SPRINGFIELD, IL (09.02.25) – The American Flat Track Labor Day Weekend Doubleheader took place Saturday and Sunday, August 30th & 31st, at the Illinois State Fairgrounds in Springfield IL. The weather both days was ideal as enthusiasts filled the grounds both days.
The KICKER booth was ready to go late Friday afternoon as Lorin Morrell had all set to go for the 2 days of racing activities.
“When the gates opened Saturday morning all was set for the Labor Day Doubleheader. The setup was right outside the main grandstand entry and it was like a vendor midway as crowds checked out products under vendor tents. KICKER’s wide selection of lifestyle, automotive, marine and powersports products definitely gave attendees a lot to checkout” Morrell related
“The Labor Day Weekend Doubleheader definitely provided a lot of branding for KICKER and attendees were excited to be onsite. Being in the booth I didn’t see any racing but could hear the racers on the straightaway. A lot of lanyards were handed out and some T’s too. During each awards ceremony the MC gave shout-outs to KICKER as an event sponsor also” Morrell added.
“There was a large percentage of bike enthusiasts in the crowd. Bikers are a close knit community.. actually a biker’s blue Harley was in the booth. I met Bill H at an AMA ArenaCross a couple years ago when he added KICKER gear to one of his Harleys. Earlier this year he was at an ArenaCross event in Lima OH and added more KICKER to his Blue Harley. There he offered to bring his Blue Harley to Springfield. His Harley was definitely Livin’Loud for dozens of demos on the midway both days” Morrell concluded.
For more see kicker.com
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