SHREVEPORT, LA (12.16.25) – Christmas 2025 is just 10 days away. Holiday lighting outside the store and in the showroom can be a big ticket to drive sales for brick-and-mortar retailers. The in-store experience is more important than ever as the ever-growing AI universe and online activity continue to add challenges for brick-and-mortar retailers across all categories.
Proactive 12volt retailers across the U.S. are taking steps to create a holiday theme at their stores. These efforts help attract consumers and create an engaging in-store experience. Social media posts spotlighting these activities are extremely important in driving awareness and foot traffic.
Proactive 12volt retailers have strong cards to play when it comes to driving business. The “In-Store Listening Experience” and “Professional Installation” are powerful aces that can be played every day. Demonstrating top-quality sound through orchestrated live demos in the showroom is one of the most effective tools available. Concertgoers spend billions each year to enjoy live music experiences, and proactive 12volt retailers can deliver that concert experience inside a consumer’s daily driver—without the big-ticket price or the hassle of crowded arenas.
Offering expert installation is another key advantage. Installation professionals understand the critical aspects of speaker placement, system staging, and tuning. Educating consumers on the importance of professional installation helps ensure the delivery of a true concert-quality listening experience in their vehicles.
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