12volt Retailers Must Drive Business With The Total In-Store Experience

SHREVEPORT, LA (09.02.25) – The in-store experience is more important than ever to drive brick and mortar sales. The ever-growing AI universe and online activity is adding to the problems today for all categories of brick and mortar retailers across the board.

Proactive 12volt retailers have big cards in the deck to play to drive business. The ‘In-Store Listening Experience’ and the ‘Professional Installation’ cards are strong aces to play to every day! The in-store experience of demonstrating top quality sound with orchestrated live demos in the showroom is the first ace. Concert goers are spending billions every year to enjoy the live music experience. Proactive 12volt retailers can put the concert experience in a consumer’s daily driver to enjoy on the way to work…without the hassle of crowd aggravation in a concert arena.

Offering expert installation is another ace in the deck for 12volt retailers to play every day. Installation professionals understand the important aspects of speaker placement for staging and system tuning. Consumers need to understand the importance of professional installation to deliver the concert experience in their daily drivers.

The 12volt Central Studios recently posted a feature that showcased a proactive retailer delivering the ultimate in-store experience to consumers in the Fresno CA marketplace.

The in-store experience actually begins outside with the appearance of a 12volt retailer’s store from the street. 559 Car Stereo & Alarm in Fresno CA in a prime example. Sako Topalian and his team do a great job. Attention grabbing vehicles are placed in front of the store for photo ops used for social media posts. Each vehicle is positioned so the 559 signage is visible for the post.

The in-store experience continues as customers are spotlighted at the sales counter with the products they just purchased. In the background the impressive showroom display is visible. All customers have happy smiles on their faces for the image that will be in a 559 Car Stereo post.

A conversation on the phone with Sako was another engaging experience for 12volt staff. Sako answered the phone and wanted to have a conversation. Business is super at their location and all their staff members go over and above to greet customers and spend time and show how 559 Stereo delivers the best for their customer’s in-vehicle experience.