND AUDIO and President Henry Razipour wasn’t short on words when asked of his involvement.  “Jeff Budin has been a fantastic rep of ours for several years and I have always trusted his vision. I was really excited when Jeff introduced me to ROBIDOUX Distributing as an option in the MINKS states.  The personal touch that a local distributor can offer is exactly what we are looking for. We have a lot of exciting product that needs to be talked about to dealers and I’m confident ROBIDOUX Distributing will do the job.”

A look at the brand new ROBIDOUX Headquarters in Lincoln, NE.

Other lines ROBIDOUX Distributing will offer in the MINKS states are CERWIN VEGA MOBILE, NAKAMICHI CAR AUDIO, DS18 , DEI (Design Engineering Inc) and the ever popular BUMPBOXX.  

MINKS States consist of MISSOURI, IOWA, NEBRASKA, KANSASA and SOUTHERN ILLINOIS

For more information on becoming a dealer, contact ROBIDOUX INC at customerservice@robidouxinc.com or rocknrevsales@gmail.com

AudioControl to Host Mobile Audio Roundtables at the 2020 SEMA360

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SEATTLE, WA (11.03.2020) – AudioControl has announced that they will be participating in SEMA’s virtual tradeshow experience, called SEMA360, taking place Nov. 2nd —6th, 2020. SEMA360 will enable exhibitors like AudioControl to foster new relationships with attendees and press, provide critical training seminars and create an opportunity to network within the automotive aftermarket community.

AudioControl SEMA360 Roundtables
AudioControl invites SEMA360 attendees to join Chris Bennett and Matthew Palumbo as they host SEMA360 Roundtables to discuss new products, innovations and groundbreaking OE integration solutions. AudioControl has several new products engineered to empower dealers on the OE integration front, paving the way to new customers and increased profits. Chris and Matthew will also be covering AudioControl’s outstanding lineup of high performance amplifiers, including ultra-durable solutions for Marine, Powersports and more. AudioControl mobile audio solutions deliver the performance, features, outstanding build quality and warranty that help dealers achieve success and exceed the expectations of today’s most discerning consumers.

AudioControl SEMA360 Schedule

Monday Nov. 2nd
9:30am – Mobile Audio Q&A with Chris Bennett
11:00am – The DM-RTA Ultimate Test Tool with Matthew Palumbo
1:30pm – Mobile Audio Q&A with Chris Bennett

Tuesday Nov. 3rd
9:30am – Mobile Audio Q&A with Chris Bennett
10:30am – OE Integration Products with Matthew Palumbo
2:00pm – DSP Digital Signal Processors with Matthew Palumbo

Wednesday Nov. 4th
9:30am – Mobile Audio Q&A with Chris Bennett
10:30am – The All-New LC1i & LC2i Pro with Matthew Palumbo
1:30pm – Mobile Audio Q&A with Chris Bennett
2:00pm – Unique Vehicles Require Unique Audio with Matthew Palumbo

Thursday Nov. 5th
9:30am – Mobile Audio Q&A with Chris Bennett
11:00am – Integration Q&A with Matthew Palumbo
1:30pm – Mobile Audio Q&A with Chris Bennett
2:00pm – Designing, Selling & Installing Audio into Classics, Muscle Cars & Hot Rods with Matthew Palumbo

Friday Nov. 6th
9:30am – Mobile Audio Q&A with Chris Bennett
11:00am – New ACX All-Weather Amplifiers with Matthew Palumbo

Visit audiocontrol.com for more.

Oracle Lighting Features New Sidetrack LED Lighting System for Jeep Wrangler JK During SEMA360 Online Event

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METAIRIE, LA (11.03.2020) – Oracle Lighting will feature its new Sidetrack LED Lighting System for 2007-2018 Jeep Wrangler JK (p/n 5873-504) during the SEMA360 online event Nov. 2-6, 2020. With an MSRP of $199.95, Oracle Lighting is currently taking pre-orders with plans to ship Dec. 12, 2020.

“ORACLE Lighting’s new Sidetrack LED Lighting System is a stylish and functional upgrade for Jeep Wrangler JK models,” said Justin Hartenstein, Oracle Lighting director of development. “This tactical-inspired body cladding is equipped with multi-function integrated LED lights that provide benefits to both driver and passengers.”

The light modules consist of a pair of injection-molded inserts that fit in the original body lines for a seamless look with an option to create a functional fender vent. Matte black panels provide an aggressive look that adds a rugged and tactical appearance to the Jeep. Installation requires no modification to the fender sheet metal…the cladding simply applies with included VHB adhesive.

Click here to view the Oracle Sidetrack product page.

The LED “Entry Light” features high-output white LEDs which is a side-light intended to illuminate the area outside of the vehicle for the driver and passengers approaching the vehicle at night. This convenient feature allows the driver and passengers to identify puddles, potholes, and other hazards when entering and exiting the vehicle. The entry lights are connected to the vehicle’s dome light circuit so the entry lights will activate when the vehicle is unlocked, when the doors open, and can be manually turned on with the factory control knob.

The LED “Turn Indicator” addresses a potential safety issue with the U.S.-spec Jeep Wrangler JK models which do not have a clear indicator on the side of the vehicle. This can be inconvenient when changing lanes with a vehicle is positioned in the Jeep’s blind spot…this blind spot is increased substantially on lifted vehicles. By adding a bright amber indicator in a clearly visible position, the Sidetrack provides a needed visibility benefit for lifted Jeeps.

According to the SEMA360 website, with the 2020 SEMA Show live event in Las Vegas not taking place and the industry recognizing the need for a viable marketplace during these challenging times, SEMA360 was created. As an online ecommerce solution taking place Nov. 2-6, 2020, SEMA360 focuses on manufacturer/attendee/media relationships, new product introductions, project vehicle debuts, industry-leading education and unparalleled networking opportunities. SEMA360 will leverage the association’s exclusive manufacturer and attendee databases and media partnerships to provide participants with the best online experience and maximum value.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

MECA Concluded the 2020 Season with a Big BOOM at the SPL World Finals

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LAFAYETTE, IN (11.02.2020) – MECA, the car audio club and sports sanctioning body, concluded the 2020 season with a big BOOM at the SPL Finals in Lafayette, IN at SoundCheck Customs over the October 24-25 weekend, with 81 entrants.

It was a chilly day in Lafayette IN on Friday October 23rd when MECA Commish Steve Stern arrived at Sound Check Customs to set up for the 2020 MECA SPL World Finals.
Competitors gathered to watch the numbers on the meter in the lane at the SPL Finals.

The SQL Finals were held the weekend before in Ashland City, TN and hosted 38 competitors. Despite the truncated season due to the COVID-19 health issues, the club was able to provide 2 high quality events for the members and the 12-Volt Industry.

The Young Family competes in MECA events. Tim Young, Team High Voltage, was SPL MS2 World Finals Champion. Daughter Jesselin, being hugged by Tim, competed in the MECA Kids Class.

Co-sponsors for the events were Arc Audio, Linear Power, and Zapco, with TRU Technology being the Title Sponsor for SQL, and Incriminator Audio, Ohio Generator, Sundown Audio, and XS Power for SPL, Show & Shine, Ride The Light, and MECA Kids contests.

Members of Team Sound Check Customs are shown with their trophies after the MECA SPL Finals wrapped.
Team Bangin’ On A Budget pictured with their MECA SPL Finals hardware.

MECA presented 300+ trophies and awards to World Champs, State Champs, and special recognition plaques to Competitors, Retail Members, and Manufacturer Members.

Chuck Pilkinton, Audio X/ Incriminator, from Florence AL with award plaques for National Points Championships.

SoundCheck Customs is the 2020 Retailer of the Year. Sundown Audio is the 2020 Manufacturer of the Year. Arc Audio received the 12-Volt Industry Award for enhanced participation and support of the Mobile Electronics Industry.

These trophy winners were having some fun at the BBQ dinner party that followed the MECA SPL Finals at the Sound Check Customs facility

Sound Quality League and Sound Pressure League World Champs lists detail the winners. The Club Awards list highlights the most involved and engaged members. State Awards may be viewed at the club website www.mecacaraudio.com in the Archives.

The 2021 season is already underway with events in FL, CA, TN, NC, IN, and OH on the books. Contact the Commissioner to receive information on club and trade organization membership and benefits. See the event results at www.mecaevents.com