AUSTIN, TX (07. 24.26) – During the latter part of last week 12 GROUND ZERO team members gathered in Austin for a HKI
BootCamp and to participate in competition activities at the 2026 Texas Heatwave.
Tommy Spears, Director of Sales related “We started off the HKI Bootcamp with a team building tasting of a German drink then Nick Wingate got down with business in our trainings. We had everything from demo sessions, to what to expect in the future for Car Audio, to Sales tips, to a very engaging Q&A session. Then we honored Jason Phillips and Rick Booth with their 10 Years of being with HKI USA Plaques.”
Concluding “The biggest takeaway, apart from all of the knowledge, was the coming together and strengthening of our team. We finished off the time in Austin by introducing the team to the Texas Heatwave for the last two days.”
Jason Billups, JB Associates, related “The training session Nick presented will let me bring back not info only on product but
how to demo and help dealers demo to sell the good stuff.”
On his flight back to North Carolina Boomer Robinson, a 30 year industry member, wrote a 3000 word email to the 12volt
Central Studios reflecting on the HKI Bootcamp. “Dealers must stop competing on price and start competing on expertise and
craftsmanship. The future of our industry isn’t about finding a brand new customer but reconnecting with the customer who
never stopped loving great sound.”
The benefits from the HKI Bootcamp will continue for months for attendees. The Texas Heatwave was another benefit for
GROUND ZERO staff. Coverage of the Texas Heatwave activities was the feature on 12voltnews.com on Wednesday July
22nd.
For more see hki-usa.com.
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