MasterTech Expo 2026 Expands Hotel Availability

Posted on December 8, 2025 by 12VoltNews in Featured.

TEMPE, AZ (12.09.25) – MasterTech Expo is proud to announce that due to year-after-year growth, it has increased hotel availability at Delta Hotels Phoenix Mesa for MasterTech Expo 2026, held March 12-15, 2026 at the Mesa Convention Center in Mesa, Ariz. Event registration is also now open and attendees can take advantage of early bird pricing for a limited time.

“The 2025 MasterTech Expo experienced remarkable growth in all facets of the event, and during planning for the 2026 Expo, we realized quickly that more local hotel availability for attendees was needed,” explained Bryan Schmitt, founder, CEO, and president of Mobile Solutions. “This was a direct result from the feedback we had received from both manufacturers and attendees after our immensely successful 2025 Expo, and so we want to ensure all attendees and manufacturers have the opportunity to take advantage of great lodging pricing and close walking proximity to the Mesa Convention Center.”

As one of the main reasons for MasterTech’s continued growth the past year, the 2026 Expo will also include the “Dino’s Git-Down Show & Shine Car Show”. Taking place on Saturday, March 14 from 12:30pm – 5:00pm at the Mesa Convention West Parking Lot, the event is open to top hot rod builders, automotive customizers, and hardcore enthusiasts.

MasterTech is more than a trade show, it’s a community. The event combines hands-on training, industry insights, and product innovation in a way that connects directly with what professionals want and need. That’s why manufacturers and attendees alike choose MasterTech as their go-to event.

Don’t miss out on four days of high-value training, networking, and inspiration. Secure your spot now and lock in early bird pricing.

Register today at www.mastertechexpo.com.

Inside the Show Hall: What to Expect at the 2025 PRI Show

Posted on December 8, 2025 by 12VoltNews in Industry.

DIAMOND BAR, CA (12.09.25) – The racing and performance industry will be gathering next week at the 2025 PRI Show, December 11-13, in Indianapolis for three days of connection, innovation, development and planning for the race season ahead. Get a sneak peek of the Show below with previews of new parts and products, planned activations, celebrity appearances, Show-week events, educational opportunities and a lot more.

At the heart of the PRI Show experience are the new product introductions and race car reveals. For many companies, the Show marks the debut of the latest engine components, safety equipment, chassis gear, electronics, and more. In addition to seeing cutting-edge product solutions for the first time, racers walking the Show floor may also get a peek at their competition as numerous race vehicles will be featured in the booths.

Each December in Indianapolis, Indiana, the PRI Show gives teams, builders and manufacturers a critical advantage in planning the future as well as tackling present-day challenges. Around each booth, bench racing sets the tone for the Show as everyone looks for the game-changers across their racing disciplines.

Read more here.

Have the Ultimate Insider PRI Experience: Get VIP Access With SEMA & PRI PAC

The 2025 PRI Show will be packed with lots of action, but the real insider experience happens in the SEMA & PRI PAC Lounge and Dining Room.

SEMA & PRI PAC donors will receive exclusive benefits all week, from premium access, exclusive hospitality and even an up-close look at a legendary race car.

Read more here.

PRI to Deliver Powerful Educational Programming for Motorsports Professionals

The PRI Show is offering a robust lineup of educational programming designed to empower motorsports professionals with the latest insights, strategies and technologies to drive success both on and off the track.

During the Show, there will be more than 50 educational seminars, breakout sessions and panel discussions covering technical innovations, marketing strategies, business management and more.

Read more here.

PRI to Open Doors for Students to Launch Motorsports Careers

The PRI Show is accelerating opportunities for the next generation of motorsports professionals through a dynamic lineup of student-focused programs.

From education tracks and networking events to hands-on competitions, the PRI Show is delivering experiences that connect students with industry leaders and career pathways while showcasing the strength and economic impact of the motorsports industry.

Read more here.

PRI Partners With RACER on Exclusive Creator Hub at PRI Show

Debuting at the PRI Show, the RACER Creator Hub will be a dedicated on-site space designed to support creators and media professionals with:

A RACER-branded interview backdrop featuring PRI branding
A Creator Networking Lounge with meeting areas, charging stations, Wi-Fi and refreshments
Creator-focused panels, including a RACER-hosted session moderated by RACER Creator Network President Taro Koki
Opportunities for filming, podcast recording, and collaboration on the show floor

Read more here.

Antron Brown, Angelle Sampey and More at PRI Show Prayer Breakfast

Kicking off the final day of the 2025 PRI Show, Saturday, December 13, the Prayer Breakfast is set to bring attendees together for an inspiring morning program with appearances from drag racers Antron Brown, Angelle Sampey, Jason Terrell and more.

Doors will open and a complimentary hot breakfast will be served beginning at 7:30 a.m. EST, followed by a program from 8:00 to 9:00 a.m. EST, ending before the show floor opens at 9:00 a.m. EST. (Guests must RVSP ahead of attending at ThePrayerBreakfast.com.)

Read more here.

Star Drivers Confirmed for Charity Bowling Event Before PRI 2025

NHRA headliners Alexis DeJoria, Cruz Pedregon, Tony Stewart and Ida Zetterström will help kick off the festivities at the recently revived “Rev n Roll” fundraiser benefiting Riley Children’s Foundation on Wednesday, December 10. The event returns after a six-year hiatus and will once again serve as an unofficial kickoff to the PRI Show’s week of activities.

The event offers race fans the opportunity to bowl and mingle alongside their favorite drivers while supporting an important community cause.

Read more here.

Registration for 2025 PRI Show

The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media and others. To register, book hotel accommodations and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.

RDVFL Spotlights The BNT-SCREEN-CF For Bentley Continental

Posted on December 8, 2025 by 12VoltNews in Industry.

POMPANO BEACH, FL (12.09.25) – RDVFL, a leader in Innovative car infotainment solutions, recently spotlighted the BNT-SCREEN-CF complete radio upgrade for the Bentley Continental.

**“Let’s upgrade your Bentley Continental” Rich De Sclafani stated.**

Rich De Sclafani related “We have been selling this product for over 3 years and have hundreds of them in the field going strong. With our in-house technology and systems we can address upgrades for these ultra high-end vehicles.”

Continuing “Bentley owners can now navigate with Android 13.0 and a stunning 12.1 inch HD display right at their fingertips. With wireless CarPlay and Android Auto they stay connected effortlessly. In addition Bentley Continental drivers can enjoy full HD video, split screen multitasking and have access to their favorite apps like YouTube, Netflix and more.”

The BNT-SCREEN offers full touchscreen functionality and integrates perfectly with the steering wheel controls. Choose from gloss black or wood grain trim for a luxury touchup.

For more see rdvfl.com

The In-Store Experience Can Drive Holiday Sales

Posted on December 7, 2025 by 12VoltNews in Uncategorized.

SHREVEPORT, LA (12.08.25) – Christmas 2025 is just 17 days away. Holiday lighting outside the store and in the showroom can be a big ticket to drive sales for brick-and-mortar retailers. The in-store experience is more important than ever as the ever-growing AI universe and online activity add to the challenges faced by brick-and-mortar retailers across all categories.

Proactive 12volt retailers across the US are taking steps to create a Holiday theme at their stores. Below are examples of proactive 12volt retailers attracting consumers to their stores and creating the in-store experience. Social media posts spotlighting these activities are extremely important.

Proactive 12volt retailers have big cards in the deck to play to drive business. The “In-Store Listening Experience” and the “Professional Installation” cards are strong aces to play every day. The in-store experience of demonstrating top-quality sound with orchestrated live demos in the showroom is the first ace. Concertgoers are spending billions every year to enjoy the live music experience. Proactive 12volt retailers can put that concert experience in a consumer’s daily driver to enjoy on the way to work—without the big ticket price or the hassle of crowds in a concert arena.

Offering expert installation is another ace in the deck for 12volt retailers to play every day. Installation professionals understand the important aspects of speaker placement for staging and system tuning. Consumers need to understand the importance of professional installation to deliver the concert experience in their daily drivers.

For more see 12voltnews.com.

ZZ2 Mercedes DIZZPLAY Has Arrived

Posted on December 7, 2025 by 12VoltNews in Uncategorized.

BOCA RATON, FL (12.05.25) — ZZ2, a leader in OEM-integrated automotive technology solutions, is proud to announce the newest addition to its growing product lineup: the DIZZPLAY Screen Replacement for Mercedes-Benz vehicles, officially shipping on December 10th, 2025.

Following the overwhelming success of the DIZZPLAY Screen Replacement for BMW—which quickly became a top seller among dealers and installers nationwide—ZZ2 is expanding its next-generation infotainment upgrade to the Mercedes-Benz market, bringing larger 10.25″ to 12.3″ brighter HD displays and advanced connectivity. As always, the company stands behind its quality products with a 3-year warranty on all DIZZPLAY screen replacements.

Built on the powerful zOS Linux-based operating system, the new system delivers ultra-fast boot-up times and a seamless user experience that feels factory-made—only smarter and more capable.

Tiago Sperandio, Vice President of ZZ2, commented, “The response to DIZZPLAY in the BMW market has been nothing short of incredible. Dealers love how easy it is to install, and customers love how transformative the upgrade feels. Expanding DIZZPLAY to Mercedes-Benz was the natural next step. Our mission at ZZ2 has always been to elevate the driving experience through seamless, intuitive technology—and DIZZPLAY for Mercedes-Benz represents exactly that. We’re proud to deliver an upgrade that feels factory-made while offering the modern features today’s drivers expect.”

The DIZZPLAY Screen Replacement for Mercedes-Benz begins shipping December 10th, 2025, through authorized ZZ2 dealers and distributors.

Dealers interested in early access can visit ZZ2.com/dizzplay or contact their ZZ2 sales representative.

Remembering Jimmy Russell Cook Jr

Posted on December 7, 2025 by 12VoltNews in Uncategorized.

KERNERSVILLE, NC (12.08.25) – Jimmy Cook, the owner of Sounds Good Car Stereo in Kernersville, NC, passed away on Monday December 1, 2025.

Sounds Good Car Stereo is a longtime 12volt retailer in Kernersville NC that is very connected with the community. Boomer Robinson, Ambassador Sales related, “Jimmy was a very good friend and customer for many years. Hearing the news that he had passed away was very sad for me, his family and his friends across the industry.”

David Holland, Shiflet & Dickson stated, “Jimmy was a very good customer and attended many of our dealer shows. It was a very sad day when I learned that he had passed away.”

Jimmy was just 50 years old and spent the majority of his life working in the 12volt industry. Jimmy was proceeded in death by his father Jimmy Cook Sr. He is survived by his mother and his wife Penny Cook along with two beloved children Rylee and Alexander. Funeral services and dates have not been determined.

Boomer Robinson, Ambassador Sales, contributed information to the 12volt Central Studios.

Drive Tech Audio And Accessories Is Driving Business In Glenolden, PA

Posted on December 4, 2025 by 12VoltNews in Featured.

Glenolden, PA (12.05.25) – Drive Tech Audio and Accessories has been driving 12volt business in the company’s amazing store since opening in July. Mike Fusto is at the wheel with copilot Chris Henry. The new location in Glenolden has an amazing presence from the street.

The interior went through a complete makeover to get a facility ready

Fusto has been in the 12volt industry since 1999 and is a dedicated mobile electronic specialist. Most recently he headed up the Sound of Tri-State location in Folsom PA. When Sound of Tri-State made the decision to close that location a door opened. Fusto saw an opportunity to continue in the 12volt electronics industry and planned this new location just miles away.

Mike Fusto making a social media post spotlighting Compustar products.

This classic spotlighted on the showroom floor.

Before opening the new location underwent a complete makeover in the interior. The facility also has amazing visibility from the busy street. Since opening business has been growing steadily with increases in sales each month. Black Friday continued the growth.

This large billboard out front draws attention to the toy bin just behind.

The Christmas Holiday season is now here to continue the forward momentum. For 4 years Fusto has worked closely with the Sassy Massey Toy Drive. That continuing support is happening this year with a large toy drop off bin in front of the new store. Stay tuned for much more on the toy drive.

DriveTech Audio and Accessories has quickly become the areas leading aftermarket shop for vehicle audio upgrades, CarPlay and Android Auto integration, alarms, remote starts, window tinting plus much more in automotive aftermarket upgrades.

Visit drivetechaudio.com for more.

RDVFL Launches the SDIN6 – A Premium Universal Single-DIN Radio With Wireless CarPlay/Android Auto & 3-Year Warranty

Posted on December 4, 2025 by 12VoltNews in Industry.

POMPANO BEACH, FL (12.05.25) – RDVFL, a leader in innovative car-infotainment solutions, announces the release of the SDIN6: a universal touchscreen single-DIN radio engineered to deliver high-end functionality, seamless connectivity and long-term peace of mind.

Key features of the SDIN6 include a 6.8-inch full HD (1080p) touchscreen display, Wireless Apple CarPlay and Wireless Android Auto connectivity, dual control: conventional knob plus touchscreen interface for ultimate flexibility, full dual-camera support: rear camera input and front camera input—ideal for multi-view parking, off-road, or custom installations plus auxiliary A/V input, Front & Sub RCA outputs (2V) with no fade.

The single DIN is built on Android 14 OS with 4 GB RAM and 64 GB storage: supporting YouTube, Netflix, Disney+, Google Play Store and more. Factory-grade amplification (19 W×4) for clean, powerful audio out of the box and the SDIN6 is backed by a full 3-year warranty—underscoring RDVFL’s confidence in product durability and long-term support.

Why the SDIN6 Matters. In today’s automotive aftermarket, many single-DIN radios compromise screen size, connectivity or both. The SDIN6 bridges that gap by offering a large, 6.8-inch full 1080P HD screen in a standard single-DIN form factor—and pairing it with true wireless smartphone integration and a long warranty. Whether upgrading a daily driver, customizing a performance build, or retrofitting a specialty vehicle, the SDIN6 is designed to deliver premium features in a compact footprint.

The SDIN6 is available now via RDVFL’s authorized distributor network and directly online at the SDIN6 – PRODUCT PAGE The retail price is listed at US $399.00.

For more see www.rdvfl.com.

VU Meter Technology. Compact Design. V-DRIVE SETS THE BAR!

Posted on December 4, 2025 by 12VoltNews in Industry.

LIBERTYVILLE, IL (12.05.25) – V-DRIVE amplifiers come in mono, 2-channel, and 4-channel configurations and feature clean and undistorted sound in a smaller space that takes audio to new levels of power for deeper output and richer listening gains.

PATENT PENDING VU Meter technology is placed directly on top of every V-DRIVE amplifier, allowing for convenient tuning for capturing the best possible sound from your Crunch car audio installation.
Selectable logo illumination modes include switching between full constant red LED lights, VU Meter mode, or full off.

For more information, click here.

Sanford Sound Celebrated 30 Years Throughout The Month Of November

Posted on December 4, 2025 by 12VoltNews in Featured.

SANFORD ME (12.O4.25) On November 4th, Jack Bogard announced Sanford Sound would observe a special celebration as a company commemorated 30 incredible years in business. On that day he announced the 30% off on a wide range of products to last through the month. Soon the word got out and consumers started to come in to check out the great 30% off deals for the 30th anniversary celebration.

***The 30 year balloon, along with specials, were in the showroom through the entire month of November.***

On Tuesday December 2nd Jack related to the 12volt Central Studios “November was a very busy month and sales were up over last year. Sanford Sound has become a part of the community over the 30 years. Many customers and friends just came in to congratulate our 30th anniversary. Our success has been driven by the great support of my wife Christine, family and our terrific Sanford Sound Team. Our staff engages with customers as Sanford Sound family members.”

***The selected 30% off items spotlighted in the showroom.***

The word also got out across the 12volt industry as friends called Jack with congratulations. Sony is a strong brand at Sanford. Anthony Tozzi sent a custom 30th Anniversary Trophy to Jack to commemorate the special occasion.

***Jack holds the SONY 30-Year congratulations trophy by the Sony display.***

“Our team planned parties for friends and good customers to be a part of the 30th Anniversary that began in 1995. “Sanford ME is such a wonderful community and we are planning for many more years going forward” Jack concluded.