The SEMA SHOW 2026 Continued Rolling On Wednesday

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LAS VEGAS, NV (11.05.26) – The 2026 SEMA Show continued rolling in high gear Day-2 Wednesday, November 4th at the Las Vegas Convention Center, bringing the global automotive aftermarket together for four days of product introductions, technology demonstrations and business development. More than 2200 brands and 400+ first time exhibitors are connecting with attendees from 140 countries across an industry contributing $383 billion to the US economy.

This drone image shows a small portion of the area outside of the LVCC halls packed.

Across the LVCC manufacturers, buyers, builders and vehicle manufacturers are connecting around the products and trends shaping vehicle performance, personalization and repair. Friday November 6th consumers will be admitted.

Rich Vreeland, JBL Regional, sent this great image of a portion of the JBL Booth 10451 in the North Hall. “There are a lot of exciting vehicles in the JBL booth and traffic has been very very busy the first two days.”
This overhead view shows the busy PowerBass and Image Dynamics booth. Jeff Falk, National Sales Manager, stated “There are more dealers attending this year from the East Coast than last year.”

Exhibitors from the 12volt industry are in the traditional North Hall venue and indicate traffic has been very strong the fist 2 days.. Over 120 12volt companies have booths in the North Hall and they’re showcasing new products and technologies along with trends. The demo vehicles and displays in the booths are truly amazing with decked-out vehicles and amazing graphics.

AM Merchandising and Reliable Product Marketing (RPM) with Tom Miller and Scott Baughman,respectfully,  are pictured in the Lucas Lighting booth at the SEMA Show with members of the Lucas Lighting team. Baughman, who sent this image, indicated that the first two days at SEMA have been very strong, attendance wise with great booths.. like Lucas Lighting!
The Team Nutz rental van is parked in Vegas. Each year Ed Nuttall and the team fly to Vegas from Pittsburgh and rent a van for the Team. Team Nutz also makes decals and they bring decals with them to place on the van once they get to Vegas. The decals on the van are QR Codes that consumers in Vegas can scan to place an order at the Team Nutz DIY online store. Each year Team Nutz drives business from people who scanned the QR Code in Vegas at their online store. Great work Ed!

At SEMA this year there has been an expansion in the Powersports category. Vendors in the powersports, side-by-side, adventure lifestyle for motorcycles, dirt bikes, side-by-sides, trailers, tow vehicles, gear, and adventure lifestyle products are in the massive West Hall.

MAXPRO Window Films has a booth in the West Hall at SEMA.  This image is a heat shrink competition in progress on Day 2. Allison Parker sent this image and info.

The 12volt Central Studios staff is working closely with companies and friends across the 12volt industry to provide SEMA coverage. We look forward to delivering much more fresh industry news over the next two days of the 2026 SEMA Show. Check out post on social media that are being made each day of the show. We will continue the ROI for exhibitors well after the show closes.

For more see12voltnews.com