SHREVEPORT, LA (12.08.25) – Christmas 2025 is just 17 days away. Holiday lighting outside the store and in the showroom can be a big ticket to drive sales for brick-and-mortar retailers. The in-store experience is more important than ever as the ever-growing AI universe and online activity add to the challenges faced by brick-and-mortar retailers across all categories.
Proactive 12volt retailers across the US are taking steps to create a Holiday theme at their stores. Below are examples of proactive 12volt retailers attracting consumers to their stores and creating the in-store experience. Social media posts spotlighting these activities are extremely important.
Proactive 12volt retailers have big cards in the deck to play to drive business. The “In-Store Listening Experience” and the “Professional Installation” cards are strong aces to play every day. The in-store experience of demonstrating top-quality sound with orchestrated live demos in the showroom is the first ace. Concertgoers are spending billions every year to enjoy the live music experience. Proactive 12volt retailers can put that concert experience in a consumer’s daily driver to enjoy on the way to work—without the big ticket price or the hassle of crowds in a concert arena.
Offering expert installation is another ace in the deck for 12volt retailers to play every day. Installation professionals understand the important aspects of speaker placement for staging and system tuning. Consumers need to understand the importance of professional installation to deliver the concert experience in their daily drivers.
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