EDMOND, OK (10.06.25) – On September 30, Petra hosted a Beats & Bites Car Audio event — a customer appreciation day dedicated to the 12-volt dealer community — from 10 a.m. to 1 p.m. Attendees felt the beat of car audio and enjoyed delicious food throughout the day.
At the well-attended event, guests enjoyed great food, giveaways, and exclusive deals on top car audio brands that Petra retailers stock to drive their business. Retailers also had the opportunity to connect with Petra team members and other 12-volt pros from across the industry.
“It was really great to show our appreciation to our independent retailers and give them some extra value for spotlighting the brands that drive the category forward,” related Ed Lacy, District Manager. “These in-person events provide an opportunity for retailers to connect and share positives as they drive business in their marketplace. It was exciting to feel the energy at the event.”
“At the event, Metra and HiBoost joined the fun, DB Drive kept everyone fueled with barbecue, and Pioneer treated attendees to drinks and dessert. Plus, there were six awesome surprise prize giveaways — one every 30 minutes. The grand prize was a 55-inch Pioneer TV. With great food, exclusive deals, and plenty of mingling and shopping, it was an unforgettable day for the 12-volt community at Petra’s HQ in Edmond, OK,” related Alex Taylor, Digital Marketing Manager.
For more, visit petra.com
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