RINGWOOD, IL (03.28.24) – Race Sport Lighting, a leading pioneer of automotive aftermarket lighting solutions, has announced a strategic partnership with MAP Services, a pioneer in enforcing Minimum Advertised Price (MAP) policies, aimed at preserving the integrity of Race Sport Lighting’s brand pricing and addressing unauthorized online sales practices.

As the automotive aftermarket industry continues to thrive and evolve as brick and mortars expand their offerings to their online clientele, Race Sport Lighting remains committed to ensuring that its products are profitable to thousands of dealers across North America. However, the last four years have been challenging to police and enforce MAP as their brand grew in popularity and spread across other countries. To ensure maximum profitability for their resellers, and to enforce a DO NOT SELL list, it was clear that the company needed a partner dedicated to servicing this need.

By joining forces with MAP Services, Race Sport Lighting aims to strengthen its position in the market by implementing robust measures to uphold MAP policies and combat unauthorized resellers. MAP Services brings years of expertise and innovative solutions to the table, offering comprehensive monitoring and enforcement capabilities that will enable Race Sport Lighting to maintain price integrity across all distribution channels.

“Ensuring that our dealers are protected against profit erosion caused by MAP violators is paramount to us,” said Steve Jergensen, President of Race Sport Lighting. “Our partnership with MAP Services underscores our unwavering commitment to upholding the integrity of our brand and providing dealers with the exceptional profitability they expect from Race Sport Lighting, whether in store or online. In just two weeks we have witnessed an improved reseller compliance of +20% and have now achieved 95.99% online listing compliance on today’s report.”

Through this collaboration, Race Sport Lighting and MAP Services will work closely to identify and address instances of unauthorized selling, MAP violators, and brand misrepresentation across online platforms. By leveraging advanced monitoring technology and proactive enforcement strategies, the partnership aims to create a cleaner and more transparent online marketplace for Race Sport Lighting’s products.

“We are thrilled to partner with Race Sport Lighting in their mission to preserve brand value, profitability for their dealers, and combat online pricing discrepancies,” said Tom Ameduri, National Account Manager of MAP Services. “With our combined software, expertise, and resources, we are confident that we can effectively safeguard Race Sport Lighting’s brand integrity and enhance the overall customer experience.”

The Race Sport Lighting and MAP Services partnership represents a significant step forward in the fight against unauthorized online sales practices and price erosion within the automotive aftermarket industry. By prioritizing brand protection and price integrity, Race Sport Lighting reaffirms its commitment to delivering unparalleled value and innovation to consumers worldwide.

Visit www.racesportinc.com for more.

NEW YORK, NY (03.28.24) – SiriusXM will offer baseball fans nationwide extensive coverage for the full 2024 Major League Baseball (MLB) season, from Opening Day through the postseason. Subscribers will have access to live play-by-play calls of every game, as well as 24/7 news, talk and expert analysis on the exclusive MLB Network Radio channel (channel 89).

Two former MLB stars – 2006 American League (AL) MVP and four-time All Star Justin Morneau and veteran pitcher Trevor May – have joined the team of hosts on SiriusXM’s MLB Network Radio channel this season. Every Sunday from 1-4pm ET, May will co-host “Home Plate” along with SiriusXM’s Dani Wexelman, while Morneau will make regular appearances on various programs on the channel.

On Opening Day (March 28), SiriusXM host and former general manager Steve Phillips will join Wexelman as they broadcast live from historic Camden Yards, where the Baltimore Orioles will play the Toronto Blue Jays. Coverage starts at 12pm ET.

With SiriusXM’s MLB programming, listeners never have to miss a moment of their favorite teams. The SiriusXM app offers 30 play-by-play channels dedicated to streaming the official radio broadcasts of every MLB team, giving fans the choice between the home and visiting team announcers for every game, from Opening Day through the World Series. All 30 MLB play-by-play channels are also available on vehicles equipped with SiriusXM with 360L radios.

SiriusXM’s new and improved app will feature a special page dedicated to MLB – sxm.app.link/MLB2024 – making it easy for listeners to access live and upcoming games and content related to their favorite team.

The 24/7 MLB Network Radio channel will continue to provide the most in-depth audio coverage of the league, with a roster of expert hosts, including former GMs Jim Bowden, Jim Duquette and Steve Phillips, former players David Aardsma, Kevin Frandsen, Chris Gimenez, Jensen Lewis, Trevor May, Justin Morneau, CJ Nitkowski, Eduardo Perez, Xavier Scruggs, Ryan Spilborghs and Mike Stanton, former manager Kevin Kennedy, national baseball writers Tyler Kepner, and Jon Morosi, as well as Robert Brender, Jenny Cavnar, Mike Ferrin, Dan Graca, Jeff Joyce, Jim Memolo, Grant Paulsen, Ed Randall and Dani Wexelman.

MLB Network Radio will also air Christopher “Mad Dog” Russo’s MLB Network show, “High Heat with Christopher Russo presented by Kit Kat,” weekday afternoons at 1:00 pm ET as well as simulcasts of additional MLB Network television programming, including the flagship studio show “MLB Tonight” weeknights.

Throughout the season, fans can also hear regularly scheduled interviews with several MLB managers on MLB Network Radio. These include Torey Lovullo (Diamondbacks), Bud Black (Rockies), Matt Quatraro (Royals), Derek Shelton (Pirates), Kevin Cash (Rays), Alex Cora (Red Sox), A.J. Hinch (Tigers), Pedro Grifol (White Sox) and others.

For a schedule of games and where to find them on SiriusXM go to SiriusXM.com/Sports.

JASPER, IN (03.27.24) – Meyer Distributing is proud to announce and celebrate the outstanding achievements of our 2023 manufacture, factory reps and person of the year. These partners have demonstrated strong collaboration, innovation and have contributed to our shared success throughout the past year.

“As a 100% family owned and operated business, we realize how important and impactful it is to recognize strong partners,” states Cody Ziegler, VP of Sales for Meyer Distributing. “2023 was another rewarding year across many of our business segments and we want to give a shout out to those folks. Hard work, determination and perseverance are just a few qualities needed to achieve goals and expectations despite any obstacles we might encounter.”

2023 partners of the year go to:
• Truck Accessory Manufacture of the Year: Access Bed Covers
• Performance Manufacture of the Year: Air Lift Performance
• Tire & Wheel Manufacture of the Year: Method Race Wheels
• RV & Towing Manufacture of the Year: Blue Ox
• 4×4 & Off-Road Accessory Manufacture of the Year: Hi-Lift Jack
• 4×4 & Off-Road Suspension Brand of the Year: Bilstein
• Commercial & Fleet Brand of the Year: Weather Guard
• Industrial Supply Brand of the Year: Streamlight Inc.
• Vehicle Detail & Protection Brand of the Year: Chemical Guys
• 12V & Audio Brand of the Year: Massive Audio
• Outdoor & Recreation Person of the Year: Jake Montoya
• Performance & Truck Factory Rep of the Year: Tony West
• Tire & Wheel Factory Rep of the Year: Alan Kung
• Marine Brand of the Year: Bob’s Machine

“Congratulations to our esteemed vendor and partners of the year, expresses Natalie Tempel, VP of Marketing at Meyer Distributing. Your unwavering dedication, exceptional service, and steadfast commitment have been instrumental in our success. We are grateful for your continued support, reliability, and collaborative spirit.”

Meyer Distributing is a complete wholesale distributor with 99 locations across the US and Canada. With strategically positioned warehouse facilities, Meyer Distributing is able to provide next day delivery to most locations using Meyer Logistics direct ship. Meyer carries over 900 product lines across a number of different business segments.

Visit mymeyer.com for more.

LIBERTYVILLE, IL (03.27.24) – It’s time to feel your LOUD come alive through outdoor playback enhanced with Music. Defined. quality in every beat. Set out on new spring adventures with audio that elevates your sound. Every winding canyon turn, narrow forest trail, or open seaside landscape demands MB Quart Universal Audio Systems.

Integrated full-range drivers on BOTH the 46-inch and 41-inch units feature composite construction midrange for deep and accurate midbass and 0.75-inch Titanium dome tweeters for crystal-clear high frequencies. Your sound will feel transformed through deeper details, incredible clarity, and LOUDER SOUND.

The MBQOH46-1 delivers 160 watts of overhead off-road adrenaline while producing LOUDER sound levels in every beat. This 46-inch, four-speaker universal overhead audio system includes a GMR-LCD, AM/FM, waterproof Bluetooth source unit with Android support and Apple Control. Every beat is heard through crystal-clear detail while producing high levels of detail and immersive listening. Sound reaches NEW VOLUME on every adventure!

The MBQOH46-1 can fit the following applications: Can-Am Maverick X3, Can-Am Maverick, Can-Am Commander, Polaris Ranger, Polaris General, Honda Big Red, John Deere XUV, John Deere RSX, Kymco, Kubota, Yamaha Rhino, and Yamaha YXZ.

Learn more HERE on the MBQOH46-1 Overhead Audio System.

The MBQOH41-1 also delivers 160 watts of powerful sound while producing
BIGGER levels of Music. Defined. playback. This LOUD 41-inch, four-speaker universal overhead audio system also includes a GMR-LCD source unit within a high-impact HDPE composite enclosure. Included Memory-Sync remembers the most recently connected device and will automatically reconnect to it when powered on. The unit is adjusted by a master knob and easy menu selection.

The MBQOH41-1 can fit the following applications: Kawasaki Mule, Kawasaki Teryx/Teryx 4, Can-Am Defender, John Deere, Kubota, Textron Havoc/Stampede/Prowler, and Yamaha Viking.

Learn more HERE on the MBQOH41-1 Overhead Audio System.

Take on TOTAL CONTROL along every off-road journey with an easy-to-use GMR-LCD source unit powered with a 160-watt internal amplifier that features AM/FM while remaining Bluetooth-ready.

Audio connections include two RCA outputs (Front & Rear) with 3.5mm and USB audio inputs so you’ll have plenty of options for hearing your audio.

A mounting system is included on both Universal Overhead Systems
Take your outdoor adventure on a mission to push your Music. Defined. audio to NEW HEIGHTS of LOUD in every song. With incredible midrange and highs producing audio so clear and vibrant – you’ll be craving for more at the end of every spring journey. Set your soundstage with Overhead Audio Systems!

Follow the link HERE and learn more details on MB Quart Powersports All-in-Ones Overhead Audio Systems.

ORLANDO, FL (03.26.24) – VOXX Electronics Corporation (VEC) proudly announces the retirement of Paul Platt, a distinguished figure in the 12-volt industry.

Platt, renowned for his four-decade-long career in consumer electronics, with over 25 years dedicated to VOXX, bids farewell to a remarkable journey. His contributions have left a lasting mark on VOXX Electronics Corp., his peers, and the wider 12-volt industry.

Throughout his tenure, Platt has been instrumental in driving VOXX’s success in the Northeast region. His unwavering commitment to excellence, coupled with his invaluable expertise and leadership, has cemented VOXX’s position as a leader in the 12-volt landscape.

VOXX Electronics extends its deepest gratitude to Platt for his exceptional dedication and numerous accomplishments. Upon retirement, Platt intends to devote more time to his lifelong partner Nancy, of 39 years, his two children, and eleven grandchildren, while indulging in his passion for golf.

Leaving VOXX in capable hands, Ian Worrall assumes the role of Eastern Region Retail Sales Manager, following Paul’s guidance. “Under Paul’s mentorship, I am confident that Ian will seamlessly carry forward Paul’s legacy and contribute to the continued success of VOXX,” stated Aron Demers, Senior Vice President, VOXX Electronics Corporation.

For more information on becoming a VOXX Electronics Dealer, Expeditor, or Restyler in the US, please visit: www.voxxelectronics.com/become-dealer

For more information on becoming a VOXX Electronics Dealer in Canada, please visit: gemsen.com/become-a-dealer

SHREVEPORT, LA (03.26.24) – This subject is so important that we are reprinting an article by Bill Ward of CMIC Consulting that appeared in the August ’95 issue of the 12 Volt Advertiser. We had many favorable comments regarding the article… now over 29 years ago.

In 2024 Store Appearance and the In-Store Experience is even more vital. Online activity is impacting brick and mortar store in a very negative way. Small businesses have been the heartbeat of the retail category. Many manufacturers are now driving business through their websites and even offering drone delivery.

This past weekend NIKE reported they were looking at options to drive more business through non-traditional retail channels. Below is the ‘Store Appearance Is Vital’ 12volt Advertiser August ’95 article directed to 12volt retailers.

Each day when you open your store and your customers walk in the door, they are making a new judgement about your store. Is the store clean and well merchandised, or is it cluttered and disorganized? How does it compare to nearby stores where they have shopped for the same product. In the first few seconds, they will form an opinion that will last a long time. Will it be a good impression or will it be a negative one?

The customer evaluation of your store starts as soon as they drive in your parking lot. Trash and clutter will not only affect today’s customer but your future customers who may be just driving down the street. The outside of your store is like a billboard that advertises your company. Does it make the statement you want to make? When your customer walks in your door he is your guest. At home when you know you are having a party or company, you make sure everything is clean and looks its best. When your store opens every morning, it should not be any different.

The 60 minutes before you open each morning is a critical time for every retailer to get ready for today’s customers. It’s a time that the owner or manager should be active and get involved with supervising his employees to be sure that the store is ready to open. Before you unlock your door, walk around and inspect the inside and outside and look at it through the eyes of your customer. How does it stack up?

CHECK your parking lot and be sure it is clean and litter free. CHECK to be sure your door and window glass is clean and free of smudges. FILL in products from your stock room so your selection is complete and you displays full. RE-ALIGN and merchandise to maximize the impact of your product displays. REMOVE all empty cartons and packing from the sales floor. CHECK all your advertised merchandise and be sure it is priced and ready to go. MAKE sure your aisles are free and clear of clutter and boxed merchandise. HAVE your store and restrooms clean and ready to open.

CHECK to see if your point of sale signs and pricing is all up to date and current. DELEGATE the responsibility to get the job done, but personally inspect the results each day before you open.

The In-Store Experience is so important. The MUSIC MATTERS and people can not experience the highs and mids, or feel bass in their chest, on a smartphone or laptop.

As an industry ‘Let’s Get Our Shine On’!

VANCOUVER, BC (03.25.24) – “The highly anticipated THINKWARE Premium Q850 2K premium dash cam is exclusive to independent 12volt retailers and is now shipping” Billy Alexandre, THINKWARE Sales Manager, related.

The Q850 boasts a wide array of advanced features that consumers can utilize to increase their safety behind the wheel such as Parking Surveillance mode, THINKWARE Connected built-in GPS & Wi-Fi along with speed and red light camera alerts.

Alexandre believes the Q850 will be a great success for dealers as it strikes the perfect balance between design, features, and price at $299.99. At this price point dealers will also enjoy improved margins compared to past dash cam models.

“THINKWARE is committed to working with 12volt retailers to drive brick and mortar sales and offers a number of POS items to increase visibility on the retail sales floor” Alexandre concluded.

For more see thinkware.com