The 12V Dashboard Adds Industry Veteran Tom Kolar to the Team

OMAHA, NE (12.11.23) – The12VDashboard Inc. hires Tom Kolar as the Director of Sales for the next season of growth in 2023/2024. “We are excited to have added Tom and his skill set to The12VDashboard Inc. team to help drive our success to the next level”, said Brian Hampson the CEO of The12VDashboard Inc.

Tom has worked in the 12-volt industry for over 30 years in the distribution channels in the Midwest as National Sales Manager and most recently as VP of Sales and Marketing. This newly formed position at The12VDashboard Inc. will utilize Tom’s background in the 12V industry along with his customer relations skills, being advantageous to the growth and development of this new exciting venture.

Tom Kolar

“I am excited to help take this product to the next level with our team, with the new enhancements and the plans for the future, we have the best look-up tool in the industry! At a time in our industry, when qualified staff resources continue to be a major problem, this sales tool aids in the process with any size store no matter the experience level; it is a much-needed opportunity for dealers to add to the toolbox for their stores,” Kolar said.

“The12VDashboard Inc. based out of Omaha, Nebraska is an existing business that provides a comprehensive online solution for 12v retailers. Our primary offering is an online lookup tool that enables retailers to easily identify aftermarket items that fit specific vehicles. Unlike existing solutions, our tool boasts an easy-to-use interface with a minimal learning curve for end users. This ensures that retailers can quickly identify compatible parts, speaker fitments, tips and tricks, known vehicle obstacles like ANC Mics and offer solutions to their customers without any hassle. By saving time for retailers, our tool enables them to focus on delivering exceptional service and building strong customer relationships,” said Brian Hampson, CEO of the 12 V Dashboard Inc. and Owner of Stereo West Autotoys in Omaha, Nebraska.

Contact Information: For more information on the 12 V Dashboard contact Tom Kolar at: 1-531-777-0877 or email at tkolar@the12vdashboard.com

BILSTEIN Marks Historic Milestone at 2023 PRI Show

INDIANAPOLIS, IN (12.11.23) – You’d expect to see a car at a racing show. But have you ever seen one suspended from the ceiling over a booth?

Visitors experienced a never-seen-before booth design with a captivating display in the BILSTEIN booth at this year’s 2023 Performance Racing Industry (PRI) show on Dec 7-9th at the Indiana Convention Center.

As part of their 150th anniversary celebration, BILSTEIN Motorsport displayed a suspended dirt racing late model series vehicle proudly equipped with AS2-R shocks on all four corners, showcasing BILSTEIN’s commitment to pushing the limits both on and off the track.

Located in the Yellow Hall, BILSTEIN Motorsport featured their latest innovations and state-of-the-art shock technology, including their all new AS3 shock, which allows for zero rod (nitrogen) pressure when the shock rebounds providing better traction and consistent grip on the track.

Additionally, BILSTEIN displayed the AS2-R ESCV (End Stop Control Valve) shock. These feature an internal bump stop on compression, which provides precise tuning of the bump stop and eliminates the bounce, adding full compliance to the tire.

BILSTEIN also showed off their latest off-road UTV shocks, the Black Hawk Powersports systems (front and rear).

Other featured products included the SG2, AS2, AS2-R, XVA, SNS2-BV and M 9200 (Bypass).

“As we celebrate 150 years, we invite you to be part of the next chapter in our legacy,” said Aaron Morey, Director of Motorsports. “Fasten your seatbelts – the future of motorsport is here, and it’s draped in BILSTEIN excellence.” 

Visit bilstein.com for more.

Pro Auto Sound Wins Alphasonik Prize on The 12volt Spin-To-Win Wheel 249

SHREVEPORT LA (12.09.23) WTF…Win This Friday. Pro Auto Sound won the Alphasonik prize on the 12volt Spin-To-Win Wheel 249 on Friday morning, December 8th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 5.

The 12volt Spin-To-Win Wheel rolled for 249th time on Friday morning December 8th. The Wheel landed on the Alphasonik space and the Pro Auto Sound slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning retailer in Hialeah FL with the news. Luis Duarte, aka Asu Ki Ki, answered the phone and was very happen to hear the news. He is a strong Alphasonik retailer and looks forward to receiving the prize. Luis is an industry veteran on more than 3 decades and stressed the need to create the in-store experience to drive business away from the cyber world and into brick and mortar retailers. More to come on this 12volt Spin-To-Win Wheel winner.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, AlloyGator, Kenwood, JVC, SD Lighting, Nakamichi, Alphasonik, Race Sport Lighting and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, The Best Guys in Concord CA and Kaotik Kustomz in Syracuse IN.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 250 on Friday, December 15th.

The Best Guys Rock With Q Power 12volt Spin-To-Win Wheel Prize 247

HOUSTON, TX (12.08.23) – Best Guys won the Q Power Prize on the 12volt Spin-To-Win Wheel on Friday November 24th. Matt Bund quickly reached out to The Best Guys in Concord CA and talked with Bryan Nobutuki who mentioned they were looking to build an enclosure for a KICKER L-7. The Q Power prize, designed and spec’ed for the KICKER L7, was shipped from Houston to The Best Guys store on Monday November 27th and arrived at the store on Friday December 1st.

“We were amazed the prize arrived so quickly. As we moved the large shipping box we commented on how heavy it was and knew the Q Power prize would be solid. As we unboxed it the quality of materials was apparent. The workmanship and bed liner finish were top shelf. The Q Power prize is loaded with the KICKER L 7 and ready to rock in the right custom installation. It will be Livin’Loud as KICKER says,” Nobutuki, The Best Guys Sales Manager, relayed to the 12volt Central Studios.

Doug Fugere, The Best Guys owner, and Bryan Nobuyuki (R) unpack the Q Power prize in the install bay in Concord CA.
The KICKER L7 Q-Line 15” sub has been installed in the Q Power Q BOMB enclosure and is ready for a lucky home.

Bund related, “When I called Bryan to see what would be the best Q Power prize for their store he mentioned they had a KICKER L7 in stock. After learning that we thought the best Q Power prize for their store would be our a custom made single 15” vented enclosure designed for the KICKER L7 SQ subwoofer. We take great pride in true Bed Liner spray, which after applied, seals for ever… even after the Livin’Loud pounding a L7 can give! We know their customer will enjoy with the KICKER L7 in the custom Q Power enclosure.”

The Best Guys is a family owned Contra Costa County California-based car audio and window tinting store. The Best Guys has been specializing in radio, speaker and amplifier systems since 1985.

Metra Electronics Announces Partnership with ACV GmbH

HOLLY HILL, FL (12.08.23) – Metra Electronics is honored to formally announce a partnership with ACV GmbH of Germany in 2024 and its new role as master distributor for the EU Marketplace. Metra’s brand of radio replacement products, including installation kits and fascias, wiring harnesses, antenna products, and more, will now be stocked and distributed by ACV GmbH.

A vendor of vehicle-specific product solutions that does business around the globe, ACV GmbH is headquartered in Erkelenz, a town located in the industrial region that comprises Düsseldorf, Cologne and Aachen. It is an enterprise that has been specializing in technical car accessories for decades. They now also provide product development services for custom-tailored, individual solutions in compliance with client specifications based on OEM standards and standardized products for the aftermarket. The business has earned a reputation for expeditious service and excellent, uncomplicated support services.

As a long-term partner of Metra, ACV GmbH will provide the manufacturer with logistical advantages to facilitate outreach and product fulfillment to dealers across Europe and surrounding countries. “Our team is very excited about the advancement of our relationship with ACV GmbH. We look forward to expanding our brand presence and growing mutual business within the European marketplace,” says Maurice Soto, Metra’s Director of International Sales. Any retailers or custom integrators who would like more information on this partnership may contact their Metra Representative.

Visit metraonline.com for more.

will.i.am Brings First-Ever AI-Themed Series to SiriusXM Platform with Launch of Exclusive New SiriusXM Show

NEW YORK, NY (12.08.23) – SiriusXM has announced that will.i.am, global music artist, producer, TV star/host, Futurist, future-caster, creative innovator, popthropologist, philanthropist and STEAM education activist, will launch an exclusive SiriusXM show, will.i.am Presents the FYI Show. The show is set to launch in January 2024 on SiriusXM’s The 10s Spot (channel 11), available to listeners in their cars and on the SiriusXM app.

will.i.am Presents the FYI Show will be hosted by will.i.am, showcasing the latest in AI innovation and AI-powered interactive projects. Each week the show will take listeners on a deep dive into the intersection of pop culture, music, entertainment, world news, and technology, featuring thought-provoking conversations, hilarious games, the hottest new music, and interviews with the brightest stars making culture happen today.

The interactive show will be driven through will.i.am’s FYI app – an AI-powered communication and creative collaboration tool designed to help Focus Your Ideas.

Listeners can keep the movement going by joining the Show Project on FYI, giving the audience access to episode content, bonus materials, discussions with other listeners and engagement with AI.

A special preview of the new show was recorded with will.i.am in front of a live audience this week at the SiriusXM Miami studios. Subscribers will be able to tune into this content in car and on the app upon show launch in January. Photos from the event can be found HERE.

“The FYI Show is a celebration of creators, innovators, and their dreams,” said will.i.am. “Episodes delve into AI-powered projects, exploring the What and the How, while also understanding the passion behind them. At FYI, we provide the right tools, infusing AI to help materialize dreams. An amazing journey awaits us!”

“will.i.am is an extraordinary talent who has been at the nexus of entertainment and technology for some time,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “SiriusXM offers an ideal platform for him to combine these passions and create a cutting-edge show that can showcase his renowned creativity, his insights into trends and much more.”   

Eligible customers can get their first three months of SiriusXM streaming for free. Click here to sign up and experience all that SiriusXM has to offer. See Offer Details.

The Holiday Season 2023 Is Here

SHREVEPORT, LA (12.07.23) – The 2023 Holiday Season is here and Christmas lights, along with with Toys For Tots events, in-store decorations and company parties, are in full swing. The 12volt Central Studios works to showcase positives across the 12volt industry. Santa has taken a seat in the 12volt Chevy Studios Chevy and is on the road to highlight Holiday activities.

Santa has taken a seat in the 12volt Chevy Studio again and is ready for 2023.
Ricky Smith’s Audio in Lafayette LA is Toys For Tots collection location.
Kenwood Christmas wrapping paper gifts were added to the showroom decorations at Ricky Smith’s Audio. Staff members Ben Litwin-Installer, Ethan Laborde-Sales and Alan Benit-Lafayette Store Manager (L to R) are pictured with one of the wrapped gifts.

Toys For Tots events show support for, and contribute to, local communities. The 2023 Holiday Season marks the 76th Anniversary of the US Marine Corps Reserve Toys for Tots program.

Look for Santa’s 12volt Sleigh, Buddies Woofer/Amp/Receiver and Christmas tree in posts leading up to Christmas.
Jack Bogard let social media followers and friends know Sanford Sound has extended Holiday hours.
The 12voltSTP Tool makes it easy to highlight Holiday events and activities.
The Team Nutz 2-Story HQ shines brightly in Pittsburgh to welcome all to the Holiday Season.

The Holiday Season is an ideal opportunity for members across the 12volt industry to showcase positives by utilizing the 12voltSTP Tool. Just Snap and Txt an image to 318-465-0844.

We look forward to seeing your activities in the 12volt Central Studios.

Race Sport Lighting Is Shipping LED Scanning Hood Brow DRL Flex Kit for Cars and Jeeps

RINGWOOD, IL (12.07.23) – Race Sport Lighting, a leading innovator in automotive lighting solutions, proudly announces the release of their latest product, the HOODKIT2 (PN# 1007752) LED Knight Rider Scanning Hood Brow DRL Flex Cool White Kit. This revolutionary lighting kit is designed to enhance the aesthetic appeal and visibility of cars and jeeps, providing a modern and stylish touch on any vehicle. The highly flexible light contours along the bottom of the hood lid and is very similar to some modern cars on the road. This comes months after the successful launch of their nationwide popular HOODKIT1 which is longer, in length, for Trucks and larger SUV’s.

“We are thrilled to introduce the HOODKIT2 LED Knight Rider Scanning Hood Brow DRL Flex Cool White Kit to the market to fit on cars, Jeeps, and smaller SUVs. The HOODKIT1 for trucks and larger SUVs launched over the summer has quickly grown in popularity and risen on our top-ranking product list nationwide. It was logical that we would launch a smaller version that fits up on smaller-width vehicles. We have already moved much of our opening production, as dealers had this product on pre-order for a few months now.” said Steve Jergensen, President at Race Sport Lighting.

3 Key Features of the HOODKIT2:

1.       Knight Rider Scanning Effect: The HOODKIT2 features a distinctive Knight Rider scanning effect upon ignition before the final transition into a solid daytime running light while running. This attention-grabbing feature adds a touch of sophistication and modernity to the vehicle’s appearance.

2.       DRL Flex Cool White Technology: Equipped with cutting-edge Daytime Running Light (DRL) Flex Cool White technology, the HOODKIT2 ensures optimal visibility and safety on the road. The cool white illumination not only enhances the vehicle’s presence and safety during the day but also contributes to a sleek and contemporary look.

3.       Weather-Resistant Construction: Built to withstand various weather conditions, the HOODKIT2 is constructed with durable silicone materials that ensure long-lasting performance. Whether driving through rain, snow, article sub-temps in the northern hemisphere, or intense heat in the southern hemisphere, users can count on durability.

The HOODKIT2 LED Knight Rider Scanning Hood Brow DRL Flex Kit is now in stock and shipping from their Ringwood, IL warehouse to distributors and dealers near you. Resellers are encouraged to stock the HOODKIT1 and HOODKIT2 to universally service all small to larger body-width vehicles seeking to add safety and modern light effects.

Visit www.racesportinc.com for more.

ZZ-2 Add On Wireless CarPlay/Android Auto Fully Integrated to the Factory Controls

BOCA RATON, FL (12.07.23) – In most AUDI vehicles from 2009-2019, ZZ2 integrates wireless CarPlay & Android Auto, front and rear cameras and more. Additionally, we offer a factory handle camera which retains the factory trunk appearance.

With our AUDI ZZPLAY line we offer wireless CarPlay and Android Auto solutions, bringing your vehicle up to date with one of the most desirable features in the market.

You can access the most relevant apps from your phone like iMessage, Spotify, Waze, WhatsApp, Google Maps and more, directly from factory controls. In addition to mirroring your smartphone, the ZZPLAY lineup includes USB audio and video playback, as well as a YouTube app.

Features:
Wireless CarPlay
Wireless Android Auto
SmartPhone Mirroring
USB A/V Playback
Front View Camera input
Rear View Camera input (w/ Dynamic Parking Lines)
Plug and Play

Please CLICK HERE to access the Audi section on the ZZ-2 website and get a full compatibility list.

The 2024 KICKER AMA ArenaCross Kicked Off In Boise, ID

NAMPA, ID (12.06.23) – The Idaho Center, in the Boise suburb of Nampa, was Livin’Loud for Rounds 1 and 2 of the 2024 KICKER AMA ArenaCross season Friday and Saturday nights December 1st and 2nd. Area retailer Sound Hound was in the KICKER booth with MADDOG Lorin Morrell.

Morrell, who orchestrates the AMA ArenaCross events, related “It was a great way to kick off the 2024 season. Friday night’s attendance was very good and Saturday night was even better. The Pit Party drew enthusiasts to the track to get the evening started both nights. Meeting riders and checking out their bikes is enjoyable for all. The KICKER booth in the lobby area had tables with products displayed for car, truck, marine and motorsports. Having Byll Thies and Zach Thies in the house with local dealer Sound Hound was terrific. Their store in Caldwell is only 8 miles from the Idaho Center in Nampa. They certainly did connect with a lot of people and enthusiasts from the area.”

The Pit Party got Friday and Saturday nights events off to fast starts.
The stands filled quickly with enthusiasts.
Lorin Morrell, Zach Thies and Byll Thies (L to R) with Sound Hound pictured in the booth as Friday night got underway.

“It was a fantastic two nights,” Byll related. “We connected with so many people and handed out over 200 cards in addition to giving away many of our company’s lanyards. Quoted several jobs too. Sound Hounds is celebrating our 28th Anniversary this year and several people we saw at the booth were friends and happy customers. KICKER is a go to brand in our store. In fact we have one wall in the showroom which is decorated for the Holidays that highlights many KICKER products and a marine display. Auto, truck, marine and motorsports products are all hot categories in Idaho and KICKER has products in all those categories… Bullfrog portables too. We thank KICKER for inviting us participate in this AMA ArenaCross and look forward to the next opportunity.”

Lorin Morrell presents a KICKER Bullfrog to the T-shirt toss winner.
Early on Friday evening, crowd members began to enter the Idaho Center and passed by the KICKER booth.
Sound Hound decorated a wall in the showroom to feature KICKER products for the Holiday season.

Morrell added, “No doubt all that came to the event had a great time and certainly connected with the KICKER brand. On Friday and Saturday nights there were T-shirt tosses and lucky winners came to the booth with their Bullfrog certificate to pickup their Bullfrog prize. Wes, who is on the PA at the AMA ArenaCross events, once again did a great job adding excitement for the KICKER brand.”

The next stop for the 2024 KICKER AMA ArenaCross series is Madison WI the weekend of December 8th.

Visit kicker.com for more.