WORCESTER MA (07.01.25) Enzo Motoring is known in Worcester as the placed for all things 12volt with a great selection of wheels, rims, tires along with audio systems. Owner Orlando Garrastegui recently made a post that caught the eye of 12volt staff members.
The Righthand drive Nissan GTR was made for the road in Japan but it’s also street legal in the US. Massive Audio products are featured in the custom trunk area of the vehicle.
The Nissan GTR with right hand drive.
“We have done work for several vehicles owned by this customer. He recently had this new vehicle delivered in the US and brought it to us to do another install. We are strong Massive Audio dealer so we chose to install Massive Audio speakers, subs and amplifiers in the Nissan GTR” Orlando stated.
The custom trunk installation in the Nissan GTR with Massive Audio
Continuing “Brick and mortar retailers certainly have to focus on getting consumers into their stores. Making customers happy so they will tell their friends and continue to bring in new projects. It’s very important in the marketplace today.”
Organization reveals important consumer trends related to automotive aftermarket industry
DIAMOND BAR, Calif. (July 1, 2025) – New research from the Specialty Equipment Market Association (SEMA) is uncovering new consumer trends impacting the automotive aftermarket industry and the wider automotive sector, with profound implications for businesses and automotive enthusiasts. With U.S. consumers spending approximately $52.65 billion accessorizing and modifying their vehicles in 2024, there is a real appetite to better understand who is driving these sales and where growth opportunities exist.
The report breaks down trends by vehicle type and category of parts and accessories. Highlights of the research follow.
Market Overview Based on its research, SEMA anticipates continued growth through this year, albeit slower than the COVID-period boom when enthusiasts used their free time to work on their vehicles. The following several years should see a gradual return toward a more normal, long-term trend of 4% to 5% annual sales growth. Our nation’s fleet is growing, a product of high new-car sales and consumers keeping their vehicles for longer periods. The average age of vehicles in the US continues to climb, reaching a record-high of 8 years in 2025 according to S&P Global Mobility. As the average sales price of vehicles continues to rise, more owners will likely seek out repairs, upgrades, and modifications that extend their vehicles’ lifespans. Most product categories showed steady or slightly rising sales numbers in 2024, and SEMA projects this growth to continue through 2025. Suspension, exhaust, and engine control products were subject to slightly higher sales growth than the market at a bit over 2%, a continued trend as they’ve maintained similar growth since 2021. After seeing a pandemic resurgence, mobile electronics sales in 2024 experienced some decline in 2024, mainly with GPS navigation and sound systems. Sales within this category have stalled somewhat in recent years as new vehicles have included more high-end electronics and become more technologically advanced. Pickup trucks dominate the market, while crossover utility vehicles (CUVs) are the fastest growing vehicle segment on the road. Conversely, there is a continued drop in production and sales for traditional cars (coupes and sedans), while some sports cars also are seeing cuts in production. The specialty-equipment industry moved early in online sales to meet the demand for specialty parts that were not being sold in typical retail locations, and it has impacted consumer habits. Consumers now split their spending equally between offline and online channels and have fully adopted mixed-mode shopping, sometimes purchasing online and picking up at a local brick-and-mortar location.
Pickups in the Driver’s Seat
Pickup trucks account for a third of the overall specialty-equipment market, continuing a several-year run with the most spending on accessories compared to other vehicle segments. Because sales of new pickups remain strong, sales of their respective parts should remain similarly healthy. When broken down by accessory or modification category, pickups took the lead in the vast majority of product categories, with strong ranking even in those categories where pickups ceded the top spot to another vehicle type. SEMA Says: “If there’s one thing Americans love as much as their trucks, it’s modifying them to make them their own,” said Gavin Knapp, SEMA Director of Market Research. “We’re finding that truck owners are leading the market in enhancing their vehicle’s safety, performance, and comfort – which is in line with the already considerable investment they made to purchase these vehicles.”
EV Forecasts Fizzle, But Speed Has an Appeal
One area in which SEMA sees significant changes is the sales forecast for new EVs. That’s why SEMA is revising its 2035 forecast for EV sales down from an estimate of over one-third of vehicles to only 22% of new sales.
Even as the market for new EVs begins to lag, usage is an interesting data point moving forward, particularly as there seems to be a developing interest in racing these cars. Owners of vehicles with alternative powertrains, including electric and hybrids, lead the pack in racing and protection apparel sales. Still, alternative powertrain vehicles only carry 4% of the market in parts sales, a reflection of the different mechanics and low market share of EVs. SEMA Says: “EV owners are traditionally limited in the modifications they can make to these vehicles, and represent a smaller share of the market, compared with other vehicles,” Knapp said. “That said, one area worth paying attention to is how these owners drive their vehicles moving forward, with performance emerging as a growing interest. EV performance and racing represent a new market area to tap into for the industry.”
The New Classics Come into Focus
For this report, SEMA defined “Classic” vehicles as those from model year 1989 and older, a group that now reflects the collecting appeal of vehicles from the 1980s. Owners of classic vehicles tend to eschew the idea of these vehicles serving as “daily drivers,” instead limiting their use to pleasure driving and showcasing at car shows. Owners of classic vehicles also tend to skew older. SEMA Says: “Collectors gravitate to the vehicles to which they have some emotional connection to – a car from a beloved movie, or a truck that the cool older kid in the neighborhood drove. It’s only natural that this pool of vehicles now includes models from the 1980s,” said Christian Robinson, SEMA Senior Director for State Government Affairs. “These are the vehicles that the next generation of collector will embrace – a DeLorean like the one from Back to the Future, or, eventually, a 90s-era Supra from The Fast and the Furious movie franchise. As we witness this evolution, it’s important that we provide a foundation for the preservation and continuation of our nation’s rich automotive heritage.”
ALPHARETTA GA (06.30.25) The DOW Technologies KICKER training at Dave & Buster’s in Alpharetta on Tuesday night June 24th packed the house. Steve Paul rolled the KICKER demo in from Nashville and parked in front of Dave & Buster’s for dozens of demos before the training began.
“Dealers had a big smile on heir faces when they heard the Livin’Loud KICKER system. The demo is loaded with a wide variety of KICKER gear that they checked out. There were also comments for the great installation and graphics” Paul related.
The Tech Marketing team of Rich Holtzman, Mark Barber and Steve Hall worked closely with DOW’s Mike Blackwell to help get the word out in the territory to make this a very successful training that filled the seats. They were over 100 attendees that enjoyed the training presentation by KICKER’s Tech Force with Aaron Malin and Jacob Luckey. On the main screen there were multiple panels that included the development of the KICKER SOLOX woofer. To lead off the training there was an informative video with KICKER Founder Steve Irby detailing the history of the very successful company. There were raffles and dozens of prizes along with great food and networking.
Blackwell, Territory Manager in the Southeast and Mid-Atlantic, stated “The training was so very successful. KICKER, Tech Marketing and DOW working together to help 12volt retailers drive business was certainly a WIN/WIN/WIN for all.”
KICKER, DOW and Tech Marketing thank all the dealers for coming out to spend the evening for the training.
PHOENIX AZ (06.30.25) The in-person Directed by VOXX technical training took place on Wednesday June 25th at the Team Progressive facility in Phoenix and featured the 2025 Viper and Avital product lines in the presentation delivered by David Chamberlain. The Snake Pit training was an opportunity for dealers to level up their installs and stay ahead with the most trusted names in vehicle, security and remote start.
The seats were filled with over 30 attendees in the Team Progressive warehouse area. When David showed the new color remote and how customizable it is all in the audience loved it. Also, everyone really liked the new Viper and Avital refresh and the new DLOADER4 DirectLoader programming tool.
With a follow up call to Kenny Partin at Team Progressive in Phoenix he indicated that all in the audience were very happy that they attended to learn the latest to drive sales across the VOXX lineup. There were special offers for product purchases and all were given a pry tool to take back to the shop to help him with installations. The on-screen presentation included multiple sideshows that help make details very clear. Delicious sub sandwiches with all the trimming and cookies added to the value for dealers attending.
VOXX has scheduled several Snake Pit Directed and Avital in-person trainings to prepare dealers to drive aftermarket sales.
— SEMA+ benefits include exclusive discounts on top industry brands, discounted ticket entry to select automotive events, insider connections to the car culture community, and more. — — FuelFest partners with SEMA+ to build stronger industry relationships and engagement across the U.S.
DIAMOND BAR, Calif. (June 30, 2025) – Automotive enthusiasts can now gain access to a thriving automotive community, exclusive discounts on industry and lifestyle brands, and special perks to help them stay on the pulse of the industry by becoming a SEMA+ member at http://www.sema.org/plus.
Building on the launch of SEMA’s Individual Membership in 2021, the rebranded SEMA+ membership delivers greater value to enthusiasts, consumers, and the industry community. Members can save money on aftermarket parts, gear, and services, spotlight their ride on SEMA social media, save money on tickets to select automotive events throughout the year, and stay updated on industry and advocacy news through a dedicated newsletter–bridging the gap between their automotive passion and the aftermarket community, events, and brands they enjoy.
“The reimagined SEMA+ program is more than a membership; it’s a movement to unite the industry and amplify its collective voice,” said AJ Carney, SEMA Senior Director of Membership. “With exciting new brand partnerships and updated programs and experiences, we aim to strengthen our foundation and further preserve, protect, and grow the automotive aftermarket industry in new and exciting ways.”
SEMA+ also offers great advantages for SEMA business members looking to reach broader consumer audiences. By becoming a benefit partner, businesses can get their brand noticed and promote their products year-round through the SEMA+ member portal.
SEMA+ x FuelFest SEMA+ has partnered with FuelFest, the nationwide celebration of horsepower, music, and family, to offer its attendees access to a SEMA+ membership for just $5 (+tax) – a savings of $35 off the annual SEMA+ membership price!
“Partnering with SEMA+ is an exciting opportunity to further connect our fans and attendees with new opportunities that benefit them far beyond our in-person events,” said Cody Walker, Founder, FuelFest. “FuelFest is all about sharing with our special family of enthusiasts, and this partnership supports our joint mission of combining excitement for the automotive world with non-stop action.”
FuelFest’s next stop will be local to SEMA HQ and at the foundation of American car culture, the Pomona Fairplex in Pomona, Calif., on Saturday, June 28. SEMA+ members can get 10% off FuelFest tickets by claiming their event discount code within their member only portal.
Following six years of record-setting shows in the Los Angeles area, the legendary National Hot Rod Association (NHRA) joins this year’s event, making possible non-stop head-to-head grudge matches on the world-famous quarter-mile dragstrip, in addition to drifting and music throughout the day. FuelFest ticket buyers – for LA and the additional 2025 events – can secure their discounted SEMA+ membership by scrolling down to the “Add-Ons” section at checkout at www.fuelfest.com.
SEMA+: Your Ride. Your Voice. Your Community. Anyone can join SEMA+ for just $40 a year — or $35 a year with auto renewal (that’s less than $3 a month) at www.sema.org/plus. New experiences and perks will continue to be added over time.
Contact SEMA Senior Director of Membership AJ Carney at ajc@sema.org with any questions.
12VOLT CENTRAL STUDIOS (06.28.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.
The 12volt Spin-To-Win Wheel rolled for the 328th time on Friday morning on June 27th. The Wheel landed on the 12volt space and the Pro Auto Sound slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We reached out to the lucky winning in Haileah FL. We gave Luis Duarte the news he won the 12volt Spin-T-Win prize for the second time. He was definitely very excited to hear a $100. check will be headed his way.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, RYDEEN, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Rafa Sound Car in Framington MA and Extreme Car Audio in Morristown TN.
Congratulations to all.
WTF…Where’s The Fun? On the next spin of the 12volt Spin-To-Win wheel on July 4th.
STILLWATER, OK (06.27.25) – KICKER Marine Audio has been named the official sponsor of the Women’s Pro Division at this year’s WakeFest, slated for July 18-19 at Pates Ford Marina in Smithville, TN. Celebrating its 20th anniversary this summer, WakeFest is Tennessee’s premier wakeboarding event which draws thousands of spectators, amateur riders and professional athletes for a weekend of spirited competition on the scenic waters of Center Hill Lake.
“WakeFest is a family-fun event designed to get our customers excited about wakeboarding,” said Luke Tantrum, owner of TNT Watersports and host of the annual grassroots competition. “We look forward to continually growing our event and appreciate having great sponsors like KICKER aboard to help us promote the fun and excitement of the wake lifestyle. Top quality audio is certainly a big part of the towboat experience and WakeFest will be a perfect venue to showcase the high-performance KICKER product.”
In addition to its contribution of cash prizes for the women’s event and as part of its sponsorship promotion, KICKER is outfitting a brand new 2025 AXIS A245 with a custom M-Class Performance Wake System valued at $12,500, installed by Brian’s Motor Sports of Hendersonville, TN. The boat, which will tow the Women’s Pro Division and a few additional amateur events, will feature two pairs of KMTC 11” tower cans; KXML amplifiers; KMC5 head unit; two MWE 12” subwoofers; two pairs of 8” coaxial speakers and 8” components; along with a signature KICKER Marine Audio graphics package.
“WakeFest has been a popular grassroots staple for 20 years, and we’re proud to be involved and especially to sponsor the Women’s Pro Division for the first time,” said KICKER National Brand Manager Jeremy Bale. “WakeFest is a high-energy event showcasing extreme performance — the perfect environment for KICKER Marine Audio products. We look forward to being onsite alongside our pro rider and influencer Guenther Oka to engage with the crowd and to extend exposure for the KICKER brand in the wake market.”
In addition to the Pro, Semi-Pro and amateur wakeboarding competition, the event features a mix of live music, food, shoreline parties and plenty of family-friendly festivities throughout the weekend. In addition to TNT Watersports and KICKER, event sponsors also include AXIS Wake, Pates Ford Marina, Checkers and Tootsies.
For more information about WakeFest, visit www.wakefesttn.com or follow @wakefesttn on social media. For more information about KICKER Marine Audio, visit www.kicker.com
ST. GEORGE, UT (06.27.25) – SSV Works proudly announces the industry’s first aftermarket 6.5” Rear-Hump Speaker Pods specifically designed for the 2025-Up Polaris RZR Pro Series vehicles.
“We’re proud to be first to market with a true plug-&-play rear speaker solution for the new RZR Pro platform,” said Kelson Downes, Marketing Director of SSV Works. “These pods are designed to match the factory look while delivering the audio performance riders demand, no compromises, no cutting, no BS and no more cheap factory audio.”
Designed to install directly onto the rear “humps” behind the seats, these pods utilize factory mounting points with no cutting or fabrication required. The durable, textured enclosures match the OEM look while enhancing your machine’s sound system with powerful rear audio.
With SSV Works’ exclusive plug-&-play harnessing, installation is quick and simple. Riders can bolt the pods in and connect them using the included pre-terminated wiring, adding rear speakers in just minutes.
Compatible with 6.5″ / 6.75″ speakers, including SSV Works’ A-Spec, V-Spec and K-Spec models, these enclosures deliver clear, punchy audio that cuts through wind, engine noise, and trail chaos making these the perfect solution for any audio build!
Key product highlights:
Upgrade: These pods allow you to remove the cheap, undersized paper speakers that come from factory in your Pro series vehicle. With the plug-&-play harness, they are the perfect upgrade for the factory audio that install within minutes!
F3™ – The Original Factory Fit & Finish: Each RZR Pro R looks just the way it should, like it came straight from the factory. Purpose built, our enclosures match the factory styling and fits with seamless precision.
Trail Ready™: Built for the off-road environment, SSV Works’ audio components will withstand all the harsh riding conditions. From sand, dust, water or snow, you can ride your favorite trails without sacrificing premium audio from SSV Works.
Premium Quality: Our product is meticulously crafted with high-strength materials, epitomizing premium quality and durability.
Available configurations:
SSV Works A-Series: 6.5” 120watt 4ohm Speakers
(PN: 250-RZ6-B65A) – MSRP $379.99
SSV Works V-Series: 6.5” 160watt 4ohm Speakers
(PN: 250-RZ6-B65V) – MSRP $499.99
Kicker KML Series: 6.5” 195watt 4ohm Speakers
(PN: 250-RZ6-B65KL) – MSRP $459.99
Kicker KMHL Series: 6.5” 300watt 4ohm Speakers
(PN: 250-RZ6-B65KH) – MSRP $899.99
Enclosure Only: 6.5” 120watt 4ohm Speakers
(PN: 250-RZ6-B65A) – MSRP $249.99
Backed by a limited lifetime warranty, this innovative audio solution promises both superior sound and long-lasting reliability for your Polaris RZR Pro R, Pro S, or Pro XP.
Designed for seamless installation into factory locations, these speaker adapters simplify the upgrade process, providing a significant enhancement in audio clarity, volume, and overall experience.
CHICAGO, IL (06.27.25) – Mid City Engineering, a leading provider of innovative accessories for the luxury vehicle market since 1999, is proud to announce expanded plug-and-play alarm kit compatibility for select Mercedes Benz models.
“Previously, we’ve had coverage for the Sprinter and Metris, but now dealers and consumers can utilize these kits for a number of additional Mercedes Benz vehicles,” explained Dan Ruby, owner, Mid City Engineering. “Dealers can purchase either the Compustar or Directed alarm CAN interface by itself or the kit with the alarm.”
Mid City Engineering alarm kits feature plug-and-play installation as the vehicle-specific CAN interface ensures seamless integration without cutting or splicing OEM wires, thus preserving vehicle integrity and warranties. Its comprehensive security includes Compustar alarm, siren, and DAS II digital security sensor which provides shock, tilt, glass break, and tow sensing. The factory key fob control allows for the effortless operation of the alarm system using the existing factory key fob. The optional Compustar Drone module allows control and alerts via smartphone (hardware purchase and subscription required).
Available Mid City Engineering alarm kits include: • 907 Alarm Kit (SKU: 907INTK): Compatible with Sprinter 2019–2025 and various Mercedes-Benz models. • Metris Alarm Kit (SKU: METRISINTK): Compatible with Metris 2016–2024. • HSINTK: Compatible with select Mercedes-Benz models from 2007–2019. • 205INTK: Compatible with select Mercedes-Benz models from 2015–2025.
“These Mid City Engineering alarm kits are ideal for commercial Fleet Operators who seek reliable security solutions for Sprinter and Metris vans to protect valuable equipment and cargo, Mercedes-Benz owners who desire enhanced security without compromising vehicle aesthetics or warranties, DIY enthusiasts and installers looking for easy-to-install, high-quality alarm systems, and tech-savvy consumers interested in integrating smartphone control for added convenience and monitoring,” Ruby concluded.
TORRANCE, CA (06.26.25) – Ruben Torres, Rydeen’s Sales Manager, indicated they are experiencing one of the strongest quarters in the company’s history. He went on to say, “Participating in numerous Mobile Electronics events and Car Shows this year, we started to see our sales increase after attending the Pacific Northwest Mobile Electronics Expo in May. Just before the Expo, Rydeen partnered with the prestigious MESA Group, and we had the opportunity to meet with Pacific Northwest MESA dealers at the event.”
Ruben Torres stayed busy every minute in the booth at the 2025 PNWCEE.
Pacific Rim Marketing’s Mark Giovannetti, one of the organizers of the Pacific Northwest Mobile Electronics Expo, confirmed this and added, “The dealer response on the strong line-up of products Rydeen introduced at the event was impressive. The products spotlighted below contributed to the sales increases.”
TOMBO360X – 10-inch, touchscreen rearview mirror with auto-sensing photo sensor to automatically adjust the digital mirror’s brightness when needed. The K dash cam, with 360° surround view recording, allows users to choose to display the front of the car, the sides of the vehicle, and the rear interior of the car for monitoring passengers. A rear-mounted camera is also included.
The Tombo 360X also comes with a proximity sensor and will automatcally record if an object or person comes within 10 feet of your vehicle
R10X-SPL – 10″ Dual-channel DVR digital mirror touchscreen 4K/2K front camera, IP67 rated waterproof rear camera, HDR night vision, time-lapse recording, and Wi-Fi for real-time streaming.
PV8-A/B – 8.2″ OEM style ultra-bright digital rearview mirror with a high-definition AHD backup camera, delivering real-time HD video and enhanced safety with a 110° field of view.
OED-01 – Dash cam with 1080P HD recording and HD video output for optional PV8 digital mirror monitor, 140° wide-angle lens, app control, and loop recording. Including Wi-Fi connectability to your smartphone APP.
Torres concluded “The visibility at industry events, connecting with dealers in stores social media activity along with our spot on products all contributed to the sales increases.”
12VoltNews.com 