Canadian Distributors Supported Brands At The Toronto International Boat Show

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TORONTO, ON (02.03.26) – The 68th Annual Toronto International Boat Show took place, January 17th through the 25th, at the Enercare Centre in Toronto’s Exhibition Place. Once again, it was a very well attended show and an opportunity for boating enthusiast to see the latest products. Over 500 exhibitors were on the event floor with over 1000 boats. Canadian Distributors Importel, GEMSEM and Automobility were on site supporting brands that were looking to connect and make waves this summer.

Importel had a full booth, where they were spotlighting the Wet Sounds and SiriusXM brands. In the booth, the Wet Sounds wide selection of marine products, including amplifiers, speakers and marine receiver, along with wake tower speakers and new portable speaker were spotlighted. There were also Wet Sounds catalogs and swag items available as Ricky Lima connected with attendees.

In the adjoining booth SiriusXM Canada brand partner was spotlighting the wide selection subscribers can discover new every day, including exclusive music channels. The Sirius XM Onyx EZR Boombox bundle vehicle kit is a dock and play radio that let’s all enjoy SiriusXM satellite radio not just in their car but in their boat and beyond. Kelly Holley, Director of Sales & Marketing for Importel was in the booth showing the latest during the event.

GEMSEN Sales Rep with WIT Marketing Dave Maslen introduced Branden Sega to one of the new JL Audio Marine Amplifiers. Sega Marine and Powersports had a booth at the event connecting with consumers.

GEMSEM was on site with a booth showcasing the latest JL Audio Marine products. Dave Singh, National Sales Manager, was in the booth along with Duane Lee the GEMSEN North East Ontario sales rep spotlighting the latest. In addition GEMSEN supported local dealer Sega Marine and Powersports. Dave Maslen with WIT Marketing worked with Brenden Sega to present the new JL Audio AP200/4BT compact powerhouse and features build-in Bluetooth streaming. A KICKER display was also featured in the Sega Marine and Powersports booth.

Dave Singh and Duane Lee ready to show new JLAudio products in the booth.
Automobility’s Jeremy Glover sent this image of the Hertz booth backdrop as the final up was being completed.

Automobility Canada was also on site to show the very latest from Hertz Marine products. The large display really grabbed attention and gave boating enthusiasts plenty to check out.

Seeing distributors, reps and dealers working together at consumer events is a great for make waves on the water in 2026 and beyond.

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