The SSR Distributors Show Dallas Scored Big Time

DALLAS, TX (05.20.26) – The SSR Distributors show rolled into Dallas on Sunday, May 17th from 10 AM to 5 PM. Attendees were able to check out a car show, spend time with over 40 vendors in their booths, attend trainings, and take advantage of many show specials. They also took the opportunity to register and win raffle prizes and giveaways. This was a family-friendly event and many families attended and enjoyed an incredible meal provided by Nico’s Cocina, featuring chicken fajita and beef fajita tacos, rice and beans, chips and salsa, and iced tea. The food service was seamless throughout the day, allowing attendees to quickly grab a plate and get right back to networking and enjoying the event.

**After the Saturday setup all were treated to a packed house Appreciation Dinner at the Salt Grass.**

**Shortly after the doors opened on Sunday, the showroom was packed with dealers**

Tracy Farr, SSR VP Sales and Operations, stated, “We had factory staff members travel from both the East Coast and the West Coast to spend time with dealers and present their products here in our Dallas location. We definitely had a lot of excitement throughout our 25,000 square-foot facility in Dallas, and attendees had an opportunity to check out demo vehicles outside while networking and enjoying the outstanding food provided by Nico’s Cocina.”

**Jeff Falk showing the PowerBass lineup to a dealer.**

**Jeff Fletcher is flank by Tracy Farr and Amir Dhanani underneath the PRV tent. PRV was an event sponsor and presented Dealer Appreciation Awards for car show crazy design projects.**

**Trainings were well attended, and here Matt Palumbo conducts an AudioControl training.**

Continuing, Farr offered, “Attendance this year was very strong, especially considering the challenges with current tariff pricing and inventory supply. It was definitely encouraging to see such a great turnout. Again this year, our trainings continued to improve. The credit goes to our incredible manufacturers and rep partners as they continue to go above and beyond for us. Their support is something that we never take for granted, and we truly couldn’t do it without them.”

**Attendees marvel at this outrageous bike project that gave all ideas.**

**SoundWave displayed some custom enclosures for dealers to check out.**

**The showroom was busy through the day.**

Farr also added, “I want to personally recognize our SSR staff for the tremendous amount of behind-the-scenes work that went into making this event such a success for our dealers. Events like this do not happen overnight, and their dedication, preparation, teamwork, and attention to detail absolutely do not go unnoticed. I’m extremely proud of what our team accomplished together.”

**Tracy Farr spotlights a Dealer Appeciation Award winners project.**

**Jeff Fletcher presenting a PRV Craziest Design Award.**

“We’re also incredibly grateful to our dealers, both large and small, for their continued loyalty and energy. We genuinely love and appreciate every one of them” Farr concluded.

Visit ssrdistributors.com for more.