LOS ANGELES, CA (12.30.22) – The Microsoft Theater was packed for the Metallica Concert. The Metallica Helping Hands Charity Auction was recently completed. PowerBass was proud to partner with friends at T-FRESH / TIMMY FRESH BRAND custom bicycles and their Metallica Themed Charity Auction Bike!

The custom Timmy Fresh bike brought a bid of $6500. The Timmy Fresh Metallica bike was a unique theme built one-off charity raffle item that was part of the All Within My Hands Foundation to help the Helping Hands Concert & Auction in Los Angeles on December 16th. A PowerBass BT-200 was added to Timmy Fresh Custom Bike and added to the value of that auction item.

Tim Garcia, Timmy Fresh owner, related “We have been doing custom bikes in our shop in Clovis CA for 8 years. We have participated in many charity auctions. Early this year I reached out to the Metallica All Within My Hands Foundation. When I heard back we made a presentation that was accepted. Our bike builds are special with matte finishes with different wheel sizes and more. We are waiting to learn the name of the winner so we can arrange delivery. The actual bike was in the PowerBass booth at SEMA and grabbed a lot of eyeballs which also led to visibility of the PowerBass BT-200 BlueTooth speaker.”

Erik Harbour, PowerBass VP, was instrumental in arranging the BT-200 Portable Bluetooth Speaker on the Timmy Fresh bike and attended the concert. “The Microsoft Theater was packed and Metallica did not disappoint. Their performance was Emmy winning and the presentation on stage was second to none. The Helping Hands Auction saw a the top bid on the Tommy Fresh bike at an amazing $6500! The auction winner will certainly enjoy the PowerBass BT-200 Bluetooth speaker on their rides” Harbour related.

All Within My Hands Foundation is a non-profit, philanthropic organization created by the members and management of Metallica, dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services.

The Timmy Fresh Metallica Auction Bike was featured on display in the PowerBass Booth at SEMA and spotlighted the new Timmy Fresh Bike mounts for the PowerBass BT-200 SPLIT Portable Bluetooth Speaker which keeps the rider’s music secure so the ride keeps on rocking!

For more see powerbassusa.com.

12-30-2022 Olathe, Kansas – ZyCoat, LLC announces the launch of ZyClear™, the game changing, high temperature, high gloss technology clear coating formulated for the automotive industry. ZyClear is a liquid thin film, single component coating that makes engine parts look awesome under the hood. ZyClear is spray applied or wiped on and is a mere 4 to 6 microns thick when applied. ZyClear is the first high temperature, high gloss coating for the harsh under the hood engine environment.

“The ZyClear coating is a continuation of ZyCoat, LLC’s development of high temperature, direct to metal, liquid coating that are easy-to-apply yet touch enough to withstand the harsh engine environment”, stated Tim McCarthy, Founder & CEO. “There are so many benefits related to ZyClear. The applications are endless, and we expect ZyClear to not only complement our ZyBar color coatings but also an outstanding standalone clear coating product for high temperature environments. We are incredibly proud to be the first to bring this technology to market”, McCarthy added.

ZyClear is the first high temperature clear coating technology to offer high gloss and high durability in the under-the-hood automotive environment. ZyClear hs very good corrosion resistance, is easy to apply and now gives us a clear, high-gloss topcoat for ZyCoat’s line of ZyBar® high temperature coatings. ZtClear’s hydrophobic properties which makes it an excellent clear top coat to make any engine compartment parts that have been painted with automotive paints easy to keep clean. ZyClear can be applied to chrome, stainless steel, cast, mild steel, aluminum, and many other substrates. ZyClear is currently being tested to be applied to heavy truck stainless stacks to make the removal of carbon build up and discoloration easy to do.

ZyCoat provides detailed application instructions and has numerous professional coater referral partners across the country. ZyClear brings a new technology that simply didn’t exist in this market up until now. To learn more about ZyCoat and the ZyClear technology visit the HushMat & ZyCoat booth #23195 located in Hot Rod Alley.

NOVI MI (12.29.22) – Introducing Brandmotion’s New Wireless Transparent Trailer System. The Transparent Trailer Rear Vision System from Brandmotion consists of two HD digital cameras delivering HD video to a full-width digital rearview mirror screen. This allows you to see behind your trailer at all times – not just while in reverse – and continuously monitor your truck bed and the front of the trailer.

The system provides obstruction-free rearview visibility, solving the traditional visibility problems for pickup drivers who tow. The rearmost camera is wirelessly mounted behind the trailer and easily snaps into trailers with built-in camera brackets. The second camera, cleanly integrated into the third brake light of the pickup truck, provides an unobstructed view of the vehicle’s bed and the front of the trailer. When not towing, you will have a view of the vehicle cargo bed and the blindspots behind the vehicle.

Together, these camera views – easily selectable with a touch of the high-quality rearview mirror display – eliminate blind spots. Unlike any other towing camera on the market, the Brandmotion Transparent Trailer system provides continuous visibility and utility with or without a trailer, making it a versatile and high-value option for drivers who detach and reattach their trailers regularly.

• See behind the trailer at all times – not just while in reverse – with HD-quality video. See if you’re being tailgated or a vehicle is about to pass you.

• Watch the front of the trailer through the integrated third brake light cargo bed camera. Want a quick check on your boat, camper, or horse trailer? Simply touch the bottom of the mirror to switch camera views.

• Capture excellent daily utility beyond towing by watching your pickup bed cargo at all times AND eliminating blind spots around the rear of your truck when not towing.

• Thanks to the wireless trailer camera that snaps into most existing trailer camera brackets, installation of the entire system is simple, with no hole-drilling or loss of vehicle features (professional installation recommended).

Click to select your vehicle.

Since 2018, the SEMA Businesswomen’s Network (SBN) has raised awareness of successful women in the automotive aftermarket through its ‘She Is SEMA’ campaign. Every month features a new and exciting feature spotlighting what these women do, how they landed their careers and how they continue to thrive in a male-dominated industry.

This month’s She Is SEMA spotlight is raising awareness of the 11 women who led the SBN All-Female Bronco Build to success. Coming from various industry careers, these women put in countless hours of organizing and planning to ensure each of the 127 total SBN build volunteers had a hand in the build.  

Read about each SBN build lead below to learn about who ‘She Is’:

SBN Build Leads

Cathy Clark

Clark is the president of Bob Cook Sales, SBN chair and a 14-year veteran of the automotive aftermarket industry.

Sara Morosan

Morosan is the SBN chair-elect, president of BAJA Forged and SEMA’s 2021 Person of the Year. Raised in an automotive family, Morosan has been building cars since she was 13 years old and currently volunteers with several SEMA committees and initiatives including SBN, SEMA Cares, TORA and SEMA Education.

Build Week Leads

Jennifer Petraitis

Petraitis is employed at Driven Lighting Group. Petraitis takes pride working in the automotive aftermarket, focused on being the best in automotive lighting. When she is not at work or home, you can find her at the dragstrip with a camera or lending a hand helping a radial tire car.

Kathryn Reinhardt

Reinhardt is the senior vice president of marketing and events at Hemmings, a SEMA Board member and an automotive industry veteran with a passion for marketing aftermarket parts. Reinhardt’s dedication to the automotive aftermarket includes memberships with SBN, TORA, FLN and SEMA Cares.

Parts and Sponsorship Leads

Cora Jokinen

Jokinen is the president of Toq-Masters Industries Inc. With a design, engineering and project management background, Jokinen offers consulting services for business strategy, marketing and branding in the automotive and offroad industry.

Rebeca Olavarrieta

Olavarrieta is the CEO of Roxo 4×4. Olavarrieta got involved in the automotive industry when she was 16 years old by racing 1/4-mile with her supercharged Mustang Cobra. Her company is now present in Miami, Honduras and Spain, but even her busy business schedule can’t keep her off the wheel, as she has also competed in international off-road events in Venezuela, Honduras, Panama and Germany representing her business.

Event Leads

Tiffanie Hartenstein

Hartenstein is the CEO of Oracle Lighting. Hartenstein’s approach to business includes a heavy importance on culture and people. She enjoys infusing fun into the workplace while providing new and exciting products into the industry.

Aliceje Keyburn

Keyburn is a senior graphic designer at Race Winning Brands. She has been involved in the powersports and automotive industry for almost 10 years and has been a passionate fan all her life. Uniting her passion for creativity with her love for powersports and automotive is her dream come true.

Marketing Leads

Charlene Bower

Bower is the owner of Bower Motorsports Media. Bower has worked in the off-road industry for more than 27 years between multi-line motorcycle dealerships, the magazine industry, offroad education and event and media management. Her most recent project is Ladies Offroad Network that offers education for women in the off-road space.

Mandee Bradshaw

Bradshaw is senior marketing manager for Aftermarket for Vehlo. She has spent most of her career in the automotive industry and is focused on helping shop owners get access to the technology and knowledge they need to obtain success.

Beth Brennan

Brennan is the general manager of TREAD Agency, a part of Kahn Media. Brennan has a brand marketing background and has worked in outdoor and aftermarket automotive industries. She has been involved with SEMA for more than five years and volunteers for the SBN select committee.

Volunteer Leads

Haley Keelin

Keelin is in social sales at Driven Lighting Group. Keelin is passionate about all things automotive and started her career young as her father’s professional flashlight holder. She now works with the largest brands in automotive lighting and focuses on bringing the best products available to the industry.

Melissa Parker-Boudreaux

Parker-Boudreaux is a national sales manager at ORACLE Lighting. She recently celebrated 11 years with ORACLE Lighting, where she rose through administration and sales to land the position she has today. She oversees a dynamic sales and customer service team and creates relationships with distribution accounts.

Project Manager

Sherry Kollien

Kollien is a program manager at Motor City Solutions. Prior to her current role, Kollien worked at Ford Motor Company for 30 years where she worked in the Dyno Lab performing powertrain testing and managed the SEMA Project Vehicle program and Ford/SEMA Tech transfer program. Kollien has served on the SBN and TORA select committees.

To learn more about the SBN All-Female Bronco Build, and to view a list of all 127 volunteers, visit www.sema.org/sbn-build.