LAS VEGAS, NV (11.10.25) – Canadian distributor GEMSEN once again showed its dedication to supporting and energizing its dealer network by bringing over 20 Canadian dealers to this year’s SEMA Show.
The annual automotive extravaganza proved to be an unforgettable experience, giving dealers the chance to experience first-hand the latest innovations and new product launches from the world’s leading brands.
GEMSEN maximized the learning experience and organized exclusive guided booth tours with all their vendors, ensuring that attending dealers got up-close insights into the newest technology, product trends, and installation solutions shaping the 12-volt industry. From high-performance audio systems to cutting-edge vehicle integration tools, the tours gave Canadian retailers a true pulse on what’s next for the aftermarket.
Adding to the excitement, GEMSEN hosted their annual KICKER Champion Dealer celebration dinner Wednesday night at the iconic Palms Restaurant. The event featured a special guest of honor — Steve Irby, Founder of KICKER, along with VP Jay Ralston International Sales Manager Aziz Masri. Their presence underscored the strong partnership between GEMSEN and KICKER, and their shared commitment to the success of Canadian dealers.
“SEMA is such a great experience every year,” said Mike Danbrook of GEMSEN. “We’ve been bringing our dealers here for over 10 years now, and it just keeps getting better. It’s not just about seeing new products — it’s about spending time with our dealer partners and the brands we work with. Getting to share ideas, have real conversations, and enjoy the energy of the show together is what makes it so special.”
The energy, innovation, and camaraderie of the event perfectly reflected GEMSEN’s ongoing mission — to bring the best opportunities, products, and experiences to its loyal dealer network.
For more see gemsen.com.
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