OXNARD, CA (07.15.25) – BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Washougal, Washington-based Falcon Sales & Marketing its new distributor for the Washington, Idaho, Montana, Hawaii, and Alaska territory, effective immediately.
“Falcon is a trusted stocking rep-distributor with deep-rooted relationships across independent dealers in their territory, delivering fast, reliable, and efficient just-in-time inventory that keeps today’s dealers moving without delay,” said Greg Orlando, Elite Sales Manager. “Falcon and BOSS Elite are a perfect match. Falcon truly understands the value of a strong, knowledgeable dealer network. Their team excels at guiding customers to stock the right products at every price point. This new partnership empowers the BOSS brands to reach more customers, more efficiently, and with greater impact than ever before.”
Falcon will provide individualized dealer training to ensure every partner fully understands the features and advantages of the BOSS Elite brand and how it outperforms the competition. With a broad and strategically curated inventory, Falcon will ensure dealers have fast access to the latest BOSS Elite products, with the right mix tailored for every market and season.
“Falcon Sales & Marketing was drawn to BOSS Elite for its presence in multiple categories such as large screens and power sports,” said Dave Gates from Falcon. “We will be targeting our distribution and direct dealers for video and audio, as well as focusing on the powersports dealer base that we currently service with our other powersports brands.”
Gates added that with changing market conditions, BOSS Elite offer consumers more affordable options, especially larger in-dash CarPlay/Android Auto screens that are Maestro compatible.
For more information or to become a dealer, please visit bosselite.com
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