REDLANDS, CA (07.20.2021) – On Saturday, July 17th, Tune Time Stereo & Alarm hosted an official 2X dB Drag Racing event sponsored by Team Gorilla HZ. The Tune Time Stereo location was the site of the event that took place under a sunny Saturday sky.
dB Drag Racing with Boomin’Audio Competitions are pictured with their trophies. Jeffrey Fernandez, in the middle, in red.
Jeffrey Fernandez traveled from Texas to conduct the dB Drag Racing event under the Boomin’ Audio tent.
“The event turned out very nicely with 39 competitors entered. The weather in Redlands was super and there was strong support from Team Soundstream in the lanes” Boomin’Audio’s Andy Teuscher related.
Jeffrey Fernandez is flanked by Team Soundstream’s Hen Dog (L) with his Boom’Audio’s 150’s decal and Team Soundstream’s Abdul with his Boomin’Audios’ 155’s decal.
Mike Stoeckmann, Tune Time Stereo owner, stated “We do several Sound-Off events each year with the largest in December. Events like this provide a venue for competitors, many who are our customers, a place to compete and show their systems. Events like this also puts car audio, and other mobile electronics products, in front of consumers.”
Jeffrey Fernandez (L) is shown with Soundstream Beast and his Boomin’Audio’s 155’s decal.
Area rep firm Paragon Sales staff members Wayne Smedile and Mike Rios were on site also. Rios commented, “We like supporting our dealers and brands we represent at sound off events. Mike at Tune Time Stereo really does it right. There were food trucks on site with Tacos and funnel cakes that everyone enjoyed.”
12VOLTCENTRAL STUDIOS (07.20.2021) – Jammin’ N July… it’s summertime and time to ‘Crank it Up’! Those words, and that message, can grab positive attention across the 12volt industry. The 12voltSTP Tool makes it easier than ever for members of the 12volt industry to show how they are ‘Crankin’ it Up’ in the summertime. With a smartphone Snap and Txt an image to 318 465 0844. PRESTO your company and activities could be in the news.
This past week the 12volt Central Studios showed companies Jammin’ N July. MSC was conducting DSP trainings in the company’s Mesa AZ facility. Tree Associates was working with Magnadyne in Chicago at House of Electronics. Weser Sales was showcasing new Precision Power Vertical PowerClass amps to Stereo Base in Haywood CA. Sanford Sounds was shown moving forward with a new location and trip to KnowledgeFest. John Pavlik prepared to celebrate the company’s 50-Year Anniversary in Lansing MI. Alpine and Online Marketing hosted Alpine DSP Trainings at Columbus Car Audio.
Online Marketing was on the road showing the new JBL Stadium subs in Dayton OH with Car Stereo Max. KICKER was at the KICKER AMA ArenaCross in Gallup NM. ST Mobile Audio was at a fundraiser in Hope AR. dB Drag Racing competitors gathered at Tune Time in Redlands CA for a Boomin’Audio event. And there was much more news about products.
Online sales have been on a steady rise for the past several years. The COVID-19 Pandemic, that just won’t go away, brought stimulus checks that delivered a spike in overall 12volt sales through the first half of 2021.
It’s imperative that 12volt retailers create a powerful in-store experience for consumers in their showrooms. An impressive demonstration will bring a smile to the consumer’s face and can raise the hair on their arms. Those retailers are Jammin’ N July.
Sound-off events are returning in many areas and that showcases organizations, competitors and retailers Jammin’ N July.
From the 12volt Central Studioswe will continue to showcase positives across the 12volt industry. The new 12volt makes that easier than ever. Snap and Txt an image with a smartphone to 318 465 0844. PRESTO, your image could show all your company is Jammin’ N July!
LONG BEACH, CA (07.19.2021) –KENWOOD USA is honored to recognize the retirement of Rick Snelson, (now previous) owner of the Car-Fi Mobile Electronics retail stores in Springfield and Nixa, Missouri.
Recently, the company had the opportunity to speak with Rick Snelson (now former owner of Car-Fi, MO). Snelson recently announced he was retiring and selling his Car-Fi retail stores. As a loyal supporter of KENWOOD for over 4 decades, we wanted to learn the tips and tricks he used to succeed in the world of 12-volt retail.
Rick Snelson
“It all started with the inspiration of my entrepreneurial father who chose to open up a TV and Appliance store when I was 15 years old. At that time, I was going to school for half of the day, and working the other half, learning the nuts and bolts of customer service,” said Snelson. Seven years later, he accelerated into his own ventures of ownership and sales management, of which soon-after he was introduced to KENWOOD, selling it for the first time at a store called Stereo Buff in Springfield, MO. His keen business sense and talent was quickly sought after, and by 1981 was recruited by World Radio in Council Bluffs, IA as their buyer. He worked with them to build their storefronts from 3 to 20 in a matter of years, where KENWOOD was their lead brand.
So, where does one go from here you may ask? Snelson had an appetite for bringing happiness and excitement to customers through his love of cars, music, and the experience achieved from that combination. It was this notion that led Snelson to open up Car-Fi in Springfield, MO in 1986 as the FIRST Car Audio only store in Springfield, MO.
The city of Springfield could feel his love for the music, as they helped him propel the business to a staff of over 14, with a 2 million dollar a year revenue by the store’s second year in business…and that was just the beginning! “At that time, we were selling cassette players, both shaft and pullout style…primarily KENWOOD (remember they created the first aftermarket removable anti-theft radio?).” We also capitalized on our local limousine business, of which an alignment with a strategic partner in the wholesale industry (George Hillman) yielded substantial results.
By the late 90’s, Car-Fi grew to 5 million dollars a year in annual sales in a city of just 150,000 people. “Capturing this sort of revenue required significant promoting,” said Snelson. “In order to earn and grow your business, you must not only provide exceptional customer service, but you also have to make it fun. Sometimes I feel like I took that a bit too far… but it worked!”
Snelson was known for some outrageous sales promotions, such as the Jello Jump. No, that’s not a typo…Snelson would literally put 100 marbles in a physical pool filled with Jello. The marbles had numbers on them that correlated to a specific prize (everything from t-shirts to radios). 3,000+ people would attend the events. You couldn’t drive onto or even close to the parking lot filled with customers. Other events included car giveaways, sound-offs, and even manager on the roof sales, where he or a manager would get on the roof and live up there for days. “We couldn’t come down until we hit our sales goals,” said Snelson. “We literally had a port-a-potty on it. Radio DJ’s would be there giving things away all day, making it a fun event for all who attended.”
When we asked Snelson about what type of sales promotions he would recommend, he stated that of all the promotions they held, his tent or warehouse sales have always been the most beneficial. “I don’t think there’s anything better than a tent/warehouse sale,” said Snelson. “We would bring in $150,000 in sales on a 3-day weekend event. I would highly recommend this type of event to any 12-volt retail store location. You need to make it a selling event.”
Throughout Snelson’s career, he was pivotal in many industry organizations. When In Car Experts (ICE) debuted as a 12-volt buying/marketing group, he was one of its very first members, helping to put it together with David Schwartz. Shortly after, he became one of the first 5 board members of the Mobile Electronics Specialists of America (MESA), a 12-volt buying/marketing group led by its Executive Director Ryan Gunter.
Snelson has also been no stranger to charity work and giving back to his community, even giving away one of his vans filled with gear to a charity that will carry on this legacy. He’s supported a teen homeless outreach program for many years, helping them to get clothing and supplies for school. He even put a rack out in front of his store with a sign reading: “Need a coat, take one. Want to help? Leave one.” “I have known Snelson for over 30 years,” said Brett Phelps of Progressive Sales and Marketing, who represents the KENWOOD line for Snelson’s “former” territory. “He has a huge heart and would walk through glass for people he barely knew when they genuinely needed his help. It’s been an honor to have worked with and been a friend of Snelson for all these years.”
“What’s driven me year after year is that I’ve never lost sight that the music matters,” said Snelson. “From the way we present the product from the time a customer walks in the door, to the final in-car demonstration, the way the music sounds and that smile on your customer’s face is what truly matters and makes it all worthwhile.”
We at KENWOOD want to offer our sincerest appreciation to Snelson for his loyalty and support of the KENWOOD line over the years, and we wish him the best in his retirement.
METAIRIE, LA (07.19.2021) – Oracle Lighting has announced that the new ColorSHIFT RGB+W Headlight DRL Upgrade for the 2020-2021 Chevrolet Corvette C8 is now available with an MSRP of $299.95.
Get a head-turning style on your C8 with a new color-changing DRL accessory from ORACLE Lighting. “Our 2020-2021 Chevrolet C8 Corvette ColorSHIFT RGB+A DRL kit allows you to upgrade your lights to any color imaginable,” explained Justin Hartenstein, Oracle Lighting director of product development. “It includes turn signal functionality so that the DRL maintains an amber flasher feature for the turn signal.”
Use one of Oracle Lighting’s ColorSHIFT controllers with the Corvette C8 color-changing lights to choose from a variety of colors, patterns, and themes. Then, simply switch the lights back to white for legal on-road use.
Installation is simple and does not require disassembling or cutting the headlights. Simply replace the factory DRL circuit board with Oracle’s ColorSHIFT circuit board and connect to the Oracle ColorSHIFT controller of your choice.
“Getting a custom look on your Corvette shouldn’t be a hassle,” Hartenstein continued. “We’ve engineered this product for the best user experience possible. The straight-forward plug-and-play wiring makes the install easy even for a novice. We also used a new heat sink design so there won’t be any surprises down the road. This provides more efficient thermal management that is crucial to ensure peak performance and longevity for the customer.”
Additional features and specifications include:
Bright output with less power consumption
True amber turn signal functionality
Control colors, brightness, speed, and functions with controller
Customized look with even more personalization with ColorSHIFT technology
1-year warranty
“White and amber are road-legal colors… other colors are not intended for on-road use so please verify your state and local driving laws,” Hartenstein concluded. “Using the latest lighting technology, our cutting-edge LED kits are a great way to personalize your ride with show-stopping looks and industry-leading performance.”
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
HOLLY HILL, FL (07.19.2021) – Metra Electronics is now shipping two new dash kits with their biggest built-in touchscreen yet; a 7-inch color display. These new TurboTouch dash kits are the first of their kind, with previous kits in this series having a 4.3-inch built-in touchscreen in addition to the opening for the aftermarket radio screen. The 95-6552B dash kit fits 2015 and up* Dodge Charger models and the 95-6553B fits 2015 and up* Chrysler 300 models, giving the interior a high-tech, upgraded look and feel. The kits include the necessary wiring harness, antenna adapter, steering wheel control interface, USB/AUX-IN replacement panel, and data interface for a complete installation.
On both kits, the built-in 7-inch touchscreen displays and controls all climate and most of the personalization features that would typically be lost when removing the factory radio components. The kits also retain the factory audio controls on the steering wheel, retain the factory backup camera, safety chimes, and R.A.P. (Retained Accessory Power). Modifications are necessary for the bottom part of the dashboard, and replacement parts to retain the USB panel and the factory 3.5mm AUX-IN jack are included. These kits also provide accessory power (12volt 10-amp) and provide NAV outputs for parking brake, reverse, and speed sense. Balance and fade audio features are also retained, but only in non-amplified models. Both dash kits are designed for standard Double-DIN radios to go below the built-in 7-inch touchscreen and are painted scratch-resistant matte black to match the factory appearance.
95-6552B: Fits 2015-up* Dodge Charger
95-6553B: Fits 2015-up* Chrysler 300
Product Specifications
Built-in 7-inch color touchscreen display for climate and personalization features
Includes Axxess interface to retain the climate and steering wheel control functions
Provides accessory power (12-volt 10-amp)
Retains R.A.P. (Retained Accessory Power)
Provides NAV outputs (parking brake, reverse, speed sense)
Retains audio controls on the steering wheel
Retains safety warning chimes
Retains the factory backup camera
Retains the factory 3.5mm AUX-IN jack and USB (with replacement parts included)
Retains balance and fade (non-amplified models only)
Works in both amplified and non-amplified systems
Sub-dash modifications are necessary
Painted scratch-resistant matte black
Wiring harness included
Antenna adapter included
Micro “B” USB updatable
Visit MetraOnline.com for up-to-date, vehicle specific information.
SHREVEPORT LA (07.17.21) WTF…Win This Friday. Action Audio Store won the 12volt News $100. Prize on the 12volt Spin-To-Win Wheel on Friday morning, July 16th
The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Eight months ago we celebrated the 2nd Anniversary of the weekly 12volt Spin-To-Win Wheel.
The 12volt Spin-To-Win Wheel rolled for 136th time on Friday morning July 16th. The Wheel landed on the 12volt News space. The Action Audio Store slip was drawn from the jar and an Instagram post of the winning slip was posted. A video of the Wheel spin was also posted. We reached out by phone and talked with a very nice lady who said she would give the good news to Kenston Harry at the Wethersfield CT store. Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Accele, PowerBass, CRUX, DS18, SoundStream, AIS, JBL, Kenwood, Power Acoustik, JVC and ZZ-2. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL and California Audio in West Valley City UT. Congratulations to all.
WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, July 23rd.
WILDWOODS, NJ (07.16.2021) – The NJ Jeep Invasion drew literally thousands of Jeeps and Jeepers to the Wildwoods Beach on the New Jersey shore July 9th thru 11th. The entire Jeep only event is on the sand just a couple hundred feet from the Atlantic Ocean and right next to the 2 mile long Wildwood iconic Boardwalk. There were 2 full days of Jeep only access and over 75 vendors representing top companies showcasing aftermarket products for Jeeps. In addition Jeepers could run the obstacle course on the beach set up by Rausch Creek Off Road Park.
Jeeps on the Wildwoods Beach at the NJ Jeep Invasion stretch for well over a mile.
The 717 Companies 40’ Toy Hauler pulled out and headed to The NJ Jeep Invasion.
717 Car Audio was one of the vendors on the sand with a major presence…in fact a 60’ x 100’ booth layout. 12volt Marketing Group vendors AAMP Global Brands plus MB Quart had booths set up adjacent to 717 Car Audio. On Thursday night Hurricane Irene rolled across the area and took out the MB Quart tent that had been setup during the day.
The 717 Car Audio booth set up and ready.
The company dog Blue made the trip to provide security.
717 Car Audio is located in Mountville PA which is about 140 miles from Wildwoods. One Wednesday morning, July 7th, the team pulled out towing a 40’ Toy Hauler plus a 22’ trailer for the 3 hour trip to set up at the NJ Jeep Invasion. 717 Car Audio is part of the 717 Companies group that includes 717 Wraps and Graphics plus 717 Shirt Shop. The 40’ Toy Hauler, that was filled with inventory and supplies for the event, is completely wrapped with amazing full color graphics…that’s both sides and back. How about 900 square feet of eye-catching graphics to make your booth stand out on the beach! The 22’ trailer carried the loaded Pink ‘Fight Like A Girl’ Jeep.
Jeepers filled the install tent to upgrade their rides.
717 Car Audio’s Scott Wagner, who contributed details for this article, stated “Stephanie and Jeremy definitely do it right with display and presentations. We had a staff of seven plus two of us were accompanied by our wives who also worked the event. We had very nice places to stay in the campground just a few miles from the event. Over the course of the NJ Jeep Invasion 717 Car Audio did a ton of business that included installations under the tent on the sand. Saturday is was 8AM til 8PM even thought the event wrapped at 5PM.”
The 717 Car Audio Toy Hauler was filled with inventory.
With the Stinger Off Road Team tent located by the 717 Car Audio it was a great setup. The Stinger Heigh 10 is a top seller for Jeepers looking to upgraded their media head units. The Stinger team presented products to Jeepers and the 717 team closed the sale and made the installations. In the 717 Car Audio Toy Hauler there was MB Quart inventory that was sold and installed on site too. There were 3 of the new MQ Quart Jeep Tailgate speaker systems sold and installed.
Frankie Mark stated “The Jeep vehicle is so hot in the marketplace. Being on site at this huge Jeep only event was a great opportunity to work with key partners, connect with Jeepers and drive business.
Just last month 717 Car Audio had a very successful event at the Bantam Jeep Festival in Butler PA. The weekend of July 24th and 25th it’s Carlisle PA for another big Jeep event.
LANSING, MI (07.16.2021) – Electronic Outlet is set the celebrate the milestone 50-Year Anniversary with an in-store event on Saturday, July 17th, that runs from 10AM until 5PM.
A very proud John Palvik related, “We have been running a big ad blitz on local television and are looking for a monster day with a car show plus factory staff members. We are offering discounts on products and labor with priority bookings. Refreshments of course will be available along with a catered BBQ lunch.”
Continuing, Palvik stated, “We are letting area consumers know about in-venicle connectivity and included the new CRUX wireless Apple Car mod in our TV ads. We will have a working demo in the new Dodge RAM truck here in the lot for the event.”
Bob English, Altron International Owner, offered, “Congratulations to John Palvik for 50 successful years in the electronics business. Over the years we have seen many changes in our industry and it just keeps us going! Blessed wishes for a great day on July 17 and here’s hoping you get a vacation afterward. From one old-timer to another, sincere wishes for continued success from me and all at Altron International.”
“Mike, the first car stereo unit we sold was a Hitachi under dash 8-track and we sold a lots of them. Craig 8-tracks too back in the day when it was Craig/Pioneer. You had to be careful installing the Craig Hump Mount Powerplay because you could run a screw into the transmission,” Palvik related in a phone call with the 12volt news.
“I was just 19 after 6 months of military time in the National Guard with $3000. in my pocket and said let’s do this. It’s been a great journey and I have enjoyed my run,” Palvik concluded.
BOCA RATON, FL (07.16.2021) – Tint World Automotive Styling Centers recently hired Nicholas Sherman as its new front-end developer.
A graduate of the University of Florida, Sherman started his career as a market and data analyst. Deciding to switch his occupation, he enrolled in a 400-hour coding boot camp and received his full stack developer certification. After a stint developing skills for the Amazon Alexa and supporting web service pipeline work, he joined Tint World.
Nicholas Sherman
“It’s been great joining the Tint World family and being able to make a difference on a daily basis,” Sherman said. “I started my career with a 500-person firm and was just another number there. Here I’m a central part of the team and am dedicated to helping our company and franchisees succeed in the years ahead.”
As front-end developer, Sherman is responsible for an ongoing redesign and overhaul of the Tint World website to make it faster, more responsive and fluid, and more robust. He also assists the marketing department with email campaigns, newsletters, and other promotions.
“Nick is an awesome addition to our headquarters team,” said Charles J. Bonfiglio, CEO and president of Tint World. “His technical expertise and experience will ensure that our website – the public face of our brand – provides the easiest, best and most up-to-date informational and e-commerce experience for site visitors. His contributions are vital to the future growth of the franchise.”
Tint World Automotive Styling Centers offer sales and installation of auto accessories, mobile electronics, audio video equipment, security systems, custom wheels and tire packages, window tinting, vehicle wraps, paint protection films, detailing services, nano ceramic coatings, maintenance and repair services, and more.
SANFORD, ME (07.15.2021) – Monday, January 4th, marked the ‘soft opening’ of the new 8000 square foot Sanford Sound store in Sanford, ME. Now, after just over 6 record months, staff members recently returned from KnowledgeFest in Orlando. “We have had a remarkable 6 months business wise and KnowledgeFest in Orlando with store staff Kevin O’Malley, Andrew Lockhart and myself was very rewarding. We closed the store for a few days to recharge after Orlando and now we are ready to hit hard as we are booked in the bay through August” Owner Jack Bogard related.
As the new Sanford Sound location was set to open on January 4th, 2021.
Jack Bogard is flanked by Kevin O’Malley and Andrew Lockhart and ready for KnowledgeFest in Orlando.
Continuing, “Orlando was very good and it was great to see people face-to-face and catch up with friends and vendors. Spending time on the show floor to see new products and amazing demo vehicles was terrific. Spending time in booths and aisles with other shop owners and staffs added so much to understanding the current conditions in the marketplace. Kevin and Andrew got a lot out of that along with the tech training sessions. Kenwood and JVC product and PAC integration sessions were definitely spot on” Bogard offered.
Marcus Vasconcellos during the Kenwood seminar.
The new DS18 Jeep demo was a standout in Orlando Bogard noted.
Next up for Sanford Sound is the company’s 25th Annual Show N’ Shine on Sunday, July 25th at the new location. A car show, NADBL Bass Competition, Live Band, Trophies and Give aways are on the schedule plus famous Hoot Dawgs on the grill with refreshments. Missing this year will be the Bikini Car Wash due to time requirements.
The new Sanford Sound location totals 8,000 square feet with a 2 level layout. The ground floor features showroom areas for Car and Home Audio, meeting room, office space plus customer waiting room and break area. The full basement area is set up as a large installation bay area, extensive fabrication shop plus large storage areas. Floors on both levels were steam cleaned and resurfaced.
Bogard with the RZR that is driving store traffic and PowerSports sales.
“We are the place for Car Audio and Home AV in Sanford and surrounding area in Maine” Bogard stated.
In the showroom there are raised areas to spotlight demo vehicles. The Sanford Sound RZR 900 is spotlighted and decked with Memphis Audio. “Since acquiring the RZR 900 as a demo vehicle our Powersports sales increased at least three fold. Another favorite is the Classic Sanford Sound Gremlin. The NavAtlas handheld 2-way radios we won as a 12volt Spin-To-Win prize have been great around the shop” Bogard stated.
Sanford Sound has been ‘The Place’ for Home AV and Car Audio products in Sanford and the surrounding area for over 25 years.
Watch for more as Sanford Sound continues to move forward.
12VoltNews.com 