LIBERTYVILLE, IL (07.18.25) – Elevate your sound with the TA Series amplifiers! Designed to push boundaries, TA amplifiers create crisp beats, sharper tones, and clean detail for a truly immersive listening experience. Built for both quality and performance, each TA amplifier brings out the best in audio. Where innovation meets power — that’s the TA difference.
Showcasing an innovative and sleek design that presents every TA amplifier in a refreshing display of durability and build quality, easily blends every model into car interiors and installations, while presenting superior Powered Forward quality.
N. HIGHLANDS, CA (07.17.25) – The Snake Pit Training at the Sierra Select Distribution location in North Highlands CA was well attended on Thursday, July 10th. Justin Gear conducted the session covering the 2025 VIPER and AVITAL product lines. Food was served prior to the training.
Justin Gear, VOXX Product Specialist, held the attention of the audience as he covered the new VIPER and AVITAL refresh and all really loved the new DLOADER4 DirectLoader Programming Tool.
“Everyone really liked the assortment update as well as the new and simplified transmitter pairing procedures. The in-person Snake Pit Trainings really give all the info they need to present the VIPER and AVITAL to customers on the sales floor. It also gives me info directly from dealers who engage with customers. It’s a real WIN/WIN” Gear related.
Attendees watch closely as Juston Gear spotlights products at The Snake Pit training.
Following the meeting attendees in a one-on-one group meeting.
Sierra Select Distribution is part of The Team Progressive Group.
BOCA RATON, FL (07.17.25) – ZZ2, a leading innovator in Apple CarPlay and Android Auto integration solutions, proudly announces the appointment of Tech Marketing as its exclusive manufacturer’s representative for the Southeastern United States. This partnership covers Georgia, Alabama, Mississippi, North Carolina, South Carolina, and Tennessee.
As a trusted name in consumer electronics, ZZ2 is known for delivering high-performance, solution-based products that enhance in-vehicle connectivity and elevate the driving experience. The addition of Tech Marketing brings a dynamic and experienced sales team into the fold, well-equipped to expand ZZ2’s footprint and support dealers throughout the region.
“We’re thrilled to welcome Tech Marketing to the ZZ2 family,” said Justin Martin, Eastern Regional Manager at ZZ2. “Their deep understanding of the territory and long-standing relationships with top-tier dealers and distributors make them an ideal partner. Together, we will continue to deliver unmatched service, support, and product innovation to our Southeastern customers.”
Tech Marketing brings over 30 years of industry experience and a proven track record of success in representing top-tier brands across the mobile electronics sector. Their local presence and technical expertise will ensure that dealers in the region have the tools and training necessary to succeed with ZZ2’s expanding product line.
“We’re excited to represent a forward-thinking company like ZZ2,” said Richie Holtzmanl, Principal at Tech Marketing. “Their product quality and innovation are second to none. We look forward to helping dealers in our region grow their business and deliver cutting-edge in-vehicle solutions to their customers.”
Dealers and distributors interested in ZZ2 products or becoming authorized partners in the Southeast region can contact Tech Marketing @ (770) 377-3818 or email reps@techmarketingse.com for more details or visit www.zz-2.com for more information
LIBERTYVILLE, IL (07.17.25) – Featuring tweeters with high-energy N38H Neodymium motors and injection-molded composite Polypropylene cones that bring out impactful bass with minimal cone flex, your on-the-water audio system will receive that LOUD summer upgrade you’ve been looking for!
Demand more from your Nautic adventures with Music. Defined. Nautic Premium speakers that rip through the waves with clean and LOUD SOUND. With 3 color grills included — match your boat deck or setup with the best speaker grill option and raise your wave game!
LENEXA, KS (07.16.25) – ZyCoat®, LLC, the leader in advanced automotive coating technologies, announces the official launch of its ZyClear™ Wheel Clear Coat Application Kit, a new surface protection solution engineered specifically for forged and performance wheel finishes. The kit is being released in partnership with Forgeline® Motorsports Wheels, the industry’s premier manufacturer of custom forged wheels.
ZyClear™ delivers a user-applied, high-performance clear coat that protects wheel surfaces from brake dust adhesion, UV degradation, and corrosive road debris. Optimized for use on aluminum, magnesium, and other forged alloy surfaces and powder coated wheels, the product offers professional-grade protection in a DIY-accessible format.
The ZyClear Wheel Clear Coat Application Kit
“ZyClear is a direct response to the needs of performance and custom wheel customers who demand both ease of maintenance, durability and clarity, no longer will Forgeline customers have to spend hours polishing their wheels,” said Tim McCarthy, CEO of ZyCoat. “This partnership with Forgeline gives their buyers an easy way to extend the life, reduce maintenance and enhance aesthetics of premium wheels in high-demand environments.”
Forgeline will offer the ZyClear Wheel Clear Coat Application Kit through its website and authorized dealer network. The clear coat formulation is based on ZyCoat’s proprietary technology originally developed for thermal dissipation coatings in motorsports and high performance sectors.
The ZyClear Wheel Clear Coat Application Kit is engineered specifically for forged and performance wheel finishes.
“We lab tested it and proved that it works extremely well,” says Forgeline President Dave Schardt. “We need a way to protect aluminum from road chemicals, especially for raw polished aluminum parts that are more vulnerable to oxidation. ZyClear gives us an affordable solution that will not dull or obscure the shine of a highly-polished finish, unlike a clear powder coat. And it makes wheel cleaning so much easier. Every wheel, definitely every polished wheel, should be treated with ZyClear,” added Dave.
Technical Features of ZyClear™ wheels surface protection coating include: • Solvent-borne clear coat with superior adhesion, durability and gloss retention • Wipe on or Spray application with minimal surface prep and no curing equipment needed • Protection against brake dust buildup, road salt, and de-icing chemicals • UV inhibitors prevent fading and yellowing of polished or painted finishes • Hard durable finish at 9.0h on pencil hardness scale
Tim McCarthy (L), ZyCoat CEO, is pictured with Forgeline Motorsports Wheels President Dave Schardt.
The ZyClear Application Kit includes surface prep wipes, ZyClean solvent cleaner, ZyClear clear coat, and detailed instructions for optimal results. This kit will coat five full size wheels.
The product has undergone real-world testing on street, show, and track-driven vehicles with measurable reductions in surface contamination and maintenance effort. Automotive professionals, custom builders, and restoration shops will find ZyClear a valuable addition to their aftermarket finishing options.
Availability: ZyClear Wheel Clear Coat Application Kits are available beginning July 11, 2025, through http://www.Forgeline.com and participating Forgeline dealers.
The official launch of the ZyClear/Forgeline partnership kicks off at the 27th Goodguys Summit Racing Nationals, in Columbus, Ohio, over the July 11-13 weekend, where Forgeline will be displaying sample parts from their 3400-hour salt spray lab testing and will have ZyClear DIY wheel kits available for purchase.
ROSENBERG, TX (07.16.25) – Wet Sounds, a leader in high-performance audio solutions, is excited to announce a new partnership with Falcon Sales & Marketing, who will represent the Wet Sounds product line throughout the Pacific Northwest region of the United States.
“We are proud to welcome Falcon Sales & Marketing to the Wet Sounds family,” states Mark Gerick, Chief Operating Officer at Wet Sounds. “Dave Gates and his team bring decades of experience and deep relationships in the territory. Their strategic insight and commitment to dealer success align perfectly with our goals for the Pacific Northwest.”
The Falcon Sales and Marketing team pictured outside the Washougal WA HQ. Dave Gates, President, is pictured fourth from left.
Dave Gates, President of Falcon Sales & Marketing, shares his enthusiasm: “Wet Sounds is known for their relentless innovation and commitment to performance. Representing such a bold and premium brand in the marine and powersports audio space is an exciting opportunity for our company, and we’re ready to hit the ground running.”
Kam Frisbee, General Manager of Insider Sales at Falcon, adds: “This partnership with Wet Sounds is a win for our dealers. From groundbreaking tower speakers to cutting-edge amplifiers, the Wet Sounds line delivers unmatched value and performance. We’re looking forward to helping our customers integrate this powerful brand into their offerings.”
With Falcon’s industry expertise and deep-rooted connections in the region, Wet Sounds is confident that this partnership will enhance its presence and provide unparalleled service to dealers and retailers throughout Oregon, Washington, Montana, Idaho, and Alaska.
DIAMOND BAR, CA (07.16.25) – The Specialty Equipment Market Association (SEMA), producers of the SEMA Show, the major trade-only automotive aftermarket event held annually in Las Vegas, has announced the return of SEMA Fest for Friday, November 7. Back for its third year, SEMA Fest 2025 promises an all-star music lineup of Queens of the Stone Age, The Black Crowes and Neon Trees, high-performance automotive demonstrations, drifting, motorsports, custom vehicles, and more. SEMA Fest caps off the week-long SEMA Show, taking place November 4-7, 2025, both conveniently located within the Las Vegas Convention Center campus with SEMA Fest returning to the Bronze lot.
Early bird pre-sale tickets are available July 16–starting as low as $65–with the general on-sale kicking off this Friday, July 18 at 10 am PT via www.semafest.com. General admission and VIP concert access tickets are available, as are combined tickets, offering entry to both SEMA Fest and SEMA Show Friday public access of the indoor SEMA Show. This exclusive bundle gives automotive enthusiasts rare access to the world’s largest automotive aftermarket trade event–typically reserved for industry insiders–alongside performances from some of today’s biggest bands.
What to expect at SEMA Fest 2025
Beyond iconic sets from rock greats Queens of the Stone Age, The Black Crowes, and Neon Trees, SEMA Fest 2025 is set to deliver adrenaline-fueled automotive action with live motorsports demonstrations. Fans can expect drifting exhibitions, high-speed precision driving, and high-horsepower showcases that bring the world of extreme automotive performance to life. In addition to the live action, SEMA Fest will feature an expanded display of exclusive, custom, and concept vehicles–many of which can’t be seen anywhere else outside of SEMA Fest–giving enthusiasts rare, up-close access to some of the most innovative and cutting-edge builds in the automotive world.
Before the music starts at SEMA Fest, automotive enthusiasts can cap off the week with a rare opportunity to experience the SEMA Show during SEMA Show Friday – Open to the Public, taking place Nov. 7. A bucket-list event for car lovers, the SEMA Show offers an exclusive behind-the-scenes look at the trends, builds, and innovations driving the aftermarket industry. It’s the ultimate way to celebrate car culture before heading into a night of live entertainment at SEMA Fest.
“SEMA Fest brings the excitement of car culture and live music together like never before,” said SEMA Vice President of Events Tom Gattuso. “When combined with the rare opportunity to walk the SEMA Show floor during Friday’s public access, it creates an unforgettable experience for enthusiasts. It’s the ultimate way to celebrate the industry, the community, and everything that makes car culture so special.”
Founded in 1963, the Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. The association started highlighting the passion of the industry and sharing it with the enthusiast public in 2011 with the SEMA Cruise, which evolved in 2014 with SEMA Ignited, and then once more in 2021 with the SEMA Show Friday – Open to the Public. In 2023, SEMA first introduced SEMA Fest, a new event that celebrated the relationship between music, motorsports, and car culture. It has since become a one-of-kind live and epic event that is a true bucket-list experience for music lovers and car enthusiasts.
In 2023, the SEMA Show attracted 160,000 attendees and 2,400 brands, making it the top convention in Las Vegas, as reported by the Las Vegas Convention and Visitors Authority’s research center. This year’s event looks to be even bigger with 4.6 million square feet of exhibit space booked by thousands of leading brands leading up to the industry’s most important gathering of the year.
SEMA Fest 2024 delivered high-energy performances from Cage The Elephant, Sublime, featuring original members alongside Jakob Nowell, Fitz and The Tantrums, and Petey. Fans also witnessed adrenaline-fueled drifting exhibitions from the skilled team at OPTIMA Unleashed, adding to the festival’s signature mix of live entertainment and car culture. The inaugural SEMA Fest in 2023 set the tone with a diverse lineup of chart-topping and emerging artists, including Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind, Bush, Ludacris, Walk The Moon, The Struts, and more.
ARLINGTON HEIGHTS, IL (07.15.25) – DPS Automotive Group is proud to announce the addition of Justin Vallo as the new Director of Sales and Marketing, overseeing initiatives across our retail, fleet, and dealership customer segments.
Justin brings with him an impressive background in the automotive industry, having most recently served in a key role at K40 Electronics, a leader in radar and laser protection solutions. Prior to that, he held several positions within new car dealerships, where he developed a deep understanding of both sales operations and customer experience strategies.
Justin Vallo pictured in the Arlington Heights IL HQ.
“Justin’s industry expertise and proven leadership make him a perfect fit as we continue to expand our footprint in the automotive aftermarket and dealer services space,” said Tom Waitzman, Owner of DPS Automotive Group. “We’re excited about the vision he brings to our sales and marketing efforts.”
In his new role, Justin will be responsible for driving strategic growth initiatives, strengthening relationships with dealership and fleet partners, and enhancing DPS Automotive’s retail presence across the greater Chicagoland area and beyond.
Please join us in welcoming Justin Vallo to the DPS Automotive team.
OXNARD, CA (07.15.25) – BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Washougal, Washington-based Falcon Sales & Marketing its new distributor for the Washington, Idaho, Montana, Hawaii, and Alaska territory, effective immediately.
“Falcon is a trusted stocking rep-distributor with deep-rooted relationships across independent dealers in their territory, delivering fast, reliable, and efficient just-in-time inventory that keeps today’s dealers moving without delay,” said Greg Orlando, Elite Sales Manager. “Falcon and BOSS Elite are a perfect match. Falcon truly understands the value of a strong, knowledgeable dealer network. Their team excels at guiding customers to stock the right products at every price point. This new partnership empowers the BOSS brands to reach more customers, more efficiently, and with greater impact than ever before.”
Falcon will provide individualized dealer training to ensure every partner fully understands the features and advantages of the BOSS Elite brand and how it outperforms the competition. With a broad and strategically curated inventory, Falcon will ensure dealers have fast access to the latest BOSS Elite products, with the right mix tailored for every market and season.
“Falcon Sales & Marketing was drawn to BOSS Elite for its presence in multiple categories such as large screens and power sports,” said Dave Gates from Falcon. “We will be targeting our distribution and direct dealers for video and audio, as well as focusing on the powersports dealer base that we currently service with our other powersports brands.”
Gates added that with changing market conditions, BOSS Elite offer consumers more affordable options, especially larger in-dash CarPlay/Android Auto screens that are Maestro compatible.
For more information or to become a dealer, please visit bosselite.com
DALLAS, TX (07.15.25) – Apollo Window Film has proudly announced the expansion of the the company’s new product line with high-performance paint protection film…..now available in Clear, Matte, Black and Matte Black finishes. The new film is designed to guard against chips, scratches and road debris all enhancing the look of any vehicle.
“The Apollo Window Film PPF gives dealers the versatility to meet growing customer demand for both protection and style. This new product is backed by Apollo‘s reputation for quality and support. This new addition is the perfect way for dealers to elevate their services and drive new business” Maged Awad, Executive VP and CEO, stated.
JC Carnes, National Sales Manager, related “PPF Film in the Apollo Window Film line is a game-changer for dealers looking to offer premium protection with maximum efficiency. The film installs smoothly, has impressive self-healing capabilities and offers a crystal clear finish that enhances vehicle appearance without compromising durability. Backed by Apollo’s trusted quality and competitive pricing this new PPF gives dealers a strong edge in both high-performance and value.
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