The KICKER AMA ArenaCross Round 3 Was Livin’Loud In The Blue Arena

Posted on by in Uncategorized.

LOVELAND, CO (01.05.26) – The KICKER AMA ArenaCross filled the Blue Arena in Loveland CO on Saturday January 3rd for Round 3 of the 25-26 PRO AMA ArenaCross schedule.

Riders hit the track on the first race

“It was cold outside but inside the action on the track was red hot and the attendees were Livin’Loud. Riders were Livin’Loud and fast on the track too. KICKER had a display set up in the lobby area and virtually everyone who entered the Blue Arena passed by the KICKER setup with a selection of products on display” Lorin Morrell, Maddog-Media who orchestrates the KICKER AMA ArenaCross Series stated.

The KICKER booth was set in the lobby for attendees to check out when they entered the event.
Lorin Morrell was joined in the booth by Louie and Ray (LtoR) from Foss Car Toys in Ft Collins.

As enthusiasts came through the lobby they stopped at the booth to KICKER to check out products. Loiue and Ray from FOSS Car Toys in Ft Collins were in the booth with Morrell. “Colorado is truck country so the KICKER L7T under seat drew a lot of attention as did the Harley products and woofers. Powersports is strong in the Rockies so the KICKER PowerBar grabbed attention too. Marine is a growing category in the area along with life style products” Morrell continued.

The 7000 seats in the Blue Arena were almost full.
Lorin along with Louie and Ray from Foss Car Toys flank the winner of the T-shirt toss with the KICKER BULLFROG prize.

The Blue Arena was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed, dirt track for riders. Over 100 riders during the event were flying high and navigating the tight turns through the evening races from 3:30 until well after 9PM.

Saturday the event got off to an early start as attendees lined up to get on the track for the Pit Party. For about an hour before the racing action enthusiasts met the riders and asked them questions about their bikes while having an opportunity to get autographs, selfies and walk the track .

In addition to the action on the track T-shirts were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BULLFROG to be picked up at the KICKER display in the lobby. “Seeing the smiles on people’s faces when I hand them their BULLFROG prize is always really special” Morrell offered.

Concluding Morrell added “The KICKER AMA ArenaCross got off to a great start for the 25-26 circuit in Boise and Loveland continued the roll for the KICKER AMA ArenaCross series. It is terrific to see, and feel, the energy from members of the crowd as all are Livin’Loud at KICKER ArenaCross events.”

The next stop for the AMA ArenaCross and Maddog_Media is in Toronto Canada January 9th and 10th for Rounds 4 and 5.

Visit kicker.com for more.