SEMA Announces Board of Directors Selection Results

DIAMOND BAR, CA (06.10.25) – The Specialty Equipment Market Association (SEMA) has announced the results of the 2025-2026 SEMA Board of Directors elections, with Norris Marshall of BluePrint Engines named Chair-Elect and Rich Butler of R&R Marketing, Brian Herron of OPUS IVS, Tim McCarthy of Hushmat & ZyCoat, and Marcus Umlauff of Toyota Motor North America elected as board members. Butler and Umlauff are current SEMA Board members who were re-elected to join the group.

Chair-Elect: Norris Marshall, CEO, BluePrint Engines

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ representatives, and services.

Board Member: Rich Butler, CEO, R&R Marketing Consultants
Board Member: Brian Herron, President, OPUS IVS

The SEMA Board of Directors for 2025-2026 will be as follows:

Board Officers:

  • Chairperson – Melanie White, President, Hellwig Products
  • Chair-elect – Norris Marshall, CEO, BluePrint Engines
  • Immediate Past-Chair/Secretary – Kyle Fickler, Director of Business Development, ProCharger
  • Treasurer – Chris Douglas

Board Members:

Board Member: Tim McCarthy, Founder/CEO, Hushmat & ZyCoat
Board Member: Marcus Umlauff, General Manager-Truck, Toyota Motor North America
  • Bill Bader, President & Owner, Summit Motorsports Park
  • Rich Butler, CEO, R&R Marketing Consultants
  • Brian Herron, President, OPUS IVS
  • Doug Lane, President & Owner, Motor State Distributing
  • Tim McCarthy, Founder/CEO, Hushmat & ZyCoat
  • Kelle Oeste, CEO & Owner, V8TV Speed & Resto Shop
  • Kim Pendergast, CEO, Magnuson Superchargers
  • Melissa Scoles, President & CEO, QA1
  • Marcus Umlauff, General Manager Truck, Toyota Motor North America
  • Ted Wentz, CEO, Quadratec

Outgoing Board Members:

  • James Lawrence, CEO & President, POWER
  • Kathryn Reinhardt, SVP of Marketing & Events, Hemmings

The entire 2025-2026 SEMA Board of Directors and outgoing Board members will be honored and recognized during the 2025 SEMA Leaders & Legends Gala in Universal City, Calif., on July 25. All SEMA members and industry professionals are invited to join the celebration by purchasing tickets at www.sema.org/gala.