Author: 12VoltNews

ORACLE Lighting Unveils the World’s First Lensless LED Headlight at the SEMA Show

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LAS VEGAS, NV (11.06.25) – ORACLE Lighting has announced the debut of the world’s first lensless LED headlight, setting a new benchmark in vehicle lighting. Introduced at the 2025 SEMA Show, this patent-pending design marks a radical departure from a century-old industry standard.

“For over 25 years, ORACLE Lighting has been at the forefront of lighting innovation,” said Justin Hartenstein, Founder and Director of Product Development. “Today, we’re proud to share a world-first: a headlight that completely eliminates the traditional lens creating something that is both extremely beneficial and disruptive to industry standards.”

Automotive headlights have relied on a clear outer lens since the early 1880s, when flames projected light though a transparent glass lens. Almost150 years later, despite advances in lighting sources, the presence of this transparent lens has remained unchanged…until now.

ORACLE’s new lensless headlight removes a failure-prone component of the headlight system. Instead of a transparent lens, the design features sealed modular LED emitters housed directly within the assembly, each with an IP68 ingress rating and equipped with active thermal management for superior reliability and performance. The result is a rugged, streamlined design that delivers superior reliability without sacrificing output or functionality.

Most importantly, this design directly addresses the top consumer complaints about headlights. Issues like fogging, cracking, hazing, yellowing, oxidation, and water intrusion are all byproducts of the outer lens. By removing the lens entirely, ORACLE has effectively eliminated these problems providing a better customer experience.

Another standout benefit of the system is its serviceability. Unlike most modern LED headlights, which are non-serviceable and must be replaced as a complete unit, often costing thousands of dollars, ORACLE’s lensless modular architecture allow individual replacement of any light function, including the daytime running light, high beam, or low beam. These can be replaced by the user with simple tools often without the need to even remove the headlight from the vehicle greatly reducing long-term ownership costs and environmental waste.

The new assembly also features reinforced, removable mounting brackets that can be easily replaced in the event of damage. This modular approach not only simplifies installation and repair but also allows the headlight to ship in a more compact package—reducing shipping costs and inventory footprint for distributors and retailers.

Aesthetically, the lensless format allows for a sleek, sculpted housing that becomes a focal design element on the vehicle. Another benefit is because there is no outer lens the headlight housing can be paint-matched to the vehicle’s body color, offering a new level of visual customization and personalization that was previously impossible.

While the product debuts on the 3rd Gen Toyota Tacoma, ORACLE has confirmed additional fitments in development for platforms including the Toyota 4Runner and Ford F-150, with even more applications to be announced soon. The system is expected to retail between $800 and $900 per set, with availability beginning in January 2026.

“This technology platform isn’t just about one truck or one product,” added Hartenstein. “We believe this is the future of vehicle lighting—and we’re proud to be leading that charge.”

The new lensless LED headlight will be on display at the ORACLE Lighting booth (#57147, West Hall) throughout the 2025 SEMA Show.

Visit oraclelights.com for more.

SEMA Announces Battle of the Builders Top 40

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LAS VEGAS, NV (11.06.25) – The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the 2025 SEMA Battle of the Builders Presented by Mothers Polish competition. Battle of the Builders is the aftermarket industry’s ultimate vehicle competition, and the program is celebrating 12 years of providing SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience.

The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top 40 are (by category):

HOT ROD/HOT ROD TRUCK
Jason Berland — 1968 Chevrolet C10
Randy Borcherding — 1968 Plymouth Road Runner
Willie Davis — 1957 Chevrolet Truck
Jonathan Goolsby — 1966 Chevrolet C10 Step Side
Troy Gudgel — 1959 Chevrolet Impala
Kyle Kuhnhausen — 1966 Chevrolet Corvette
Jason Smith — 1970 Dodge Challenger
Joshua Sanders — 1970 Dodge Charger
Troy Trepanier —1936 Ford Roadster
Paul VanNus — 1969 Ford Torino

SPORT COMPACT/IMPORT PERFORMANCE
Brian Dilley — 1965 ISO Rivolta
Jack Diramarian — 1970 Porsche 911
Tim Franklin — 1960 Porsche Custom 356
David Guadagnoli — 1967 Ford GT 40 MKIV
Phil Nguyen — 1997 Nissan Skyline GTR
Alyxzander Prohaska — 1988 Toyota AE86 Corolla
Javier Reyna — 1997 Ferrari F355
Phillip Tieu — 2012 Porsche 911
John Sarkisyan — 1971 Mercedes Benz 600 Pullman
John Sarkisyan — 2019 Tesla Model 3 “300SL”

OFF-ROAD
Bryce Adams — 1972 Chevrolet K5 Blazer
Tyler Adams — 1985 Chevrolet K10
James Amerson — 1946 Dodge Power Wagon
Cody Dabney — 1973 International Scout
Michael Dascoli — 1969 International Scout
Woody Ferrebee — 1966 Ford Bronco
Ron Jones — 1973 VW Thing
Jason Noel — 1959 Ford F100
Garth Redifer — 1974 Ford F250 Crew Cab
Chris Von Ritter — 1968 Ford Bronco

YOUNG GUNS
Tyler Adams — 1972 Chevrolet Blazer
Scott Anderson — 1961 Chevrolet Impala
Christopher Cairo — 1967 Ford Mustang
Cameron Cocalis — 1988 BMW E30 325i
Dustyn Dell — 1969 Chevrolet C10
Thomas Dickerson — 1967 Chevrolet C10
Justin Fields — 1972 Chevrolet C10
Bennett Ford Lisenby — 1968 Ford F250
Roberto Munoz — 1938 Chevrolet Canopy Express
Rockford Smith — 1976 Chevrolet K10

The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top 12 will be announced in the Battle of the Builders Stage, North Hall (Booth #10168) on Wednesday, Nov. 5, at 3:30 p.m.

Visit www.semashow.com or www.sema.org for more.

The Automotive Industry’s Premier Event Returns: SEMA Show 2025 Opens Today

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LAS VEGAS, NV (11.05.25) – The 2025 SEMA Show opened today at the Las Vegas Convention Center, reinforcing its position as the automotive aftermarket’s most influential global business event. Produced by the Specialty Equipment Market Association (SEMA), the Show serves as a launchpad for innovation, partnerships, and growth in an industry that contributes $337 billion annually to the U.S. economy and supports more than 1.3 million jobs.

The Show officially opened with a ribbon-cutting ceremony attended by key leaders, including SEMA President and Chief Executive Officer (CEO) Mike Spagnola, National Hot Rod Association (NHRA) President Glen Cromwell, Las Vegas Convention and Visitors Authority (LVCVA) CEO/President Steve Hill, Fédération Internationale de l’Automobile (FIA) President Mohammed Ben Sulayem, First Congressional District of Nevada Rep. Dina Titus, and SEMA Board Chair Melanie White. Their presence underscores the Show’s global significance and its status as Las Vegas’ longest-running citywide event.

From left: SEMA President and Chief Executive Officer (CEO) Mike Spagnola, Las Vegas Convention and Visitors Authority (LVCVA) CEO/President Steve Hill, SEMA Board Chair Melanie White, Fédération Internationale de l’Automobile (FIA) President Mohammed Ben Sulayem, First Congressional District of Nevada Rep. Dina Titus, and National Hot Rod Association (NHRA) President Glen Cromwell.

“The SEMA Show stands as the global hub for automotive innovation and commerce,” said Spagnola. “It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide.”

Why It Matters
As technology accelerates and consumer preferences shift, the SEMA Show provides clarity and confidence for businesses navigating change. From propulsion diversity — ICE, EV, hydrogen, hybrid, and synthetic fuels — to advanced driver-assistance systems (ADAS) and immersive experiences, the Show reflects an industry innovating for the future.

With consumer spending on aftermarket accessories reaching $52.65 billion in 2024, the Show underscores the strength of a sector that continues to thrive and expand globally.

“Every year, the SEMA Show introduces technologies and ideas that transform the automotive landscape,” said SEMA Vice President of Events Tom Gattuso. “From ADAS solutions to alternative propulsion and performance builds, innovation here drives progress across the entire aftermarket.”

Where Innovation Meets Opportunity
The SEMA Show is a strategic platform for companies to launch products, forge partnerships, and gain insights into emerging trends. With 2,300 exhibiting brands, including 500 first-time participants, more than 70% of attendees in senior leadership roles, and over 150,000 participants from 140 countries, the Show delivers unmatched access to decision-makers and global markets.

Key business drivers at the 2025 SEMA Show include:

  • OEM Engagement: Strong participation from Ford Performance, Honda Racing Corp., Mopar/Stellantis, Nissan and Toyota, signals confidence in the aftermarket’s role in future mobility solutions.
  • Innovation Pipeline: Thousands of new products debut across the campus, including 2,000+ featured in the New Products Showcase, setting the tone for one of the most innovative product cycles in history.
  • FutureTech Studio: A dedicated space offers hands-on demos, 45+ advanced displays, and 30 vehicles showcasing next-generation technologies.
  • ADAS Integration: Advanced Driver-Assistance Systems take center stage this year, highlighting the industry’s commitment to safety and technology. Exhibitors are featuring solutions that help shops adapt to evolving vehicle platforms and consumer expectations.
  • Show-Stopping Builds: From the hundreds of feature vehicles, and the highly anticipated SEMA Battle of the Builders presented by Mothers Polishcompetition, craftsmanship and creativity remain central to the aftermarket’s identity.

Connecting Culture and Commerce
On Friday, the Show opens its doors to the public, giving enthusiasts a rare opportunity to experience the industry’s premier trade event. The day concludes with SEMA Fest, an epic celebration blending car culture with live entertainment. Featuring Queens of the Stone Age, The Black Crowes, and Neon Trees, the event creates a unique opportunity for brands to engage enthusiasts and inspire the next generation of builders and consumers.

Beyond live music, SEMA Fest features thrilling motorsports demos and curated car displays, creating an immersive celebration of performance and culture. The event serves as a strategic extension of the Show’s mission to connect passion with business.

Live Coverage for a Global Audience via SEMA Live
SEMA is offering a livestream with 31 hours of real-time coverage, giving a global audience access to groundbreaking news, feature car builds, and stories directly from the Show floor. The livestream is available on the SEMA Show Facebook and YouTube pages.

Additional details are available at www.semashow.com or www.sema.org.

Firstech Announces DroneMobile Fleet-Certified Program

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 SEATTLE, WA (11.05.25) – Firstech, makers of DroneMobile connected car and GPS tracking solutions, today announced its “DroneMobile Fleet Certified Dealer” program. This invite-only initiative will focus on equipping the top DroneMobile retailers in North America with critical resources to capture incremental revenue growth in the rapidly expanding commercial fleet tracking market. 

The global fleet tracking market is projected to reach over $60 billion by 2030, yet the crucial 12-volt automotive retail channel has historically been left out of this high-value opportunity by complex enterprise solutions. Firstech aims to change that with the DroneMobile Fleet Certified program by positioning selected dealers as fleet experts with the brand’s complete lineup of vehicle security, tracking, and camera technologies. 

The Firstech Team pictured in the SEMA North Hall booth 10221.

 DroneMobile Fleet Certified dealers will also gain exclusive access to the following advantages: 

1. Sales Assistance – Dedicated sales assistance with deal registration for commercial accounts. 

2. Expert Training – Virtual and hands-on sales and installer training focused on selling DroneMobile tracking solutions to fleets. 

3. Priority Access to Product – Certified Fleet dealers will get early access to new DroneMobile products, such as the newly announced Drone XT GPS Tracker. 

4. Recurring Monthly Revenue – Monthly payouts for each DroneMobile device sold and installed for as long as it remains active. 

5. Sponsored Listing on DroneMobile.com – Featured listing on the DroneMobile dealer locator to drive commercial leads directly to Certified Fleet dealers. 

6. Regional Advertising Support – Firstech will launch targeted ads for DroneMobile Fleet solutions in markets where Certified Fleet dealers are present. 

As part of the DroneMobile Fleet Certified Dealer program, participating dealers must agree to the company’s expanded requirements, including, but not limited to, MAP/MSRP pricing adherence and completion of required training materials. 

At launch, DroneMobile Fleet Certified dealers will be hand-selected by the Firstech team. Invitations will be sent out in mid-November 2025, following the conclusion of SEMA in Las Vegas. 

Dealers who are interested in learning more about DroneMobile for Fleet and other DroneMobile connected car solutions can visit www.dronefleet.com. 

Metra to Unveil New Data Interfaces with SWC at SEMA

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HOLLY HILL, FL (11.05.25) – Metra Electronics will showcase an all-new series of data interfaces with Steering Wheel Control (SWC) at the 2025 SEMA Show, November 4th to 7th at the Las Vegas Convention Center. Attendees can visit Metra’s booth, #10439 in the North Hall, to see these innovative solutions designed to simplify radio replacement and preserve essential OEM features. These new data interfaces provide a cost-effective solution for installers to retain factory steering wheel controls and other key vehicle functions that are typically lost during head unit upgrades.

Engineered for broad compatibility across a wide variety of radio brands and models, these interfaces are ideal for integrating radios purchased from online retailers. They have a small footprint, retain steering wheel audio controls with easy-to-set DIP switch programming, provide 12-volt accessory power, NAV outputs (parking brake, reverse, and speed sense), and have Type-C USB updatability for future enhancements. New vehicle applications include:

  • Select 2014-2022 Chrysler (MET-CH6)
  • Select 2005-2018 Chrysler (MET-CH14)
  • Select 2005-2014 Ford (MET-FD4)
  • Select 2001-2014 Toyota (MET-TY3)

Visit MetraOnline.com to see our Vehicle Fit Guide for up-to-date vehicle-specific applications and for more product information.

SEMA Live Presented By Autozone Streams The World’s Largest Aftermarket Event To A Global Audience

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DIAMOND BAR, CA (11.04.25) – Automotive industry professionals and enthusiasts can experience the excitement of the 2025 SEMA Show through SEMA Live presented by AutoZone. With expanded coverage, more storytelling, and shorter segments, SEMA Live will capture the full heartbeat of the aftermarket as it takes over the Las Vegas Convention Center campus Nov. 4-7.

Broadcasting 31 hours of live coverage on YouTube and Meta, SEMA Live will feature breaking news, vehicle unveils, trendsetting products, and signature highlights that can only be found at the SEMA Show. Chris Jacobs will host the action from the SEMA Live studio in Central Hall and be joined by remote reporters Alliyah Becerra, JC Fernandez, and Elija Isra. At just 14 years old and new to SEMA Live, Isra will bring fresh perspective and energy to the broadcast.

“This year, SEMA Live is redefining how the automotive business community experiences the aftermarket’s biggest week,” said SEMA Vice President of Events Tom Gattuso. “Viewers can expect expanded production, new guest appearances, and never-before-seen coverage that will bring every moment of the SEMA Show to life, from the Show floor to the outdoor action zones and beyond.”

WHAT’S NEW FOR 2025

Extended Coverage of SEMA Battle of the Builders Presented by Mothers Polish
Audiences will get an even deeper look into the most prestigious build competition in the industry — from the workshops to the final stage. Behind-the-scenes stories, builder interviews, and live reactions will showcase the creativity and craftsmanship that make the competition legendary.

Outdoor Action Cameras — All-Access, All Angles
SEMA Live will deploy a full outdoor camera network to capture every burnout, stunt, and live demo happening outside the convention center — from Hoonigan Burn Yard and Horsepower Rodeo to Nitro Circus, OPTIMA Unleashed, and SPARQ.

Faster-Paced Segments and More Floor Coverage
This year’s broadcast will feature shorter, high-impact segments that move with the pace of the SEMA Show itself, spotlighting more customized vehicles, more innovation, and more of what fans love most.

Special Guests
Viewers can hear directly from industry leaders and legends as they are interviewed throughout the week. Guests include Antron Brown, Chip Foose, Dave Kindig, Jay Leno, and Jim and Mike Ring, to name a few.

The Largest Number of Live Reveals Ever Filmed
With more manufacturers and builders choosing SEMA as their launch stage, 2025 will feature the most live vehicle reveals ever captured by SEMA Live. From concept cars to customs, SEMA Live is bringing the magic of first looks to audiences everywhere.

Live Coverage of the SEMA Cruise
For the first time, SEMA Live will broadcast the entire SEMA Cruise live from 4-6 p.m. on Friday, capturing the excitement as thousands of the Show’s most iconic builds roll out in front of spectators.

The SEMA Show is the largest automotive trade show in the world, powered by a passionate and innovative community. With more than 2,300 exhibiting brands, including 500 first-time participants, the Show delivers unmatched access to decision-makers and global markets.

Watch the live stream starting Tuesday, November 4, through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PT on the SEMA Show YouTube and Facebook pages.

To learn more about the 2025 SEMA Show, visit www.semashow.com.

Rockford Fosgate Unveils Fitment-Focused, Solution-Driven PUNCH Speaker Line, Delivering an Epic New Sonic Signature

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TEMPE, AZ (11.04.25) – Rockford Fosgate proudly unveils its new PUNCH Speaker Line, the latest evolution of the brand’s most iconic series. Featuring three new speaker lines engineered for precision, performance, and fitment-focused design, the multi-configuration collection will make its exclusive debut at SEMA 2025.

The new PUNCH lineup includes the P1, P2, and P3 Series, each developed for effortless installation and optimized for today’s vehicles. Every model feature Rockford Fosgate’s Auto Fit Architecture™, providing a solution-driven fit across a multitude of vehicle platforms, regardless of make or model. The exclusive design incorporates new frames, optimized mounting holes, and a removable motor cover to ensure seamless integration and superior performance. The speakers are offered in a wide range of sizes, from 2.5 inches to 6×9, accommodating any desired soundstage.

“Our PUNCH line has been our proud legacy line, and going into 2026, we wanted to make sure we could provide a whole new upgrade version to continue being the innovative provider of audio systems,” said Wayne Connolly, Director of New Product Development at Rockford Fosgate. “The new PUNCH line was designed and engineered to make speaker upgrades simple and more user-friendly for all, whether you’re a daily driver or an auto enthusiast looking to build your dream build. We’re excited to continue redefining car audio one speaker at a time.” 

Available through Authorized Rockford Fosgate retailers, the new PUNCH incorporates advanced proprietary technologies for enhanced performance. Each speaker features VAST 2.0™ (Vertical Attached Surround Technique), delivering up to a 25% increase in cone area for maximum output and dynamic, powerful sound. Coaxial drivers include Tru-Sight™ tweeter technology, ensuring cleaner, louder, and more accurate high-frequency production, the hallmark of Rockford Fosgate’s signature sound. Glass fiber baskets ensure durability and complement the Santoprene® surrounds and Nomex® spiders providing long-lasting strength and consistent performance under any condition.

Engineered to fit and built to perform, these next-generation speakers embody reliability and flexibility for nearly any vehicle configuration. The line includes three distinct speaker tiers.

P1 (3-Way Coaxial): These full-range coaxial speakers are the ideal direct replacement for stock speakers in vehicles that don’t use separate tweeters. Easy to install with zero to minimal modification, they deliver a big leap in sound clarity and “punch” over factory speakers, no extra parts needed.

P2 (2-Way Convertible): These convertible speakers offer true versatility. Use them as coaxial for a fast drop-in upgrade or break them out into a separate tweeter/midrange setup for enhanced imaging and staging. Ideal for vehicles with factory tweeter locations (like A-pillars or dash corners) that can benefit from a cleaner, more dynamic front stage.

P3 (3-Way Component): Designed for vehicles with multi-speaker front stages (factory 3-way systems or higher-end trims). For serious sound seekers, these 3-way component systems bring out every detail in your music with dedicated tweeters, midranges, and woofers. Best for vehicles with existing 3-way setups or for enthusiasts building a custom front stage from the ground up.

“For over 45 years, we’ve continued to redefine the world of audio systems and build lasting, high-performing, and uncompromising systems from the bottom up to bring consumers the best setup for their vehicles of all sizes and needs,” said Zach Luke, President of Rockford Fosgate. “With PUNCH, we’re revolutionizing the adaptability of sound systems, with PUNCH fitting in 100’s of modern vehicles in the market. Rockford Fosgate’s legacy lies in PUNCH, and we felt there was no better time and place to make the exclusive debut than SEMA.” 

SEMA 2025 attendees can have a first look at the new PUNCH collection at Rockford Fosgate’s booth located in the North Hall, #10509. The complete PUNCH speaker line will be available Q1 2026.

Visit rockfordfosgate.com for more.

BLAUPUNKT Unveils the BAJA 700: A High-Performance Android 12 Head Unit with Next-Generation Connectivity

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LAS VEGAS, NV (11.04.25) – BLAUPUNKT announced the launch of the BAJA 700, a new 2-DIN head unit engineered to deliver a significant upgrade in processing power, display technology, and seamless smartphone integration. Aimed at the discerning 12V market, the BAJA 700 is built on the versatile Android 12 operating system, offering a robust and future-ready in-vehicle experience.

The centerpiece of the BAJA 700 is its vibrant 7-inch IPS display. With a crisp 1024×600 resolution, the IPS panel technology ensures superior color accuracy, wider viewing angles, and enhanced brightness, making it easily viewable in all lighting conditions. The responsive resistive touch panel provides reliable control for all applications.

At its core, the BAJA 700 is powered by an A53 Quad-core 1.5GHz processor, paired with 2GB of RAM and 32GB of internal storage. This configuration provides the necessary bandwidth for smooth multitasking, rapid app-loading, and fluid navigation through the Android 12 interface.

Connectivity is a key focus of the new unit. The BAJA 700 features dual-band Wi-Fi (5G) for high-speed data transfer and stable streaming. For seamless smartphone integration, the unit works with Wireless Apple CarPlay and Wireless Android Auto. This allows drivers to access navigation, calls, messages, and music from their device without ever needing to plug it in. Bluetooth 4.1 and Mirror Link are also included for comprehensive connectivity options.

“The BAJA 700 is a direct response to installers and consumers who demand a powerful, open-platform head unit that doesn’t compromise on core connectivity,” said Chuck Kenney, National Sales Manager. “By integrating a true IPS panel, the Android 12 OS, and the convenience of working with wireless CarPlay and Android Auto via Zlink5, we are offering a premium solution that hits all the key technical benchmarks for a modern vehicle upgrade.”

The unit is also built for enhanced safety and audio customization. It features robust support for high-definition cameras, compatible with both 720P and 1080P AHD (Analog High Definition) reverse and auxiliary cameras. For audiophiles, the BAJA 700 includes 4.1 Channel RCA pre-amp outputs (Front Left/Right, Rear Left/Right, and Subwoofer), providing a clean signal for external amplifiers and complete system-building flexibility.

Additional features include a built-in GPS module for satellite navigation, and two rear-mounted USB ports for media playback and device charging.

BLAUPUNKT BAJA 700 Key Specifications:

  • Display: 7-inch IPS Screen (1024×600) with Resistive Touch Panel
  • Operating System: Android 12
  • Processor: A53 Quad-core, 1.5GHz
  • Memory: 2GB RAM + 32GB ROM
  • Connectivity:
    • Works with Wireless Apple CarPlay (via Zlink5)
    • Works with Wireless Android Auto (via Zlink5)
    • Mirror Link
    • 5G Wi-Fi
    • Bluetooth 4.1
  • Navigation: Built-in GPS Module
  • Camera Support: 720P & 1080P AHD Camera Input
  • Audio: RCA 4.1 Channel Output (FL/FR/RL/RR/SUB)
  • I/O: Two Rear USB Ports

Pricing and Availability: The BLAUPUNKT BAJA 700 will be available through authorized 12V retailers and distributors beginning November, 2025. For more information, please visit www.bpcarusa.com

It’s SEMA Show Time In The 12Volt Central Studios

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LAS VEGAS NV (11.03.25) It’s SEMA Show time 2025 November 4th-7th. It’s time for the 12volt Central Studios to showcase the SEMA action from the LVCC in Vegas. The SEMA Show 2025 is such a huge investment for all across the automotive aftermarket industry and definitely including the 12volt industry. 2,000 exhibitors, retailers, distributors and reps will invest very substantially to be onsite in Vegas.

Carl Huntington and Lee Glover in the Heathrow London Airport ready to fly to SEMA. They arrived Saturday night.

The LVCC is 3.2 million ft.² under roof. That’s roughly equivalent to 74 acres spread across several separate large exhibit halls. Last week the 12volt Central Studios made quite a number of posts to showcase exhibitors by spotlighting their booths to make their booths and activities a destination for attendees. See #12voltsema2025 for SEMA Show action.

Team Nutz has big plans at SEMA. Ed Nuttall centers the DIYCustoms.store graphic on the van the crew will drive around Vegas during SEMA.

On Sunday, November 2nd, huge crates were on the floor of exhibit halls as booth were coming together. We encourage all attending the event to have a plan in place so they can maximize their ROI in Vegas. Certainly exhibitors can spotlight new products utilizing the 12voltSTP Tool by just snapping an image and texting it to 318-469-2526 a few words. Presto, we can make a post showcasing those new products.

Distributors can also extend their ROI when meeting with brands in their booths and snapping an image during an appointment to spotlight a product. Distributors too can also utilize the 12volt STP Tool along manufacturers reps to extend their SEMA ROI.

On Sunday, Dave Myers puts subs in the display in North Hall booth 10427.

Retailers on site can also snap images that they can utilize when they get back to their stores to make social media post to create excitement for their products and activities to drive in store traffic.

If today’s web-based digital world, being driven by AI, members of the 12volt industry must work harder than ever to drive consumers into retail brick and mortar stores. Seeing all of the products available at the SEMA show will provide retailers so many opportunities to create excitement in their marketplace. The 12volt industry is no longer just about Car Stereo. With in-vehicle connectivity, interface upgrades, dash cams, vehicle graphics, window tint, in-vehicle lighting and so much more there are so many opportunities brick and mortar retailers must step up to inform consumers to drive the in-store experience.

Let’s all work to extend the ROI from the SEMA Show 2025 to inform and connect with consumers to drive business across the brick and mortar marketplace.

We look forward to seeing all at @12voltnews, @12voltnews.com and in the 12voltBeat Newsletter that goes out to over 4,000 industry members early Monday and Thursday mornings.

New VIPER and DIRECTED SMARTSTART Apps Coming Soon +Standalone Starter-Kill Support Just Added

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November 3rd, 2025 – Orlando, FL – VOXX By Gentex Corporation is proud to announce the next evolution in its telematics experience. Visit VOXX Booth #10809 at SEMA to get an exclusive preview of what’s coming with the next generation of VIPER and DIRECTED SMARTSTART apps.

With a completely refreshed user experience (UX), the new apps deliver faster response times, enhanced vehicle control feedback, and a more intuitive interface for a truly connected car experience. The first phase of the rollout—featuring the new UX—is scheduled for January 2026, with additional feature enhancements to follow throughout the year.

Key App Highlights:

  • All-New Interface: Clean, modern design with real-time feedback and enhanced controls.
  • Redesigned Vehicle Status Page: Improved layout for a more intuitive experience.
  • Streamlined Menu Structure: Simplified navigation and quicker access to key functions.
  • Updated Vehicle Imagery: Optimized image placement for improved clarity.
  • More details to be announced at launch.

New Feature: Standalone Starter-Kill Support for VIPER and DIRECTED SMARTSTART DSM550/VSM550

VIPER and DIRECTED SMARTSTART systems have long supported Starter-Kill when paired with compatible security systems such as the 3108V, 5908V, or DS4. However, with this latest update, Starter-Kill functionality can now be activated in standalone configurations of the VSM550 and DSM550, providing a critical new layer of theft deterrence—even for vehicles without a full security system installed.

What This Means for Dealers

This is more than a feature release; it’s a rethinking of how flexible, secure, and user friendly VIPER and DIRECTED SMARTSTART can be. Your inventory just became more valuable overnight. The upgrade is available via an over-the-air update – no new hardware required!

For more information about VOXX By Gentex Corporation, VIPER, and its range of automotive aftermarket solutions, please visit us at www.voxxelectronics.com and www.viper.com.