The 34th Annual Shiflet & Dickson Dealer Show Rolled March 21st and 22nd

GASTONIA, NC (03.25.26) – The 2026 Shiflet & Dickson 34th Annual Dealer Show ‘Cranked It Up’!. The event kicked off Saturday night at 7pm for the party with food and drinks at the Shiflet & Dickson location at 2480 Bessemer City Rd in Gastonia NC 28052. Live music and pork BBQ was on the menu plus time with manufacturer staff members, reps, fellow dealers and Shiflet & Dickson Team members David Holland, Dave, Chris, Lisa, Billie, Andy and Maureen. Over 50 dealers spent the night as guests in the local Hampton Saturday night.

Soon after the doors opened Sunday, there was activity on the shelf floor.

Sunday was show day that ran from 9AM until 5PM with over 40 brands represented. There was lunch on Sunday with
delicious burgers and sides as the show ran from 9 AM until 5PM. The showroom was packed with vendor booths and well as
demo vehicles and bikes outside along with special unveilings.

A very happy David Holland stated “This was our 34th Annual Dealer Show and our company’s 71st Anniversary… and it was TERRIFIC. Many dealers had not had the ability to go to a show recently to see the newest 12volt products. With vendor motorcycles, side by sides and pickups in the house we let our customers hear what these products sound like in a real world setting…. other than a YouTube video on a smartphone or laptop. The DB Drive Experience and KICKER Toyota righthand drive Lite Ace rig, with almost 100,000 watts on board, were standouts and dealers liked seeing Mike Colundjia, MC Sales, show the latest radios from Linkswell.”

”DB Drive unveiled company’s new DB Experience….a full showroom on wheels with live demos and product displays.
In addition, Randy Goodwin and Leo Gonzalez showed new products and also selling profitability as a topic of discussions with dealers along with the new products.”

The Shiflet show is family oriented and Jeff Falk is showing new products to Luis Palomino and the family from Street Concept Car Audio in Charlotte.
Time for a little Sunday lunch.

DK Electronics again had 2 decked out demo bikes, featuring DB Drive and PowerBass gear, for live demos. T J Lee showcased the bike installations. The new PowerBass PBM amps, with Jeff Falk spotlighting the features of the small footprint amp on the PowerBass bike, was a hit with dealers.

The DB Drive Experience attracted attention from the outside, showed the latest products with demos on the inside and the big inflatable subwoofer moved a lot of air.
The KICKER Toyota righthand drive Lite Ace was Livin’Loud with nearly 100,000 watts on board.

“MAXPro, with Allison and Ricky Parker, always provide the latest on Window film and PPF offerings at Shiflet’s Spring Show. “We discussed our new films and really dug into the benefits of adding PPF with Shiflet’s dealers this year. Shiflet sells a good amount of architectural products for his dealers. Now is the time for the tinting season and in rural areas farmers can really benefit with film installed. Also PPF protection has shown to help retain the resale value of a vehicle” Allison Parker stated.

Allison and Ricky Gibson on site and Ricky is showing a dealer the MAXPro lineup.
“The Harley that TJ Lee put together at DK Electronics for the show really rocks loaded with PowerBass gear” Jeff Falk shouted out.

Concluding Holland stated “Our show was one again like having our large family come into our facility for a large get together. We also had many of our vendors that offered us special discounts before and after the show to make our dealers more profitable on their sales floors. We thank all of our extended family members for coming to the 34th Annual Dealer Show this past weekend. A huge thank you to our business partners also.”

Stay tuned for more from the 12volt Central Studios.

Visit shifletdickson.com for more.