HOUSTON TX (12.10.25) – The first week of December, David Toliver put a plan in place to make dealer calls between Houston and Dallas. As part of the plan, Ceasar Olaes, MTX National Sales Manager, flew into Houston to hit the road.
David Toliver, Synergy Marketing Principal, has been the area representative for MTX since September 2022. Texas, Arkansas, Oklahoma, and Louisiana make up the territory Synergy Marketing covers.
An additional component of the trip was making dealer calls with Jorge Grijalva, who recently joined the firm to cover northern Texas, Oklahoma, and Arkansas.
“Ceasar flew into Houston Monday evening and early Tuesday we hit the road. Our first stop was to see Kevin West at XXtreme Soundz Salado. Kevin runs a strong shop there and as an MTX dealer most recently ordered the new MTX ThunderLink Wire products. Kevin indicated that consumers certainly see the value with the MTX quality of the products.” West also told the 12volt Central Studios, “We work with car audio customers and a lot of marine, bikes, and Powersports customers. They all recognize the quality of MTX products across the board.”
The next stop was Jack’s Stereo in Waco. There they met up with Jorge, who came down from south of Fort Worth to spend time with dealers and meet Ceasar to get a full understanding of the MTX product line and plans. Jorge has been active in the territory for many years and maintains strong relationships. In addition to visiting Jack’s Stereo in Waco, they also visited the Jack’s Stereo location in Killeen.
Jorge arrived in Waco in his Hyundai Veloster, which now includes MTX gear since joining Synergy. Mike Sykora and Dean Law at Jack’s Stereo were very impressed with the MTX demo sound quality in a daily driver.
Following those calls, Toliver headed back to Houston while Ceasar and Jorge continued north to spend time with more dealers before Ceasar flew out of Dallas on Friday, returning to San Diego.
Toliver shared, “Results from this trip are very, very positive. At every stop we made along the way—well over 20—dealers were all very impressed with MTX products and plans for 2026. All certainly liked meeting Ceasar one-on-one in their store. MTX had a strong showing at the recent SEMA Show and we were able to give dealers the heads-up on new products that are on the way. Spending real-world time with Jorge connecting with dealers makes me feel I made the right decision adding him to the Synergy Marketing Team. Watch for more to come!”
For more, see synergyagency.net and @synergymktagency.
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