TORRANCE, CA (05.05.25) – Pioneer Electronics (USA) Inc., a leader in aftermarket mobile electronics, is making strategic enhancements to its field sales support team to ensure dealers receive the highest level of service, support, and accessibility. These changes aim to strengthen relationships, improve response times, and drive overall dealer success.
We are pleased to announce the appointment of Andrew Snook as the new West Coast Regional Sales Manager. Andrew brings over 20 years of industry experience and a strong track record in sales and customer relationship management. In this role, he will be responsible for strengthening partnerships, driving sales growth, and ensuring that dealers receive the highest level of support and service.
Additionally, we are excited to announce that Carl “Bo” Smith has been appointed as the Eastern US Regional Sales Manager. Bo has been with Pioneer for more than 30 years, bringing a wealth of experience and deep industry knowledge. His dedication and expertise will be instrumental in supporting our Eastern US dealers and continuing to drive growth in the region.
“We are excited to welcome Andrew to our team and to recognize Bo’s ongoing contributions,” said Larry Rougas, Executive Vice President at Pioneer. “Their expertise and dedication to customer success will be invaluable as we expand our presence and deliver top-tier support to our dealer network.”
In addition to these key appointments, Pioneer is investing in technology to enhance backend support. With a new PRM system, all Account Managers and support staff will have greater visibility into their dealer network, enabling them to provide more efficient and proactive service. By calling the new nationwide 800-811-0101 number or emailing pusa-sales@pioneer-usa.com, dealers across the country now have direct access to all account-related inquiries, from order placement to support services or simply becoming a dealer. This initiative underscores the company’s dedication to improving responsiveness and operational efficiency for its partners.
For more information, please contact:
Andrew Snook, West Coast Regional Sales Manager, Pioneer Electronics (USA) Inc. Andrew.Snook@pioneer-usa.com
Carl “Bo” Smith, Eastern US Regional Sales Manager, Pioneer Electronics (USA) Inc. Carl.Smith@pioneer-usa.com
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