PALMYRA, PA (08.03.2021) – Cummins Inc. and DAS Companies, Inc. have entered into a licensing agreement to sell Cummins branded DAS products in retail marketplaces throughout the United States and Canada. The companies are combining the Cummins promise of innovation and dependability and DAS’ extensive portfolio of more than 12,000 products serving the on-the-go lifestyle to reach a broad retail audience. The companies expect to begin selling the Cummins-branded products in the first quarter of 2022.

This long-term agreement will cover many DAS products, including apparel, power equipment (inverters and jump starts), communications gear, safety apparel, tools and travel accessories.

According to Michael Abel, President and CEO of DAS, this will provide both companies, who have a shared focus when it comes to quality and brand building, the opportunity to leverage the wide assortment of licenses to reach broader audiences together.

“This is an outstanding opportunity for DAS,” stated Abel, “especially with a trusted global brand such as Cummins. This agreement will enable even more on-the-go consumers to try our travel products and mobile electronics – products that add safety, convenience, comfort and leisure to life on the road.”

This agreement covers both exclusive and non-exclusive categories. The DAS products in the exclusive category gives DAS exclusive rights to display the Cummins name on Cummins branded products.

“We’re thrilled about our partnership with DAS and the opportunities it provides us to expand the brand and build brand loyalty to a larger public audience,” said Carole Casto, Vice President of Marketing and Communications. “DAS’ unique distribution channels enable us to more easily provide customers, fans and enthusiasts across North America with access to Cummins-branded products.”

Sales channels will include eCommerce sites in the U.S. and Canada, many of which are affiliated with truck stops/travel centers and gas stations. Additional sales channels will include home centers, automotive retailers, U.S. Military exchanges, marine suppliers and distributors, marinas and other major retailers.

Visit dasinc.com and cummins.com/technology for more.

LAS VEGAS, NV (08.02.2021) – On July 28-29 the Specialty Equipment Market Association (SEMA) hosted an Exhibitor Summit in the new West Hall of the Las Vegas Convention Center. The purpose of the summit was to be a platform to ask and answer questions one-on-one, network among member peers and find the different ways to ensure a successful SEMA Show.

The 2-Day event started with a motivating keynote address from Tom Gattuso, VP of Events for SEMA and included a series of breakout sessions, FAQ roundtable meetings and networking opportunities. The event culminated Thursday night with a mixer held at the brand-new Resorts World Casino on the Strip.

Much time was devoted to the convention center’s new West Hall and how the additional exhibit area will allow the trade show’s 13 category sections to be better grouped together and also provide wider aisles plus improve attendee traffic on the show floor. The impressive new West Hall comprises over 1.4-million total sq ft of which 600,000 sq ft is devoted to exhibit space.

“I have been to several SEMA Exhibitor Summits”, commented Robin McNeal of Nakamichi Car Audio, “but this was the best so far because it went into detail of the new opportunities afforded by the expansion of the convention center. The new West Hall is absolutely gorgeous!”

12 Volt companies participating in the SEMA Exhibitor Summit included:

Nakamichi Mobile Audio: Full line car audio—Booth 12469 North Hall
PCA Enclosures: A start up offering custom enclosures—Booth 12073 North Hall
Retro Manufacturing: Modern sound for classic cars—Booth 24389 Central Hall
Vugera USA: A dash cam company just entering the U.S. market—Booth 12178 North Hall

The 4-Day SEMA Show is scheduled November 2-5, 2021. Registration for the trade show is open now at www.semashow.com