TORRANCE, CA (03.25.26) – Pioneer Electronics (USA) Inc., a leading provider of aftermarket mobile electronics, is excited to announce the appointment of The Wholesale House as the exclusive distributor for the Wisconsin and Northern Illinois territories. The Wholesale House succeeds House Electronics after a long and valued partnership.
In addition to these exclusive territories, The Wholesale House has been assigned coverage for Michigan, Indiana, Ohio, Kentucky and West Virginia. This transition reflects Pioneer’s commitment to strengthening market reach, efficiency, and the overall customer experience across the region. The Wholesale House will bring enhanced speed and robust dealer support to drive improved service levels.
Larry Rougas, Revenue & Growth Officer and Executive Vice President at Pioneer Electronics (USA) Inc., expressed enthusiasm about the newly minted relationship. “We are delighted to have assigned The Wholesale House to these important markets,” said Rougas. “Their dedication to speed, coverage, and high levels of dealer satisfaction will assist the Pioneer brand and undoubtedly improve the customer experience.”
Mark Yoder, President of The Wholesale, stated, “This is a tremendous opportunity for The Wholesale House. We appreciate the opportunity to better serve Pioneer in the territories we know so well.”
For inquiries, please email: info@twhouse.com or call 419-542-7739.
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